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Web Shop

Web Shop

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Published by: shrivastav.ajay on Aug 07, 2008
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05/09/2011

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Webshop
\u2013 how to open a webshop

To be online and to shop online is increasingly getting common. In the
Scandinavian countries 90 % of the population is online. In the years to
come a considerable part of the world population gets access to the online
possibilities. And they will use them.

Being online means that you can buy your jeans, order tickets to an theatre
show, make an appointment at the hairdressers or register your new
address with the local municipality. Many customers \u2013 especially the
younger ones in the major cities \u2013 expect to do much of their shopping
online.

Almost any consumer goods can be sold online. Only obsolete ideas about
distribution of goods limit this type of business.
New companies as well as old ones ought to consider how they could

benefit from online sale. Cooperatives could sell directly to consumers, and
retailers could expand their market area. Service providers like beauty
salon could offer online booking and education institutions could sell e\u00ad
learning products and relevant books.

After reading this booklet you will know where to start to become a
businessman on the internet.
( w ww. tr a i d c r a f t s h o p . c o . u k \u2013 a fairtrade webshop)
1
HOW TO START A WEBSHOP
W HAT DO YOU WANT TO SELL?.................................................................... 4
Distribution............................................................................................ 4

Old knowledge In new surroundings..................................................... 4 Think global........................................................................................... 5 Everything can be sold.......................................................................... 5

C OMMERCIALLY VIABLE............................................................................... 5 W HO ARE YOUR CUSTOMERS?............. ..... ....... ..... ....... ..... ....... ..... ....... ..... .. 6 H OW DOES A WEBSHOP FUNCTION?............ ....... ..... ....... ..... ....... ..... ....... ..... 6

The shopping area................................................................................ 6 The shopping cart area......................................................................... 7 The payment area................................................................................. 7 Choose a webshop system................................................................... 8

APRE \u00adDEFINED WEBSHOP......... ....... ..... ....... ..... ....... ..... ....... ..... ....... ..... ..... 8

Shopping area....................................................................................... 8 Shopping cart........................................................................................ 8 Pros and cons....................................................................................... 9 Price...................................................................................................... 9

T HE PAYMENT AREA.................................................................................... 9

Cash on delivery and Bank transfer...................................................... 9 A national credit card solution............................................................. 10 International credit card solutions....................................................... 10 Price structure with the use of credit card........................................... 10 PayPal and others............................................................................... 11

D EVELOP YOUR OWN WEBSHOP......... ....... ..... ....... ..... ....... ..... ....... ..... ....... 11

Examples............................................................................................ 12 Mixed systems.................................................................................... 12 Hire software developers.................................................................... 12 Pricing................................................................................................. 13

M ARKETING OF THE WEBSHOP.......... ..... ....... ..... ....... ..... ....... ..... ....... ..... ... 13

The product in the webshop................................................................ 13 Domain................................................................................................ 13 Can Google find your web site............................................................ 14 Link cooperation.................................................................................. 15 Google AdWords................................................................................. 15 Directories........................................................................................... 15 Newsletters......................................................................................... 16 Send to a friend................................................................................... 16 Be referred to in the press................................................................... 16

2
Analysing your effort........................................................................... 16
80 / 20 RULE DOES NOT APPLY FOR WEB SHOPS.......... ..... ....... ..... ....... ..... . 17
D ISTRIBUTION OF SOLD PRODUCTS......... ....... ..... ....... ..... ....... ..... ....... ..... .. 17

From one to 10 orders......................................................................... 17 Distribution is a sales parameter......................................................... 17 Make it easy for yourself..................................................................... 17

B UDGET FOR A WEBSHOP.......... ..... ....... ..... ....... ..... ....... ..... ....... ..... ....... ... 18

Establishing budget............................................................................. 18 Operating budget for a year................................................................ 19 Make your own operating budget........................................................ 20

THE DYNAMIC BUSINESS PLAN.................................................................. 20
Foreword

This booklet is written by Mogens Thomsen, Thomsen Business
Information, a Scandinavian company that on a worldwide basis delivers
basic core knowledge about starting and running a businesses.

The booklet is aimed at entrepreneurs or established businesses that wish
to open a webshop but lack knowledge about this issue. The booklet
provides an overview of what to do to run a webshop. Hopefully the booklet
give you sufficient knowledge to decide whether or not to start a webshop.

If you need detailed knowledge about one or more of the items in the
booklet you must go fore more specialised books than this.
Mogens Thomsen
Marts 2007
3

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