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UC Winning China's Markets an SME Investment Guide Summer 2010

UC Winning China's Markets an SME Investment Guide Summer 2010

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Published by: Daniel Temoteo Martins Coelho on Dec 17, 2010
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11/09/2011

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W
INNING
C
HINA
S
 
MARKETS
 
A
N
SME
INVESTMENT
 
GUIDE
 
Summer 2010
by Jonathan Storyand the China Advisory Council
The Understanding China programme isco-funded by the European Commission
 
p | 2
U
NDERSTANDING
C
HINA
W
INNING
C
HINA
S
 
MARKETS
 
 
p | 3
T
ABLE
 
OF
 
CONTENT
 
P
OLICY
 
RECOMMENDATIONS
4I
NTRODUCTION
10A
BOUT
 
THE
 
AUTHOR
10E
XECUTIVE
 
SUMMARY
11C
HINA
 
ADVISORY
 
COUNCIL
 
SURVEY
 
ON
 
REGIONS
 
AND
 
SECTORS
 
IN
 
CHINA
12
M
OST
 
PROMISING
 
REGIONS
 
IN
C
HINA
12M
OST
 
PROMISING
 
SECTORS
 
IN
C
HINA
16
W
HY
 
MANAGERS
 
HAVE
 
TO
 
LEARN
 
ABOUT
C
HINA
S
 
TRANSFORMATION
17W
HY
 
GO
 
TO
C
HINA
? F
ACTORS
 
COMPANIES
 
SHOULD
 
TAKE
 
INTO
 
ACCOUNT
20C
ONDITIONS
 
FOR
 
SUCCESS
 
OF
SME
S
 
AND
 
LARGER
 
BUSINESSES
 
IN
 
THE
C
HINESE
 
MARKET
23
B
ECOMING
 
A
 
LEARNING
 
ORGANISATION
23C
HOOSING
 
THE
 
RIGHT
 
LOCATION
23G
OVERNMENT
 
RELATIONS
24A
SUITABLE
 
BUSINESS
 
STRUCTURE
25G
ETTING
 
HUMAN
 
RESOURCES
 
RIGHT
26F
IRST
 
THINGS
 
FIRST
27T
HE
 
CORPORATE
 
LIFECYCLE
 
IN
C
HINA
: F
ROM
 
MARKET
 
ENTRY
 
TO
 
CONSOLIDATION
31
T
HE
E
UROPEAN
C
OMMISSION
S
 
ROLE
 
IN
 
HELPING
 
TO
 
FOSTER
 
A
 
FAVOURABLE
 
CLIMATE
 
FOR
EU
BUSINESS
 
OPERATING
 
IN
C
HINA
33
EU
ATTEMPTS
 
TO
 
INFLUENCE
C
HINA
34EU-C
HINA
 
POLICY
 
AND
 
THE
 
INTERNAL
 
MARKET
37
C
ONCLUSION
43U
NDERSTANDING
C
HINA
44

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