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bunlap
revista Venture se trata de una empresa de deportes, pero no Ademas nuestra empresa esta en constante creci-
Secciones de los típicos deportes como el fútbol, el baloncesto,
balonmano o tenis, no venture se trata de una empre-
miento y tiene cursos para la formación de monitores
de actividades de aventura con practicas por lo que
formato sa que se especializa en la realización de deportes de los apasionados del deporte pueden mejorar sus téc-
riesgo últimamente denominados deportes de aven- nicas y enseñárselas a nuevos aficionados.
Reticulas tura. En un ámbito mas global venture se encargara de rea-
Sumario ¿Y cuales son estos deportes?
Rafting,descenso de barranco, cañones y ríos, para-
lizar eventos deportivos que estén relacionados con
el estilo de la empresa, organizando competiciones
Staff/Editorial caidismo, paramente, caída libre, rutas de bmx, trial y de distintos tipos de actividades a nivel provincial y
quads, k-2, snowboard, kitesurf, montainboard, puen- nacional.
Coladero ting y muchos mas.
Naturaleza No son los típicos deportes que busca hacer una per-
sona, para la realización de estos deportes hay que
salvaje tener una cierta condición física y una cierta predispo-
sición y para la aventura, ya que no es bueno el tener
E. Principal dudas o miedo al realizar la actividad debido a que se
Supervivencia aumentaría un peligro innecesario por la inseguridad.
El target al que va dirigido esta centrado en una edad
Gadget entorno a los 18-40 años sobre todo gente aventurera,
deportista y amante de la naturaleza.
Anecdotas y Los deportes de riesgo, son seguros siempre que se
consultas tomen ciertas medidas de seguridad y se cumplan
y así se crea una ilusión aparente de que hay riesgo
Tipografia (Siempre puede pasar algo) así el cliente descarga
toda su adrenalina siempre con la mayor seguridad
posible.
Venture es una empresa con dos valores fundamen-
tales el deporte y la naturaleza. Todos nuestras activi-
dades se centran en un entorno natural, para un mayor
disfrute de paisajes poco conocidos gracias a la esca-
lada, los descensos de ríos, parapente...
revista El público objetivo de nuestra empresa se encuentra La revista sera un publicación mensual, con la inten-
Secciones en una edad comprendida entre los 18 debido a que
para realizar la mayoría de las actividades es nece-
ción de ser un producto coleccionable para así poder
ir guardando las rutas que puedes hacer, los lugares
formato saria la mayoría de edad y los 40 años para prevenir que visitar y con quien ponerte en contacto para reali-
lesiones, aunque si las personas están en buena for- zar dichas actividades.
Reticulas ma y no tienen ningún problema serio de salud no hay Sera una publicación de pago, unos 3,5€ 4€, con
Sumario ningún problema en que realicen las actividades.
El carácter del publico de nuestra empresa es gente
una calidad de papel buena para que pueda durar mas
la revista y que se aprecien mejor las fotografías y los
Staff/Editorial sana, aventurera, que le gusta el riesgo y las emocio- reportajes.
nes fuertes, o pasar un buen rato en la naturaleza con Sera distribuida através de kioskos, por subscripción
Coladero los amigos. pero ademas sera vendida también en tiendas depor-
Naturaleza El público de esta revista se trata de un target que se
preocupa por su cuerpo, su salud y en su forma física.
tivas tales como de escalada, piragüismo, bxm.
La tirada de la revista pretende ser a nivel nacional
salvaje No se trata de gente que se pase todo el día de fiesta para poder atraer a un mayor número de publico y
o que se quede en casa tirado en el sofá, son gente “que se enganchen” a los deportes de aventura.
E. Principal activa en busca de nuevas experiencias y formas de Mostrando donde se pueden realizar las actividades
Supervivencia descargar su adrenalina ademas de poder disfrutar de
las actividades con gente como el.
siempre con la colaboración de “venture” ya que
a pesar de estar situada principalmente en el norte de
Gadget Ademas los consumidores de la revista no solo son España cerca de los picos de Europa, también realiza
deportistas si no también que se preocupan por el actividades a nivel nacional.
Anecdotas y medio ambiente las nuevas tecnologías, tendrán un La revista ademas tendra distintas secciones como
consultas nivel de estudios superiores a los secundarios.
El público de nuestra empresa ademas tendrá unos
podran ser la de gadget, reportajes, entrevistas, rutas,
calendarios...
