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Marketing Presentation on International Advertising Strategy

Marketing Presentation on International Advertising Strategy

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Published by Zee

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Categories:Types, Research
Published by: Zee on Dec 18, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Marketing Management Thursday Morning ClassTo: Dr. YusnizaBy: Muhammad Zia
 
I
nternational Advertising Strategy
A Review, Reassessment and Recommendation
ByT. C. Melewar & Claes Vemmervik
 
K
ey Concepts
 
 
1. Standardization 2. Adaptation 3. Compromise Approach 4. Contingency Approach 5. International Advertising Strategy & Value Creation

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