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Apple Crushes FAO

Apple Crushes FAO

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Apple appears to have a stronger social media presence, even though FAO has a 150-year-old emotional tether to people of all ages with its focus on classic toys and historic and current film and television merchandising. FAO was also a strong brand communicator prior to the emergence of social media marketing, and the film Big cemented its place in toy merchandising history. - By Peter Sabbagh
Apple appears to have a stronger social media presence, even though FAO has a 150-year-old emotional tether to people of all ages with its focus on classic toys and historic and current film and television merchandising. FAO was also a strong brand communicator prior to the emergence of social media marketing, and the film Big cemented its place in toy merchandising history. - By Peter Sabbagh

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Published by: Peter Sabbagh- social media strategist on Dec 24, 2010
Copyright:Traditional Copyright: All rights reserved

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05/12/2014

 
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