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A perfect marketing project for MBA students

A perfect marketing project for MBA students

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Published by utpalbagchi

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Published by: utpalbagchi on Dec 23, 2010
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07/26/2013

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1
Acknowledgment
My summer training with
Asian paints Limited
is a lifetime experiencethat I will cherish throughout my career. This project has provided me agreat opportunity to experience the work culture and work process o
Asian paints project sales division
. This project can never be prepared by the singular efforts but I also demandthe help and guardians of some conversant person who under pin activelyor passively in the completion of a successful project.I wish to express my sincere gratitude to
Mr. Arvind Iyer (RegionalManager, NEWB)
for giving me the opportunity to do my summer trainingat his highly esteemed Organization
.
I am also grateful to
Mr. Ajay Sharma (Area Sales Executive)
for hisvaluable guidance, advice, suggestion and constant encouragementrendered to me at every stage.
 
I am also thankful to
Project Sales Officer
of 
Asian paints
respected
Mr.
 
Chandan Sribastab, Mr. Niladri Mukherjee, Mr. Rajat GanChowdhury, Mr. Indrajit Ghosh, Mr. Niraj Sinha
and
Mr. DhimanThakur
for giving me information and guidance during my training period.I would like to thank to
Prof. Sudipto Mitra (campus head)
and facultymember
Prof. Mahua Banerjee
who were always there for my helpwhenever needed.I am also thankful to all others who helped me directly or indirectly towardsthe completion of my project work.
 
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2
 SUVADEEP BAGCHI MBA (Marketing)INTERNATIONAL BUSINESS SCHOOL, KOLKATA
Table of Contents
ComponentPage No
List of figures3List of Tables4Executive Summary5Company Profile8Objectives12What is Paint14Concept of builders23 Time Scheduling29Research Methodology31Data Analysis40Findings79Recommendation80Conclusion82References83Appendices84Abbreviations86Annexure87 
 
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List of figure

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