The end user has changed radically and hasbecome an influencer in the marketplace.
HOW DID THIS HAPPEN AND WHY?
-Disrupters: Climate change, transparency, recession-Broader lifestyle choices of conscious consumption-Global media access, amplification-Ethics shift from industrial to social marketplaceTracking the new end user is a vital way to stayrelevant and provide what humans really need inways they need it. With this an opening has beencreated toward work of purpose and value.
“Everyone wants to work with the good guys.”