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Table Of Contents

PREFACE
OBJECTIVES
EXECUTIVE SUMMARY:
CHAPTER No. 1
FINANCIAL SYSTEM
Components/ Constituents of Indian Financial
system:-
Role/ Functions of Financial System:
CHAPTER NO -2
CHAPTER NO- 3
Marketing
Meaning of Marketing:
CHARACTERISTICS OF MARKETING:
Concepts of Marketing:
WHAT IS SALE ?
THE DIFFERENCE BETWEEN SALES AND
MARKETING
CONTRASTING THE SALES CONCEPT WITH
MARKETING CONCEPT
CHAPTER NO- 4
SERVICES
Meaning of Service:
CLASSIFICATION OF SERVICES
SERVICE MARKETING
CHAPTER NO-6
BANK MARKETING
CONCEPT OF BANK MARKETING
CHAPTER NO-7
TYPES OF MARKETING:-
MARKETING STRATEGIES
Introduction:-
Marketing Strategy Process
CHAPTER NO -8
7 PS OF BANK MARKETING
PRODUCT MIX:-
PROMOTION :-
PRICE MIX:
PEOPLE :-
THE PROCESS
THE PHYSICAL EVIDENCE:-
CHAPTER NO- 09
CONSUMER BEHAVIOUR IN BANKS
CONCEPT OF CUSTOMER SATISFACTION :-
CHAPTER NO -10
Products
Challenges faced by banks in Marketing their
products:-
CHAPTER- 11
Recent Trends In Bank Marketing
Following are the Innovative Services offered
by the Industry in the Recent Past:
Real Time Gross Settlement (RTGS):-
Tele Banking:-
Electronic Data Interchange (EDI):-
Internet banking:
MARKETING MIX OF
ICICI
Focus areas of marketing effort
Products and services
PRICING
PLACE
Public Relations
Process
CONCLUSION :-
QUESTIONNAIRE
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Published by Manish Bhatia

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Published by: Manish Bhatia on Dec 30, 2010
Copyright:Attribution Non-commercial

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11/10/2011

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