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Table Of Contents

ACKNOWLEDGEMENT
TITLE PAGE NO
SWOT Analysis of the BOK
TOWS Matrix
CHAPTER # 1
INTRODUCTION
STUDY BACKGROUND
SCOPE OF STUDY
METHODOLOGY OF STUDY
Secondary Data
CHAPTER # 2
BANKING SECTOR IN PAKISTAN
DEFINITION OF BANK
FUNCTIONS OF BANK:
BIRTH OF THE BANK OF KHYBER
CHAPTER # 3
ORGANIZATIONAL STRUCTURE
THE BOK¶S ORGANIZATIONAL CHART
CHAPTER # 4
SWOT ANALYSIS:-
SWOT ANALYSIS OF THE BANK OF KHYBER:-
STRENGTHS
1 Bank of Provincial Govt
2 Launching of New Product2
3 Micro Finance Unit (MFU)
4 Finance rovided by the Government
WEAKNESSES
1)-Number of branches
2)-Behavior of the staff
3)-Branches in other countries
4)-Load of work
5)-Influence of Provincial Govt
6)-Heavy load of Bad Debts
7) -Weak exosure to media:
OPPORTUNITIES:-
1)-Oening Of New Branches
2)-Hire skilled rofessional educated ersonnel
3)-Investment in ublic and industrial sectors
4)-Reduction in Commission Charges
5) Collection of utility bills:
THREATS
1)-Recovery of loans:
2)-Foreign banks
3)-Interference of Government
4)- Global economic recession
Strategic otions
S-O
W-O
S-T W-T
STRATEGIES:
Interretation
Agricultural credit:
Deosits:-
Micro Finance:-
Advances:-
Tyes of roduct:
Product Life Cycle:
BUYING BEHAVIOUR
Comlex
Variety
Seeking
Resonance
Habitual
Cometitive stance
Promotion/ Public Relation
Technology skills
New roduct innovation
Tyes of ositioning
y Trile benefit ositioning
SCORPIO TECHNIQUE:
Industry or Market
CUSTOMER:-
SEGMENTATION AND TARGETING
POSITIONING AND BRANDING
RETENTION STRATEGY
ORGANIZATION: PROCESSES AND CULTURE
OFFERINGS
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