Introduction and Overview
The greatest goal of democracy is to empower the citizenry to work with itsgovernment for the greatest overall good. Until recently, this goal had to be met throughthe necessary compromise of representative majority, where in many cases; a few wouldrepresent many, usually in a manner that was necessarily fitted towards a trustee rolerather than a pure delegate format. At bare minimum, there were relatively few instanceswhere the representatives could reliably communicate with their constituents. As withany proportional representation, input would only be as fast as the communication thatwas available during that time. But now, as with every other area of communication, theface of political communication is changing like never before.The age of digital instant communication has changed much of our world already,and the time has come where it can begin to modify the processes and structures of democracy as well. We already have a society where 42 percent of voters now look to theInternet for information about candidates- traditional news sources dominate at 88 percent of voters looking at Internet for information, while the actual campaign websitesfor the candidates garnered only a paltry 30 percent.
By creating and utilizing effectivewebsites, policymakers can gain access into a great untapped reserve of previouslyunreachable constituencies in a way that is truly unprecedented. This separates itself fromgeneralized public polling because this method allows politicians to get access to thesevoters in their native environment- engaging interest at the source. Since the first politicalwebsites for presidential candidacy were developed for the 1996 election betweenClinton and Dole, there have been many marked improvements.