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Doing Business in the ASEAN Countries

Doing Business in the ASEAN Countries

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This book is a practical and comprehensive guide to doing business in the newly emerging economies of the Association of Southeast Asian Nations (ASEAN), consisting of Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, The Philippines, Singapore, Thailand, and Vietnam. Collectively these countries comprise a huge market of over half a billion people, a combined domestic product in excess of US$1.49 trillion, and total trade of over $1.54 trillion. The region’s economy is the fastest growing in the world. It has distinctive business cultures and systems. Each country has a unique business environment and its own level of development.
This book is a practical and comprehensive guide to doing business in the newly emerging economies of the Association of Southeast Asian Nations (ASEAN), consisting of Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, The Philippines, Singapore, Thailand, and Vietnam. Collectively these countries comprise a huge market of over half a billion people, a combined domestic product in excess of US$1.49 trillion, and total trade of over $1.54 trillion. The region’s economy is the fastest growing in the world. It has distinctive business cultures and systems. Each country has a unique business environment and its own level of development.

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Categories:Types, Business/Law
Published by: Business Expert Press on Dec 20, 2010
Copyright:Traditional Copyright: All rights reserved

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09/26/2013

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Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1Chapter 1 The ASEAN Community . . . . . . . . . . . . . . . . . . . . . . .5Chapter 2 Brunei . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Chapter 3 Cambodia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25Chapter 4 Indonesia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39Chapter 5 Laos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53Chapter 6 Malaysia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .69Chapter 7 Myanmar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .89Chapter 8 The Philippines . . . . . . . . . . . . . . . . . . . . . . . . . . . . .103Chapter 9 Singapore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .121Chapter 10 Thailand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .139Chapter 11 Vietnam . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .155Chapter 12 Doing Business in ASEAN. . . . . . . . . . . . . . . . . . . . .173
Notes 
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .193
References 
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .199
Index 
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .207
 
Introduction
Doing business in a foreign country requires awareness, consideration,and evaluation of risks that are unique to its environment. This neces-sarily involves knowledge of the politics, economics, legislation, and of course, the social and cultural traits of the community. These are factorsexternal to the business enterprise, which plans to operate in the foreigncountry, and can directly affect all outcomes.This book throws light on the business environment of the Associa-tion of Southeast Asian Nations (ASEAN) region and its 10-membercountries: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, thePhilippines, Singapore, Thailand, and Vietnam. The book’s framework is simple, yet allows for examination of the region’s complexity. First itintroduces the ASEAN community, then each country’s environment isexamined, and finally the entire region’s business climate is integrated by arraying clusters with parities.Chapter 1 introduces the ASEAN community by tracing its history and examining its current demographics. It outlines aims and objectivesof the association. While describing the market and its potential, a detailedaccount of the ASEAN Free Trade Area (AFTA), which is on its way tototal integration with removal of most tariffs and quotas, is provided. Alsoenumerated are the numerous free trade agreements the grouping hasconcluded with the United States, Australia, New Zealand, China, India, Japan, Korea, and the European Union (EU). These trade agreements illus-trate the advantages of doing business in ASEAN. Finally, the significanceof ASEAN to the United States, EU, and Asia is summarized.Chapters 2 to 11 explore each ASEAN country. Each chapter begins with a table that provides basic data of the country. This is followed by a general background to enable a deeper understanding of the country’spast and to allow for an appreciation of where it is now, which is oftena result of how it got there. Important information on population, thesize of the country, its people, languages, religions, natural resources, andchallenges it faces is provided. This is followed by a detailed examination
 
2 DOING BUSINESS IN THE ASEAN COUNTRIES
of the business environment, which necessarily includes the political,economic, and legal system of the country. The political system includesthe executive, the legislature, and the judicial structures. An assessmentis made of the stability of the political system and attention is drawn toissues of concern. The analysis of the economic system of the country looks at the structure of the economy and its openness to foreign par-ticipation. The main sectors that are common to all the countries (agri-culture, industry, and services) are explicated. Graphs provide a pictureof the quality and quantity of trade and the relative importance of vari-ous trading partners. This allows for evaluating the country’s productivity and the availability of resources and its needs. An analysis of the country’slegal system follows. This is a summary of structures and levels of juris-diction and the process of appointment of judges. The independence of the judiciary and fairness of the country’s treatment of foreign investorsand business organizations is also explored.The introductory overview of each country is followed by an exami-nation of the prevailing sociocultural environment and the businessculture. The country’s ethnic makeup and composition, identity andorientation, social structure and classes, values and beliefs, attitudes andpriorities, languages and dialects, religions and religious practices, tradi-tions and customs, and the worldview are examined. This is followed by an exploration of the country’s business culture, including orientationsin business approach; time and space; meetings and greetings; practicessuch as exchange of business cards and gift giving; manner of address-ing senior officials and colleagues; use of English and other languagesin business and government; social dress and business attire; responseto modernization, globalization, and egalitarianism; direct and indirectcommunications used; personal and business relationships; organiza-tional hierarchy; management styles and negotiations methods that work;and specific approaches and adjustments that will help build a businessrelationship. Finally, a list of web resources relating to the country is pro-vided. These cover general information and history; people, culture, andhealth; government, infrastructure, and technology; economy and educa-tion; business environment and trade practices; and some local media.These resources are meant to allow for further research about the country and give access to the government, public, and private institutions forestablishing contact.

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