Bill Snow Financial Model 2004-03-09

Yet another Extremely Valuable Entrepreneurial Resource
from
Bill Snow
"Candid, abrasive, and refreshingly hip."
"You don't see this kind of free stuff on gossip monger sites."
Release date
March 9, 2004
Version 2.1
Please note:
There are "hidden" columns and rows all over the place. Open them up to make adjustments. I've set this thing to print.
I make no assurances this financial model conforms to GAAP. What do you want? It's free!
I am not that happy with the LT Note tab. It is close enough, but not perfect. It is difficult to create a "one size fits all" debt calculator.
While this model should provide entrepreneurs with a good platform, it is not a universal model. You will need to adapt it to your specific model.
While I am happy with this model, it is probably "buggy." There are probably a few errors. If you find one, tell me about it bill@billsnow.com
I have not set this model to calculate inventory and few other things. What do you want? It's free! Figure it out yourself!
You can adjust certain numbers in the Assumptions page to adjust revenue, expenses, and staffing needs. Play around with Blue numbers.
Unless you screw up formulas, the balance sheet should always balance (how cool is that?)
And remember, this is a free resource!
Contact me with comments, "catches," or anything else:

bill@billsnow.com
http://www.billsnow.com
Bill Snow Financial Projections
Assumptions
Selected Financial Highlights

Year 1 Year 2 Year 3 Year 4 Year 5 5 year total
Total Investment $1,000,000 $2,000,000 $- $- $- 3,000,000
REVENUE
Subscription $426,806 81% $3,074,794 69% $7,350,863 69% $11,849,963 68% $16,349,063 67% 39,051,488
Total Transactions $101,033 19% $929,890 21% $2,237,313 21% $3,744,666 21% $5,399,619 22% 12,412,520
Company Marketing $- 0% $442,700 10% $1,079,900 10% $1,844,700 11% $2,708,000 11% 6,075,300
Advertising $- 0% $- 0% $- 0% $- 0% $- 0% -
Total Revenue $527,839 100% $4,447,383 100% $10,668,076 100% $17,439,329 100% $24,456,682 100% 57,539,308
Cost of Goods Sold $142,692 27% $855,925 19% $1,826,898 17% $2,388,465 14% $2,829,924 12% 8,043,905
Gross Profit $385,147 73% $3,591,458 81% $8,841,177 83% $15,050,863 86% $21,626,757 88% 49,495,403
Expenses
Sales & Marketing $92,477 18% $463,838 10% $1,154,913 11% $1,387,481 8% $1,625,435 7% 4,724,144
Operations $101,105 19% $774,942 17% $2,262,468 21% $3,704,637 21% $5,251,802 21% 12,094,953
IT $672,917 127% $615,469 14% $292,750 3% $346,500 2% $413,688 2% 2,341,323
Office & Admin $240,295 46% $1,542,059 35% $2,875,036 27% $3,454,769 20% $3,937,821 16% 12,049,980
Depr & Amort $1,864 0% $20,039 0% $49,369 0% $86,741 0% $113,381 0% 271,394
Total expenses $1,108,658 210% $3,416,346 77% $6,634,535 62% $8,980,128 51% $11,342,127 46% 31,481,794
EBIT $(723,511) -137% $175,112 4% $2,206,642 21% $6,070,735 35% $10,284,630 42% 18,013,609
Net earnings Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
EBITDA Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Free Cash Flow Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Total team members 9 27 44 52 56

Rev/team member 58,649 164,718 242,456 335,372 436,726
Markets 2 6 10 14 18 18
Trial Users 29,640 23,896 43,892 63,888 83,884 83,884
Subscribers 17,072 135,796 393,961 751,578 1,148,954 1,148,954
Companies 316 1,183 2,365 3,712 5,227 5,227
Certificates redeemed 67,355 619,926 1,491,542 2,496,444 3,599,746 3,599,746
Ending cash Err:502 Err:502 Err:502 Err:502 Err:502
Year 1 Year 2 Year 3 Year 4 Year 5 5 year total

Development costs*
$650,000 $500,000 $- $- $- 1,150,000
* Development costs are expensed, and included in IT expense
Assumptions
"Toggle" assumptions - Adjust these assumptions to make changes in the Model

You can change any number that is blue
Stage Pre Launch 1.0 2.0 3.0
Revenue 0 500,000 2,500,000 10,000,000 25,000,000
Make adjustments to certain assumptions (in blue). For quick reference, use the Selected Financial Highlights to the left
For every employee hired, this amount will be spent of equipment, computers, etc. $5,000 Make adjustments here
Annual fee paid by customers $25.00 Make adjustments here
No. of transactions/mo/company during trial phase 1.0 Make adjustments here
No. of transactions/mo/company during customer phase 0.75 Make adjustments here
% of trial users will become members 75% Make adjustments here
Max. No. of Transactions per company (trail) 50 Make adjustments here
Max. No. of Transactions per company (customers) 50 Make adjustments here
Revenue per transaction $1.50 Make adjustments here
Company marketing revenue (per mo per member company) $100 Make adjustments here
% of new companies that will join Company marketing 0% Make adjustments here
% of existing companies that will join Company mkting 50% Make adjustments here
Accounts Receivable (% of previous mo's rev) 150% Make adjustments here
Market Calculator (see the calculator tab) 3 Start month

Mos. Between adding new
Beg. Mo End Mo. market
1 6 5.0
7 12 5.0
13 18 3.0
19 24 3.0
25 60 3.0
Subscriber Calculator (see the calculator tab) 200 # of Trial Users (1st mo)
50000 Max number of users in a mkt
Mo. Growth Annual
Beg. Mo End Mo. Year
Rate Attrition
1 6 75.00% 1 0.00%
7 9 15.00% 2 25.00%
10 12 0.00% 3 30.00%
13 24 0.00% 4 35.00%
25 60 0.00% 5 40.00%
Company Calculator (see the calculator tab) 20 # of companies (1st mo)

5,000 Max companies per market
Mo. Growth Annual
Beg. Mo. End. Mo Year
Rate Attrition
1 6 50.00% 1 0.00%
7 9 10.00% 2 10.00%
10 12 5.00% 3 15.00%
13 24 2.00% 4 20.00%
25 60 1.00% 5 25.00%
Assumptions
Assumptions 2004 2005 2006 2007 2008

Revenue - 186,582 643,549 1,198,043 1,773,387 24,456,682
Company Stage Pre Launch 2.0 3.0 3.0 3.0
Cost of Goods Sold 2004 2005 2006 2007 2008

Start up costs 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 one time fee
Website 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 one time fee
Maintenance 3,000.00 2,500.00 2,000.00 2,000.00 2,000.00 per month per city
Transaction fees 0.75 0.75 0.75 0.75 0.75 per certificate (capped at $100K)
Credit card fees 1.00 1.00 1.00 1.00 1.00 per new subscriber
Network costs 0.15 0.15 0.15 0.15 0.15 per certificate
EXPENSES 2004 2005 2006 2007 2008

Sales & Marketing
Sales & Mkting - Salaries
Payroll tax
Consumer Mkting
Marketing $- $3,250.00 $4,350.00 $5,000.00 $5,600.00 Calculated on "revenue" page
Branding $- $1,000.00 $5,250.00 $11,000.00 $17,000.00 Calculated on "revenue" page
Total Consumer Mkting
Company Mkting
Commissions 25.00 25.00 25.00 25.00 25.00 per new restaurant
Association Mkting 0.00 500.00 500.00 500.00 500.00 per month per city
Total Company Mkting
Other Mkting Exp
Trade Show - Chgo In May of each year
Trade Shows - Other 0.00 0.00 10,000.00 10,000.00 10,000.00 per month
Meals & Ent 0.00 25.00 50.00 50.00 50.00 per employee per month
Designer 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 one time fee (for each new city)
Promotions/Postage 2,000.00 1,000.00 1,000.00 1,000.00 1,000.00 one time fee (for each new city)
Travel Expense 0.00 150.00 150.00 150.00 150.00 per employee per month
Printing 100.00 250.00 500.00 500.00 500.00 per month
Total Other Mkting
Total Sales & Marketing
Operations
Operations - Salaries
Payroll tax
Call Center 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 per month
Company Support 10.00 10.00 10.00 10.00 10.00 per month per restaurant
Customer Support 0.25 0.25 0.25 0.25 0.25 per month per consumer
Total Operations
IT
IT - Salaries
Payroll tax
Hosting 500.00 1,000.00 2,000.00 2,000.00 2,000.00 per month
Development
Total IT
Office & Admin
Office & Admin - Salaries
Payroll Taxes
Ins - P & C 100.00 100.00 100.00 100.00 100.00 per month per employee
Ins - W/C 200.00 200.00 200.00 200.00 200.00 per month per employee
Ins - Disability 100.00 100.00 100.00 100.00 100.00 per month per employee
Health Ins 400.00 500.00 600.00 600.00 600.00 per month per employee
Life Ins 150.00 200.00 250.00 250.00 250.00 per month per employee
Ins - D&O 400.00 600.00 750.00 750.00 750.00 per month
Professional Fees 0.05 0.04 0.04 0.04 0.04 % of revenue
Gen Liability Ins 500.00 600.00 700.00 700.00 700.00 per month
Payroll Service 100.00 100.00 100.00 100.00 100.00 per month
Dues & Subs 0.00 0.00 0.00 0.00 0.00 % of revenue
HR Recruiting 1,000.00 1,500.00 2,500.00 2,500.00 2,500.00 per month
Misc. Office Exp 200.00 200.00 200.00 200.00 200.00 per month per employee
Rent Expense 0.00 0.00 0.00 0.00 0.00 Calculated in IS
Equipment Rental 150.00 200.00 400.00 400.00 400.00 per month per employee
Office Supplies 50.00 100.00 100.00 100.00 100.00 per month per employee
Postage 50.00 100.00 100.00 100.00 100.00 per month per employee
Telephone 200.00 250.00 250.00 250.00 250.00 per month per employee
Utilities 175.00 200.00 250.00 250.00 250.00 per month per employee
Vehicle Expense 100.00 150.00 200.00 200.00 200.00 per month per employee
Basic ratios and rates
Interest rate (received) 0% Make adjustments here
Interest rate (paid) 10% Make adjustments here
Corporate tax rate 40% Make adjustments here
Payroll tax expense 7.5% Make adjustments here
Rent - dollar per square foot $12 Make adjustments here
Square foot per employee, average 200 Make adjustments here
Per employee hired (equipment, computers, furniture, etc.) $5,000
Consumer annual fee $25.00
Certificates/mo/restaurant (trial phase) 1.0
Certificates/mo/restaurants (Customer phase) 0.75
% of trial users will become members 75%
Max. No. of Transactions per rest. (trail) 50
Max. No. of Transactions per rest. (customers) 50
Revenue per certificate (transaction) 1.5

CMS revenue (per mo per member rest.) $100.00
% of new rest that will join CMS 0%
% of existing rest that will join CMS 50%
Balance Sheet Assumptions

Bill Snow Financial Model
Projected Financial Statements
Jan-04 Feb-04 Mar-04 Apr-04 May-04 Jun-04 Jul-04 Aug-04 Sep-04 Oct-04 Nov-04 Dec-04 2004
1 2 3 4 5 6 7 8 9 10 11 12 Totals %
Projected I/S
Starting Cash - Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Investment
Equity 250,000 - - - 500,000 - - - 750,000
Debt 250,000 - - - - - 250,000
Debt/equity added (deducted) in period 500,000 - - - 500,000 - - - - - - - 1,000,000
Company Stage Pre Launch Pre Launch Pre Launch Pre Launch Pre Launch Pre Launch 1.0 1.0 1.0 1.0 1.0 1.0 1.0
REVENUE
Subscription - - - 3,750 6,563 11,494 20,119 35,213 65,381 77,438 93,000 113,850 426,806 80.9%
Transactions - Trial Users - - 300 525 920 1,610 2,817 5,231 6,195 7,440 9,108 10,316 44,460 8.4%
Transactions - Customers - - - 169 464 981 1,887 3,471 6,413 9,898 14,083 19,206 56,573 10.7%
Total Transactions - - 300 694 1,384 2,591 4,704 8,702 12,608 17,338 23,191 29,522 101,033 19.1%
Company Marketing - - - - - - - - - - - - - 0.0%
Advertising - 0.0%
Total Revenue - - 300 4,444 7,946 14,085 24,822 43,914 77,990 94,776 116,191 143,372 527,839 100.0%
Cost of Goods Sold

