ANALYTICS: The scale builder in Test Prep Sector
Exam Preparation is one of the key educational activities in student life. This alsomakes it a lucrative business to provide them with necessary assistance. Thisassistance is usually done through tutoring, content, testing & benchmarking.
Conventional Benchmarking: Pros & Cons
Exams and particularly entrance exams act as a sieve through which only a studentwho manages to perform above a certain performance threshold emergessuccessful. This threshold level unlike qualifying exams is actually determined bythe capabilities of the population appearing for the test. Hence benchmarkingoneself against his peers is a key indicator of success probability. Since these testsare becoming a national exercise, any worthwhile benchmarking has to be atnational level.Until over a decade ago the market, which catered to the need of these students,was highly fragmented with small city centric players scattered throughout thecountry. These centers catered to numerous categories of exams. Anybenchmarking, if done was at most at the city level, which really didn’t give a clearpicture in National or State Level Exams. Things began to change when Nationalchains of institutes started emerging. They brought in their own nationalbenchmarking tests. Though these tests were held at a national level, they lackedstatistical significance. The population of these students was majorly composed of students of the chain only; hence any statistical comparison was not representativeof the actual population of competitors.
Internet brings Analytics; the rules of the game are rewritten
Analytics have the potential to transform the way test prep is done in the world. Theadvent and subsequent mass adoption of internet in the country led to variousdisruptions in many sectors. We saw the norms changing in many traditional coresectors like banking, ticketing, shopping, matrimonial services etc and theseinnovations are threatening to wipe off the companies running these businessesconventionally.CONTENT Discussions Analytics TutorialsTest GenQuizSuggestionsFeedbackWhat happens around the content becomes more important thanthe content itself