REVIEW OF:

Michael Rasmussen's "EmailPromos Exposed" Video Series

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Have you ever been faced with the task of having to write an email promotion to your list, and then realized that you didn't know what to say or how to say it?Michael Rasmussen’s new video course “Email Promos Exposed” promises to solvethat problem for you by walking you through the actual process of creating killer email promos step-by-step.I decided to see if Michael's videos live up to their promise by trying them out myself.Here's what I found:

OVERALL QUALITY

The first thing I noticed when I opened up the first video was the stunning productionquality. He used Camtasia Studio for the production, which is now the industrystandard for creating high-quality screen capture video products. The audio is near studio quality, and the graphics are very professional. These videos were made bysomeone who KNOWS what he's doing. Well done!I also liked how Michael divided the videos up by section, and then again by sub-section. For example, one video is all about the subject line, and then there aredifferent parts of that video that each cover a certain area of crafting a killer subjectline. Now let's move onto...

THE ACTUAL VIDEOS

Here's a brief summary of each video. Obviously it's impossible to list every singlething here, but I want you to get a feel for what each one covered, and how well itcovered it.

If you're in a hurry, just go ahead visit this URL to get instant freeaccess to these videos

:www.emailpromosexposed.com

VIDEO 1 - INTRODUCTION

This video served as an introduction to the whole course. You get to see a picture of Michael in his every day life, and he establishes his credibility right up front bytalking about some of his massive successes online. He even provides proof of credibility by displaying two checks in the amount of $50,000 and $25,000 which prove that, when it comes to the subject of making money with email promos, heknows his stuff.This is a good lesson for anyone to get. Whenever you're teaching people how to dosomething, it's good to establish your credibility up front, so that there's no doubtabout whether or not you're qualified to talk about the subject. Most productdevelopers either skip or minimize this step.

VIDEO 2 - BEFORE YOU WRITE THE PROMO

This video talks about some things that no other marketer has bothered to mention.You'll learn things like:* The mindset you need in order to write a killer promo* The different tools you need before you get started* How to keep your emails laser-focused* How to create an outline that practically writes the email for you.This was a fantastic video, and did a good job of kicking things off.

VIDEO 3 - THE SUBJECT LINE

I liked this video, because it talked about one of MY biggest weaknesses when itcomes to writing email promos... the subject line. The subject line is a confusingtopic, because nobody's 100% sure what the best tactics are.Michael breaks it down, and reveals:* The biggest secret for writing a subject line that makes people insanely curious.

* Techniques for personalizing the subject line.* Mistakes to avoid when using personalization.I was surprised to find that I was making some of the mistakes that Michaelmentioned in this video, but now I know better.

VIDEO 4 - THE OPENING

This is where a lot of people slack off when writing their emails. Michael talks abouthow important it is to create an opening that is conversational, and then revealstechniques and examples on how to do that.He also reveals:* How to get people to keep reading your email once they've opened it.* How to make your opening interesting.* Mistakes to avoid when creating your first few paragraphs.

VIDEO 5 - THE BODY COPY

This is one of the "meatiest" portions of the course, because it reveals techniques thatare not widely discussed on the forums, blogs, and in most e-Books. He talks aboutthe importance of keeping your body copy tight and relevant, and then reveals howyou can do that. You'll also learn:* How to write powerful bullets that make people curious and want to find out more.* Simple formatting tricks for making your body copy easy to read.* The secret of "bucket brigade copy" and how to use it in your email promos to force people to keep reading.

VIDEO 6 - THE CALL TO ACTION

This is where a lot of people wimp out in their email promos. They start out strong, but when it comes time to ask the reader to click the link and take action, they don'tknow what to say. Michael talks about some of his favourite techniques for makingthat happen, and also reveals:* The "magic question" to ask yourself that will make your close much more powerful.* The secret of the "unanswered question" and why handling this is a sure-fire way toget people to act right away.