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Retailers Satisfaction in COCA-COLA

Retailers Satisfaction in COCA-COLA

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Published by Yasodarao
INTRODUCTION
The objective of the project is to know the retailers preferences for Cola Drinks, to a comparative study on rural and urban retailer satisfaction of COCA COLA and the report contains a brief introduction of Coca Cola. The company COCA COLA has interests in various sectors and they provide consistent quality products to meet our retailers and costumer’s requirement worldwide. This report clearly mentions objective of the study and the research methodology utilized. Both primary data
INTRODUCTION
The objective of the project is to know the retailers preferences for Cola Drinks, to a comparative study on rural and urban retailer satisfaction of COCA COLA and the report contains a brief introduction of Coca Cola. The company COCA COLA has interests in various sectors and they provide consistent quality products to meet our retailers and costumer’s requirement worldwide. This report clearly mentions objective of the study and the research methodology utilized. Both primary data

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Published by: Yasodarao on Dec 19, 2010
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07/04/2013

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INTRODUCTION
The objective of the project is to know the retailers preferences for ColaDrinks, to a comparative study on rural and urban retailer satisfaction of COCA COLA and the report contains a brief introduction of Coca Cola.The company COCA COLA has interests in various sectors and they provide consistent quality products to meet our retailers and costumer’srequirement worldwide.This report clearly mentions objective of the study and the researchmethodology utilized. Both primary data and secondary data. The datacollection method used is structured non disguised questionnaire in whichthe types of questions used are open ended, multiple choice and closeended.The report contains a detailed view of the tasks, which have beenundertaken to analyze the market of COCA COLA. Various sets of questionnaire have been prepared to know the preference of retailersabout the COCA COLA. Some of the research areas in Guntur district.This project reveals one of the important findings like more and moredisplays of the window hiring and can be given to the retail outlets toincrease its consumption, more schemes like ‘Credit Schemes’ and other schemes can be given to the Retailers.A detailed survey of the retailers was carried to find out their preferencesfor COCA COLA. The details of the methodology are stated below.Areas are both rural and urban areas in Guntur district research design:Exploratory and descriptive. Sources of information are primary andsecondary data. Data collection method structured designed by thequestionnaire.
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Types of questions used open ended, multiple choice and close ended.Sampling method is random sampling.In this study I found that most of the retailers prefer their 1
st
preference toCOCA COLA.
1.1NEED OF THE STUDY
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Organization is made up of people and function to peoplewithout people organizations cannot exists. The resources by themselvescannot fulfill the objectives of organization. They need to be united into ateam. The main need of the study is
To define theimpact of retailers satisfaction at every place in the marketingmanagement.
To know howretailers are succeeded in the business organization.
To know how the retailers time utilizing in the businessorganization.
To know howthe process going on the retailers management in the Hindustancoca cola beverages private limited.
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