What could be possible in understandingthe lifetime value of a new juice client?
A new client comes in that works close by – they spend $5 their first time. If wecould get them in once a week, say 30 weeks of the year. That is $150 in revenueper client, if they only stay a customer for 1 year. If you can keep that at this pace for 3 years – that’s $450 per new customer in 3 year revenues.Find a way to up their purchase to $10 – everything else stays the same – that’s$900 per new customer.Keep the $5 as is and increase it to twice a week (breakfast, lunch, or snack) –and you are at $900 again.So if each new client is worth $450 - $900 over the next 3 years to you –
how much would you invest to capture more new clients?
Getting Lots of New Clients – Quickly
Before we begin, I must be honest that I am a big believer in collecting customer information so that constant contact can be kept.
Supply office managers in the tower with discount coupons for all their staff
(names either available with the directory, security, manual labor done to findtheir info, or buy from appropriate database or list company).Best results would be through a mailer personalized with their names on it. Theheadline would read: “We have a gift for you and all of the people in your office … asour way of saying thanks.” The gift is a full 50% off their first visit to the new ABCJuice Company supplying them with the quickest, most convenient health drinksavailable. They could give these to all their employees as a gift as well. Have thecoupons marked on back or via numbers so you can track which offices send themost people (and then make sure you offer the high referral offices bigger and better deals in the future).
Have contests at the door for people to enter their business cards.
Contestscould be free lunch, free juice, Flamingo drinking glass set of 4, or an office “deskset.”Weekly draw (with visit) for desk set – calculator ($4 each), pen ($0.50 ),flamingo drinking glass ($2 ), tote bag ($3), soup mug ($3), coffee mug ($1) = totalcost to you = $13.50 (approx)Flamingo cups (http://www.orientaltrading.com/- business section):
72144 288 576 1152
$1.49 $1.39 $1.29 $1.19 $1.09