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Table Of Contents

1.2 Objectives of the Thesis and the Research Question
1.3 Limitations of the Study and the Research Methods
1.4 The Structure of the Thesis
2 MARKETING IN GENERAL
2.1 Strategic Marketing Planning
2.2 Marketing Mix
2.2.1 4Ps: Product
2.2.2 4Ps: Price
2.2.3 4Ps: Place
2.2.4 4Ps: Promotion
3 MARKETING COMMUNICATIONS
3.1 The Aim of Marketing Communication
3.2 The Promotion Tools
3.2.1 Advertising
3.2.2 Sales Promotion
3.2.3 Public Relations
3.2.4 Personal Selling
3.2.5 Direct Marketing
3.3 The Message
3.4 Intercultural Marketing Communication
3.5 Developing an Effective Promotion
4 PLANNING MARKETING COMMUNICATIONS
4.1 Context Analysis
4.2 Promotional Objectives
4.3 Promotional Strategies
4.4 Budget and Other Resources
4.5 Schedule
4.6 Control and Evaluation
5.1 Context Analysis
5.1.1 Company Analysis
5.1.2 Competitor Analysis
5.1.3 Segment Analysis
5.1.4 Environmental Analysis
5.2 Promotional Objectives
5.3 Promotional Strategies
5.3.1 Print, Outdoor and Radio Advertising
5.3.2 New Media
5.3.3 Sales Promotion
5.3.4 Customer Care in Russian
5.4 Budget and Other Resources
5.5 Schedule
5.6 Control and Evaluation
6 CONCLUSIONS
7 SUMMARY
REFERENCES
APPENDICES
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Sostac Plan DNA Finland

Sostac Plan DNA Finland

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Published by goodluck788

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Published by: goodluck788 on Dec 23, 2010
Copyright:Attribution Non-commercial

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07/09/2013

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