Start up costs - - 5,000 - - - - 5,000 - - - - 10,000 1.9%
Website - - 5,000 - - - - 5,000 - - - - 10,000 1.9%
Maintenance - - 3,000 3,000 3,000 3,000 3,000 6,000 6,000 6,000 6,000 6,000 45,000 8.5%
Transaction fees - - 150 347 692 1,295 2,352 4,351 6,304 8,669 11,596 14,761 50,516 9.6%
Credit card fees - - - 150 263 460 805 1,409 2,615 3,098 3,720 4,554 17,072 3.2%
Network costs - - 30 69 138 259 470 870 1,261 1,734 2,319 2,952 10,103 1.9%
Total COGS - - 13,180 3,566 4,093 5,014 6,627 22,630 16,180 19,500 23,635 28,267 142,692 27.0%
Gross Profit - - (12,880) 878 3,853 9,070 18,195 21,285 61,809 75,275 92,556 115,105 385,147 73.0%
EXPENSES
Sales & Marketing
Sales & Mkting - Salaries - - - - - - 2,000 6,917 6,917 6,917 6,917 6,917 36,583 6.9%
Payroll tax - - - - - - 150 519 519 519 519 519 2,744 0.5%
Total Company Mkting - - 500 250 375 575 1,350 2,775 1,625 1,800 2,050 2,100 13,400 2.5%
Total Other Mkting - - 4,100 100 10,100 100 100 4,100 100 100 100 100 19,000 3.6%
Total Sales & Marketing - - 6,100 1,850 11,975 2,175 5,100 17,310 11,660 11,835 12,085 12,385 92,477 17.5%
Operations
Operations - Salaries 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 6,667 43,333 8.2%
Payroll tax 250 250 250 250 250 250 250 250 250 250 250 500 3,250 0.6%
Call Center - - 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 20,000 3.8%
Company Support - - 200 300 450 680 1,020 1,730 1,980 2,300 2,720 3,160 14,540 2.8%
Customer Support - - 50 125 256 486 889 1,643 2,458 3,440 4,648 5,987 19,982 3.8%
Total Operations 3,583 3,583 5,833 6,008 6,290 6,750 7,492 8,956 10,021 11,323 12,951 18,314 101,105 19.2%
IT
IT - Salaries - - - - - - - 3,333 3,333 3,333 3,333 3,333 16,667 3.2%
Payroll tax - - - - - - - 250 250 250 250 250 1,250 0.2%
Hosting - - 500 500 500 500 500 500 500 500 500 500 5,000 0.9%
Development 33,333 33,333 33,333 33,333 33,333 33,333 75,000 75,000 75,000 75,000 75,000 75,000 650,000 123.1%
Total IT 33,333 33,333 33,833 33,833 33,833 33,833 75,500 79,083 79,083 79,083 79,083 79,083 672,917 127.5%
Office & Admin
Office & Admin - Salaries - - - - - - 10,833 10,833 10,833 10,833 10,833 10,833 65,000 12.3%
Payroll Taxes - - - - - - 813 813 813 813 813 813 4,875 0.9%
Ins - P & C 100 100 100 100 100 100 500 800 800 800 800 900 5,200 1.0%
Ins - W/C 200 200 200 200 200 200 1,000 1,600 1,600 1,600 1,600 1,800 10,400 2.0%
Ins - Disability 100 100 100 100 100 100 500 800 800 800 800 900 5,200 1.0%
Health Ins 400 400 400 400 400 400 2,000 3,200 3,200 3,200 3,200 3,600 20,800 3.9%
Life Ins 150 150 150 150 150 150 750 1,200 1,200 1,200 1,200 1,350 7,800 1.5%
Ins - D&O 400 400 400 400 400 400 400 400 400 400 400 400 4,800 0.9%
Professional Fees - - 15 222 397 704 1,241 2,196 3,899 4,739 5,810 7,169 26,392 5.0%
Gen Liability Ins 500 500 500 500 500 500 500 500 500 500 500 500 6,000 1.1%
Payroll Service 100 100 100 100 100 100 500 800 800 800 800 900 5,200 1.0%
Dues & Subs - - 0 4 8 14 25 44 78 95 116 143 528 0.1%
HR Recruiting 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000 2.3%
Misc. Office Exp 200 200 200 200 200 200 1,000 1,600 1,600 1,600 1,600 1,800 10,400 2.0%
Rent Expense - - 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 18,000 3.4%
Equipment Rental 150 150 150 150 150 150 750 1,200 1,200 1,200 1,200 1,350 7,800 1.5%
Office Supplies 50 50 50 50 50 50 250 400 400 400 400 450 2,600 0.5%
Postage 50 50 50 50 50 50 250 400 400 400 400 450 2,600 0.5%
Telephone 200 200 200 200 200 200 1,000 1,600 1,600 1,600 1,600 1,800 10,400 2.0%
Utilities 175 175 175 175 175 175 875 1,400 1,400 1,400 1,400 1,575 9,100 1.7%
Vehicle Expense 100 100 100 100 100 100 500 800 800 800 800 900 5,200 1.0%
Total Office & Admin 3,875 3,875 5,690 5,902 6,080 6,393 26,487 33,385 35,123 35,979 37,072 40,433 240,295 45.5%
Depreciation - - - - - - - 238 414 409 404 399 1,864 0.4%
Amortization
Total Expenses 40,792 40,792 51,457 47,593 58,178 49,151 114,579 138,974 136,302 138,630 141,595 150,615 1,108,658 210.0%
EBIT (40,792) (40,792) (64,337) (46,716) (54,325) (40,081) (96,383) (117,689) (74,493) (63,355) (49,039) (35,510) (723,511) -137.1%
Interest Expense - Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Interest Income - 0.0%
EBT (40,792) Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Allowance for tax - Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Net earnings (40,792) Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Adjustments 0.0%
Interest, net - Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Tax - Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Deprec & Amort - - - - - - - 238 414 409 404 399 1,864 0.4%
Total adjustments - Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
EBITDA (40,792) Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Free Cash Flow Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
1 2 3 4 5 6 7 8 9 10 11 12 Totals %
Projected B/S
ASSETS
Current assets
Cash Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
A/R - - - 450 6,666 11,919 21,127 37,234 65,871 116,984 142,163 174,287 174,287
Prepaid exp - - - - - - - - - - - - -
Inventory - - - - - - - - - - - - -
Other current assets - - - - - - - - - - - - -
Total current assets Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Property/equip, net - - - - - - 20,000 34,762 34,348 33,939 33,535 38,136 38,136
Other LT assets - - - - - - - - - - - - -
Goodwill, net - - - - - - - - - - - - -
Total assets Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
LIABILITIES
Current Liabilities
A/P - 5,738 5,738 6,660 6,602 7,058 7,827 20,611 32,122 33,004 34,550 36,564 36,564
Other Current Liab - - - - - - - - - - - - -
Total current liabilities - 5,738 5,738 6,660 6,602 7,058 7,827 20,611 32,122 33,004 34,550 36,564 36,564
LT Note Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Total liabilities Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 36,564
EQUITY
Capital 250,000 250,000 250,000 250,000 750,000 750,000 750,000 750,000 750,000 750,000 750,000 750,000 750,000
Retained earnings (40,792) Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Total equity 209,208 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Total liabilities and equity Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Projected CFS
Cash Flow from Operations
Net Income (40,792) Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Adjustments
Depreciation - - - - - - - 238 414 409 404 399 1,864
Amortization -
Change in inventory - - - - - - - - - - - - -
Change in A/R - - - (450) (6,216) (5,253) (9,208) (16,107) (28,638) (51,113) (25,179) (32,123) (174,287)
Change in A/P - 5,738 - 923 (58) 455 770 12,784 11,511 882 1,547 2,013 36,564
Cash from operations (40,792) Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Cash Flow from Investing

Purchase/sale of equip - - - - - - (20,000) (15,000) - - - (5,000) (40,000)
Acquisitions
Cash from Investing Activities - - - - - - (20,000) (15,000) - - - (5,000) (40,000)
Cash Flow from Financing

Proceeds from equity, net 250,000 - - - 500,000 - - - - - - - 750,000
Proceeds from debt, net Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Cash from Financing Activities Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Beginning cash balance - Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 -
Increase (decrease) in cash Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Ending cash balance Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
13 14 15 16 17 18 19 20 21 22 23 24 Totals %
Projected I/S
Starting Cash Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Investment
Equity 2,000,000 2,000,000
Debt - -
Debt/equity added (deducted) in period 2,000,000 - - - - - - - - - - - 2,000,000
Company Stage 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0
REVENUE
Subscription 128,944 159,113 171,169 186,731 211,331 229,238 260,588 282,206 310,744 354,319 375,938 404,475 3,074,794 69.1%
Transactions - Trial Users 12,729 13,694 14,939 16,907 18,339 20,847 22,577 24,860 28,346 30,075 32,358 35,844 271,512 6.1%
Transactions - Customers 25,009 32,169 35,175 40,275 44,700 50,775 56,250 61,275 68,775 74,550 80,700 88,725 658,378 14.8%
Total Transactions 37,738 45,862 50,114 57,182 63,039 71,622 78,827 86,135 97,121 104,625 113,058 124,569 929,890 20.9%
Company Marketing 19,900 21,700 23,500 26,900 29,800 33,900 37,500 40,900 45,900 49,700 53,800 59,200 442,700 10.0%
Advertising - - 0.0%
Total Revenue 186,582 226,675 244,782 270,813 304,170 334,760 376,914 409,241 453,764 508,644 542,796 588,244 4,447,383 100.0%
Cost of Goods Sold