Tipografia ingresos económicos un poco superiores a los de la
media ya que alguna de las actividades que organiza
nuestra empresa son un poco caros debido a despla-
zamientos, materiales, seguros... Lo que no quita a que
los demás puedan contratar nuestro servicios ya que
las actividades que se hacen en grupos numerosos
salen mas baratas que si se hacen en grupos de po-
cas personas.
Revista
Cubierta
Secciones
Formato Sumario
Retículas
Sumario Staff y editorial
Staff/Editorial
coladero
Coladero
Naturaleza
naturaleza salvaje
salvaje
E. Principal
Guía de supervivencia
Supervivencia
Gadget
Entrevista principal
Anécdotas y
Consultas Gadget
Tipografía
Anecdotas / Consultas
revista Sumario: como el nombre indica será un bre-
ve resumen del contenido de la publicación.
Gadget: como el nombre indica será una bre-
ve sección destacando artículos tecnológicos
Secciones que nos ayudaran en el día a día de un depor-
Editorial: Sera un pequeño texto del director de tista.
formato la revista explicando lo que se a hecho en el
numero como lo han hecho y anécdotas que Anécdotas y consultas: Se tratara de una bre-
Reticulas hayan sucedido, tendrá un tono muy informal ve sección de cartas al lector en el que po-
tratando al lector de tu como, si lo que leyeras drán participar mandando anécdotas que les
Sumario te lo estuviese contando un amigo. hayan sucedido y sus consultas relacionadas
Staff/Editorial Staff: contara con los colaboradores de la re-
a actividades deportivas.
Gadget
Anecdotas y
consultas
Tipografia
19 mm
9 columnas
15mm 15mm
revista En el editorial la tipografia
uilizada sera una caligra-
Secciones fica y tendra una estruc-
tura totalmente distinta al
formato resto de la publicacion ya
Reticulas que tendra 5 columnas y
el texto ira ocupandolas
Sumario completamente.
Staff/Editorial
Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
revista En la seccion del coladero
se describiran breves no-
Secciones ticias que iran acompaña-
das en ciertas ocasiones
formato si la noticia lo precisa de
Reticulas una pequeña fotografia.
Las noticias mas desta-
Sumario cadas de las breves iran
colocadas en la pagina
Staff/Editorial derecha.
Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
revista El reportaje de naturaleza
de la revista aparecera
Secciones en la parte derecha de la
compaginacion para que
formato se vea nada mas pasar
Reticulas la pagina y que llame la
atencion.
Sumario
Staff/Editorial
Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
revista Los textos a dos colum-
nas serviran como pie de
Secciones foto, o complementacion
formato a la informacion de la fo-
tografia.
Reticulas
Sumario
Staff/Editorial
Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
revista La entrevista principal
Secciones ira en un tendido que se
mostrara al personaje fa-
formato moso en fotografias que
ocuparan gran parte de la
Reticulas pagina.
Sumario El texto que acompañe a
la imagen se intentara que
Staff/Editorial no invada la fotografia.
Los textos a dos colum-
Coladero nas serian pies de foto o
Naturaleza complementacion de in-
formacion.
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
revista El texto que acompaña
a las fotografias servira
Secciones para hablar de la vida del
personaje.
formato Mientras que el texto que
Reticulas aparecera al final del re-
portaje se usara para en-
Sumario trar mas en detalle de su
carrera profesional.
Staff/Editorial
Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
revista La seccion de guia de
supervivencia sera tra-
Secciones tada con infografias de
personajes en diversas
formato situaciones por lo que el
Reticulas tamaño de las imagenes
y los textos podria variar.
Sumario
Staff/Editorial
Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
revista La seccion de gadget
sera diferenciada con al-
Secciones gun tipo de tratamiento
formato distinto encuanto al dise-
ño de la cabecera
Reticulas
Sumario
Staff/Editorial
Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
revista Seccion de cartas del
Secciones lector, consultas y calen-
dario:
formato
El calendario podria tra-
Reticulas tarse en fomar de ima-
Sumario gen para que llame mas
la atencion y no sea una
Staff/Editorial simple tabla.
