Symbiosis Institute of Business Management

Constituent of Symbiosis International University, Pune.

Symbiosis Knowledge Village,Gram:Lavale,Tal:Mulshi,Dist.Pune 411042
Ph:020-39116000/6007,39116010,Fax:39116060
Website: www.sibm.edu

“Executive Post Graduate Diploma in Business Management”

For John Deere India Pvt.Ltd.
Starting from 22nd November, 2010

Faculty In Charge: Prof. Rajesh Panda

Co ordinator: Ms. Tanuja Bam
 SIBM WELCOMES YOU!

November 22, 2010

Dear Participant,

Greetings from SIBM!

Welcome to SIBM Family!

As the Director of SIBM, it is my pleasure to welcome you to 2nd Semester of the specially
customized training programme for you on “Executive Post Graduate Diploma in Business
Management”.

SIBM is one of the few elite B-schools that has been persistently putting efforts to excel in its
contributions to the students, industry and Society. Established in 1978, it is the flagship
institution of Symbiosis International University.

I am sure this learning experience will be mutually enjoyable and rewarding.

If you have any queries or need any help, kindly contact Prof. Rajesh Panda, at
rajeshpanda@sibm.edu or our Program Coordinator Ms. Tanuja Bam at coordinator2@sibm.edu

Warm regards.
Yours truly,

Dr Vivek Sane
Director
 Executive Post Graduate Diploma Program in Business Management

Duration of the Program: 24 months

Starting from: 22nd November 2010

The structure of the program is as follows:

SEMESTER II
• Consumer Behavior
• Financial Management
• Operations Management
• Business Communication
• Business Decision Analysis
 Syllabus

Consumer Behavior

1. Stimulus Response Module

2. Factors Influencing buyer's behavior:
a) Cultural Factors,
b) Social Factors,
c) Personal Factors
d) Psychological Factors
3. Buying Roles:
a) Types of Buying Behavior
b) Stages in the Buying Process
4. Micro-Economic Module
5. Nicosia Model
6. The Howard Sheth Model
7. Engel Blackwell - Miniard Model
8. Consumer behavior and advertising strategy

Faculty:
Prof. Pushkar Phadatre
 Financial Management

Topics to be covered

Introduction to financial management.

Time value of Money

Valuation of Bonds and Shares

Cost of capital

Capital structure planning

Cash flow statement

Financial Statement Analysis

Operating, Financial & Combined Leverage.

Working Capital Management

Management of Cash and Marketable securities.

Receivables Management

Inventory management

Working Capital Financing

Capital Budgeting : Principles & Techniques

Faculty:

Prof. Vaishali Apte

 Operations Management

Sr Topic
1 Introduction to Operations Management : What is Operations
Management, Responsibility of operations management, operation as
service, historical development, current issues
2 Operations Strategy & Competitiveness: Operations strategy,
competitive dimension, strategy design process, strategic fit,
productivity measurement
3 facility location & site selection
4 Manufacturing Process Selection & Design : Process Selection, mfg
process flow diagram, facility layout
5 Process Analysis : Process flow charts, type of processes, measure
process performance, process analysis, process throughput time
reduction, job design & work measurement
6 Strategic Capacity Management : Capacity management, capacity
planning in operations, and forecasting
7 Aggregate sales & operations planning : Overview, aggregate operations
planning, yield management
8 Master Production schedule and Production planning and control
9 Process performance & Quality Management : Total quality
management, quality specs & costs, six sigma quality, ISO-9000
standard, benchmarking, service quality measurement
10 Lean Manufacturing: Elimination of wastes, lean tools, lean
implementation requirements, lean services
11 Inventory Control : Definition, purpose, inventory costs, inventory
systems, inventory control & supply chain
12 Material requirement planning : MRP, MRP systems, Push to Pull
transformation, Flow manufacturing.
13 Global logistics components, process and costs
14 Import Export process and documentation
15 Supply Chain Strategy : Supply Chain management, measure SCM
performance, outsourcing, innovative SCM
16 Customer - supplier relationship for operational excellence

Books Recommended
Operations Management for Competitive Advantage -11th Edition, McGraw Hill

Richard B. Chase, F. Robert Jacobs, Nicholas J. Aquilano, Nitin K. Agarwal

Faculty Profile:

Prof. M.K. Gandhi

mkgsmg@hotmail.com

A Few Words:

I am a management professional with international experience at top management level in Supply

Chain Management - Import & Export, Logistics, inventory management, Excise, customs and
Procurement. I have also handled Operations from project stage up to functional stage.

