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Virgin Mobile USA -- Pricing for the Very First Time

Virgin Mobile USA -- Pricing for the Very First Time

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Published by Vinay Nadar
presentation on Virgin Mobile USA -- Pricing for the Very First Time --- by vinay , pankaj and sachin ( symbiosis institute of operations management ) Batch 2010-2012
presentation on Virgin Mobile USA -- Pricing for the Very First Time --- by vinay , pankaj and sachin ( symbiosis institute of operations management ) Batch 2010-2012

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Categories:Types, Business/Law
Published by: Vinay Nadar on Dec 27, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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PankajMurudkar(063)VinayNadar(064)SachinBajaj (066)
Virgin Mobile USA:
Pricing for the Very First Time
SYMBIOSIS INSTITUTE OF OPERATIONS MANAGEMENT
 
Virgin Mobile
 
Idea
 
Executive team was formed in 2001
Dan Schulman was CEO
Launch date was July 2002
Goal was to have 1 million total subscribers by the end of the firstyear and 3 million by fourth year 
A natural extension of Britain based Virgin brand
Challenge existing status-quo
Offer better service and opportunities for customers wherecompetition is complacent with pro-active and quick measures
Focus on understanding and meeting customer needs
Virgin Mobile USA Background

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