At last count, there were several million bootstrappers in this country, with another few mil-lion wannabes, just waiting for the opportunity. My goal is to give you enough insight andconﬁdence that youʼll get oﬀ the bench and make it happen.
The Bootstrapper’s Manifesto
TAPE THIS TO YOUR BATHROOM MIRROR ANDREAD IT OUT LOUD EVERY NIGHT BEFORE YOU GO TO BED:
I am a bootstrapper. I have initiative and insight and guts, but not much money. Iwill succeed because my efforts and my focus will defeat bigger and better-fundedcompetitors. I am fearless. I keep my focus on growing the business—not on politics,career advancement, or other wasteful distractions.I will leverage my skills to become the key to every department of my company, yet realizethat hiring experts can be the secret to my success. I will be a fervent and intelligent userof technology, to conserve my two most precious assets: time and money.My secret weapon is knowing how to cut through bureaucracy. My size makes me fasterand more nimble than any company could ever be.I am a laser beam. Opportunities will try to cloud my focus, but I will not waver from mystated goal and plan—until I change it. And I know that plans were made to be changed.I’m in it for the long haul. Building a business that will last separates me from theopportunist, and is an investment in my brand and my future. Surviving is succeeding, andeach day that goes by makes it easier still for me to reach my goals.