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PARTICIPATORY MARKETING
WHAT IT IS, WHY IT WORKS
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advisor
insight for innovation
paul.marsden@clickadvisor.com
 
WEB 2.0 - THE READ/WRITE WEB - IS MAKING A NEW KIND OF MARKETINGPOSSIBLE
 
MARKETING BASED NOT ON PASSIVE CONSUMPTION, BUT ACTIVE AUDIENCEPARTICIPATION - ‘PARTICIPATORY MARKETING’
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