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ANALYTICS: The scale builder in Test Prep Sector

ANALYTICS: The scale builder in Test Prep Sector

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Published by Tcyonline Tcy
Exam Preparation is one of the key educational activities in student life. This also makes it a lucrative business to provide them with necessary assistance. This assistance is usually done through tutoring, content, testing & benchmarking.
Exam Preparation is one of the key educational activities in student life. This also makes it a lucrative business to provide them with necessary assistance. This assistance is usually done through tutoring, content, testing & benchmarking.

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Published by: Tcyonline Tcy on Dec 28, 2010
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ANALYTICS: The scale builder in Test Prep Sector
Exam Preparation is one of the key educational activities in student life. This alsomakes it a lucrative business to provide them with necessary assistance. Thisassistance is usually done through tutoring, content, testing & benchmarking.
Conventional Benchmarking: Pros & Cons
Exams and particularly entrance exams act as a sieve through which only a studentwho manages to perform above a certain performance threshold emergessuccessful. This threshold level unlike qualifying exams is actually determined bythe capabilities of the population appearing for the test. Hence benchmarkingoneself against his peers is a key indicator of success probability. Since these testsare becoming a national exercise, any worthwhile benchmarking has to be atnational level.Until over a decade ago the market, which catered to the need of these students,was highly fragmented with small city centric players scattered throughout thecountry. These centers catered to numerous categories of exams. Anybenchmarking, if done was at most at the city level, which really didn’t give a clearpicture in National or State Level Exams. Things began to change when Nationalchains of institutes started emerging. They brought in their own nationalbenchmarking tests. Though these tests were held at a national level, they lackedstatistical significance. The population of these students was majorly composed of students of the chain only; hence any statistical comparison was not representativeof the actual population of competitors.
Internet brings Analytics; the rules of the game are rewritten
Analytics have the potential to transform the way test prep is done in the world. Theadvent and subsequent mass adoption of internet in the country led to variousdisruptions in many sectors. We saw the norms changing in many traditional coresectors like banking, ticketing, shopping, matrimonial services etc and theseinnovations are threatening to wipe off the companies running these businessesconventionally.CONTENT Discussions Analytics TutorialsTest GenQuizSuggestionsFeedbackWhat happens around the content becomes more important thanthe content itself 
 
In education, animated and interactive content was widely believed to be thebiggest disruptors whereas the next big thing is not solely the content but mainlywhat happens around that content. The ever-growing volume of data around highquality content gives way to the concept that every new user on the website addsvalue for the next user and makes benchmarking more scientific and relevant.Analytics have started solving many of the problems that traditional benchmarkinghad. The sample is random, representative of the entire nation, permanentlycaptured and continuously growing.
Levels of Benchmarking
Analytics offer benchmarking at two levels
Benchmarking with self 
: A test taker would like to know if he is improving witheach subsequent test. These analytics would cover speed, accuracy and erroranalysis to continuously improve on any subject area, stream or competitive examarea.
Benchmarking with peers
: In this, a user has the flexibility to benchmark againstany student sitting in any corner of the country. The benchmarking can be done atvarious levels; starting from city, state or national level. He can also benchmarkhimself against any group preparing for any competitive exam and has theflexibility to go up to any subgroup level. For example, you may benchmark yourself against male engineers preparing for FMS from NCR.
Much more than a regular benchmarking tool
 The analytics engine even takes you one-step forward. It can not only select themost appropriate tests for subsequent practice based on your test history but canalso take you to the relevant video tutorial where your conceptual foundations canbe strengthened.
 
 Therefore, this tool has started taking millions of students from a shotgun strategyof preparation where they fire all around and hope that a shot would hit the targetto a rifle strategy where one feels empowered to take a careful aim to reach targetat the first shot. This keeps a student away from inefficient learning practicesthereby manufacturing time for other creative pursuits.
Analytics is an Indispensable tool for all stakeholders in education
All these unique features propel analytics to the status of becoming an indispensibletool in exam preparation for any student, teacher or institute. Teachers andinstitutes not using analytics would be depriving the student a chance of effectivetest preparation in a scientific manner. The data comprises threads of discussions that unwind around questions, givingstudents valuable insights into problem solving techniques contributed by thosewho attempted these questions; something no traditional classroom training canoffer. Peer to peer learning is also promoted through the interaction of studentsundergoing similar academic pursuits in groups. The most interesting thing is that itis the analytics engine that recommends and adds new members to the groups. Thelearners collaborate in this environment to take their preparation to the next level.However, such an internet based platform is not without challenges. Thousands of tests are developed by hundreds of authors, so it becomes a real challenge tomanage the quality of these tests. It took us hundreds of authors to write around450,000 tagged questions and enroll 1 million students to capture approximately23 million Analytics ( read question attempts ) before we can say that we can
 Tests forImprovementVideo TutorialsSuggestionsforimprovementAnalyticsEngine

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