Social Media

for Business
Prepared by: Supervised by:

 Khadija FARAH  Mrs. BENKIRAN

 Mausseab ZNAIDI
 Plan:
Introduction.
Social Media History.
How much social media
share is worth?
How to Implement a
Social Media Business
Strategy.
Who is doing it right?
Social Media Business in
Morocco. 2
Introduction:

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 Introduction

Social Media in Business is, for key stake holders,

policy makers who understand a fundamental shift is
taking place in how corporates communicate.
In this presentation, we will examine how social
media culture and social networking platforms are
having a major impact nowadays on business
communication, practices and processes. How can
these tools be utilised, how can someone employ
strategies within his company to increase profitability,
sustain reputation and empower his employees to be
brand ambassadors.
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Social Media History:
Before the social media, people used to
gather to share their passions…

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Social Media History:

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Social Media History:

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Social Media History:
Early internet included chat rooms…
Ppl start sharing what they love via internet
and with a large number of ppl they don’t
even know

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Social Media History:
Now, social media is….

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Social Media History:

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Social Media History:

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Social Media History:

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Social Media History:

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Social Media History:

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 Business can embrace the customers

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How much is a social
media share worth?
A concrete example…..

Eventbrite manages, promotes, and sells out

events.

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 How much is a social
media share worth?
a) Facebook :
Facebook resulted in the highest average
ticket sales per share with every ‘Like’ on the
social network resulting in $2.52 in ticket
sales. This is a very important driver of traffic
and sales for Eventbrite – it is the sites biggest
referrer of traffic and every ‘Like’ drives 11 visits
back to the site.

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 How much is a social
media share worth?
b) LinkedIn :

LinkedIn shares are the second most valuable

with an average of $0.90 in ticket sales
generated every time an event is shared on the
social network. This is much less than for shares
on Facebook but is still significant driver of
sales.

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 How much is a social
media share worth?
c) Twitter :
Shares on Twitter are the least valuable of all three
means, with each share worth $0.43 – almost a sixth
the value of a Like on Facebook. This is, perhaps, a sign
that connections on Twitter are less focused than on
Facebook, or perhaps that on Twitter shares and
messages are less engaged with – indeed recent research
showed that over 70% of all Tweets get no response. So
Twitter messages may be less engaging than those on
Facebook, leading to fewer clicks and so fewer ticket
sales.
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An example of a small business in USA ….

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 HOW TO:
Implement a
Social Media
Business
Strategy:
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 HOW TO: Implement a Social
Media Business Strategy:

The goal can be better customer service, get

more input into product development, get more
media exposure, increase sales, etc. These
objectives are directly linked to different
audiences using social media.
 The ground work by finding the target group
is the key to success.
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 2. Consider Your Employees

Organizations need to understand their

employees’ level of knowledge and interest. Offer
training.
Training should focus on the strategic and
professional applications of the social media sites.
How to use ‘key word rich’ content,
approved messages and in some cases, scheduled
time for posting.”
 3. Listen
Listening to the customer will help
companies understand what they can achieve with
their investments in social media.
Putting up a business intelligence system
which monitors the social media online, can help
to get an idea of what customers say about the
company and its competitors. 
This will help them to get some tips and
inspiration for how they can offer better products
and service.

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 Participation,
 Transparency, (let ur customers in to show
your humanity)
 Connect, ( be the conduct between ur
audience and ur resources )
 And never spam!

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4. Check Your Tech

Most social media doesn’t need a huge technology investment, companies

should still take a look at their technology capabilities and make sure the
system can support the strategy.
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 Another good
There are toolsides
two to use
tois  Trendpediathe
measuring
which is a blog search engine that allows you to
success of a social media campaign. [on
both track and graph topics as well as compare
the start of your campaign you would need
terms- to help benchmark your company against
to docompetitors
your some benchmarking
by running the]. That
exact is:
same
 Analytics – How has the Social
search and parameters before and after your
Media
engagement campaign increased traffic to
begins.
your site as well as how has it affected
the quality of traffic?
Relationships – what have you learnt
about your customers? Have you
established better relationships with
them?

5. Measure Success 31
Social Media Channels:

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Social Media Channels:
a) Facebook :

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Coca Cola Fan page – 21 000 000 + Fan!

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Social Media Channels:
b) Twitter :

156,000,000+
registred users

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Social Media Channels:
c) Youtube :

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 Who is
doing it
Right?
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Is
doing it
RIGHT !
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By the end of 2009, Dell has generated $6.5 million
in sales from Twitter alone. 39
Is
doing it
RIGHT !
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Is
doing it
RIGHT !
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 Social Media Business in
Morocco
a) Internet statistics in Morocco :
Morocco is the second country in number of Internet
users in the MENA region just behind Egypt, but is only
fifth in terms of Internet penetration (Internet users / total
population) with 32.9% of the population connected.
The 3 most popular activities on the Internet in the
MENA and Morocco are: 1-E-Mail, 2-Search, 3-Social
Networks.
2.3 million Moroccans are on Facebook, which
amounts to a penetration rate of around 7% of Facebook
in Morocco.
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 All this confirms one thing is that Social
Media has a bright future ahead of them in
the land of sunshine. (Morocco, of course ...)

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Example from Morocco:
My shoes.ma:
Shop Online for Shoes, Clothing &
Accessories.

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Myshoes.ma Fan page – 14 500 000 Fan!

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Myshoes.ma on Twitter

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Myshoes.ma on LinkedIn

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 Conclusion:
During 2011, more companies are expected to explore and
engage in social media activities. While some might categorize
using a social networking application as easy, that doesn’t
mean developing a strategy is simple. Proper planning and
execution is the key to integrating social media into every
organization.