Start up costs 5,000 - - 5,000 - - 5,000 - - 5,000 - - 20,000 0.4%
Website 5,000 - - 5,000 - - 5,000 - - 5,000 - - 20,000 0.4%
Maintenance 7,500 7,500 7,500 10,000 10,000 10,000 12,500 12,500 12,500 15,000 15,000 15,000 135,000 3.0%
Transaction fees 18,869 22,931 25,057 28,591 31,520 35,811 39,413 43,067 48,560 52,313 56,529 62,285 464,945 10.5%
Credit card fees 5,158 6,365 6,847 7,469 8,453 9,170 10,424 11,288 12,430 14,173 15,038 16,179 122,992 2.8%
Network costs 3,774 4,586 5,011 5,718 6,304 7,162 7,883 8,613 9,712 10,463 11,306 12,457 92,989 2.1%
Total COGS 45,300 41,382 44,415 61,778 56,277 62,143 80,219 75,469 83,202 101,948 97,872 105,920 855,925 19.2%
Gross Profit 141,281 185,293 200,367 209,035 247,894 272,617 296,695 333,772 370,562 406,696 444,923 482,324 3,591,458 80.8%
EXPENSES
Sales & Marketing
Sales & Mkting - Salaries 13,917 13,917 13,917 19,750 19,750 19,750 22,750 22,750 22,750 22,750 22,750 22,750 237,500 5.3%
Payroll tax 1,044 1,044 1,044 1,481 1,481 1,481 1,706 1,706 1,706 1,706 1,706 1,706 17,813 0.4%
Total Company Mkting 3,550 2,400 2,375 3,700 3,475 4,025 4,325 4,175 5,000 4,925 5,050 5,675 48,675 1.1%
Total Other Mkting 6,575 3,575 3,575 7,625 24,625 4,625 7,800 4,800 4,975 7,975 4,975 4,975 86,100 1.9%
Total Sales & Marketing 29,335 24,685 24,860 38,006 55,031 35,581 43,281 40,331 41,331 45,506 42,631 43,256 463,838 10.4%
Operations
Operations - Salaries 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 34,167 34,167 34,167 34,167 376,667 8.5%
Payroll tax 2,250 2,250 2,250 2,250 2,250 2,250 2,250 2,250 2,563 2,563 2,563 2,563 28,250 0.6%
Call Center 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000 0.5%
Company Support 3,980 4,340 4,690 5,370 5,960 6,770 7,500 8,170 9,170 9,940 10,760 11,830 88,480 2.0%
Customer Support 7,679 9,431 11,350 13,536 15,872 18,553 21,397 24,512 28,037 31,674 35,582 39,923 257,546 5.8%
Total Operations 45,909 48,021 50,290 53,156 56,082 59,573 63,147 66,932 75,936 80,344 85,071 90,482 774,942 17.4%
IT
IT - Salaries 4,583 4,583 4,583 9,167 9,167 9,167 9,167 9,167 9,167 9,167 9,167 9,167 96,250 2.2%
Payroll tax 344 344 344 688 688 688 688 688 688 688 688 688 7,219 0.2%
Hosting 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000 0.3%
Development 41,667 41,667 41,667 41,667 41,667 41,667 41,667 41,667 41,667 41,667 41,667 41,667 500,000 11.2%
Total IT 47,594 47,594 47,594 52,521 52,521 52,521 52,521 52,521 52,521 52,521 52,521 52,521 615,469 13.8%
Office & Admin
Office & Admin - Salaries 37,917 37,917 37,917 45,833 45,833 45,833 45,833 45,833 45,833 45,833 45,833 45,833 526,250 11.8%
Payroll Taxes 2,844 2,844 2,844 3,438 3,438 3,438 3,438 3,438 3,438 3,438 3,438 3,438 39,469 0.9%
Ins - P & C 1,900 1,900 1,900 2,500 2,500 2,500 2,600 2,600 2,700 2,700 2,700 2,700 29,200 0.7%
Ins - W/C 3,800 3,800 3,800 5,000 5,000 5,000 5,200 5,200 5,400 5,400 5,400 5,400 58,400 1.3%
Ins - Disability 1,900 1,900 1,900 2,500 2,500 2,500 2,600 2,600 2,700 2,700 2,700 2,700 29,200 0.7%
Health Ins 9,500 9,500 9,500 12,500 12,500 12,500 13,000 13,000 13,500 13,500 13,500 13,500 146,000 3.3%
Life Ins 3,800 3,800 3,800 5,000 5,000 5,000 5,200 5,200 5,400 5,400 5,400 5,400 58,400 1.3%
Ins - D&O 600 600 600 600 600 600 600 600 600 600 600 600 7,200 0.2%
Professional Fees 7,463 9,067 9,791 10,833 12,167 13,390 15,077 16,370 18,151 20,346 21,712 23,530 177,895 4.0%
Payroll Service 1,900 1,900 1,900 2,500 2,500 2,500 2,600 2,600 2,700 2,700 2,700 2,700 29,200 0.7%
Dues & Subs 19 23 24 27 30 33 38 41 45 51 54 59 445 0.0%
HR Recruiting 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 18,000 0.4%
Misc. Office Exp 3,800 3,800 3,800 5,000 5,000 5,000 5,200 5,200 5,400 5,400 5,400 5,400 58,400 1.3%
Rent Expense 5,400 5,400 5,400 5,400 5,400 5,400 5,400 5,400 5,400 5,400 5,400 5,400 64,800 1.5%
Equipment Rental 3,800 3,800 3,800 5,000 5,000 5,000 5,200 5,200 5,400 5,400 5,400 5,400 58,400 1.3%
Office Supplies 1,900 1,900 1,900 2,500 2,500 2,500 2,600 2,600 2,700 2,700 2,700 2,700 29,200 0.7%
Postage 1,900 1,900 1,900 2,500 2,500 2,500 2,600 2,600 2,700 2,700 2,700 2,700 29,200 0.7%
Telephone 4,750 4,750 4,750 6,250 6,250 6,250 6,500 6,500 6,750 6,750 6,750 6,750 73,000 1.6%
Utilities 3,800 3,800 3,800 5,000 5,000 5,000 5,200 5,200 5,400 5,400 5,400 5,400 58,400 1.3%
Vehicle Expense 2,850 2,850 2,850 3,750 3,750 3,750 3,900 3,900 4,050 4,050 4,050 4,050 43,800 1.0%
Total Office & Admin 101,942 103,550 104,276 128,230 129,568 130,795 134,885 136,181 140,367 142,567 143,937 145,759 1,542,059 34.7%
Depreciation 454 1,580 1,561 1,542 1,881 1,859 1,836 1,874 1,852 1,889 1,867 1,845 20,039 0.5%
Amortization
Total Expenses 225,235 225,430 228,581 273,456 295,083 280,329 295,671 297,839 312,006 322,827 326,027 333,863 3,416,346 76.8%
EBIT (83,953) (40,137) (28,214) (64,421) (47,189) (7,712) 1,024 35,933 58,556 83,869 118,896 148,460 175,112 3.9%
Interest Expense Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Interest Income 0.0%
EBT Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Allowance for tax Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Net earnings Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Adjustments 0.0%
Interest, net Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Tax Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Deprec & Amort 454 1,580 1,561 1,542 1,881 1,859 1,836 1,874 1,852 1,889 1,867 1,845 20,039 0.5%
Total adjustments Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
EBITDA Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
13 14 15 16 17 18 19 20 21 22 23 24 Totals %
Projected B/S
ASSETS
Current assets
A/R 215,058 279,872 340,012 367,173 406,219 456,255 502,139 565,371 613,861 680,646 762,966 814,193 814,193
Prepaid exp - - - - - - - - - - - - -
Inventory - - - - - - - - - - - - -
Total current assets ### Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Property/equip, net 132,682 131,102 129,542 157,999 156,119 154,260 157,424 155,549 158,698 156,808 154,942 153,097 153,097
Other LT assets - - - - - - - - - - - - -
Goodwill, net - - - - - - - - - - - - -
Total assets ### Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
LIABILITIES
Current Liabilities
A/P 41,605 84,985 85,672 86,724 110,452 112,121 114,786 120,509 122,228 129,631 132,070 134,312 134,312
Total current liabilities### 41,605 84,985 85,672 86,724 110,452 112,121 114,786 120,509 122,228 129,631 132,070 134,312 134,312
Total liabilities ### Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 134,312
EQUITY
Capital 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000
Retained earnings Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Total equity ### Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Total liabilities and equity### Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Projected CFS
Net Income Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Adjustments
Depreciation 454 1,580 1,561 1,542 1,881 1,859 1,836 1,874 1,852 1,889 1,867 1,845 20,039
Amortization -
Change in A/R (40,771) (64,815) (60,140) (27,161) (39,046) (50,036) (45,884) (63,232) (48,490) (66,785) (82,319) (51,228) (639,907)
Change in A/P 5,042 43,380 687 1,052 23,728 1,669 2,665 5,723 1,719 7,403 2,439 2,242 97,748
Cash from operations Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502

Purchase/sale of equip (95,000) - - (30,000) - - (5,000) - (5,000) - - - (135,000)
Acquisitions
Cash from Investing Activities (95,000) - - (30,000) - - (5,000) - (5,000) - - - (135,000)

Proceeds from equity, net 2,000,000 - - - - - - - - - - - 2,000,000
Beginning cash balance Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
25 26 27 28 29 30 31 32 33 34 35 36 Totals %
Projected I/S
Investment
Equity - -
Debt -
Debt/equity added (deducted) in period - - - - - - - - - - - - -
Company Stage 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0
REVENUE
Subscription 448,050 469,669 498,206 541,781 563,400 591,938 635,513 657,131 685,669 729,244 750,863 779,400 7,350,863 68.9%
Transactions - Customers 94,725 101,625 109,650 116,025 122,850 131,175 138,075 144,675 153,750 161,025 168,300 177,375 1,619,250 15.2%
Total Transactions 132,299 141,482 152,993 161,097 170,205 182,016 190,646 199,529 212,090 221,094 230,652 243,213 2,237,313 21.0%
Company Marketing 63,200 67,800 73,100 77,400 81,900 87,500 92,100 96,500 102,500 107,400 112,200 118,300 1,079,900 10.1%
Total Revenue 643,549 678,950 724,299 780,278 815,505 861,454 918,258 953,160 1,000,258 1,057,738 1,093,715 1,140,913 10,668,076 100.0%
Cost of Goods Sold

