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SWOT Analysis of Telecom Sector

SWOT Analysis of Telecom Sector

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Published by Pervez Iqbal
SWOT analysis of ZONG, WARID, UFONE ANS TELENOR
SWOT analysis of ZONG, WARID, UFONE ANS TELENOR

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Published by: Pervez Iqbal on Dec 30, 2010
Copyright:Attribution Non-commercial

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05/30/2013

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Preface
Data presented in this booklet is gathered while working on aproject of marketing regarding SWOT analysis. It includesanalysis of telecom industry in Pakistan. We (group members)surveyed regional offices of various mobile companies and triedto ascertain their point of views regarding the industry and whatthey think at what position their company exists. Followingoffices were visited and we are thankful to representatives ofrespective companies for their help and time.1.Telenor.2.Warid Telecom.3.Zong.4.U foneIn addition to this for a broader view, reports were also obtainedfrom Pakistan telecommunication authority (PTA).Truly, because of this project we gained practical knowledge ofmarketing. For this we are highly grateful to Sir Hamad Shah anddedicate it to him. 
Prepared by Modern Thinker Group Created by Pevez Naul
 
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Modern Thinkers Group
NameRoll NoPervez Iqbal(Group Leader)27Shaher Bano284 Ahmed Karim25Maria Nosheen251M. Imtiaz Hussain26 Amna Amir289Mehwish Munir29 Ayesha Sharif293Noreen Fatima29
Prepared by Modern Thinker Group Created by Pevez Naul
 
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Table of ContentsTelecom Industry Analysis Report
IntroductionGrowth of Telecom Sector in Pakistan
Cellular Sector 
I.Subscriber Growth and PenetrationII.Market ShareIII.CoverageIV.FinancialsV.Average Revenue per useVI.InvestmenVII.Tax on Cellular MobileVIII.Cellular Mobile Traffic IX.Average Tariff Packages X.Mobilink Tariff  XI.CM Pak Packages XII.U fone Offers XIII.Telenor Innovations XIV.Warid Promos
SWOT ANALYSIS
Questionnaire
Zong
i.Visionii.Missioniii.Company Backgrouniv.Organizational Charv.Zong Pakistanvi.(Strengths, Weaknesses, Opportunities, Threats)vii.Recommendation
Ufone
i.Introductionii.(Strength, Weaknesses, Opportunities, Threats)iii.Call Rates
Warid Telecom
i.Introductionii.The Warid New looiii.Product and Servicesiv.Coveragev.(Strengths, Weaknesses, Opportunities, Threats)
Prepared by Modern Thinker Group Created by Pevez Naul

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