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IFRC #10 - Mills et al Apr 1997 - London a Capital City for Franchisee Recruitment

IFRC #10 - Mills et al Apr 1997 - London a Capital City for Franchisee Recruitment

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Published by SME_Research
London: A Capital City For Franchisee Recruitment By Val Mills, Professor John Stanworth & David Purdy (International Franchise Research Centre, University of Westminster, UK) ISBN 1 85919 063 4
Questionnaire survey-based report, comparing the populations of people considering becoming a franchisee, but visiting four franchise exhibitions in two different geographical locations, London (Olympia, Spring: 1993 & 1995) and Birmingham (National Exhibition Centre, Autumn: 1993 & 1994). The respondents to an in-depth interview, completed at the exhibition they visited, were followed up some 12-18 months after visiting an exhibition, and the follow-up sample comprised a total of 240 visitors, who were sub-divided into ‘converts’ (having taken a franchise outlet), and ‘non-converts’. The analysis includes: whether or not there still remained an interest in franchising for ‘non-converts’, career option pursued since exhibition visit, number of franchise systems given consideration, day of attendance (Friday/Saturday/Sunday), cost of franchise purchased, reasons for not taking a franchise. 26 Figures, No refs.
London: A Capital City For Franchisee Recruitment By Val Mills, Professor John Stanworth & David Purdy (International Franchise Research Centre, University of Westminster, UK) ISBN 1 85919 063 4
Questionnaire survey-based report, comparing the populations of people considering becoming a franchisee, but visiting four franchise exhibitions in two different geographical locations, London (Olympia, Spring: 1993 & 1995) and Birmingham (National Exhibition Centre, Autumn: 1993 & 1994). The respondents to an in-depth interview, completed at the exhibition they visited, were followed up some 12-18 months after visiting an exhibition, and the follow-up sample comprised a total of 240 visitors, who were sub-divided into ‘converts’ (having taken a franchise outlet), and ‘non-converts’. The analysis includes: whether or not there still remained an interest in franchising for ‘non-converts’, career option pursued since exhibition visit, number of franchise systems given consideration, day of attendance (Friday/Saturday/Sunday), cost of franchise purchased, reasons for not taking a franchise. 26 Figures, No refs.

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LONDON: A CAPITAL CITYFOR FRANCHISEERECRUITMENT
 Val MillsProfessor John StanworthDavid Purdy 
INTERNATIONAL FRANCHISE RESEARCH CENTRESPECIAL STUDIES SERIES No.10 APRIL 1997
PUBLISHED BY UNIVERSITY OF WESTMINSTER PRESSISBN 1 85919 063 4
 
