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MYTHOLOGIES
Books by Roland BarthesA Barthes ReaderCamera LucidaCritical EssaysThe Eiffel Tower and Other MythologiesElements of SemiologyThe Empire of SignsThe Fashion SystemThe Grain of the VoiceImage-Music-TextA Lover's DiscourseMicheletMythologiesNew Critical EssaysOn RacineThe Pleasure of the TextThe Responsibility of FormsRoland BarthesThe Rustle of LanguageSade / Fourier / LoyolaThe Semiotic ChallengeS/ZWriting Degree Zero
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MYTHOLOGIES
Roland Barthes
Selected and translated from the French by
ANNETTE LAVERS
THE NOONDAY PRESS - NEW YORKFARRAR, STRAUS & GIROUX
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Translated from the French
Mythologies
(c) 1957 by Editions duSeuil, ParisTranslation (c) 1972 by Jonathan Cape Ltd.All rights reservedLibrary of Congress catalog card number: 75-185427Of the essays reproduced in this book, "The World of Wrestling"first appeared in
Esprit,
"The Writer on Holiday" in
France-Observateur
, and the remainder in
Les Lettres Nouvelles
.Manufactured in the United States of AmericaTwenty-fifth printing, 1991
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Contents
TRANSLATOR'S NOTE7 PREFACE TO THE 1970 EDITION9 PREFACE TO THE 1957 EDITION11 MYTHOLOGIESThe World of Wrestling15 The Romans in Films26 The Writer on Holiday29 The 'Blue Blood' Cruise32 Blind and Dumb Criticism34 Soap-powders and Detergents36 The Poor and the Proletariat39 Operation Margarine41 Dominici, or the Triumph of Literature43 The Iconography of the Abbé Pierre47 Novels and Children50 Toys53 The Face of Garbo56 Wine and Milk 58 Steak and Chips62 The
Nautilus
and the Drunken Boat65 The Brain of Einstein68 The Jet-man71 The
Blue Guide
74 Ornamental Cookery78 Neither-Nor Criticism81 Striptease84 The New Citroën88 Photography and Electoral Appeal91
The Lost Continent
94 Plastic97 The Great Family of Man100
The Lady of the Camellias
103 MYTH TODAY109
Myth is a type of speech
109
Myth as a semiological system
111
The form and the concept
117
The signification
121
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