Start up costs 5,000 - - 5,000 - - 5,000 - - 5,000 - - 20,000 0.2%
Website 5,000 - - 5,000 - - 5,000 - - 5,000 - - 20,000 0.2%
Maintenance 14,000 14,000 14,000 16,000 16,000 16,000 18,000 18,000 18,000 20,000 20,000 20,000 204,000 1.9%
Transaction fees 66,149 70,741 76,496 80,549 85,103 91,008 95,323 99,764 100,000 100,000 100,000 100,000 1,065,132 10.0%
Credit card fees 17,922 18,787 19,928 21,671 22,536 23,678 25,421 26,285 27,427 29,170 30,035 31,176 294,035 2.8%
Network costs 13,230 14,148 15,299 16,110 17,021 18,202 19,065 19,953 21,209 22,109 23,065 24,321 223,731 2.1%
Total COGS 121,301 117,676 125,724 144,329 140,659 148,887 167,808 164,002 166,636 181,279 173,100 175,497 1,826,898 17.1%
Gross Profit 522,247 561,275 598,575 635,949 674,846 712,566 750,450 789,157 833,623 876,459 920,615 965,416 8,841,177 82.9%
EXPENSES
Sales & Marketing
Payroll tax 3,375 3,594 3,594 3,594 3,594 3,594 3,594 3,594 4,000 4,344 4,344 4,344 45,563 0.4%
Total Sales & Marketing 84,375 85,410 85,985 90,385 127,535 88,235 92,710 89,810 96,858 106,335 103,335 103,935 1,154,913 10.8%
Operations
Operations - Salaries 84,167 84,167 84,167 84,167 84,167 89,167 89,167 89,167 89,167 89,167 89,167 89,167 1,045,000 9.8%
Payroll tax 6,313 6,313 6,313 6,313 6,313 6,688 6,688 6,688 6,688 6,688 6,688 6,688 78,375 0.7%
Call Center 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000 0.2%
Company Support 12,630 13,550 14,620 15,470 16,380 17,490 18,410 19,290 20,500 21,470 22,440 23,650 215,900 2.0%
Customer Support 44,369 49,049 54,184 59,412 64,878 70,771 76,703 82,843 89,308 95,771 102,441 109,463 899,193 8.4%
Total Operations 149,479 155,078 161,283 167,361 173,738 186,115 192,967 199,988 207,662 215,095 222,735 230,967 2,262,468 21.2%
IT
IT - Salaries 18,750 18,750 18,750 18,750 18,750 18,750 18,750 18,750 25,000 25,000 25,000 25,000 250,000 2.3%
Payroll tax 1,406 1,406 1,406 1,406 1,406 1,406 1,406 1,406 1,875 1,875 1,875 1,875 18,750 0.2%
Hosting 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000 0.2%
Development - - - - - - - - - - - - - 0.0%
Total IT 22,156 22,156 22,156 22,156 22,156 22,156 22,156 22,156 28,875 28,875 28,875 28,875 292,750 2.7%
Office & Admin
Payroll Taxes 5,063 5,313 5,313 5,313 5,313 5,313 5,313 5,313 5,313 5,313 5,313 5,313 63,500 0.6%
Ins - P & C 3,700 4,000 4,000 4,000 4,000 4,100 4,100 4,100 4,300 4,400 4,400 4,400 49,500 0.5%
Ins - W/C 7,400 8,000 8,000 8,000 8,000 8,200 8,200 8,200 8,600 8,800 8,800 8,800 99,000 0.9%
Ins - Disability 3,700 4,000 4,000 4,000 4,000 4,100 4,100 4,100 4,300 4,400 4,400 4,400 49,500 0.5%
Health Ins 22,200 24,000 24,000 24,000 24,000 24,600 24,600 24,600 25,800 26,400 26,400 26,400 297,000 2.8%
Life Ins 9,250 10,000 10,000 10,000 10,000 10,250 10,250 10,250 10,750 11,000 11,000 11,000 123,750 1.2%
Ins - D&O 750 750 750 750 750 750 750 750 750 750 750 750 9,000 0.1%
Payroll Service 3,700 4,000 4,000 4,000 4,000 4,100 4,100 4,100 4,300 4,400 4,400 4,400 49,500 0.5%
Dues & Subs 64 68 72 78 82 86 92 95 100 106 109 114 1,067 0.0%
HR Recruiting 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 30,000 0.3%
Misc. Office Exp 7,400 8,000 8,000 8,000 8,000 8,200 8,200 8,200 8,600 8,800 8,800 8,800 99,000 0.9%
Rent Expense 8,800 8,800 8,800 8,800 8,800 8,800 8,800 8,800 8,800 8,800 8,800 8,800 105,600 1.0%
Office Supplies 3,700 4,000 4,000 4,000 4,000 4,100 4,100 4,100 4,300 4,400 4,400 4,400 49,500 0.5%
Postage 3,700 4,000 4,000 4,000 4,000 4,100 4,100 4,100 4,300 4,400 4,400 4,400 49,500 0.5%
Telephone 9,250 10,000 10,000 10,000 10,000 10,250 10,250 10,250 10,750 11,000 11,000 11,000 123,750 1.2%
Utilities 9,250 10,000 10,000 10,000 10,000 10,250 10,250 10,250 10,750 11,000 11,000 11,000 123,750 1.2%
Vehicle Expense 7,400 8,000 8,000 8,000 8,000 8,200 8,200 8,200 8,600 8,800 8,800 8,800 99,000 0.9%
Depreciation 1,823 4,003 4,134 4,085 4,036 3,988 4,000 3,953 3,906 5,169 5,167 5,105 49,369 0.5%
Amortization
Total Expenses 472,792 495,072 503,688 516,222 561,024 538,632 552,106 557,492 586,357 609,541 615,532 626,077 6,634,535 62.2%
EBIT 49,455 66,202 94,887 119,727 113,822 173,935 198,344 231,666 247,266 266,918 305,083 339,339 2,206,642 20.7%
Adjustments 0.0%
Deprec & Amort 1,823 4,003 4,134 4,085 4,036 3,988 4,000 3,953 3,906 5,169 5,167 5,105 49,369 0.5%
25 26 27 28 29 30 31 32 33 34 35 36 Totals %
Projected B/S
ASSETS
Current assets
A/R 882,366 965,323 1,018,425 1,086,448 1,170,417 1,223,258 1,292,180 1,377,387 1,429,740 1,500,387 1,586,607 1,640,572 1,640,572
Prepaid exp - - - - - - - - - - - - -
Inventory - - - - - - - - - - - - -
Other LT assets - - - - - - - - - - - - -
Goodwill, net - - - - - - - - - - - - -
LIABILITIES
Current Liabilities
A/P 137,983 201,371 216,418 219,538 221,870 224,082 231,623 234,115 235,933 248,227 254,769 256,798 256,798
EQUITY
Capital 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000
Projected CFS
Adjustments
Depreciation 1,823 4,003 4,134 4,085 4,036 3,988 4,000 3,953 3,906 5,169 5,167 5,105 49,369
Amortization -
Change in A/R (68,173) (82,957) (53,103) (68,023) (83,969) (52,840) (68,923) (85,207) (52,353) (70,648) (86,219) (53,965) (826,379)
Change in A/P 3,671 63,388 15,047 3,120 2,332 2,212 7,541 2,491 1,818 12,294 6,542 2,029 122,486

Purchase/sale of equip (185,000) (15,000) - - - (5,000) - - (110,000) (5,000) - - (320,000)
Acquisitions
Cash from Investing Activities (185,000) (15,000) - - - (5,000) - - (110,000) (5,000) - - (320,000)

Proceeds from equity, net - - - - - - - - - - - - -
37 38 39 40 41 42 43 44 45 46 47 48 Totals %
Projected I/S
Investment
Equity - -
Debt -
Company Stage 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0
REVENUE
Subscription 822,975 844,594 873,131 916,706 938,325 966,863 1,010,438 1,032,056 1,060,594 1,104,169 1,125,788 1,154,325 11,849,963 67.9%
Total Revenue 1,198,043 1,235,369 1,282,643 1,340,447 1,377,424 1,424,873 1,483,252 1,520,079 1,568,927 1,628,232 1,665,884 1,714,157 17,439,329 100.0%
Cost of Goods Sold

Start up costs 5,000 - - 5,000 - - 5,000 - - 5,000 - - 20,000 0.1%
Website 5,000 - - 5,000 - - 5,000 - - 5,000 - - 20,000 0.1%
Maintenance 22,000 22,000 22,000 24,000 24,000 24,000 26,000 26,000 26,000 28,000 28,000 28,000 300,000 1.7%
Credit card fees 32,919 33,784 34,925 36,668 37,533 38,675 40,418 41,282 42,424 44,167 45,032 46,173 473,999 2.7%
Network costs 25,207 26,238 27,501 28,424 29,440 30,711 31,671 32,672 34,033 35,046 36,100 37,423 374,467 2.1%
Total COGS 190,126 182,021 184,426 199,092 190,973 193,386 208,089 199,955 202,457 217,213 209,131 211,596 2,388,465 13.7%
Gross Profit 1,007,917 1,053,348 1,098,216 1,141,355 1,186,451 1,231,487 1,275,163 1,320,124 1,366,470 1,411,019 1,456,752 1,502,561 15,050,863 86.3%
EXPENSES
Sales & Marketing
Payroll tax 4,344 4,344 4,344 4,344 4,344 4,344 4,344 4,344 4,344 4,688 4,688 4,688 53,156 0.3%
Operations
Payroll tax 7,063 7,063 7,063 7,063 8,563 8,563 8,563 8,563 8,563 8,938 8,938 8,938 97,875 0.6%
Call Center 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000 0.1%
Company Support 24,600 25,670 26,890 27,890 28,940 30,170 31,220 32,250 33,600 34,720 35,820 37,120 368,890 2.1%
Customer Support 116,474 123,649 131,202 138,730 146,428 154,470 162,422 170,510 178,822 186,995 195,303 203,866 1,908,872 10.9%
IT
IT - Salaries 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 300,000 1.7%
Payroll tax 1,875 1,875 1,875 1,875 1,875 1,875 1,875 1,875 1,875 1,875 1,875 1,875 22,500 0.1%
Hosting 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000 0.1%
Development - - - - - - - - - - - - - 0.0%
Total IT 28,875 28,875 28,875 28,875 28,875 28,875 28,875 28,875 28,875 28,875 28,875 28,875 346,500 2.0%
Office & Admin
Payroll Taxes 5,313 5,313 5,313 5,313 5,688 5,688 5,688 5,688 5,688 5,688 5,688 5,688 66,750 0.4%
Ins - P & C 4,500 4,500 4,500 4,500 5,000 5,000 5,000 5,000 5,000 5,200 5,200 5,200 58,600 0.3%
Ins - W/C 9,000 9,000 9,000 9,000 10,000 10,000 10,000 10,000 10,000 10,400 10,400 10,400 117,200 0.7%
Ins - Disability 4,500 4,500 4,500 4,500 5,000 5,000 5,000 5,000 5,000 5,200 5,200 5,200 58,600 0.3%
Health Ins 27,000 27,000 27,000 27,000 30,000 30,000 30,000 30,000 30,000 31,200 31,200 31,200 351,600 2.0%
Life Ins 11,250 11,250 11,250 11,250 12,500 12,500 12,500 12,500 12,500 13,000 13,000 13,000 146,500 0.8%
Ins - D&O 750 750 750 750 750 750 750 750 750 750 750 750 9,000 0.1%
Payroll Service 4,500 4,500 4,500 4,500 5,000 5,000 5,000 5,000 5,000 5,200 5,200 5,200 58,600 0.3%
Dues & Subs 120 124 128 134 138 142 148 152 157 163 167 171 1,744 0.0%
HR Recruiting 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 30,000 0.2%
Misc. Office Exp 9,000 9,000 9,000 9,000 10,000 10,000 10,000 10,000 10,000 10,400 10,400 10,400 117,200 0.7%
Rent Expense 10,400 10,400 10,400 10,400 10,400 10,400 10,400 10,400 10,400 10,400 10,400 10,400 124,800 0.7%
Office Supplies 4,500 4,500 4,500 4,500 5,000 5,000 5,000 5,000 5,000 5,200 5,200 5,200 58,600 0.3%
Postage 4,500 4,500 4,500 4,500 5,000 5,000 5,000 5,000 5,000 5,200 5,200 5,200 58,600 0.3%
Telephone 11,250 11,250 11,250 11,250 12,500 12,500 12,500 12,500 12,500 13,000 13,000 13,000 146,500 0.8%
Utilities 11,250 11,250 11,250 11,250 12,500 12,500 12,500 12,500 12,500 13,000 13,000 13,000 146,500 0.8%
Vehicle Expense 9,000 9,000 9,000 9,000 10,000 10,000 10,000 10,000 10,000 10,400 10,400 10,400 117,200 0.7%
Depreciation 5,044 7,663 7,572 7,482 7,392 7,602 7,512 7,422 7,334 7,246 7,279 7,193 86,741 0.5%
Amortization
Total Expenses 650,650 660,217 671,052 686,263 775,562 747,278 763,084 770,448 782,658 815,070 822,877 834,969 8,980,128 51.5%
EBIT 357,266 393,131 427,164 455,092 410,889 484,209 512,079 549,677 583,812 595,948 633,876 667,592 6,070,735 34.8%
Adjustments 0.0%
Deprec & Amort 5,044 7,663 7,572 7,482 7,392 7,602 7,512 7,422 7,334 7,246 7,279 7,193 86,741 0.5%
37 38 39 40 41 42 43 44 45 46 47 48 Totals %
Projected B/S
ASSETS
Current assets
A/R 1,711,370 1,797,064 1,853,054 1,923,964 2,010,671 2,066,136 2,137,309 2,224,878 2,280,118 2,353,391 2,442,348 2,498,825 2,498,825
Prepaid exp - - - - - - - - - - - - -
Inventory - - - - - - - - - - - - -
Other LT assets - - - - - - - - - - - - -
Goodwill, net - - - - - - - - - - - - -
LIABILITIES
Current Liabilities
A/P 260,360 266,807 269,362 272,591 275,026 298,299 301,650 304,268 306,270 310,225 321,107 323,156 323,156
EQUITY
Capital 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000
Projected CFS
Adjustments
Depreciation 5,044 7,663 7,572 7,482 7,392 7,602 7,512 7,422 7,334 7,246 7,279 7,193 86,741
Amortization -
Change in A/R (70,798) (85,694) (55,990) (70,910) (86,707) (55,465) (71,173) (87,569) (55,240) (73,273) (88,957) (56,478) (858,254)
Change in A/P 3,562 6,447 2,555 3,229 2,435 23,273 3,351 2,618 2,002 3,955 10,882 2,049 66,358

Purchase/sale of equip (225,000) - - - (25,000) - - - - (10,000) - - (260,000)
Acquisitions
Cash from Investing Activities (225,000) - - - (25,000) - - - - (10,000) - - (260,000)

49 50 51 52 53 54 55 56 57 58 59 60 Totals %
Projected I/S
Investment
Equity - -
Debt -
Company Stage 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0
REVENUE
Subscription 1,197,900 1,219,519 1,248,056 1,291,631 1,313,250 1,341,788 1,385,363 1,406,981 1,435,519 1,479,094 1,500,713 1,529,250 16,349,063 66.8%
Transactions - Trial Users 97,562 99,845 103,331 105,060 107,343 110,829 112,559 114,842 118,328 120,057 122,340 125,826 1,337,919 5.5%
Total Revenue 1,773,387 1,812,538 1,861,137 1,920,941 1,959,593 2,008,367 2,069,096 2,107,323 2,157,596 2,219,401 2,258,803 2,308,501 24,456,682 100.0%
Cost of Goods Sold

