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Customer Satisfaction towards Idea Communication in Gudibande
Explore some of the ways in which modern telecommunications arehave transformed the world in which we live. They have had a huge impacton government, business, commerce, transport, culture and relationship-changes that seems to be accelerating.As we stand at the beginning of the 21
st
century, there are four maintrends that are shaping the world of telecommunications, media andentertainment. Those trends are digitalization, convergence, fragmentingaudiences and the growth of the internet.Today communication has been modernized, from the telegraphiccommunication into pocket sized mobile communications. Thiscommunication plays very crucial role to connect the people from thedifferent places within seconds at any time, at any place in the world. In this21
st
century people are taking any marketing decisions by mobilecommunication.It also helps the company to advertise their products and serviceswithin less time. Reaching more people, with cost. It helps not only in business; it covers all the other activity, which take place. So no person canlive without communication in the present competitive world.
 
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GENERALINTRODUCTION
 
Customer Satisfaction towards Idea Communication in Gudibande
Telephone system in India
India’s telephone system, like many other aspects of telecommunications, is in government sector, under the control of theministry of information and broadcasting. The modernization of thetelephone system in India has been under way since 1986 when mahanagar telephone Nigam, a government corporation was established to operatesystem in Bombay and New Delhi and videsh sanchar nigam, alsogovernment owned, was set up as the overseas carrier. Progress was slow,how ever the rest of the department of telecommunications until 1994 when basic telephone services were open to private-sector competition.This work is done basically to understand the Gudibande Customer’s behavior towards Idea service in the cellular communication network and toknow the factors when compared it with competitors networks. This studyenables us to know the consumer preference, behavior and satisfactiontowards Idea in Gudibande.
 
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Customer Satisfaction towards Idea Communication in Gudibande
NEED FOR THE STUDY:
Consumer behavior is to do with the activities of individuals inebraining and using the goods and services. The victory of any businessuntil depends (or) rests on the consumers who are willing to pay for the product / services offered by that company. The firm must be aware of themarket, consumer wants well in advance of production and the consumer wants must be monitored continuously for the success over competitors.The study of consumer behavior is must to adjust the 4 P’s (PRODUCT,PRICE, PLACE and PROMOTIO) of marketing mix in the light of changing nature of consumer behavior.
OBJECTIVES OF THE STUDY:
•
To study the existing market share of the Ideaservice in the cellular communication network.
•
To know the various influencing factors, thismade them to hold this Idea.
•
To know the consumer opinion on the variousfeatures provided by Idea.
•
To suggest for the better prospects in the market.
 
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