“Ethics in Advertisement”
In today's society, advertising has a profound impact on how people understand life, the world and themselves, especially inregard to their values and their ways of choosing and behaving.The field of advertising is extremely broad and diverse. Ingeneral terms, of course, an advertisement is simply a publicnotice meant to convey information and invite patronage or some other response. As that suggests, advertising has two basic purposes: to inform and to persuade, and — while these purposes are distinguishable — both very often aresimultaneously present.
Importance of following Ethics inAdvertisement:
"If the media are to be correctly employed, it is essential that all who use them know the principles of the moral order and