Coladero
Naturaleza
salvaje
E. Principal
Supervivencia
Gadget
Anecdotas y
consultas
Tipografia
revista
Secciones
formato
Elemento Tipografia Tamaño Interlineado
Reticulas
Sumario Titular 72pt -
Staff/Editorial Dekar
Coladero Subtitular 62pt -
Dekar light
Naturaleza
salvaje Seccion Sketchetik 20pt -
E. Principal
Cuerpo texto Poynter 9pt 10,9
Supervivencia
Gadget
Entresacados pontyer 12pt 10,9
Anecdotas y
consultas
Tipografia
POYNTER SERIES IN USE AVAILABLE EXCLUSIVELY FROM FONT BUREAU POYNTER OLDSTYLE DISPLAY AVAILABLE EXCLUSIVELY FROM FONT BUREAU
revista
Secciones BOLD NARROW
Corporation
Diane Bailey Post Staff Writer
Reticulas
CLAIM
Brighton — For only about $65, tered quahogs. Monique, the bux-
Planning for
jolly housewives made ‘inexpen- om coed likes to fight for Pez ROMAN
Staff/Editorial Increase in
quaintly but kept driving their
31 oxen forward. At my grand
the lazy dog. Pickled, Gorbachev
jumps raw fax quiz. Sympathiz-
Profitability
prix, J. Blatz was equally vilified ing would fix Quaker objectives.
for his funky ways. My grandfa- Doxy with charming buzz quaffs
Coladero ther spent his day quickly carv-
ing wax buzzards, mostly from
vodka julep. Oozy quivering jel-
lyfish expectorated by mad hawk. Eric Beechum Post Staff Writer BOLD
VAMPIRES CREATED
SEMIBOLD
esque Arizona? Murky haze en- al from raiding xebec prowls vilified for his funky
Bloodsucker
E. Principal jugs. Will Major Douglas be ex-
pected to take this true false quiz
forgerondu coin j’ai pu boire le
meillure whisky. Fabled reader
we go back to Juarez, Mexico,
do we fly over picturesque Ari-
ROMAN CONDENSED
very soon? A mad boxer shot an- with jaded, roving eye seized zona? Murky haze enveloped a
Supervivencia other quick, gloved jab to the jaw
of his dizzy opponent. Just work
by quickened impulse to expand
budget. When waxing parquet
city as jarring quakes broke for-
ty-six windows. Pack my box
Gadget for improved basic techniques decks, Suez sailors vomit jaunti- with five dozen liquor jugs. Will BOLD ITALIC
Anecdotas y gentle visitor from a quaint val- plexion. Zebra finches, lynx and The mad boxer shot another
Garlic Cloves
SEMIBOLD NARROW
ley town. Nancy Bizal exchanged tarantulas do not stir whilst sleep- quick, gloved jab to the jaw of
vows with Robert J. Kumpf at ing under quiet azure skies filled his dizzy opponent. Just work
consultas Quincy Temple. Jimmy & Zack,
the police explained, were last
with very jumbled pink stars. At
the Ixtapa Zoo, the cute (albiet
for improved basic techniques
to maximize your typing skills.
≈ Back at my quaint garden: √ Jaded zombies acted quaintly ABL Cdn o ABL 940 1.43 1.15 1.30 -.12
jaunty zinnias vie with flaunting
phlox. Hark! 4,872 toxic jungle
but but kept driving their 31
oxen forward. At my grand prix,
AD Opt
ADF Gr f
AOP
DRX
224
117
5.10
9.75
5.00
9.00
5.00
9.70
+.25
+.20 exchange vows with Robert J. In the sixteen-seventies, Christopher Plantin was the largest publisher of his day. Hendrik van den Keere cut
ADS Inc A AAL.A 31 2.25 2.20 2.25 0.00
water vipers quietly drop on
zebras for meals!
J. Blatz was equally vilified for
his funky ways. My grandfather
AFM o AFM 1 1.80 1.80 1.80 -.50 Kumpf at ∑uincy Temple. Jim- for him an astounding series of romans. As Stanley Morison once observed, such types adopted features of
Agf B F AGF.B 1536 29.50 28.50 28.50 -2.00
TWO: REGULAR WITH SC, ITALICS AND BOLD 8 point TWO: REGULAR WITH SC, ITALICS AND BOLD 8.5 point TWO: REGULAR WITH SC, ITALICS AND BOLD 9 point
News publishing methods may reproduce type faithfully, may add some amount of weight, or may reduce it
GRUMPY WIZARDS MADE THE GRUMPY WIZARD MADE THE 2 GRUMPY WIZARDS MADE by a fraction. Seventy years ago, C.H. Gri∞th prepared graded weights of Linotype Excelsior, encouraging
TOXIC BREWS FOR EVIL QUEEN TOXIC BREWS FOR AN EVIL 125 TOXIC BREWS FOR THE
AND JACK. LAZY MOVERS QUIT
publishers to choose the weight best matching image to inking. Font Bureau o≠ers grades 1, 2, 3, and 4.