Start up costs 5,000 - - 5,000 - - 5,000 - - 5,000 - - 20,000 0.1%
Website 5,000 - - 5,000 - - 5,000 - - 5,000 - - 20,000 0.1%
Maintenance 30,000 30,000 30,000 32,000 32,000 32,000 34,000 34,000 34,000 36,000 36,000 36,000 396,000 1.6%
Credit card fees 47,916 48,781 49,922 51,665 52,530 53,672 55,415 56,279 57,421 59,164 60,029 61,170 653,963 2.7%
Network costs 38,429 39,572 40,918 41,961 43,074 44,428 45,523 46,614 48,058 49,221 50,379 51,785 539,962 2.2%
Total COGS 226,345 218,353 220,840 235,626 227,604 230,099 244,938 236,893 239,479 254,384 246,408 248,955 2,829,924 11.6%
Gross Profit 1,547,042 1,594,186 1,640,296 1,685,315 1,731,989 1,778,267 1,824,158 1,870,429 1,918,118 1,965,016 2,012,395 2,059,546 21,626,757 88.4%
EXPENSES
Sales & Marketing
Payroll tax 4,688 4,688 5,094 5,094 5,094 5,094 5,094 5,094 5,094 5,438 5,438 5,438 61,344 0.3%
Operations
Payroll tax 8,938 8,938 8,938 8,938 8,938 8,938 8,938 9,313 9,313 9,313 9,313 9,313 109,125 0.4%
Call Center 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000 0.1%
Company Support 38,230 39,450 40,780 41,940 43,120 44,460 45,690 46,840 48,300 49,620 50,860 52,270 541,560 2.2%
Customer Support 212,281 220,779 229,564 238,183 246,894 255,852 264,568 273,339 282,217 290,798 299,431 308,210 3,122,117 12.8%
IT
IT - Salaries 25,000 25,000 31,250 31,250 31,250 31,250 31,250 31,250 31,250 31,250 31,250 31,250 362,500 1.5%
Payroll tax 1,875 1,875 2,344 2,344 2,344 2,344 2,344 2,344 2,344 2,344 2,344 2,344 27,188 0.1%
Hosting 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000 0.1%
Development - - - - - - - - - - - - - 0.0%
Total IT 28,875 28,875 35,594 35,594 35,594 35,594 35,594 35,594 35,594 35,594 35,594 35,594 413,688 1.7%
Office & Admin
Payroll Taxes 5,688 5,688 5,688 5,688 5,688 5,688 5,688 5,688 5,688 5,688 5,688 5,688 68,250 0.3%
Ins - P & C 5,200 5,200 5,400 5,400 5,400 5,400 5,400 5,500 5,500 5,600 5,600 5,600 65,200 0.3%
Ins - W/C 10,400 10,400 10,800 10,800 10,800 10,800 10,800 11,000 11,000 11,200 11,200 11,200 130,400 0.5%
Ins - Disability 5,200 5,200 5,400 5,400 5,400 5,400 5,400 5,500 5,500 5,600 5,600 5,600 65,200 0.3%
Health Ins 31,200 31,200 32,400 32,400 32,400 32,400 32,400 33,000 33,000 33,600 33,600 33,600 391,200 1.6%
Life Ins 13,000 13,000 13,500 13,500 13,500 13,500 13,500 13,750 13,750 14,000 14,000 14,000 163,000 0.7%
Ins - D&O 750 750 750 750 750 750 750 750 750 750 750 750 9,000 0.0%
Payroll Service 5,200 5,200 5,400 5,400 5,400 5,400 5,400 5,500 5,500 5,600 5,600 5,600 65,200 0.3%
Dues & Subs 177 181 186 192 196 201 207 211 216 222 226 231 2,446 0.0%
HR Recruiting 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 30,000 0.1%
Misc. Office Exp 10,400 10,400 10,800 10,800 10,800 10,800 10,800 11,000 11,000 11,200 11,200 11,200 130,400 0.5%
Rent Expense 11,200 11,200 11,200 11,200 11,200 11,200 11,200 11,200 11,200 11,200 11,200 11,200 134,400 0.5%
Office Supplies 5,200 5,200 5,400 5,400 5,400 5,400 5,400 5,500 5,500 5,600 5,600 5,600 65,200 0.3%
Postage 5,200 5,200 5,400 5,400 5,400 5,400 5,400 5,500 5,500 5,600 5,600 5,600 65,200 0.3%
Telephone 13,000 13,000 13,500 13,500 13,500 13,500 13,500 13,750 13,750 14,000 14,000 14,000 163,000 0.7%
Utilities 13,000 13,000 13,500 13,500 13,500 13,500 13,500 13,750 13,750 14,000 14,000 14,000 163,000 0.7%
Vehicle Expense 10,400 10,400 10,800 10,800 10,800 10,800 10,800 11,000 11,000 11,200 11,200 11,200 130,400 0.5%
Depreciation 7,107 10,118 9,997 9,997 9,878 9,761 9,644 9,530 9,476 9,363 9,311 9,200 113,381 0.5%
Amortization
Total Expenses 852,110 863,586 894,324 911,077 959,352 931,766 948,755 965,223 978,173 1,003,062 1,011,164 1,023,536 11,342,127 46.4%
EBIT 694,932 730,600 745,972 774,238 772,637 846,501 875,403 905,207 939,945 961,954 1,001,231 1,036,010 10,284,630 42.1%
Adjustments 0.0%
Deprec & Amort 7,107 10,118 9,997 9,997 9,878 9,761 9,644 9,530 9,476 9,363 9,311 9,200 113,381 0.5%
49 50 51 52 53 54 55 56 57 58 59 60 Totals %
Projected B/S
ASSETS
Current assets
A/R 2,571,236 2,660,080 2,718,807 2,791,705 2,881,412 2,939,390 3,012,550 3,103,644 3,160,984 3,236,394 3,329,101 3,388,204 3,388,204
Prepaid exp - - - - - - - - - - - - -
Inventory - - - - - - - - - - - - -
Other LT assets - - - - - - - - - - - - -
Goodwill, net - - - - - - - - - - - - -
LIABILITIES
Current Liabilities
A/P 326,628 329,256 331,877 343,431 346,166 348,421 351,772 354,785 360,841 364,838 371,999 373,921 373,921
EQUITY
Capital 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000 2,750,000
Projected CFS
Adjustments
Depreciation 7,107 10,118 9,997 9,997 9,878 9,761 9,644 9,530 9,476 9,363 9,311 9,200 113,381
Amortization -
Change in A/R (72,410) (88,844) (58,728) (72,898) (89,707) (57,978) (73,160) (91,094) (57,340) (75,410) (92,707) (59,103) (889,379)
Change in A/P 3,473 2,628 2,621 11,553 2,735 2,255 3,351 3,013 6,056 3,998 7,161 1,922 50,766

Purchase/sale of equip (260,000) - (10,000) - - - - (5,000) - (5,000) - - (280,000)
Acquisitions
Cash from Investing Activities (260,000) - (10,000) - - - - (5,000) - (5,000) - - (280,000)

