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Table Of Contents

Marketing Strategy
Good Mission Statements:
The Strategic-Planning Gap
Developing Growth Strategies
Business Unit Strategic Planning
Historical review and situation analysis
SWOT Analysis
Opportunity Matrix
Threat Matrix
Competitive Advantage
Customer Driven Marketing Strategy
The Role of Market Segmentation
No Market Segmentation
Segmented by Sex
Segmented by Age
Selecting a Target Market
Developing the Marketing Mix
The Marketing Process
The Marketing Plan
Marketing Implementation
Marketing Control Process
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Principles of Marketing Chapter 2 (Strategic Planning

Principles of Marketing Chapter 2 (Strategic Planning

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Published by: irs_ijs19 on Dec 25, 2010
Copyright:Attribution Non-commercial


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