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This eBook is available for free download Tomi T Ahonen
This eBook is the 'pre-release' edition, released beforethe final edition is out, for publicity and endorsementuses. Please visit Lulu.com in January 2011 to pick upthe final edition of this free eBook.
The manuscript for the actual text of the chapters is mostlyfinished but not fully edited and cleaned.Several non-critical components to this book are stillmissing and indicated with (tba) meaning to be added.These include the full table of contents, foreword, theindex, abbreviations, bibliography etc.The final compete 'First Edition' of this free eBook isscheduled for January 2011 release, through Lulu.comPlease feel free to share this eBook but from early 2011, please go to Lulu to pick up the final edition. It will alsohave some updated tables, charts and some additionalstatistical data and diagrams.
 
 
The Insider's Guide to Mobile Copyright © TomiAhonen Consulting 2010
Reviews of Tomi T Ahonen
 previous
book 
 Mobile as 7th of the Mass Media
 
"Tomi presents his ideas with characteristic wit and charm, handily demystifying this newmedia landscape. A most enjoyable and remarkably practical book, his best yet!" 
Daniel Appelquist, Senior Technology Strategist,
Vodafone Group
UK 
“Tomi Ahonen has always been a visionary and lucid thinker about media in general, but especially ahead of the pack in his insight about the profound computing revolution that isbeing led by digital mobile phones.”
Trip Hawkins, Chairman & CEO
Digital Chocolate
USAFounder of 
Electronic Arts
USA
"Tomi's latest book provides practical examples of advanced media concepts utilizing theunique benefits of mobile. I can warmly recommend this book for anyone." 
Jari Tammisto, CEO & President,
Mobile Monday Global
, Finland
"Tomi Ahonen's latest book adds to the wealth of insights he has given to the industry, and has useful perceptions of how the Japanese market is evolving as it adjusts to cellphones as amass media channel." 
Ted Matsumoto, Executive Vice President andChief Strategy Officer,
Softbank 
Japan
“Tomi's book takes us through the changes and opportunities in this new converged world of voice, data and broadcast media. With fascinating examples from around the world he laysout the potential for an industry that could become one of the largest in the world. Anyonewho is interested in the future of mobile should read this book.”
Colin Crawford, Executive VP Interactive,
IDG Communications
USA
“Tomi Ahonen is the most thoughtful commentator on the mobile industry: his theory that mobile is a new mass media is spot on.”
Mark Curtis, CEO
Flirtomatic
UK Author of 
 Distraction: Being Human in a Digital Age
 
“Tomi's latest book offers a deep comprehension into how advanced marketing and advertising concepts can be built using mobile phones. His style of mixing real world examples with the latest customer insights makes his books so valuable today.”
BJ Yang, CEO
AirCross
South Korea
"Tomi has built a compelling story not just of how the mobile platform will evolve, but howthe other 6 media platforms will ultimately be part of the 7th mobile platform. Bravo, Tomi." 
Garrett Johnston, Chief Marketing Officer,
MTS
Russia
 
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