m OVER VIEW OF KSA TELECOM

m DEMAND OF TELECOM. IN KSA

m SEGEMENTATION OF THE MARKET

m CONCLUSION
m The Saudi telecommunications market is the largest in the GCC.

m Since 1998, STC have been the sole provider ( owned by government)

m KSA is characterized by two fixed lines, and 3 cellular service providers.

m Telecom is one of the Fastest growing sector in KSA.

m Thriving Competition in the market.

m Valuable Demand.
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V

STC
MOBILY
ZAIN KSA
mSTC monopoly was broken in 5- 6 by MOBILY (ETISALATE).

mThe number of subscribers has more then double in just two years

mNew revolution in the telecom industry

m In nd Half of 8 ZAIN the third Mobile rival enter the local market

m Competitive promotions launched by all three competitors.

mTargeting the Saudi¶s and Non-Saudis.

mThe Telecom industry is still in the phase of expansion

m New players ( ZAIN) yet have to capture some market in the Region.

m Saudi Telecom still having biggest mobile market share in the MENA.

m Technologically sound Mobile market.