Green Beans Coffee Company Brews Up Success with StreamSend EmailMarketing
StreamSend Email Marketing helps Green Beans Coffee Company build its audience and add to thesuccess of its “Cup of Joe” program to benefit US soldiers stationed in Iraq and Afghanistan.
Sacramento, CA, December 20, 2010 --(PR.com)--StreamSend, a leadingemail marketingsoftware
provider, is helping Green Beans Coffee Company build its audience and add to the success of its “Cup of Joe” program to benefit US soldiers stationed in Iraq and Afghanistan.Green Beans Coffee Company brings coffee service to military personnel stationed around the globe,operating 70+ cafes in the US and at military bases in six countries throughout Southwest Asia, theMiddle East and East Africa.In the Cup of Joe For A Joe program, a two dollar donation can buy a cup of super premium coffee with apersonalized note for a GI deployed on or near a U.S. Military base in support of Operation New Dawn(OND) and Operation Enduring Freedom (OEF).To support this effort, and the company's growing presence in the US market and around the world,Green Beans Coffee is using email as a key route to deliver its message. After reviewing the field, thecompany chose StreamSend Email Marketing for the mission.Right away, StreamSend delivered on its promise and began engaging Green Beans Coffee newslettersubscribers and site visitors with highly targeted messages that elicited enthusiastic response. GreenBeans Coffee took full advantage of features like the easy-to-use StreamSend interface, real-timereporting that drills down to examine results and guide future communications, Green BeansCoffee-personalized email templates and an independent IP address that prevents being clumped withemail “spammers.”The results have confirmed Green Beans Coffee's decision. In a Thanksgiving email campaign poweredby StreamSend and sent to its subscribers, Green Beans Coffee produced a 22% unique open rate, a29.5% unique click-to-unique open rate and a conversion rate close to 10%. And the unsubscribe rate wasalmost zero.“StreamSend provides compelling evidence to use its services,” said Clay Lingo, Vice President of Marketing for Green Beans Coffee. “We could have chosen one of many other providers, butStreamSend's performance - its ease-of-use, cost-efficiency, robust reporting and strong customer service-- makes it stand out from the crowd.”Green Beans Coffee Company donates a portion of every sale to one of three excellent organizations thathelp military families and children of the fallen. For more information on the company and its Cup of JoeFor A Joe program, visitwww.greenbeanscoffee.com.