• Lowe has a complex history tracing back to the foundation of 

Lintas in 1899. Lintas (Lever International Advertising) was one

of the world's first advertising agencies and following some
large mergers and rapid growth in the 70s and 80s became a
dominant and famous force in the advertising field with
accounts such as IBM, Mastercard, Johnson and Johnson and
of course Unilever . In 1981 Sir Frank Lowe set up Lowe
Howard-Spink developing world famous campaigns for
Absolut, Birds Eye and Heineken while growing rapidly.
Following mergers with the then Ammirati Puris Lintas, Lowe
Worldwide became the fourth largest advertising agency in the
world in 2000.[1]
• Lowe has two main belief systems:
• High Value Ideas In a world where consumers are bombarded by messages from brands (be
they conversations or advertising, at the point of sale or in the repurchase cycle) Lowe
believes that the greatest service is the provision of a High Value Idea. It’s both glue and
context – amplifying and making sense of the messages to people. High Value Ideas are
enduring, persuasive, creatively fertile - and are profound enough to work across all media
channels and around the world
• Idea Communities Lowe thinks that in the world of modern communications it’s important
to draw upon a wide range of talent, but it’s cumbersome, expensive and undesirable to
duplicate and support hundreds of offices. Idea Communities is the process by which talent
from all marketing disciplines, and across all major markets can be brought together easily
and freely to produce cross channel work that can span the world. The notion of idea
communities has been recently bolstered by investments in new fields, in particular Huge
Inc ( A global digital brand building business ) and Open ( a Global retail activation network)
 Key clients
• Unilever
• Johnson and Johnson
• General Motors
• Electrolux
• Nestle
• Microsoft
• China Mobile
• Lowe and Partners is a network with over 101
Global offices in over 60 markets around the
world.
• Lowe's main agencies include the following -all
offering an array of services
• Lowe Sydney, Australia
• Ponce BA, Argentina
• BorghiErh/Lowe, Brazil
• Lowe Bull, South Africa
• LOLA Madrid, Spain
• Lowe Bangkok, Thailand
• Lowe Brindfors, Sweden
• Lowe Lintas, India
• DLKW Lowe, UK
• Lowe Istanbul, TURKEY
• Deutsch Inc, USA ( New York and Los Angeles)
• Lowe Shanghai, China
• Lowe Strateus, France
• Lowe Bucharest, Romania
• Lowe Roche, Toronto, Canada
• Lowe Ginkgo, Montevideo, Uruguay
• Lowe SSP3, Bogota, Colombia
• Publimark Lowe, San José, Costa Rica
• Lowe Worldwide has named long-time Lintas
India executive Lynn de Souza as chairman and
CEO of the Lintas Media Group (LMG),
effective May 2008. LMG, which till recently
operated the media buying operations under
its flagship brand Initiative Media, has
dropped the name in favour of Lintas, which it
feels carries more value. 
• She has nearly 24 years’ experience in various
media and integrated communication businesses,
including stints at O&M, heading the media
services business at Trikaya Grey, managing various
integrated communications companies in Lintas
India and putting together Lintas India’s knowledge
management system, Owle’s World. She is also
credited with starting and running the country’s
first media buying agency – Initiative Media.