Staffing
Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Totals
Revenue 0 0 300 4,444 7,946 14,085 24,822 43,914 77,990 94,776 116,191 143,372 527,839
Company Stage Pre Launch Pre Launch Pre Launch Pre Launch Pre Launch Pre Launch 1.0 1.0 1.0 1.0 1.0 1.0 1.0
HEAD COUNT
Executive
CEO 0 0 0 0 0 0 1 1 1 1 1 1 1
CFO 0 0 0 0 0 0 1 1 1 1 1 1 1
COO 0 0 0 0 0 0 1 1 1 1 1 1 1
CIO 0 0 0 0 0 0 0 0 0 0 0 0 0
CMO 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Executive 0 0 0 0 0 0 3 3 3 3 3 3 3
Administrative
Admin Asst 0 0 0 0 0 0 0 0 0 0 0 0 0
Accounting 0 0 0 0 0 0 0 0 0 0 0 0 0
HR 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Admin 0 0 0 0 0 0 0 0 0 0 0 0 0
Sales - Biz Dev
Director 0 0 0 0 0 0 0 0 0 0 0 0 0
Acct Execs 0 0 0 0 0 0 0 1 1 1 1 1 1
Total Sales - Biz Dev 0 0 0 0 0 0 0 1 1 1 1 1 1
Operations
Manager 0 0 0 0 0 0 0 0 0 0 0 0 0
Call Center 1 1 1 1 1 1 1 1 1 1 1 2 2
Cust Srvc 0 0 0 0 0 0 0 0 0 0 0 0 0
Field Ops 0 0 0 0 0 0 0 0 0 0 0 0 0
Trainers 0 0 0 0 0 0 0 0 0 0 0 0 0
QA 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Operations 1 1 1 1 1 1 1 1 1 1 1 2 2
Marketing
Marketing Mgr 0 0 0 0 0 0 0 0 0 0 0 0 0
Acct Exec 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Mkting 0 0 0 0 0 0 0 0 0 0 0 0 0
IT
Technicians 0 0 0 0 0 0 0 1 1 1 1 1 1
Total IT 0 0 0 0 0 0 0 1 1 1 1 1 1
Sales - Field Reps
City Manager 0 0 0 0 0 0 1 2 2 2 2 2 2
Support 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Field Reps 0 0 0 0 0 0 1 2 2 2 2 2 2
TOTAL EMPLOYEES 1 1 1 1 1 1 5 8 8 8 8 9 9
New Employees 1 0 0 0 0 0 4 3 0 0 0 1 8
Revenue per employee $- $- $300 $4,444 $7,946 $14,085 $4,964 $5,489 $9,749 $11,847 $14,524 $15,930 $58,649
SALARY EXPENSE
Executive Avg. Sal
CEO $60,000 - - - - - - 5,000 5,000 5,000 5,000 5,000 5,000 30,000
CFO $20,000 - - - - - - 1,667 1,667 1,667 1,667 1,667 1,667 10,000
COO $50,000 - - - - - - 4,167 4,167 4,167 4,167 4,167 4,167 25,000
CIO $50,000 - - - - - - - - - - - - -
CMO $50,000 - - - - - - - - - - - - -
Total Executive - - - - - - 10,833 10,833 10,833 10,833 10,833 10,833 65,000
Administrative
Admin Asst $30,000 - - - - - - - - - - - - -
Accounting $45,000 - - - - - - - - - - - - -
HR $35,000 - - - - - - - - - - - - -
Total Admin - - - - - - - - - - - - -
Sales - Biz Dev
Director $40,000 - - - - - - - - - - - - -
Acct Execs $35,000 - - - - - - - 2,917 2,917 2,917 2,917 2,917 14,583
Total Sales - Biz Dev - - - - - - - 2,917 2,917 2,917 2,917 2,917 14,583
Operations
Manager $45,000 - - - - - - - - - - - - -
Call Center $40,000 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 6,667 43,333
Cust Srvc $40,000 - - - - - - - - - - - - -
Field Ops $40,000 - - - - - - - - - - - - -
Trainers $40,000 - - - - - - - - - - - - -
QA $40,000 - - - - - - - - - - - - -
Total Operations 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 6,667 43,333
Marketing
Marketing Mgr $30,000 - - - - - - - - - - - - -
Acct Exec $25,000 - - - - - - - - - - - - -
Total Mkting - - - - - - - - - - - - -
IT
Technicians $40,000 - - - - - - - 3,333 3,333 3,333 3,333 3,333 16,667
Total IT - - - - - - - 3,333 3,333 3,333 3,333 3,333 16,667
Staffing
Revenue 186,582 226,675 244,782 270,813 304,170 334,760 376,914 409,241 453,764 508,644 542,796 588,244 4,447,383
Company Stage 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0
HEAD COUNT
Executive
CEO 1 1 1 1 1 1 1 1 1 1 1 1 1
CFO 1 1 1 1 1 1 1 1 1 1 1 1 1
COO 1 1 1 1 1 1 1 1 1 1 1 1 1
CIO 1 1 1 1 1 1 1 1 1 1 1 1 1
CMO 1 1 1 1 1 1 1 1 1 1 1 1 1
Total Executive 5 5 5 5 5 5 5 5 5 5 5 5 5
Administrative
Admin Asst 1 1 1 1 1 1 1 1 1 1 1 1 1
Accounting 0 0 0 1 1 1 1 1 1 1 1 1 1
HR 0 0 0 1 1 1 1 1 1 1 1 1 1
Total Admin 1 1 1 3 3 3 3 3 3 3 3 3 3
Sales - Biz Dev
Director 1 1 1 1 1 1 1 1 1 1 1 1 1
Acct Execs 1 1 1 2 2 2 2 2 2 2 2 2 2
Operations
Manager 1 1 1 1 1 1 1 1 1 1 1 1 1
Call Center 2 2 2 2 2 2 2 2 3 3 3 3 3
Cust Srvc 1 1 1 1 1 1 1 1 1 1 1 1 1
Field Ops 1 1 1 1 1 1 1 1 1 1 1 1 1
Trainers 1 1 1 1 1 1 1 1 1 1 1 1 1
QA 1 1 1 1 1 1 1 1 1 1 1 1 1
Marketing
Marketing Mgr 1 1 1 1 1 1 1 1 1 1 1 1 1
Acct Exec 0 0 0 1 1 1 1 1 1 1 1 1 1
Total Mkting 1 1 1 2 2 2 2 2 2 2 2 2 2
IT
Technicians 1 1 1 2 2 2 2 2 2 2 2 2 2
Total IT 1 1 1 2 2 2 2 2 2 2 2 2 2
Sales - Field Reps
City Manager 2 2 2 2 2 2 3 3 3 3 3 3 3
Support 0 0 0 1 1 1 1 1 1 1 1 1 1
Total Field Reps 2 2 2 3 3 3 4 4 4 4 4 4 4
TOTAL EMPLOYEES 19 19 19 25 25 25 26 26 27 27 27 27 27
New Employees 19 0 0 6 0 0 1 0 1 0 0 0 8
Revenue per employee $9,820 $11,930 $12,883 $10,833 $12,167 $13,390 $14,497 $15,740 $16,806 $18,839 $20,104 $21,787 $164,718
SALARY EXPENSE
Executive Avg. Sal
CEO $100,000 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 100,000
CFO $80,000 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 80,000
COO $80,000 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 80,000
CIO $80,000 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 80,000
CMO $80,000 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 80,000
Total Executive 35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000 420,000
Administrative
Admin Asst $35,000 2,917 2,917 2,917 2,917 2,917 2,917 2,917 2,917 2,917 2,917 2,917 2,917 35,000
Accounting $50,000 - - - 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 37,500
HR $45,000 - - - 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 33,750
Total Admin 2,917 2,917 2,917 10,833 10,833 10,833 10,833 10,833 10,833 10,833 10,833 10,833 106,250
Sales - Biz Dev
Director $50,000 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 50,000
Acct Execs $45,000 3,750 3,750 3,750 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 78,750
Total Sales - Biz Dev 7,917 7,917 7,917 11,667 11,667 11,667 11,667 11,667 11,667 11,667 11,667 11,667 128,750
Operations
Manager $60,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,000
Call Center $50,000 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 12,500 12,500 12,500 12,500 116,667
Cust Srvc $50,000 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 50,000
Field Ops $50,000 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 50,000
Trainers $50,000 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 50,000
QA $50,000 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 50,000
Total Operations 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 34,167 34,167 34,167 34,167 376,667
Marketing
Marketing Mgr $55,000 4,583 4,583 4,583 4,583 4,583 4,583 4,583 4,583 4,583 4,583 4,583 4,583 55,000
Acct Exec $45,000 - - - 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 33,750
Total Mkting 4,583 4,583 4,583 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 88,750
IT
Technicians $55,000 4,583 4,583 4,583 9,167 9,167 9,167 9,167 9,167 9,167 9,167 9,167 9,167 96,250
Total IT 4,583 4,583 4,583 9,167 9,167 9,167 9,167 9,167 9,167 9,167 9,167 9,167 96,250
Staffing
Revenue 643,549 678,950 724,299 780,278 815,505 861,454 918,258 953,160 1,000,258 1,057,738 1,093,715 1,140,913 10,668,076
Company Stage 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0
HEAD COUNT
Executive
CEO 1 1 1 1 1 1 1 1 1 1 1 1 1
CFO 1 1 1 1 1 1 1 1 1 1 1 1 1
COO 1 1 1 1 1 1 1 1 1 1 1 1 1
CIO 1 1 1 1 1 1 1 1 1 1 1 1 1
CMO 1 1 1 1 1 1 1 1 1 1 1 1 1
Total Executive 5 5 5 5 5 5 5 5 5 5 5 5 5
Administrative
Admin Asst 1 2 2 2 2 2 2 2 2 2 2 2 2
Accounting 1 1 1 1 1 1 1 1 1 1 1 1 1
HR 1 1 1 1 1 1 1 1 1 1 1 1 1
Total Admin 3 4 4 4 4 4 4 4 4 4 4 4 4
Sales - Biz Dev
Director 2 2 2 2 2 2 2 2 2 2 2 2 2
Acct Execs 3 3 3 3 3 3 3 3 4 4 4 4 4
Operations
Manager 2 2 2 2 2 2 2 2 2 2 2 2 2
Call Center 6 6 6 6 6 7 7 7 7 7 7 7 7
Cust Srvc 2 2 2 2 2 2 2 2 2 2 2 2 2
Field Ops 2 2 2 2 2 2 2 2 2 2 2 2 2
Trainers 2 2 2 2 2 2 2 2 2 2 2 2 2
QA 2 2 2 2 2 2 2 2 2 2 2 2 2
Marketing
Marketing Mgr 1 1 1 1 1 1 1 1 1 1 1 1 1
Acct Exec 1 2 2 2 2 2 2 2 2 2 2 2 2
Total Mkting 2 3 3 3 3 3 3 3 3 3 3 3 3
IT
Technicians 3 3 3 3 3 3 3 3 4 4 4 4 4
Total IT 3 3 3 3 3 3 3 3 4 4 4 4 4
Sales - Field Reps
City Manager 2 2 2 2 2 2 2 2 2 3 3 3 3
Support 1 2 2 2 2 2 2 2 2 2 2 2 2
Total Field Reps 3 4 4 4 4 4 4 4 4 5 5 5 5
TOTAL EMPLOYEES 37 40 40 40 40 41 41 41 43 44 44 44 44
New Employees 37 3 0 0 0 1 0 0 2 1 0 0 7
SALARY EXPENSE
Executive Avg. Sal
CEO $150,000 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 150,000
CFO $125,000 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 125,000
COO $125,000 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 125,000
CIO $125,000 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 125,000
CMO $125,000 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 125,000
Total Executive 54,167 54,167 54,167 54,167 54,167 54,167 54,167 54,167 54,167 54,167 54,167 54,167 650,000
Administrative
Admin Asst $40,000 3,333 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 76,667
Accounting $60,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,000
HR $60,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,000
Total Admin 13,333 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 196,667
Sales - Biz Dev
Director $100,000 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 200,000
Acct Execs $65,000 16,250 16,250 16,250 16,250 16,250 16,250 16,250 16,250 21,667 21,667 21,667 21,667 216,667
Operations
Manager $85,000 14,167 14,167 14,167 14,167 14,167 14,167 14,167 14,167 14,167 14,167 14,167 14,167 170,000
Call Center $60,000 30,000 30,000 30,000 30,000 30,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000 395,000
Cust Srvc $60,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 120,000
Field Ops $60,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 120,000
Trainers $60,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 120,000
QA $60,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 120,000
Total Operations 84,167 84,167 84,167 84,167 84,167 89,167 89,167 89,167 89,167 89,167 89,167 89,167 1,045,000
Marketing
Marketing Mgr $75,000 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 75,000
Acct Exec $60,000 5,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 115,000
Total Mkting 11,250 16,250 16,250 16,250 16,250 16,250 16,250 16,250 16,250 16,250 16,250 16,250 190,000
IT
Technicians $75,000 18,750 18,750 18,750 18,750 18,750 18,750 18,750 18,750 25,000 25,000 25,000 25,000 250,000
Total IT 18,750 18,750 18,750 18,750 18,750 18,750 18,750 18,750 25,000 25,000 25,000 25,000 250,000
Staffing
Revenue 1,198,043 1,235,369 1,282,643 1,340,447 1,377,424 1,424,873 1,483,252 1,520,079 1,568,927 1,628,232 1,665,884 1,714,157 17,439,329
Company Stage 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0
HEAD COUNT
Executive
CEO 1 1 1 1 1 1 1 1 1 1 1 1 1
CFO 1 1 1 1 1 1 1 1 1 1 1 1 1
COO 1 1 1 1 1 1 1 1 1 1 1 1 1
CIO 1 1 1 1 1 1 1 1 1 1 1 1 1
CMO 1 1 1 1 1 1 1 1 1 1 1 1 1
Total Executive 5 5 5 5 5 5 5 5 5 5 5 5 5
Administrative
Admin Asst 2 2 2 2 2 2 2 2 2 2 2 2 2
Accounting 1 1 1 1 2 2 2 2 2 2 2 2 2
HR 1 1 1 1 1 1 1 1 1 1 1 1 1
Total Admin 4 4 4 4 5 5 5 5 5 5 5 5 5
Sales - Biz Dev
Director 2 2 2 2 2 2 2 2 2 2 2 2 2
Acct Execs 4 4 4 4 4 4 4 4 4 4 4 4 4
Operations
Manager 2 2 2 2 2 2 2 2 2 2 2 2 2
Call Center 8 8 8 8 8 8 8 8 8 9 9 9 9
Cust Srvc 2 2 2 2 3 3 3 3 3 3 3 3 3
Field Ops 2 2 2 2 3 3 3 3 3 3 3 3 3
Trainers 2 2 2 2 3 3 3 3 3 3 3 3 3
QA 2 2 2 2 3 3 3 3 3 3 3 3 3
Marketing
Marketing Mgr 1 1 1 1 1 1 1 1 1 1 1 1 1
Acct Exec 2 2 2 2 2 2 2 2 2 2 2 2 2
Total Mkting 3 3 3 3 3 3 3 3 3 3 3 3 3
IT
Technicians 4 4 4 4 4 4 4 4 4 4 4 4 4
Total IT 4 4 4 4 4 4 4 4 4 4 4 4 4
Sales - Field Reps
City Manager 3 3 3 3 3 3 3 3 3 4 4 4 4
Support 2 2 2 2 2 2 2 2 2 2 2 2 2
Total Field Reps 5 5 5 5 5 5 5 5 5 6 6 6 6
TOTAL EMPLOYEES 45 45 45 45 50 50 50 50 50 52 52 52 52
New Employees 45 0 0 0 5 0 0 0 0 2 0 0 7
SALARY EXPENSE
Executive Avg. Sal
CEO $150,000 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 150,000
CFO $125,000 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 125,000
COO $125,000 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 125,000
CIO $125,000 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 125,000
CMO $125,000 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 125,000
Total Executive 54,167 54,167 54,167 54,167 54,167 54,167 54,167 54,167 54,167 54,167 54,167 54,167 650,000
Administrative
Admin Asst $40,000 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 80,000
Accounting $60,000 5,000 5,000 5,000 5,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 100,000
HR $60,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,000
Total Admin 16,667 16,667 16,667 16,667 21,667 21,667 21,667 21,667 21,667 21,667 21,667 21,667 240,000
Sales - Biz Dev
Director $100,000 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 200,000
Acct Execs $65,000 21,667 21,667 21,667 21,667 21,667 21,667 21,667 21,667 21,667 21,667 21,667 21,667 260,000
Operations
Manager $85,000 14,167 14,167 14,167 14,167 14,167 14,167 14,167 14,167 14,167 14,167 14,167 14,167 170,000
Call Center $60,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 45,000 45,000 45,000 495,000
Cust Srvc $60,000 10,000 10,000 10,000 10,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 160,000
Field Ops $60,000 10,000 10,000 10,000 10,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 160,000
Trainers $60,000 10,000 10,000 10,000 10,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 160,000
QA $60,000 10,000 10,000 10,000 10,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 160,000
Marketing
Marketing Mgr $75,000 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 75,000
Acct Exec $60,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 120,000
Total Mkting 16,250 16,250 16,250 16,250 16,250 16,250 16,250 16,250 16,250 16,250 16,250 16,250 195,000
IT
Technicians $75,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 300,000
Total IT 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 300,000
Staffing
Revenue 1,773,387 1,812,538 1,861,137 1,920,941 1,959,593 2,008,367 2,069,096 2,107,323 2,157,596 2,219,401 2,258,803 2,308,501 24,456,682
Company Stage 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0
HEAD COUNT
Executive
CEO 1 1 1 1 1 1 1 1 1 1 1 1 1
CFO 1 1 1 1 1 1 1 1 1 1 1 1 1
COO 1 1 1 1 1 1 1 1 1 1 1 1 1
CIO 1 1 1 1 1 1 1 1 1 1 1 1 1
CMO 1 1 1 1 1 1 1 1 1 1 1 1 1
Total Executive 5 5 5 5 5 5 5 5 5 5 5 5 5
Administrative
Admin Asst 2 2 2 2 2 2 2 2 2 2 2 2 2
Accounting 2 2 2 2 2 2 2 2 2 2 2 2 2
HR 1 1 1 1 1 1 1 1 1 1 1 1 1
Total Admin 5 5 5 5 5 5 5 5 5 5 5 5 5
Sales - Biz Dev
Director 2 2 2 2 2 2 2 2 2 2 2 2 2
Acct Execs 4 4 5 5 5 5 5 5 5 5 5 5 5
Operations
Manager 2 2 2 2 2 2 2 2 2 2 2 2 2
Call Center 9 9 9 9 9 9 9 10 10 10 10 10 10
Cust Srvc 3 3 3 3 3 3 3 3 3 3 3 3 3
Field Ops 3 3 3 3 3 3 3 3 3 3 3 3 3
Trainers 3 3 3 3 3 3 3 3 3 3 3 3 3
QA 3 3 3 3 3 3 3 3 3 3 3 3 3
Marketing
Marketing Mgr 1 1 1 1 1 1 1 1 1 1 1 1 1
Acct Exec 2 2 2 2 2 2 2 2 2 2 2 2 2
Total Mkting 3 3 3 3 3 3 3 3 3 3 3 3 3
IT
Technicians 4 4 5 5 5 5 5 5 5 5 5 5 5
Total IT 4 4 5 5 5 5 5 5 5 5 5 5 5
Sales - Field Reps
City Manager 4 4 4 4 4 4 4 4 4 5 5 5 5
Support 2 2 2 2 2 2 2 2 2 2 2 2 2
Total Field Reps 6 6 6 6 6 6 6 6 6 7 7 7 7
TOTAL EMPLOYEES 52 52 54 54 54 54 54 55 55 56 56 56 56
New Employees 52 0 2 0 0 0 0 1 0 1 0 0 4
SALARY EXPENSE
Executive Avg. Sal
CEO $150,000 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 150,000
CFO $125,000 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 125,000
COO $125,000 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 125,000
CIO $125,000 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 125,000
CMO $125,000 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 10,417 125,000
Total Executive 54,167 54,167 54,167 54,167 54,167 54,167 54,167 54,167 54,167 54,167 54,167 54,167 650,000
Administrative
Admin Asst $40,000 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 6,667 80,000
Accounting $60,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 120,000
HR $60,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,000
Total Admin 21,667 21,667 21,667 21,667 21,667 21,667 21,667 21,667 21,667 21,667 21,667 21,667 260,000
Sales - Biz Dev
Director $100,000 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 200,000
Acct Execs $65,000 21,667 21,667 27,083 27,083 27,083 27,083 27,083 27,083 27,083 27,083 27,083 27,083 314,167
Operations
Manager $85,000 14,167 14,167 14,167 14,167 14,167 14,167 14,167 14,167 14,167 14,167 14,167 14,167 170,000
Call Center $60,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 50,000 50,000 50,000 50,000 50,000 565,000
Cust Srvc $60,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 180,000
Field Ops $60,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 180,000
Trainers $60,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 180,000
QA $60,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 180,000
Marketing
Marketing Mgr $75,000 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 75,000
Acct Exec $60,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 120,000
Total Mkting 16,250 16,250 16,250 16,250 16,250 16,250 16,250 16,250 16,250 16,250 16,250 16,250 195,000
IT
Technicians $75,000 25,000 25,000 31,250 31,250 31,250 31,250 31,250 31,250 31,250 31,250 31,250 31,250 362,500
Total IT 25,000 25,000 31,250 31,250 31,250 31,250 31,250 31,250 31,250 31,250 31,250 31,250 362,500
Transaction Calculator
1 2 3 4 5 6 7 8 9 10 11 12 Totals
Number of Transactions
Number of trial users - - 200 350 613 1,073 1,878 3,487 4,130 4,960 6,072 6,877 29,640
New Subscribers - - - 150 263 460 805 1,409 2,615 3,098 3,720 4,554 17,072
Total Number of Subscribers - - - 150 413 872 1,677 3,086 5,701 8,798 12,518 17,072 17,072
New Markets - - 1 - - - - 1 - - - - 2
Total Number of Markets - - 1 1 1 1 1 2 2 2 2 2 2
New Companies - - 20 10 15 23 34 71 25 32 42 44 316

