ust as content traditionally seen on the living room TV is moving to online devices, content usuallyviewed on PCs or mobile devices is migrating to the TV. Online videos can now be accessed through set-top boxes, and TVs are increasingly equipped with internet capability.Consumers are also making it clear that they want to free themselves from traditional TV schedules.Accentures report showed that 40-50% of respondents were interested in on demand services, catch upand time-shifting features. Nielsen also revealed that at the end of 2008 the number of people watchingtime-shifted TV jumped 37% year on year. Although linear TV is not on the endangered species list,consumers are getting used to the freedom and flexibility of non-linear viewing.Delivering the New Wave of TV ServicesBy deploying a consumer TV service based on Microsoft Mediaroom, you position yourself at theforefront of the next generation of TV services. Behind you stands Microsoft, with the business,marketing and technical expertise to help you realize that vision.At Microsoft, we are committed to making it possible for you to deliver entertainment to consumers ontheir terms with the content they demand, on whenever device they want to use, wherever they wantto experience it. We can help you deliver an experience that is singularly compelling for subscribers, yetthat is also manageable, expandable, and cost-effective for you.On Demand: Engaging Consumers Inside and Outside the
omeTrue on demand services offer a differentiated three screen entertainment experience uniquelypowered by Microsoft® Mediaroom. On-demand content, in standard or high definition, givesconsumers TV on their termswhenever they want it. Moreover, on demand services powered byMicrosoft Mediaroom provide an engaging experience for viewers with intuitive search and discoverycapabilities, as well as compelling packaging and promotions. This drives higher levels of consumerengagement and satisfaction, which lead to lower churn and higher average revenue per user (ARPU).The value of the Microsoft Mediaroom on demand capability is evident in the top line revenue itgenerates for service providers. Screen Digest recently compared the on demand revenues of the topfive Microsoft Mediaroom customers with the incumbent pay TV competitors in their markets. Thestudy found that the average revenue per user (ARPU) generated from Microsoft Mediaroom-based ondemand services averaged three times greater than that of the incumbent competitor in that market.Microsoft Mediaroom takes the on demand experience to new levels by enabling connectedexperiences inside and outside the home:
Microsoft Mediaroom delivers a beautiful and engaging on demand storefront designed to makebrowsing and discovery simple and fun. Visually appealing and incredibly responsive, thisstorefront enables consumers to find entertainment they love in a number of ways by title, byactor, director or genre.
Consumers may personalize their on demand experience by selecting and saving content theyare interested in enjoying later. This customized store is available on the TV, PC and any browser