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Marketing Analysis: Britannia

Marketing Analysis: Britannia

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Published by abhijitsamanta1
The report deals with overall marketing analysis of Britannia Industries Ltd.
The report deals with overall marketing analysis of Britannia Industries Ltd.

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Published by: abhijitsamanta1 on Dec 22, 2010
Copyright:Attribution Non-commercial


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Submitted By:-
 Abhijit SamantaBanani AichInternational School of Business & MediaKolkata
Abhijit SamantaBanani Aich
International School of Business & Media
A work is never a work of an individual. We owe a sense of gratitude to the intelligenceand co-operation of those people who had been so easy to let us understand what weneeded from time to time for completion of this project.We want to express our gratitude towards Prof. Goutam Ghosh, Director,ISB&M,Kolkata for giving us an opportunity to do this project.Last but not the least, we once again would like to forward our gratitude to everyonewho always endured us and stood by us and without whom we could not haveenvisaged the completion of our project.To start any business the success entirely depends on the marketing research doneabout the particular and the consumer attitude towards the product. Marketing researchplays a vital role in a business to make it success.We have tried to put our maximum effort to get the accurate statistical data. Howeverwe would appreciate if any mistakes are brought to us by the reader.
Marketer needs to use advertising and brand building strategies to address thediscerning buyers and retail push to in different buyers. The manufacturer should
understand consumer behavior because retailers can‟t help quality and price. It is only
up to manufacturers to deliver what consumer wants. I need to stress on it because
58% retailers said that it is demand why they sell Britannia
, 61% agree that at retailshop it is brand popularity, which determine the purchase of biscuit.There is a greater need to understand the retailer behavior. Considering them as ateam, working for the company may help them to be attached to the company. Thereshould be a feeling of belonging to the company in inner of the retailers. This can bedone by setting values club for retailers so that they may exchange views with thecompany and help in understanding consumer behavior.

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