QUEEN & JACK. LAZY MOVER EVIL QUEENS & JACK. LAZY
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MOVE QUIT HARD PACKING
ER-MÂCHÉ JEWELRY BOXES. AN
revista
PAPIER-MÂCHÉ JEWELRY BOX. OF PAPIER-MÂCHÉ JEWELRY.
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ONE: REGULAR WITH ITALIC & BOLD 8.5 point
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zinnias vie with flaunting phlox. zinnias vie with flaunting phlox. GRUMPY WIZARD MADE THE
ty zinnias vie with 13 flaunting
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Secciones
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ers quietly drop on zebra for meals! pers quietly drop on zebras for queen & jack. Lazy mover quit
New farm hand (picking just six water vipers quietly drop on ze harder packing of papier-mâché
meals! New farm hand (picking
quinces) proves strong but lazy. bras for meal! New farm hand jewelry box. Back at my quaint
formato For only about $65, jolly house
wives made inexpensive meals out
of quick-frozen vegetables. Jaded
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but so lazy. For only about $65,
jolly housewives made the ‘inex
(picks just six quinces) proves
strong but very lazy. For on
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Hhnn
Jaded zombies acted so quaint
Sumario fied for his funky ways. My grandfa
ther spent many of his days quickly
carving wax buzzards, mostly from
oxen forward. At my grand prix, J.
Blatz was equally vilified for his
funky ways. My grandfather spent
but kept driving their 31 oxen for
ward. At my grand prix, J. Blatz TWO: REGULAR WITH ITALIC & BOLD 8.5 point
Hhnn
Just work for improved basic quiz very soon? Mad boxer shot
techniques to maximize your Will we expect Major Douglas
another quick, gloved jab to the
typing skills. The jukebox song to take this true/false quiz very
E. Principal puzzled a gentle visitor from that
quaint valley town. Nancy Bizal ex
jaw of his dizzy opponents. Just
work for an improved basic tech
niques to maximize your typing
soon? A mad boxer shot a quick,
gloved jab to the jaw of his poor
THREE: REGULAR WITH ITALIC & BOLD 8.5 point
Gadget changed vows with Mr. Robert J. The jukebox music puzzled a gen
quahogs. Monique, the buxom co garden: jaunty zinnias vie with
Kumpf at ∑uincy Temple. Jimmy tle visitor from a quaint valley
ed likes to fight for Pez with the ju
town. Ms. Nancy Bizal exchang
nior varsity team. The quick brown & Zack, the police explained, were
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Anecdotas y fox jumps over the lazy dog. Pickled,
Gorbachev jumps his raw fax quiz.
last seen diving into a field of but
tered quahogs. Monique, the bux
ed vows with Robert J. Kumpf at
∑uincy Temple. Jimmy & Zack,
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consultas ectives. Doxy with charming buzz with the nice junior varsity team. seen diving into a field of butter
Rising cost of newsprint li¤s expenses globally and publishers narrow the page, pinching columns. How to
FOUR: REGULAR WITH ITALIC & BOLD 8.5 point
Tipografia retain copy without losing readers? Oldstyle diagonal emphasis fits more characters per line. Familiarity forms
the heart of readability. Sponsored by Poynter, Tobias Frere-Jones returned to the romans of Hendrik van den
TOXIC BREWS FOR THAT EVIL
queen & jack. Lazy mover quit
harder packing of papier-mâché
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jewelry box. Back at my quaint
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18 STYLES: REGULAR AND ITALIC WITH SMALL CAPS IN FOUR GRADES (ONE TO FOUR), PLUS BOLD WITH SMALL CAPS
PROPORTIONAL LINING AND OLDSTYLE FIGURES AVAILABLE FOR ALL STYLES
