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Table Of Contents

Introduction to Marketing
The Domain of the Marketing Discipline
Characteristics of Service Marketing
Fundamental Consumer Behaviour
Services Marketing and the Spatial Dimension
Service Appraisal and Compensation
Perspective of Services Marketing
Innovation and Market Opportunities
Index
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Services Marketing

Services Marketing

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Published by ahs03m

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Published by: ahs03m on Dec 15, 2010
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08/02/2013

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