Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
13Activity
0 of .
Results for:
No results containing your search query
P. 1
unilever

unilever

Ratings: (0)|Views: 769 |Likes:
Published by adityalko
UNILEVER in trouble
UNILEVER in trouble

More info:

Categories:Types, Research
Published by: adityalko on Dec 30, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

11/11/2013

pdf

text

original

 
Presented by:Vinayak Kumar Sourav MohantyVipin Patwal
Troubled times at
 
 BRIEF
The case discusses a five-year long organisationalrestructuring exercise undertaken by Unilever, a leadingglobal fast moving consumer goods (
F
MCG) company.
I
 t examines in detail the important elements of therestructuring programme named the 'Path to GrowthStrategy'.The case focuses on the changes made with respect to theorganisational structure, various Unilever businesses,branding strategies, operational processes and thesupply chain management practices.
I
 t discusses theresults of the restructuring exercise and examines thecompany's future prospects in the light of its fallingshare price and the sluggish growth of many of itsleading brands.
F
inally we will take a quick glance at Unilever as it today.
 
UN
ILE
V
ER 
Unileveris an
B
ritish-Dutchmultinationalcorporationthat owns many of theworld'sconsumer product brandsinfoods,beverages,cleaning agentsandpersonal care products.Unilever is adual-listed companyconsisting of Unilever N.V. in
otterdam, The Netherlandsand Unilever P
C in
ondon, United Kingdom.
 B
oth Unilever companies have the same directorsand effectively operate as a single business. Thecurrent non-executive Chairman of Unilever N.V. and P
C isMichael Treschowwhile PaulPolman is Group Chief 
E
 xecutive.Unilever's main international competitorsincludeNestléandProcter & Gamble.

Activity (13)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
zemid2k liked this
Haseena Tahir liked this
Kevin Wira Gee liked this
Atif Mahmood liked this
Satyabrata Sahu liked this
Shipra Sharma liked this
Shipra Sharma liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->