POYNTER GOTHIC TEXT AVAILABLE EXCLUSIVELY FROM FONT BUREAU POYNTER AGATE AVAILABLE EXCLUSIVELY FROM FONT BUREAU
LIGHT WITH BOLD AND ITALICS 7.5 point LIGHT WITH BOLD AND ITALICS 9 point COND LIGHT WITH BOLD AND ITALICS 9 point ONE: COMPRESSED WITH CONDENSED BOLD 5 point ONE: COMPRESSED WITH CONDENSED BOLD 6 point ONE: COMPRESSED 6 point
ABL Cdn o ABL 940 1.43 1.15 1.30 -.12 ABL Cdn o ABL 940 1.43 1.15 1.30 -.12 GRUMPY WIZARDS MAKE TOXIC
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jewelry boxes. Back in my quaint garden: Agf B F AGF.B 1536 29.50 28.50 28.50 -2.00 jaunty zinnias vie with flaunting
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revista
jaunty zinnias vie with flaunting phlox. AIC Dive p ADC.PR.A 6 23.10 23.05 23.05 -.95 phlox. Hark! 4,872 toxic jungle
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ALI Tech
AIV
ALT
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7.25
1.75
7.60
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water vipers quietly drop on zeb
ras for meals! New farm hand
quietly drop onto zebras for meals! New zinnias vie with a flaunting phlox. toxic jungle water vipers quietly drop on AMR Tech AMR 127 2.69 2.45 2.50 0.00 ALI Tech ALT 39 7.60 7.25 7.60 +.35
(picking just six quinces) proves
AMT Intl o AAI 360 0.20 0.16 0.20 +.05 AMR Tech AMR 127 2.69 2.45 2.50 0.00
farm hands (picking under six quinces) Hark! Toxic jungle water vipers qu ze bras for meals! New farm hand (picking strong but lazy. For only about
Secciones
AQM Aut o AQV 260 0.15 0.14 0.15 0.00 AMT Intl o AAI 360 0.20 0.16 0.20 +.05
prove strong but lazy. For only $65, jol ARC En AET.WT 129 1.26 1.25 1.25 -.03 AQM Aut o AQV 260 0.15 0.14 0.15 0.00 $65, jolly housewives made that
quietly drop onto 872 zebras for just six quinces) proves strong but lazy. For ARC Str w AEF.WT 331 0.11 0.07 0.07 +.00
ARC En AET.WT 129 1.26 1.25 1.25 -.03 “inexpensive” meal using a quick
ly housewives made inexpensive meals AT plastics ATP 2555 2.90 2.85 2.90 +.01 frozen vegetable. Jaded zombies
using quick-frozen vegetables. Jaded
meals! New farm hand (picking only about $65, jolly housewives made ex At T can TEL.B 241 84.00 81.50 83.25 +.75
ARC Str w AEF.WT 331 0.11 0.07 0.07 +.00
acted quaintly but but kept drive
AT plastics ATP 2555 2.90 2.85 2.90 +.01
formato
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zo mbies acted so quaintly, but kept just six quinces) proves strong but pensive meals use quick-frozen vegetables. ATS Auto ATA 2348 26.75 25.75 26.75 +1.00 At T can TEL.B 241 84.00 81.50 83.25 +.75 ing their 31 oxen forward. At my
Aastra T AAH 129 16.15 16.00 16.00 -.35 ATI tech ATY 17646 28.90 26.65 28.20 -1.20 grand prix, J. Blatz was equally
driving their oxen forward. My grand lazy. For $65, jolly housewives Jaded zombies acted quaintly but kept Abacan o ABC 52075 0.08 0.07 0.07 -.00 ATS Auto ATA 2348 26.75 25.75 26.75 +1.00 vilified for his funky ways. My ol
father spent his day quickly carving made ‘inexpensive’ meals use driving their 31 oxen forward. And at ONE: CONDENSED WITH BOLD 5 point ONE: CONDENSED WITH BOLD 6 point ONE: CONDENSED WITH BOLD 6 pt
Staff/Editorial mostly from junk. The jukeboxes picturesque Arizona? Murky haze envelope le water vipers quietly drop
AMR Tech AMR 127 2.69 2.45 2.50 0.00 ALI Tech ALT 39 7.60 7.25 7.60 +.35
city as jarring quakes broke forty six win on zebra for meal! Farm hand
AMT Intl o AAI 360 0.20 0.16 0.20 +.05 AMR Tech AMR 127 2.69 2.45 2.50 0.00
dows. Pack my box with 5 dozen liquor
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jugs. Wolves will be seen to exit quickly from that quaint valley town. Just Pack my box with 2,165 dozen liquor jugs. ARC Str w AEF.WT 331 0.11 0.07 0.07 +.00
