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Microsoft Mediaroom Written Content

Microsoft Mediaroom Written Content

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Published by Bob Clark

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Published by: Bob Clark on Dec 30, 2010
Copyright:Attribution Non-commercial


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An Award-Winning Platform for Extraordinary TV Service DeliveryMicrosoft® Mediaroom is an award-winning software solution that powers the cloud for networkoperators and service providers so they can deliver great entertainment experiences across all thescreens in their subscribers lives. The software is licensed directly to you, the service provider, enablingyou to deliver innovative new TV services to your consumers. This positions you to take advantage of thegrowing digital TV services market and turn consumer demand for personal, connected, and socialentertainment experiences into revenue and competitive differentiation.More than four million consumers around the world now use Microsoft Mediaroom-powered services toaccess TV, through many of the worlds leading telecom providers. Microsoft Mediaroom customers areconstantly bringing new and exciting TV services to market which are differentiated by applications andfeatures that are unique in the market. Its this differentiation which has made Microsoft Mediaroomthe most widely deployed IPTV software in the world, according to Screen Digest (see Table 1).Digital TV is a market that is continuing to grow rapidly, as Chart 1 shows. Based on the average of fiveindustry analyst predictions, an overall IPTV (connected TV) household penetration of almost 60 millionis forecast by the end of 2011. This is still only a small fraction of the total addressable market forconnected TV.
 The Microsoft Mediaroom VisionThe TV landscape is changing rapidly and dramatically. Over the next decade, consumers will be enjoyingentertainment in totally new ways:
Time-shifted TV will become the standard, rather than the exception.
Portable devices and the internet will become key to TV viewing.
Consumers will demand entertainment that is available on the PC and mobile devices, as well ason the TV, and that moving between devices is easy and seamless.
igh-quality entertainment services will be available over many types of networks, not justmanaged networks.
Content and advertising will be packaged to take advantage of these shifts.Meeting Consumer DemandsOur TV experience is now very different to traditional viewing, with online and even mobile channelsbecoming more mainstream. According to the Accenture Television in Transition report, 30% of adults ineight countries surveyed watch TV content every week on a PC or a mobile device. Similarly, Nielsenreports that video consumption increased across all three video screens in the US in the last quarter of 2008.
ust as content traditionally seen on the living room TV is moving to online devices, content usuallyviewed on PCs or mobile devices is migrating to the TV. Online videos can now be accessed through set-top boxes, and TVs are increasingly equipped with internet capability.Consumers are also making it clear that they want to free themselves from traditional TV schedules.Accentures report showed that 40-50% of respondents were interested in on demand services, catch upand time-shifting features. Nielsen also revealed that at the end of 2008 the number of people watchingtime-shifted TV jumped 37% year on year. Although linear TV is not on the endangered species list,consumers are getting used to the freedom and flexibility of non-linear viewing.Delivering the New Wave of TV ServicesBy deploying a consumer TV service based on Microsoft Mediaroom, you position yourself at theforefront of the next generation of TV services. Behind you stands Microsoft, with the business,marketing and technical expertise to help you realize that vision.At Microsoft, we are committed to making it possible for you to deliver entertainment to consumers ontheir terms  with the content they demand, on whenever device they want to use, wherever they wantto experience it. We can help you deliver an experience that is singularly compelling for subscribers, yetthat is also manageable, expandable, and cost-effective for you.On Demand: Engaging Consumers Inside and Outside the
omeTrue on demand services offer a differentiated three screen entertainment experience uniquelypowered by Microsoft® Mediaroom. On-demand content, in standard or high definition, givesconsumers TV on their termswhenever they want it. Moreover, on demand services powered byMicrosoft Mediaroom provide an engaging experience for viewers with intuitive search and discoverycapabilities, as well as compelling packaging and promotions. This drives higher levels of consumerengagement and satisfaction, which lead to lower churn and higher average revenue per user (ARPU).The value of the Microsoft Mediaroom on demand capability is evident in the top line revenue itgenerates for service providers. Screen Digest recently compared the on demand revenues of the topfive Microsoft Mediaroom customers with the incumbent pay TV competitors in their markets. Thestudy found that the average revenue per user (ARPU) generated from Microsoft Mediaroom-based ondemand services averaged three times greater than that of the incumbent competitor in that market.Microsoft Mediaroom takes the on demand experience to new levels by enabling connectedexperiences inside and outside the home:
Microsoft Mediaroom delivers a beautiful and engaging on demand storefront designed to makebrowsing and discovery simple and fun. Visually appealing and incredibly responsive, thisstorefront enables consumers to find entertainment they love in a number of ways  by title, byactor, director or genre.
Consumers may personalize their on demand experience by selecting and saving content theyare interested in enjoying later. This customized store is available on the TV, PC and any browser

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