2) Some of the well-known companies partner with universities to callfor students to participate in their award winning competitions. Is it anexample of crowdsourcing? Or does crowdsourcing mean calling for crowds within an undefined boundaries? Because the term"university" shapes the boundaries, like the education level of peopleis determined when you call for only university students to participateto your competition.
Crowdsourcing is not necessarily about fully open groups. As long as theprocess taps a ³crowd´, in other words many people, then it iscrowdsourcing. In fact crowdsourcing results can often be better when younarrow the pool to more qualified people. Victors & Spoils, the first crowdsourced advertising agency, only works with and wants to get contributions from the best. While graphic design crowdsourcing platform99designs is open to all, Logoworks uses only a select group of designers.The best approach depends on what you want to achieve.
) Crowdsourcing is currently employed by a large number of companies. If you think about the life cycle of crowdsourcing, whichlevel is it at right now? Introduction, growth or maturity?
In a corporate context, the use of crowdsourcing is still in the very early days, but beginning to pick up rapidly. While we can mention largecompanies such as IBM, Procter & Gamble, Boeing that are using crowdsourcing extensively, many others have not even begun the journey.