I offer my services as a Visiting Faculty. I am currently associated with Symbiosis Institute of

Business Management, Pune University (MBA), Indira Institute, Sadhna Institute, Balaji Group of
Institutes, Sinhgadh Group of Institutes.

Institutional Experience:

Deputy Director, International School of Corporate Management

Deputy Director, Academics, Suryadatta Institute of Management

Corporate and institutional trainer

Industrial Experience:

17 years in Marketing, Supply Chain Management, International Business, International

Logistics, Project management, Manufacturing & Maintenance management in India and
abroad

Education: B.E. (E & TC) REC, MBA – Materials, Symbiosis

 Business Communication
a. Communicating skills:

1. What Communication is and what it does?

2. Effective Communication.
3. Sound Principles of Communication.
4. Ten Commandments to Good Communication.
5. Verbal and Non-verbal Communication.
6. Arguments and Discussions.
7. Communication in ‘Managerial Roles’.
8. Forms of Communication.
9. Barriers to Effective Communication.
10. Improving Communication Skills.
11. Written Communication, Report Writing, Speeches and Presentations.
12. Steps to Opening a Discussion.
13. The Johari Window concept of ‘Self-Realization’.
14. Communicating Upwards, with Associates and Subordinates.
15. Coming on stage and ‘speaking’ – as part of the practical exercise.

b. Body language and assertiveness:

16. The Characteristics of Body Language.

17. Backdrop into the ‘Body Language-Assertiveness’ combination.
18. Why is one incomplete without the other and how they relate?
19. Observing and Using Unspoken Communication.
20. Reading and Using Body Language.
21. Types of Body Language and the Importance of Posture and Movement.
22. Gestures and Mannerisms to avoid.
23. Facial expressions and the Appearance.
24. Visual Clues and What They Mean.
25. Agression, Non-agression and Assertion.
26. Meaning of Assertiveness and what it comprises.
27. How to Assert and Where Assertion is needed?
28. Territorial zones and Spaces.
29. Traits and Attitudes.
Faculty: Prof. Col. Sunil Brijkrishan

Educational Background: Business Management, Software Technology and Systems

Management, Commerce Honours – Banking.

A former Armed Forces officer, with over 29 years of administrative, operational, teaching,
training and mentoring experience, to people as diverse as students, executives, managers and
Directors of Educational institutions and Corporations. Proficient on aspects pertaining to ‘Soft
Skills’, ‘Behavioral Skills’ and Business Management subjects, with a near total penchant for
‘Human Resource Management and Development’, a subject taught to students of Business
Management studies. Leadership, Communication Skills and Motivation, a major forte, coupled
with extensive experience in teaching, counseling and training students of professional
institutions, (including IITs and IIMs), as also corporations, in a series of Business Management
and Self Development programmes. 104 students trained on ‘Communication Skills, Group
Discussions and Personal Interview Techniques’, secured admissions into the top B-Schools of
the country, including 51 into the prestigious IIMs, this year – 2007.
 Business Decision Analysis

Session no Topic Name

1 Descriptive statistics
2 Continuous and Discrete probability distribution
3 Confidence interval and Hypothesis testing
4 Comparison of two populations
5 Analysis of Variance
Causal Methods Forecasting ( Regression and
6 Correlation)
7 Time series Forecasting
8 Deterministic Inventory models
9 Probabilistic Inventory models
10 Decision Analysis

Text Book
1 Quantitative Analysis for Management
by Render and Stair Pearson Education
Business Statistics by Anderson Cengage
2 Learning
Business Statistics by Girish Phatak Techmax
3 Publication

Practicals will be done with the help of Excel ,

Note : Minitab
and QM for Windows software
Faculty Profile:

Prof. Girish Phatak

Mr. Girish Phatak is currently Director of Infostar Business Solutions has obtained B.E. from
V.J.T.I. Bombay in First Class with Hons. 1986 and Master of Management Studies ( M.M.S.) from
Pune University in First class with Distinction 1991. He is also Qualified Lead Assessor in ISO 9000
from BSI UK and Master Black Belt in Six Sigma from SAC USA

More than 20 years of total work experience, out of which 12 years in various blue chip companies
such Philips, Zensar Technologies, Black & Decker and Arvind Mills Ltd. in various functions such as
Operations, Materials and Logistics, QA and ERP implementation and around 8 years of experience
in the training and consultancy.

Conducting training programs and handling consultancy assignments for various companies in
India and abroad in the areas such as Six Sigma, Quality Function Deployment ( QFD ) , ISO 9000,
TQM, Statistical Process Control, Enterprise Solutions, Estimation Techniques , Function Point
Analysis , Software Project Management, CMMI, World Class Manufacturing, Operations
Management, Modeling Supply Chain Management and Customer Relationship Management.

