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CASE on Lexus

CASE on Lexus

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Case Study on "Lexus" by Kamesh Rathi Student of Aegis Global Academy
Case Study on "Lexus" by Kamesh Rathi Student of Aegis Global Academy

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Published by: Aegis Global Academy on Dec 24, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Kamesh Rathi
 
About Lexus
 Automotive industry
1989
 Eiji Toyoda
Toyota, Aichi, Japan
Worldwide
Kazuo Ohara (MO)Vince Socco (VP, Asia Pacific)Andy Pfeiffenberger (VP, EU)Mark Templin (VP, U.S.)
 
About Lexus contd
 
3
 Automobiles
 Automotive financing
 Toyota Motor Corporation (TYO: 7203)(NYSE: TM)

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