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segmentation targeting and positioning

segmentation targeting and positioning

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Published by Shreya Midha

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Categories:Types, Business/Law
Published by: Shreya Midha on Dec 16, 2010
Copyright:Attribution Non-commercial

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12/12/2011

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7-1
Market Segmentation, Targeting, andPositioning for Competitive Advantage
 
7-2
Road Map: Previewing the Concepts
D
efine the three steps of target marketing: market segmentation, market targeting, and market positioning.List and discuss the major levels of market segmentation and bases for segmenting consumerand business markets.Explain how companies identify attractive market segments and choose a market coverage strategy.
D
iscuss how companies can position their productsfor maximum competitive advantage in themarketplace.
 
7-3
teps in Market 
egmentation,Targeting, and Positioning (Fig. 7-1)

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