Teaching as visiting faculty simultaneously for more than 12 yrs in reputes management institutes
in Pune. in various subjects such as Operations Research, QT in HR, Financial Modeling, Marketing
Models, Business Statistics, Minitab, ISO9000, CMMI, SCM, Software Project Management, Inventory
Management, Cases in Operations Management. Written book on Business Statistics which is
published by Tech max publication. Written Twelve books for various Distance Learning Centers
including four books for Symbiosys Center for Distance Learning in the subjects TQM, SCM, BPR,
TQM and HR.
 Evaluation Pattern

The assessment/ evaluation for the above core subjects will be done on continuous basis for
internal marking for 40 which will be in the form of Assignment based on the type of subject.
There will two assignments and the date of submission will be informed later.

At the end of each semester a written examination for 60 marks will be held on each of the core
subjects. The passing percentage will be 50% for the internals as well as the externals. A
participant needs to clear both the internals as well as externals separately.
 Time Table:
Semester II (November 2010- May 2010)

November 2010

SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT

Timings: 6.00 pm to 9.00 pm
Venue: John Deere,Magarpatta City,Pune

Date and Faculty Date and Faculty

22nd Nov, 2010 29th Nov, 2010

Monday Consumer Behavior Consumer Behavior
Prof. Pushkar Phadtare Prof. Pushkar Phadtare

23rd Nov, 2010 30th Nov, 2010

Tuesday Financial Management Business Communication
Prof. Vaishali Apte Col. Sunil Brijkrishan

24th Nov, 2010

Wednesday Business Decision Analysis
Prof. Girish Phatak
 SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT
Timings: 6.00 pm to 9.00 pm
Venue: John Deere,Magarpatta City,Pune

Date and Faculty Date and Faculty Date and Faculty Date and Faculty Date and Faculty

6th Dec, 2010 13th Dec, 2010

20th Dec, 2010 27th Dec, 2010
Consumer Consumer
Consumer Behavior Consumer Behavior
Monday Behavior Behavior
Prof. Pushkar Prof. Pushkar
Prof. Pushkar Prof. Pushkar
Phadtare Phadtare
Phadtare Phadtare

7th Dec, 2010 14th Dec, 2010 28th Dec, 2010

21st Dec, 2010
Financial Business Business
Financial
Tuesday Management Communication Communication
Management
Prof. Vaishali Col. Sunil Col. Sunil
Prof. Vaishali Apte
Apte Brijkrishan Brijkrishan

1st Dec, 2010 8th Dec, 2010 15th Dec, 2010 29th Dec, 2010
22nd Dec, 2010
Operations Business Decision Operations Operations
Business Decision
Wednesday Management Analysis Management Management
Analysis
Prof. Madhip Prof. Girish Prof. Madhip Prof. Madhip
Prof. Girish Phatak
Gandhi Phatak Gandhi Gandhi
 January 2011

SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT

Timings: 6.00 pm to 9.00 pm
Venue: John Deere,Magarpatta City,Pune

Date and Faculty Date and Faculty Date and Faculty Date and Faculty Date and Faculty

3rd Jan, 2011 17th Jan, 2011 24th Jan, 2011

10th Jan, 2011 31st Jan, 2011
Consumer Consumer Consumer
Consumer Behavior Financial
Monday Behavior Behavior Behavior
Prof. Pushkar Management
Prof. Pushkar Prof. Pushkar Prof. Pushkar
Phadtare Prof. Vaishali Apte
Phadtare Phadtare Phadtare
th
4 Jan, 2011 11th Jan, 2011 25th Jan, 2011
18th Jan, 2011
Financial Business Business
Financial
Tuesday Management Communication Communication
Management
Prof. Vaishali Col. Sunil Col. Sunil
Prof. Vaishali Apte
Apte Brijkrishan Brijkrishan
5th Jan, 2011 12th Jan, 2011
19th Jan, 2011
Business Decision Operations 26th Jan, 2011
Business Decision
Wednesday Analysis Management Republic Day
Analysis
Prof. Girish Prof. Madhip Holiday
Prof. Girish Phatak
Phatak Gandhi
 February 2011

SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT

Timings: 6.00 pm to 9.00 pm
Venue: John Deere,Magarpatta City,Pune

Date and Faculty Date and Faculty Date and Faculty Date and Faculty Date and Faculty

