The Insider's Guide to Mobile Copyright © TomiAhonen Consulting 2010
Reviews of Tomi T Ahonen
Mobile as 7th of the Mass Media
"Tomi presents his ideas with characteristic wit and charm, handily demystifying this newmedia landscape. A most enjoyable and remarkably practical book, his best yet!"
Daniel Appelquist, Senior Technology Strategist,
“Tomi Ahonen has always been a visionary and lucid thinker about media in general, but especially ahead of the pack in his insight about the profound computing revolution that isbeing led by digital mobile phones.”
Trip Hawkins, Chairman & CEO
"Tomi's latest book provides practical examples of advanced media concepts utilizing theunique benefits of mobile. I can warmly recommend this book for anyone."
Jari Tammisto, CEO & President,
Mobile Monday Global
"Tomi Ahonen's latest book adds to the wealth of insights he has given to the industry, and has useful perceptions of how the Japanese market is evolving as it adjusts to cellphones as amass media channel."
Ted Matsumoto, Executive Vice President andChief Strategy Officer,
“Tomi's book takes us through the changes and opportunities in this new converged world of voice, data and broadcast media. With fascinating examples from around the world he laysout the potential for an industry that could become one of the largest in the world. Anyonewho is interested in the future of mobile should read this book.”
Colin Crawford, Executive VP Interactive,
“Tomi Ahonen is the most thoughtful commentator on the mobile industry: his theory that mobile is a new mass media is spot on.”
Mark Curtis, CEO
UK Author of
Distraction: Being Human in a Digital Age
“Tomi's latest book offers a deep comprehension into how advanced marketing and advertising concepts can be built using mobile phones. His style of mixing real world examples with the latest customer insights makes his books so valuable today.”
BJ Yang, CEO
"Tomi has built a compelling story not just of how the mobile platform will evolve, but howthe other 6 media platforms will ultimately be part of the 7th mobile platform. Bravo, Tomi."
Garrett Johnston, Chief Marketing Officer,