Total Number of Companies - - 20 30 45 68 102 173 198 230 272 316 316
Companies enrolled in Company Mkting - - - - - - - - - - - - -
No. of Trans. (trial) - - 200 350 613 1,073 1,878 3,487 4,130 4,960 6,072 6,877 29,640
No. of Trans.(subscriber) - - - 113 309 654 1,258 2,314 4,276 6,599 9,389 12,804 12,804
No. of Company Trans. (trial) - - 1,000 1,500 2,250 3,400 5,100 8,650 9,900 11,500 13,600 15,800 72,700
No. of Company Trans. (subscriber) - - 1,000 1,500 2,250 3,400 5,100 8,650 9,900 11,500 13,600 15,800 72,700
Trail Transactions (lower est.) - - 200 350 613 1,073 1,878 3,487 4,130 4,960 6,072 6,877 29,640
Subscriber Transactions (lower est.) - - - 113 309 654 1,258 2,314 4,276 6,599 9,389 12,804 37,715
Transaction per rest. - - 10 15 20 25 31 34 42 50 57 62 213

13 14 15 16 17 18 19 20 21 22 23 24 Totals
Number of trial users 8,486 9,129 9,959 11,271 12,226 13,898 15,051 16,573 18,897 20,050 21,572 23,896 23,896
New Subscribers 5,158 6,365 6,847 7,469 8,453 9,170 10,424 11,288 12,430 14,173 15,038 16,179 122,992
Total Number of Subscribers 22,230 28,595 35,441 42,873 51,261 60,315 70,538 81,474 93,250 106,648 120,755 135,796 135,796
New Markets 1 - - 1 - - 1 - - 1 - - 4
Total Number of Markets 3 3 3 4 4 4 5 5 5 6 6 6 6
New Companies 82 36 35 68 59 81 73 67 100 77 82 107 867

Total Number of Companies 398 434 469 537 596 677 750 817 917 994 1,076 1,183 1,183
Companies enrolled in Company Mkting 199 217 235 269 298 339 375 409 459 497 538 592 592
No. of Trans. (trial) 8,486 9,129 9,959 11,271 12,226 13,898 15,051 16,573 18,897 20,050 21,572 23,896 23,896
No. of Trans.(subscriber) 16,673 21,446 26,581 32,155 38,445 45,236 52,903 61,105 69,937 79,986 90,567 101,847 101,847
No. of Company Trans. (trial) 19,900 21,700 23,450 26,850 29,800 33,850 37,500 40,850 45,850 49,700 53,800 59,150 442,400
No. of Company Trans. (subscriber) 19,900 21,700 23,450 26,850 29,800 33,850 37,500 40,850 45,850 49,700 53,800 59,150 442,400
Trail Transactions (lower est.) 8,486 9,129 9,959 11,271 12,226 13,898 15,051 16,573 18,897 20,050 21,572 23,896 181,008
Subscriber Transactions (lower est.) 16,673 21,446 23,450 26,850 29,800 33,850 37,500 40,850 45,850 49,700 53,800 59,150 438,918
Transaction per rest. 63 70 71 71 71 71 70 70 71 70 70 70 524

25 26 27 28 29 30 31 32 33 34 35 36 Totals
New Subscribers 17,922 18,787 19,928 21,671 22,536 23,678 25,421 26,285 27,427 29,170 30,035 31,176 294,035
New Markets 1 - - 1 - - 1 - - 1 - - 4
New Companies 80 92 107 85 91 111 92 88 121 97 97 121 1,182

Total Number of Companies 1,263 1,355 1,462 1,547 1,638 1,749 1,841 1,929 2,050 2,147 2,244 2,365 2,365
Companies enrolled in Company Mkting 632 678 731 774 819 875 921 965 1,025 1,074 1,122 1,183 1,183
No. of Trans. (trial) 25,049 26,571 28,895 30,048 31,570 33,894 35,047 36,569 38,893 40,046 41,568 43,892 43,892
No. of Company Trans. (trial) 63,150 67,750 73,100 77,350 81,900 87,450 92,050 96,450 102,500 107,350 112,200 118,250 1,079,500
No. of Company Trans. (subscriber) 63,150 67,750 73,100 77,350 81,900 87,450 92,050 96,450 102,500 107,350 112,200 118,250 1,079,500
Subscriber Transactions (lower est.) 63,150 67,750 73,100 77,350 81,900 87,450 92,050 96,450 102,500 107,350 112,200 118,250 1,079,500

37 38 39 40 41 42 43 44 45 46 47 48 Totals
New Subscribers 32,919 33,784 34,925 36,668 37,533 38,675 40,418 41,282 42,424 44,167 45,032 46,173 473,999
New Markets 1 - - 1 - - 1 - - 1 - - 4
New Companies 95 107 122 100 105 123 105 103 135 112 110 130 1,347
Companies enrolled in Company Mkting 1,230 1,284 1,345 1,395 1,447 1,509 1,561 1,613 1,680 1,736 1,791 1,856 1,856
No. of Trans. (trial) 45,045 46,567 48,891 50,044 51,566 53,890 55,043 56,565 58,889 60,042 61,564 63,888 63,888

49 50 51 52 53 54 55 56 57 58 59 60 Totals
New Subscribers 47,916 48,781 49,922 51,665 52,530 53,672 55,415 56,279 57,421 59,164 60,029 61,170 653,963
Total Number of Subscribers 784,082 816,554 849,370 882,692 916,015 949,521 983,235 1,016,794 1,049,984 1,083,156 1,116,165 1,148,954 1,148,954
New Markets 1 - - 1 - - 1 - - 1 - - 4
New Companies 111 122 133 116 118 134 123 115 146 132 124 141 1,515
Companies enrolled in Company Mkting 1,912 1,973 2,039 2,097 2,156 2,223 2,285 2,342 2,415 2,481 2,543 2,614 2,614
No. of Trans. (trial) 65,041 66,563 68,887 70,040 71,562 73,886 75,039 76,561 78,885 80,038 81,560 83,884 83,884

