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ImprovingMetadataandFacetsforItemsonEtsy.com1
UnsearchableandUnsellable:ImprovingMetadataandFacetsforItemsonEtsy.com
byCarrieCampbell,IvanGomes,RyanGreenway&MichelleLopezINLS520,UNC–CHDecember15,2010
 
ImprovingMetadataandFacetsforItemsonEtsy.com2
TableofContents
TableofContents........................................................................................................................................2
Abstract.......................................................................................................................................................3
ProblemStatement.....................................................................................................................................4
Background..............................................................................................................................................4
Collection.................................................................................................................................................5
Users........................................................................................................................................................6
IdealSystem.............................................................................................................................................7
Challenges................................................................................................................................................8
ContentSample,WeirdItems...................................................................................................................10
Reflections.............................................................................................................................................10
FacetstoOrganizetheCollection..............................................................................................................12
ListofFacets..........................................................................................................................................12
ExampleInterfacesforFacetedBrowsing.................................................................................................16
RelatedItemsWebNav.........................................................................................................................16
RelationBrowser...................................................................................................................................18
Flamenco-StyleFacets...........................................................................................................................19
FacetedBreadcrumbs............................................................................................................................20
MetadataSpecification..............................................................................................................................21
SchemaElements..................................................................................................................................22
DescriptionoftheSystemandImplementation........................................................................................28
ExamplesofHigh-QualityMetadataRecordsforSampleItems............................................................30
TimelineandCostforContentManagementRedesign.........................................................................32
References.................................................................................................................................................35
AppendixA–DraftofFacetedStructure...................................................................................................36
AppendixB–ExternalLinks.......................................................................................................................37
 
ImprovingMetadataandFacetsforItemsonEtsy.com3
Abstract
TheonlinemarketplaceEtsyspecializesinhandcrafteditems.Givenitsinherentuniqueness,merchandiseofthistypeoftendefiesstandardclassifications,posingapersistentchallengetoshopperswhowishtofindorre-findparticularitems.Atthesametime,sellers,whoareresponsibleforprovidingtagsandothermetadata,havelittleguidanceorincentivetostandardizetheirterminology.Thisaddsyetanotherlevelofunpredictabilitytotheitem-searchprocess.TheauthorsproposearefinementofEtsy'sdatabasestructuretoimproveshoppers'searchresultsand,byextension,theentireshoppingexperience.Afteranalyzingarepresentativesubsetofthevenue'sinventoryandexaminingtheneedsofrespectiveusergroups,theydescribeanidealsystemthatcouldsolvethemostglaringorganizationalissues.Appropriatefacets,standardizedmetadata,andinputformatsarespecified.Theauthorsalsosuggestseveralalternateinterfacesthatcouldcapitalizemoreeffectivelyontheinventory'sexistingandnewmetadata.Logisticalissuessuchasworkflowmanagementandtechniquesforguidingsellerstowardstandardterminologyarediscussed.Alongwiththeimplementationofacontrolledvocabulary,spotauditsarerecommendedinordertomaintainmetadataquality.
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