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Television and the Internet: How Convergence Affects Audience Consumption

Television and the Internet: How Convergence Affects Audience Consumption

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Published by Ryan Oliver Lewis
This paper outlines the recent changes that have taken place within the spheres of the Internet and television. It looks at the audience for television and how it consumes it, then focuses on researching the effects this has had on the viewer; how and how often they watch television programming, what they want from the experience and what this may mean for the future of both television and the Internet
This paper outlines the recent changes that have taken place within the spheres of the Internet and television. It looks at the audience for television and how it consumes it, then focuses on researching the effects this has had on the viewer; how and how often they watch television programming, what they want from the experience and what this may mean for the future of both television and the Internet

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Published by: Ryan Oliver Lewis on Dec 14, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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brunel universityfilm and television studiesschool of arts
tELEVISION AND THE iNTERNET - hOW cONVERGENCE aFFECTS aUDIENCE cONSUMPTION.
 BY rYAN oLIVER lEWISsUPERVISED BYjULIAN sAVAGEdATE SUBMITTED
:
29TH aPRIL 2010a sPECIAL pROJECT SUBMITTED IN PARTIAL FULFILMENT OF THE ba
:
fILM &tELEVISION sTUDIES dEGREE.
 
Ryan Lewis ryan@ra
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lewis.com www.ra
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lewis.com
 
i
CONTENTS
 Acknowledgements1 INTRODUCTION 1i Aimsii Debate2 THE IDEA OF CONVERGENCE 43 PROGRAMMING REACHING ITS AUDIENCE 64 AUDIENCE BEHAVIOURS 95 INVESTIGATION 13i Area of Researchii Methodology6 STATISTICAL ANALYSIS 16i The frequency with which the audience watches televisionand how it receives the programmingii What the audience desire from their viewing experience andhow the internet is associated with it
 
7 FINDINGS 238 CONCLUSIONS 28I Summary of findingsii Suggestions for further studyiii EvaluationBibliography Appendix
 
Ryan Lewis ryan@ra
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lewis.com www.ra
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lewis.com
 
ii
I would like to take this opportunity to thank all those who have contributedin any way, shape or form to the completion of my special project and thisresulting report.To all the university staff, friends and family who have helped me withplanning, materials and proof reading, and even those who would havehelped more had I only asked, thank you.Lastly, I must acknowledge the memory of my mother; I hope the completionof my degree work would have made you happy, I know you were alwaysproud no matter what I did.

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