LT Note
Jan-04 Feb-04 Mar-04 Apr-04 May-04 Jun-04 Jul-04 Aug-04 Sep-04 Oct-04 Nov-04 Dec-04
1 2 3 4 5 6 7 8 9 10 11 12 Totals
Debt added to date 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000
New debt 250,000.00 - - - - - - - - - - - 250,000.00
Beg Bal - Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 -
Payment - Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Interest - Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Principle Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Ending Bal Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Interest rate
12%
Term
years
10
months
120
LT Note
13 14 15 16 17 18 19 20 21 22 23 24 Totals
New debt - - - - - - - - - - - - -
Beg Bal Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Payment Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Interest Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502 Err:502
Interest rate
12%
Term
years
10
months
120
LT Note
25 26 27 28 29 30 31 32 33 34 35 36 Totals
New debt - - - - - - - - - - - - -
Interest rate
12%
Term
years
10
months
120
LT Note
37 38 39 40 41 42 43 44 45 46 47 48 Totals
New debt - - - - - - - - - - - - -
Interest rate
12%
Term
years
10
months
120
LT Note
49 50 51 52 53 54 55 56 57 58 59 60 Totals
New debt - - - - - - - - - - - - -
Interest rate
12%
Term
years
10
months
120
Capitalization Table
Exit Scenarios
Idea FF Angel VC - A IPO Year 3 Year 4 Year 5
EBITDA Err:502 Err:502 Err:502

5X 5 Err:502 Err:502 Err:502
pre money $- $750,000 75.0% $2,000,000 80.0% $5,000,000 71.4% $75,000,000 69.4%
investment $- $250,000 25.0% $500,000 20.0% $2,000,000 28.6% $33,000,000 30.6%
post money $- $1,000,000 100.0% $2,500,000 100.0% $7,000,000 100.0% $108,000,000 100.0%
Share price 0 $0.17 $0.33 $0.67 $7.14 Err:502 Err:502 Err:502
Authorized Shares
Common 10,000,000 10,000,000 10,000,000 20,000,000 50,000,000
Shares owned
CEO 1,000,000 40.0% 1,000,000 16.7% 1,000,000 13.3% 1,000,000 9.5% 1,000,000 6.6% 1,000,000 9.5% 1,000,000 9.5% 1,000,000 9.5%
CFO 750,000 30.0% 750,000 12.5% 750,000 10.0% 750,000 7.1% 750,000 5.0% 750,000 7.1% 750,000 7.1% 750,000 7.1%
COO 750,000 30.0% 750,000 12.5% 750,000 10.0% 750,000 7.1% 750,000 5.0% 750,000 7.1% 750,000 7.1% 750,000 7.1%
CIO - 0.0% 500,000 8.3% 500,000 6.7% 500,000 4.8% 500,000 3.3% 500,000 4.8% 500,000 4.8% 500,000 4.8%
CMO - 0.0% 500,000 8.3% 500,000 6.7% 500,000 4.8% 500,000 3.3% 500,000 4.8% 500,000 4.8% 500,000 4.8%
Director of Biz Dev - 0.0% 100,000 1.7% 100,000 1.3% 100,000 1.0% 100,000 0.7% 100,000 1.0% 100,000 1.0% 100,000 1.0%
Director of Ops - 0.0% 100,000 1.7% 100,000 1.3% 100,000 1.0% 100,000 0.7% 100,000 1.0% 100,000 1.0% 100,000 1.0%
Director of Marketing - 0.0% 100,000 1.7% 100,000 1.3% 100,000 1.0% 100,000 0.7% 100,000 1.0% 100,000 1.0% 100,000 1.0%
Employee 8 0.0% 50,000 0.8% 50,000 0.7% 50,000 0.5% 50,000 0.3% 50,000 0.5% 50,000 0.5% 50,000 0.5%
Other employees - 0.0% 150,000 2.5% 150,000 2.0% 150,000 1.4% 150,000 1.0% 150,000 1.4% 150,000 1.4% 150,000 1.4%
Option plan 0.0% 500,000 8.3% 500,000 6.7% 500,000 4.8% 500,000 3.3% 500,000 4.8% 500,000 4.8% 500,000 4.8%
FF - 0.0% 1,500,000 25.0% 1,500,000 20.0% 1,500,000 14.3% 1,500,000 9.9% 1,500,000 14.3% 1,500,000 14.3% 1,500,000 14.3%
Angel - 0.0% - 0.0% 1,500,000 20.0% 1,500,000 14.3% 1,500,000 9.9% 1,500,000 14.3% 1,500,000 14.3% 1,500,000 14.3%
VC - A - 0.0% - 0.0% - 0.0% 3,000,000 28.6% 3,000,000 19.8% 3,000,000 28.6% 3,000,000 28.6% 3,000,000 28.6%
VC - B - 0.0% - 0.0% - 0.0% - 0.0% - 0.0% - 0.0% - 0.0% - 0.0%
IPO - 0.0% - 0.0% - 0.0% - 0.0% 4,620,000 30.6% - 0.0% - 0.0% - 0.0%
Total 2,500,000 100.0% 6,000,000 100.0% 7,500,000 100.0% 10,500,000 100.0% 15,120,000 100.0% 10,500,000 ### 10,500,000 ### 10,500,000 ###
Value of holdings
CEO $- $166,667 $333,333 $666,667 $7,142,857 Err:502 Err:502 Err:502
CFO $- $125,000 $250,000 $500,000 $5,357,143 Err:502 Err:502 Err:502
COO $- $125,000 $250,000 $500,000 $5,357,143 Err:502 Err:502 Err:502
CIO $- $83,333 $166,667 $333,333 $3,571,429 Err:502 Err:502 Err:502
CMO $- $83,333 $166,667 $333,333 $3,571,429 Err:502 Err:502 Err:502
Director of Biz Dev $- $16,667 $33,333 $66,667 $714,286 Err:502 Err:502 Err:502
Director of Ops $- $16,667 $33,333 $66,667 $714,286 Err:502 Err:502 Err:502
Director of Marketing $- $16,667 $33,333 $66,667 $714,286 Err:502 Err:502 Err:502
Employee 8 $- $8,333 $16,667 $33,333 $357,143 Err:502 Err:502 Err:502
Other employees $- $25,000 $50,000 $100,000 $1,071,429 Err:502 Err:502 Err:502
Option plan $- $83,333 $166,667 $333,333 $3,571,429 Err:502 Err:502 Err:502
FF $- $250,000 $500,000 $1,000,000 $10,714,286 Err:502 Err:502 Err:502
Angel $- $- $500,000 $1,000,000 $10,714,286 Err:502 Err:502 Err:502
VC - A $- $- $- $2,000,000 $21,428,571 Err:502 Err:502 Err:502
VC - B $- $- $- $- $- Err:502 Err:502 Err:502
IPO $- $- $- $- $33,000,000 Err:502 Err:502 Err:502
Total Capitalization $- $1,000,000 $2,500,000 $7,000,000 $108,000,000 Err:502 Err:502 Err:502
Development
Company Stage Pre Launch Pre Launch Pre Launch Pre Launch Pre Launch Pre Launch 1.0 1.0 1.0 1.0 1.0 1.0
Est. Project Dev. Start of End of

Development Costs Cost time Devel. Devel.
Launch 1 2 3 4 5 6 7 8 9 10 11 12 Year 1
Website & Voice App 200,000 6 1 6 7 33,333 33,333 33,333 33,333 33,333 33,333 - - - - - - 200,000
Version 2.0 Development 450,000 6 7 12 13 - - - - - - 75,000 75,000 75,000 75,000 75,000 75,000 450,000
Version 3.0 Development 500,000 12 13 24 25 - - - - - - - - - - - - -
Total Development Costs 1,150,000 33,333 33,333 33,333 33,333 33,333 33,333 75,000 75,000 75,000 75,000 75,000 75,000 650,000
Website and Voice App development

Version 1.0 200,000 ENTER AMOUNT HERE

Development
Company Stage 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0

Launch 13 14 15 16 17 18 19 20 21 22 23 24 Year 2
Website & Voice App 200,000 6 1 6 7 - - - - - - - - - - - - -

Version 3.0 Development 500,000 12 13 24 25 41,667 41,667 41,667 41,667 41,667 41,667 41,667 41,667 41,667 41,667 41,667 41,667 500,000
Total Development Costs 1,150,000 41,667 41,667 41,667 41,667 41,667 41,667 41,667 41,667 41,667 41,667 41,667 41,667 500,000


Development
Company Stage 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0

Launch 25 26 27 28 29 30 31 32 33 34 35 36 Year 3

Total Development Costs 1,150,000 - - - - - - - - - - - - -


Development
Company Stage 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0

Launch 37 38 39 40 41 42 43 44 45 46 47 48 Year 4



Development
Company Stage 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0

Launch 49 50 51 52 53 54 55 56 57 58 59 60 Year 5



Bill Snow Financial Model 2004-03-09

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Bill Snow Financial Model 2004-03-09

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Selected Financial Highlights

Total team members 9 27 44 52 56

Ending cash Err:502 Err:502 Err:502 Err:502 Err:502

Year 1 Year 2 Year 3 Year 4 Year 5 5 year total

"Toggle" assumptions - Adjust these assumptions to make changes in the Model

Accounts Receivable (% of previous mo's rev) 150% Make adjustments here

Market Calculator (see the calculator tab) 3 Start month

Company Calculator (see the calculator tab) 20 # of companies (1st mo)

Assumptions 2004 2005 2006 2007 2008

Cost of Goods Sold 2004 2005 2006 2007 2008

EXPENSES 2004 2005 2006 2007 2008

Revenue per certificate (transaction) 1.5

Balance Sheet Assumptions

Cost of Goods Sold

Cash Flow from Investing

Cash Flow from Financing

Cost of Goods Sold

Cash Flow from Investing

Cash Flow from Financing

Cost of Goods Sold

Cash Flow from Investing

Cash Flow from Financing

Cost of Goods Sold

Cash Flow from Investing

Cash Flow from Financing

Cost of Goods Sold

Cash Flow from Investing

Cash Flow from Financing

New Companies - - 20 10 15 23 34 71 25 32 42 44 316

Companies enrolled in Company Mkting - - - - - - - - - - - - -

Transaction per rest. - - 10 15 20 25 31 34 42 50 57 62 213

New Companies 82 36 35 68 59 81 73 67 100 77 82 107 867

Transaction per rest. 63 70 71 71 71 71 70 70 71 70 70 70 524

New Companies 80 92 107 85 91 111 92 88 121 97 97 121 1,182

Transaction per rest. 70 70 70 69 69 69 69 69 69 69 69 69 631

Transaction per rest. 68 68 68 68 68 68 68 68 68 67 67 67 673

Transaction per rest. 67 67 67 67 67 67 66 66 66 66 66 66 689

EBITDA Err:502 Err:502 Err:502

Est. Project Dev. Start of End of

Website and Voice App development

Version 2.0 450,000 ENTER AMOUNT HERE

Version 3.0 500,000 ENTER AMOUNT HERE

Est. Project Dev. Start of End of

Website & Voice App 200,000 6 1 6 7 - - - - - - - - - - - - -

Website and Voice App development

Version 2.0 450,000 ENTER AMOUNT HERE

Version 3.0 500,000 ENTER AMOUNT HERE

Est. Project Dev. Start of End of

Website & Voice App 200,000 6 1 6 7 - - - - - - - - - - - - -

Website and Voice App development

Version 2.0 450,000 ENTER AMOUNT HERE

Version 3.0 500,000 ENTER AMOUNT HERE

Est. Project Dev. Start of End of

Website & Voice App 200,000 6 1 6 7 - - - - - - - - - - - - -

Website and Voice App development

Version 2.0 450,000 ENTER AMOUNT HERE

Version 3.0 500,000 ENTER AMOUNT HERE

Est. Project Dev. Start of End of

Website & Voice App 200,000 6 1 6 7 - - - - - - - - - - - - -

Website and Voice App development

Version 2.0 450,000 ENTER AMOUNT HERE