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Portuguese Ports New Attitude to Customers

Portuguese Ports New Attitude to Customers

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Published by Vitor Caldeirinha

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Published by: Vitor Caldeirinha on Dec 16, 2010
Copyright:Attribution Non-commercial


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Portuguese PortsNew Attitude to CustomersGone are the days when the ports were simple public infrastructure that userscaptives used only in passing to export or import, and where they wereregarded as mere intermediaries of public needs of the populations, withwhich earned a lot of money, so it had to be taxed and therefore withoutthe port wanted to know who they were, they needed, how they related to thecustomers and suppliers and with companies in the port, what were your problemsand aspirations, your special requirements, opinions and suggestions.Today the port took a big jump in these parts, having the governmentport changing their attitude with customers in a process that is still taking placeapproaching the model of the ports of northern Europe. Changed greatlyattitudes of companies and port authorities and shipping to their customers,partly driven by large changes in supply chains that nowthoroughly detail each step taken by commodity, time, costs,routes, alternatives, with agility in changing solutions that allowed leavebeing captive ports and shippers.Today customers influence the decisions of ports and port companies, andincreasingly regarded as strategic partners for a "win-win"increasing the frequency and range of relationships between entities, and coordinatinglinking operations and options, with greater sharing of information sotransparent at all levels and with a growing concern of the authoritiesport to know their customers, their supply chains, withalternative and innovative logistics solutions.Port authorities now often take the initiative to seek theits customers to visit, to disclose more information to develop solutions and meetingsof interests between companies looking to innovate for the port, but also for theforeland and hinterland. Promote integrated solutions to transport operatorssea and land, with public and private, among many other activitiesproactive.But there is still much to change for the future, we'll have modern ports. Sincetherefore, customer service and the relationship at various levels should be functionalimproved by changing the paradigm altogether. All people of the ports thatrelate to clients should be trained in this aspect, with the radical change inparadigm approach to the client's port.The purpose of the port should be satisfying the customer, tailoring services to theirparticular needs and ensuring competition and transparency of costs,rates / prices and quality, integration and competitiveness in the logistics chain loadsthose clients on solutions that pass through the port. This rather than focusing onoptic infrastructure and on their remuneration on profitability based on the maximummonopoly, the hidden costs and the lack of information on autism and logisticalinsulation to customers.http://www.communityengine.com/blogThis requires you to bet on new forms of relationships and tools thatInternet offers an almost free offers such as:

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