International Franchise Research Centre Special Studies Series Papers 1-16 Web Versions 2010 p.1
THE INTERNATIONAL FRANCHISERESEARCH CENTRE (IFRC) 1993-2007 
University of Westminster, London, UK.
"The International Franchise Research Centre (IFRC) is committed to improving the understanding of franchising. This is achieved by the publication of impartial research and by the encouragement of informed debate." 
Franchising operates in a dynamic environ-ment, with new issues and challengesemerging, including: globalisation, copingwith competition, disclosure, industryregulation, managing relations withfranchisee associations, franchiseerecruitment & market saturation.Against this backdrop, the IFRC wasestablished in 1993 by Professor JohnStanworth (Director of the Future of WorkResearch Group at the University ofWestminster), supported by Brian Smith (ex-BFA Chairman, franchisee, franchisor andauthor), and Chair of its Steering Group.
FOUNDER MEMBERS
Founder members and sponsors included:Barclays Bank, the British FranchiseAssociation (BFA), Dyno-Rod, FranchiseDevelopment Services Ltd., Lloyds Bank(now Lloyds Group), Mail Boxes Etc.,Midland Bank (now HSBC), Prontaprint,Rosemary Conley Diet & Fitness Clubs,Royal Bank of Scotland, The Swinton Group,and Wragge & Co.
PUBLICATIONS
Their support enabled the IFRC to publish anumber of reports, including its
SpecialStudies Series Papers
, journal articles,book chapters and conference papers.Two IFRC papers received three awardsover a period of 12 months (1996-97). Thefirst being
Business Format Franchising: Innovation & Creativity or Replication &Conformity ? 
, which received the BestInternational Paper Award in 1996, from theSociety of Franchising. This paper alsoreceived the Outstanding Paper of 1996award from
Franchising Research: An International Journal 
(MCB UniversityPress). Additionally,
Franchise Growth And Failure In The U.S. And The U.K.: ATroubled Dreamworld Revisited 
received theBest International Paper Award in 1997,again from the Society of Franchising. Thispaper was later published in
Franchising Research: An International Journal 
.Close links were fostered with universities inRome and Pisa (Italy), Haute Alsace(France) and Boston, Minneapolis andTexas (USA), with a view to researchcollaboration. Professor Pat Kaufmann ofAtlanta, Georgia, addressed our inauguralannual strategy seminar, in 1994. Overseasspeakers in subsequent years includedCheryl Babcock, Director of the FranchisingInstitute, University of St. Thomas,Minneapolis (1995), Professor Rajiv Dant,University of Boston (1996), ProfessorFrancine Lafontaine, University of Michigan(1997), Professor Claude Nègre, Universityof Haute Alsace (1997), Colin McCosker,University of Southern Queensland (1998),Professor Frank Hoy, University of Texas atEl Paso (1998), Professor Jack Nevin,University of Wisconsin-Madison (1999),Professor Tom Wotruba, San Diego StateUniversity (1999), Professor Bruce Walker,University of Missouri, (2000), and,Professor Wilke English, University of MaryHardin-Baylor (2000).IFRC members were active supporters of the
International Society of Franchising
, andhosted the ISoF 2005 conference in London.The IFRC ceased its research activities in2007, when John Stanworth took retirement.
Web versions of IFRC Special StudiesSeries Papers 1993-2001 (listed overleaf)
Many of the earlier papers have been re-set,to allow a successful conversion to Acrobat,and are now available online.
John Stanworth, Emeritus Professor,University of Westminster
David Purdy, Visiting Fellow,Kingston University
 
International Franchise Research Centre Special Studies Series Papers 1-16 Web Versions 2010 p.2
LIABILITY DISCLAIMER
The information and analysis in each reportis offered in good faith. However, neither thepublishers, the project sponsors, nor theauthor/s, accept any liability for losses ordamages which could arise for those whochoose to act upon the information oranalysis contained herein.
IFRC Special Studies Papers 1993-2001
Web versions published online December2010, viahttp://www.scribd.com/ :1
The Blenheim/University of Westminster Franchise Survey: Spring 1993 
, (Stanworth & Purdy),19932
Improving Small Business Survival Rates via Franchising: The Role of the Banks in Europe 
, (Stanworth & Stern),19933
Targeting Potential Franchisees: Industry Sector Backgrounds and Declared Areas of Interest 
, (Purdy &Stanworth), 19944
The Impact of Franchising on the Development Prospects of Small &Medium-sized Enterprises (SMEs) in Europe 
, (Stanworth & Purdy), 19945
The Blenheim/University of Westminster Franchise Survey: AComparison of UK and US Data
,(Stanworth, Kaufmann & Purdy), 19956
Developing a Diagnostic Questionnaire as an Aid to Franchisee Selection 
, (Stanworth), 19957
Franchising as a Source of Technology-transfer to Developing Economies 
, (Stanworth, Price, Porter,Swabe & Gold), 19958
Aspects of Franchisee Recruitment 
,(Macmillan), 19969
Business Format Franchising: Innovation & Creativity or Replication & Conformity ? 
, (Stanworth, Price,Purdy, Zafiris & Gandolfo), 199610
London: A Capital City For Franchisee Recruitment 
, (Mills, Stanworth &Purdy), 199711
The Effectiveness of Franchise Exhibitions in the United Kingdom 
,(Chapman, Mills & Stanworth), 199712
Franchising: Breaking Into European Union Markets 
, (Stirland, Stanworth,Purdy & Brodie), 199813
Succeeding As A Franchisor 
,(Stanworth & Purdy, published jointlywith Business Link London Central),199814
Direct Selling: Its Location in aFranchise Typology 
, (Brodie &Stanworth), 199915
Unravelling the Evidence on Franchise System Survivability 
,(Stanworth, Purdy, English &Willems), 199916
Survey: Professional Services For Franchising In The U.K.
, (Stanworth &Purdy), 2001

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