AQM Aut o AQV 260 0.15 0.14 0.15 0.00
only about $65 jolly house
Coladero
ARC En AET.WT 129 1.26 1.25 1.25 -.03
as the unholy fanged zoo chimps jabber. work for improved techniques to Will Major Douglas be expected to take off AT plastics
At T can
ATP
TEL.B
2555
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ATI tech ATY 17646 28.90 26.65 28.20 -1.20
REGULAR WITH BLACK AND ITALICS 7.5 point REGULAR WITH BLACK AND ITALICS 9 point COND REGULAR WITH BLACK AND ITALICS 9 point ATS Auto ATA 2348 26.75 25.75 26.75 +1.00 At T can TEL.B 241 84.00 81.50 83.25 +.75 vegetables. 8 Jaded zombies
Aastra T AAH 129 16.15 16.00 16.00 -.35 ATI tech ATY 17646 28.90 26.65 28.20 -1.20 acted quaintly but kept drive
Naturaleza
GRUMPY WIZARD MAKE TOXIC BREW GRUMPY WIZARD MAKE TOXIC GRUMPY WIZARDS MAKE A TOXIC BREW Abacan o ABC 52075 0.08 0.07 0.07 -.00 ATS Auto ATA 2348 26.75 25.75 26.75 +1.00 ving their oxen forward. My
FOR THE EVIL QUEEN & JACK. LAZY BREWS FOR EVIL QUEEN & JACK. FOR THE EVIL QUEENS & JACKS. LAZY ONE: REGULAR WITH BOLD 5 point ONE: REGULAR WITH BOLD 6 point ONE: REGULAR WITH BOLD 6 point
movers quit hard packing of papier ABL Cdn o ABL 940 1.43 1.15 1.30 -.12 ABL Cdn o ABL 940 1.43 1.15 1.30 -.12 GRUMPY WIZARDS MAKE
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E. Principal
AIC Dive p ADC.PR.A 6 23.10 23.05 23.05 -.95 AIC Diver ADC 5 19.25 19.25 19.25 -1.75 jaunty zinnias vie with a
for meals! New far hand (picking just Hark! Toxic jungle water vipers ers quietly drop on zebras for meals! AIT adv AIV 608 1.80 1.65 1.75 +.13 AIC Dive p ADC.PR.A 6 23.10 23.05 23.05 -.95 flaunting phlox. Hey! 4,872
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toxic jungle water vipers
quietly drop onto 4,872 zebras New farm hand (picking just six quinces) AMR Tech AMR 127 2.69 2.45 2.50 0.00 ALI Tech ALT 39 7.60 7.25 7.60 +.35
quietly drop on zebras for
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for meals! Our new farm hands proves strong but lazy. For only about meals! 5 new farm hands
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Gadget
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meals using 8 quickly froze
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Morris Fuller Benton’s drawings at the Smithsonian show a creative concern for e≠ects of scale on typeface
A readable Agate must be set at the smallest sizes on newsprint and printed at high speed. Basic legibility
demands that every character must be reduced to the ultimate in simple, e≠ective, sanserif shapes. Using the
design. Tobias Frere-Jones began with 4-point ATF Franklin Gothic drawings, modifying proportions to
M.F. Benton drawings at the Smithsonian as a point of departure, David Berlow developed Poynter Agate from
mix with Poynter Oldstyle & Benton Gothic, and adjusting ends of curved strokes ‘C G S a c e r s’ to suit his long experience drawing complete agate series for 6 major newspapers, including the NY Times; fb 1997–99
news printing conditions. Poynter Gothic Text excels as subheads used with Poynter Oldstyle Text; fb 1997–99
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Special character ∏
20 STYLES: REGULAR IN REGULAR, CONDENSED, AND COMPRESSED WIDTHS IN FOUR GRADES (ZERO TO THREE),
16 STYLES: LIGHT, REGULAR, BOLD, AND BLACK WEIGHTS IN REGULAR AND CONDENSED WIDTHS, ALL WITH ITALICS PLUS BOLD IN REGULAR AND CONDENSED WIDTHS
TABULAR LINING FIGURES AVAILABLE AP STANDARD FRACTIONS AVAILABLE FOR ALL STYLES
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Tipografia
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