7th Feb, 2011

14th Feb, 2011 21st Feb, 2011
Financial 28th Feb, 2011
Financial Financial
Monday Management Financial
Management Management
Prof. Vaishali Management
Prof. Vaishali Apte Prof. Vaishali Apte
Apte Prof. Vaishali Apte
1st Feb, 2011 8th Feb, 2011 15th Feb, 2011 22nd Feb, 2011
Operations Operations Business Business
Tuesday Management Management Communication Communication
Prof. Madhup Prof. Madhup Col. Sunil Col. Sunil
Gandhi Gandhi Brijkrishan Brijkrishan
th
9 Feb, 2011
2nd Feb, 2011 16th Feb, 2011 23rd Feb, 2011
Business Decision
Business Decision Business Decision Business Decision
Wednesday Analysis
Analysis Analysis Analysis
Prof. Girish
Prof. Girish Phatak Prof. Girish Phatak Prof. Girish Phatak
Phatak
 March 2011

SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT

Timings: 6.00 pm to 9.00 pm
Venue: John Deere,Magarpatta City,Pune

Date and Faculty Date and Faculty Date and Faculty Date and Faculty Date and Faculty

28th Mar, 2011

7th Mar, 2011 14th Mar, 2011 21st Mar, 2011
Monday Session/Workshop
Session/Workshop Session/Workshop Session/Workshop

1st Mar, 2011 8th Mar, 2011 15th Mar, 2011 22nd Mar, 2011
Operations Business Business Business 29th Mar, 2011
Tuesday Management Communication Communication Communication Session/Workshop
Prof. Madhup Col. Sunil Col. Sunil Col. Sunil
Gandhi Brijkrishan Brijkrishan Brijkrishan
9th Mar, 2011 16th Mar, 2011 23rd Mar, 2011
Operations Operations Operations 30th Mar, 2011
2nd Mar, 2011
Wednesday Management Management Management Session/Workshop
Prof. Madhup Prof. Madhup Prof. Madhup
Gandhi Gandhi Gandhi
 April 2011

SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT

Timings: 6.00 pm to 9.00 pm
Venue: John Deere,Magarpatta City,Pune

Date and Faculty Date and Faculty Date and Faculty Date and Faculty

4th Apr, 2011 25th Apr, 2011

11th Apr, 2011 18th Apr, 2011
Monday Assignment Semester End Exam
PL PL
Submission

26th Apr, 2011

5th Apr, 2011 12th Apr, 2011 19th Apr, 2011
Tuesday Semester End Exam
Session/Workshop PL PL

6th Apr, 2011 13th Apr, 2011 20th Apr, 2011 27th Apr, 2011
Wednesday
Session/Workshop PL PL Semester End Exam
 May 2011

SYMBIOSIS INSTITUTE OF BUSINESS

MANAGEMENT
Timings: 6.00 pm to 9.00 pm
Venue: John Deere,Magarpatta City,Pune

2nd May, 2011

Monday Semester End Exam

3rd May, 2011

Tuesday Semester End Exam
Code of Conduct

Attendance Rules:

Every student is expected to attend 100% lectures. However, considering the work commitments,
a student can avail a relaxation of 25% of attendance. If the attendance of any student falls below
the stipulated 75%, she/he will not be allowed to write semester end exams.

Examination Rules

All Internal Assessments as well as end term examination is mandatory.

The student shall be eligible to appear for maximum two continuous attempts (1 regular exam
and 1 backlog).

Standard of Passing:

The standard of passing is 50% marks, in each paper as separate head of passing i.e. internal and
external. Each subject is allotted 100 marks.

Library Rules:

The library functions from 9.00 a.m. to 6.00 p.m. for borrowing books and the Reading hall is
open from 9.00 a.m. to 6.00 p.m. during most of the academic session. Library hours are subject
to change and all changes, if any, are notified on the 'Library Notice Board' from time to time
basis.

Borrowing Facility:

One Book is issued for 4 weeks

The issue system:

• The Library catalogue is available on-line. Public Access Catalogue popularly known as
OPAC which can be accessed at Lavale campus form anywhere.

Overdue charges:
• If the Books are not returned on the due date, students have to pay an Late charges Rs. 2 /-
per day per book.

Loss of books/library tickets

a. Members are responsible for the books issued on their library tickets. Loss of library
book /tickets should be reported immediately in writing to the librarian.
b. If a book is lost by a member he/she should replace the book with overdue charges, if
any.
c. The lost book will have to be replaced by the member within fifteen days or before the
semester ends, whichever is earlier from the date of issue.

d. For Lost book, members to pay the book price of the as per accession register with any
dues.

e. Payment for the lost book is to be made only to the SIBM counter person and a receipt is
to be obtained from him/her.
Have an Enjoyable Learning Experience.
All the Best
From SIBM Team