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Creative Brief | Ocean Cay

 
 
 
 
 
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ChristianCipriani

by ChristianCipriani

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Description

A creative brief on Ocean Cay, a family/watersports-orient ed development proposed for Pompano Beach, Florida. The property was never developed, but this document is a great example of how to outline creative positioning to a client - a clear description of the target and methods set within the proposed aesthetic of the new brand.

© 2007 LGD Communications, Inc. All Rights Reserved.
Credits: Christian Cipriani, Copywriter; Andy Hunt, Art Director.

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Date Added

08/06/2008
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