The Four Firkins
Lift Bridge Beer Co.
Surly Brewing Co.
Wine Thief and Ale Jail
(see also: millennials)Build Your Own Brand. A concept popular with young professionals, the premise of BYOB issimple and a tad narcissistic: If you’re not building awareness about the brand that is you, then you’re never going to be able to leave your current job behind. To those interested in buildingtheir own brand, we offer you some advice. First—and least preferable—if you can’t resistBYOB, don’t let your employer know you’re doing it, since it’s pretty much telling them you’relooking out for you, not them. Second—and more preferable—don’t focus on BYOB at all. Do your job well, work hard, be respectful, be innovative and your brand will be built for you.
The agency that claims to have dumped one of the most recognizable brands on theplanet—and their client of more than 30 years—Harley Davidson.carmichaellynch.com
Catalyst Community Partners
(see also: corporate social responsibility)Out to stimulate economic growth and revitalize Minneapolis one down-trodden corridor at atime, commercial real estate developer Stuart Ackerberg’s nonprofit Catalyst Community Partners completed their North Minneapolis keystone project, the Five Points Building, new home to KMOJ radio station, in March.catalystcommunitypartners.org
Among the hardest hit of American car manufactures was Chrysler, and the shockwaves werefelt mightily in Minnesota. Although 17 local dealerships were originally slated to close, threemanaged to avoid getting the axe.
corporate social responsibility
(see also: business ethics; Catalyst Community Partners, George, Bill; Philanthrocapitalism)Corporate self-regulation integrated into a business model; idea being that if a business forcesitself to support laws, ethical standards and international norms, the business would, in turn, be mindful of the impact of its activities on the environment, consumers, employees,communities, stakeholders and members of the public sphere. It would thus eliminate practicesthat might harm the public sphere, regardless of legality. The CSR-minded business’s bottomline? People. Planet. Profit. And you know what? There are some serious Minnesota contributors to the CSR conversation:Jacquie Berglund’s nonprofit beer company Finnegan’s Irish Amber, Bill George andHaberman Media and Marketing, to name a few.
For people and companies not keen on leasing office space but sick of working from home orthe coffee shop, coworking is the perfect solution. The idea is you pay a membership fee to useall or select portions of a third-party space, complete with all the trappings—andcamaraderie—of the real thing. Try these two local coworking pioneers:
The 3rd Place
A local collaborative of women business owners finding power and inspiration in their collectivesuccess stories.thecravecompany.com/minneapolis
(see also: bacon)Like bacon, cupcakes have enjoyed a much-ballyhooed, if not unexpected, rise to prominence in2010, and you can see it in the local business landscape with cupcake stands popping up fasterthan whack-a-moles: Cake Eater Bakery, Franklin Street Bakery, Cocoa and Fig, and Cupcakeare just a few from around the metro. However, like bacon, we think that the cupcake train ispulling out of the station. The next cupcake? Why, doughnuts, of course.
(see also: OLSON)Formerly the biggest loyalty marketing firm in town. Now, the reason that OLSON is the biggestagency in town.olsondenali.com
The term we’ve given to the growing rift between people in business and education who aresavvy in the ever-evolving wave of digital tools and trends, and those who are not. For the sakeof your own relevance, we think it’s important that you pay mind to said divide and make sure you’re on the right side of it. So, which side are you on?
(see also: Dynamic Structural Steel) A town that’s not just for tourists anymore.
The Minnesota Business Encyclopedia of 2010 | Minnesota Business Mag...http://www.minnesotabusiness.com/minnesota-business-encyclopedia-20103 of 1412/15/2010 4:34 PM