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Table Of Contents

ADVERTISING
ADVERTORIALS
AFFILIATE MARKETING
AGE AND LIFE CYCLE STAGES
ATTITUDES
ATTRIBUTE POSITIONING
BABY BOOMERS
BACKWARD INVENTION
BALANCED INCOMPLETE BLOCK DESIGN (BIBD)
BARRIERS:
BEHAVIORAL TARGETING
BEHAVIORIST SEGMENTATION
BENEFIT POSITIONING
BRAINSTORMING
BRAND AFFINITY
BUZZ OR STREET MARKETING
BRAND AWARENESS
BRAND EQUITY
BRAND IMAGE
BRAND LEVERAGING
BRAND LOYALTY
BRAND MANAGEMENT
BUYERS
BRAND SWITCHING
CORPORATE BRAND
CORPORATE STRATEGY
COUNTER MARKETING
CULTURE
CUSTOMER FEEDBACK
CUSTOMER INTIMACY
CUSTOMER LOYALITY RESEARCH
CUSTOMER MARKET
CUSTOMER NEEDS
CUSTOMER RELATIONSHIP MARKETING
CU S TOMER SERVICE
CUSTOMER SURPLUS
CUSTOMER VALUE ANALYSIS
CUSTOMER VALUE MANAGEMENT
DATA MINING
DATA WAREHOUSING
DECEPTIVE ADVERTISING
DECISION MAKING:
Stages in the decision making process
DECISION SUPPORT SYSTEMS (DSS)
DEMAND ANALYSIS
DEMAND FORECASTING
DEMOGRAPHIC SEGMENTATION
Age
DETERMINISTIC SYSTEM
DIFFERENTIAL WORTH
DIFFERENTIATED MARKETING
DIFFUSED PREFERENCES
DIGITAL MARKETING
Examples:
DIMENSIONS OF CUSTOMER-PERCEIVED VALUE
DIRECT MARKETING
DISPOSABLE INCOME
DISPLAY ADVERTISING
DISTRIBUTION CHANNEL
Numbers of Distribution Channel Levels
DISTRIBUTION
DOUBTFUL POSITIONING
DRIP MARKETING
DROP ERROR
DUAL ADAPATION
DUMPING
EARLY ADOPTERS
ENVIRONMENTAL THREAT
ENVIRONMENTAL SCANNING
EVALUATION OF ALTERNATIVES
EVENT CREATION
EVERYDAY LOW PRICING( EDLP)
EXCLUSIVE DISTRIBUTION
FAMILY BRANDING
FEATURE IMPROVEMENT
FORWARD INVENTION
FRANCHISING
FIXED PERSONALITY ASSOCIATION
FOREHEAD ADVERTISING
FORMAL SEARCH
FRONTIER OFFERINGS
FULL MARKET COVERAGE STRATEGY
GATEKEEPER
GENERATION OF ALTERNATIVES
GENERIC BRAND
GEOGRAPHIC SEGMENTATION
GEOGRAPHIC INFORMATION SYSTEMS
GEOGRAPHICAL PRICING
GLOBAL FOCUS GROUPS
GLOBAL MARKETING
GOODNESS OF THE DEAL
GREY MARKET
GREEN MARKETING
GUERRILLA MARKETING
HETEROGENEOUS MARKET
HEURISTICS
HOME USAGE TEST
HOMOGENEOUS PREFERENCES:
HOMOGENOUS MARKET
HORIZONTAL MARKETING SYSTEM
IN-STORE DEMONSTRATION
INDUSTRIAL PRODUCT
INFLUENCER
INFORMAL SEARCH
INFORMATION MANAGEMENT PROCESSES
INFORMATION SYSTEM (IS)
INITIATOR
INSTITUTIONAL MARKET
INTEGRATED LOGISTICS SYSTEM
INTEGRATED MARKETING COMMUNICATIONS
INTELLIGENCE DEVELOPMENT PROCESSES
INDIVIDUAL MARKETING
IDEA GENERATION
INFLUENCE MARKETING
INFLUENCER MARKETING AS A MARKETING DISCIPLINE
INTERMEDIARIES
INTEGRATED MARKETING
INTERNAL MARKETING
INTERNAL MARKETING-ORIENTED BUSINESS
Benefits of Internal Marketing:
INTERNAL BRANDING
The Role of Internal Branding
The Janus Effect of Internal Branding
Measuring Brand Strength
Measuring Brand Value
INTERNAL RECORDS SYSTEM
LEARNING
LEARNING INTERNET PURCHASING
LIFESTYLE
LINE FILLING
LINE EXTENSION
MACRO MARKETING ENVIRONMENT
MAINTENANCE MARKETING
MARKET ANALYSIS
MARKET INTELLIGENCE (MI)
MARKET PLACE
MARKETING ENVIRONMENT:
MARKETING GOAL:
EXAMPLES:
MARKETING INFORMATION SYSTEM:
MARKETING MIX
MARKETING PLAN:
MARKETING RESEARCH SYSTEMS:
MARKETING STRATEGY
Example:
MEGA MARKETING:
MEGATRENDS:
META MARKETING
MICRO ENVIRONMENTAL
The Company’s Microenvironment
b. Suppliers
c. Marketing Intermediaries
d. Customers
e. Competitors
f. Public
MICRO MARKETING:
MIND SHARE :
MORPH MARKETING:
EXAMPLES-
MOST VALUABLE CUSTOMERS :
DEFINITIONS
MULTIBRAND STRATEGY /MULTIPLE BRANDING
DEFINITION:
MULTICHANNEL MARKETING-
monash dictionary of marketing
MULTIDIMENSIONAL SCALING:
DEFINITIONS:
NEED:
NEED BASED SEGMENTATION:
NEUTRAL PRICE :
NEURO MARKETING:
NICHE MARKETING :
NON-PROFIT MARKETING-
7 O’s model of study of consumer behaviour:
OBJECT : (What does the market buy?) DEFINITIONS:
OBJECTIVE(WHY DOES THE MARKET BUY? ) DEFINITIONS:
OCCASION(When does the market buy?) DEFINITIONS:
OFFILINE TARGETING STRATEGY:
ONLINE MARKET RESEARCH
OPERATIONAL DECISIONS
OPERATIONAL STRATEGY
OPPORTUNITIES
ORGANIZATIONAL MARKETING
OUTDOOR ADVERTISING
OVER POSITIONING
PENETRATION PRICING
PERCEPTUAL MAPPING
PERSON MARKETING
PERSONALITY & SELF CONCEPT
PRODUCT
PRICE –
POINTS-OF-PARITY
Example-
POLITICO-LEGAL:
PRICE POSITIONING
QUANTITATIVE MARKETING RESEARCH
RE POSITIONING
REFERENCE GROUPS
REMIND
RETAIL AUDIT
RETAIL MARKETING STRATEGY
RETAILING
REVERSAL MARKETING
ROUTINE BUYING BEHAVIOUR
SEX/GENDER (SEGMENTATION)
PRODUCT APPRAISAL AND PRODUCT APPRAISAL TABLE:-
PRODUCT BUNDLE PRICING:-
PRODUCT DIFFERENTIATION:-
PRODUCT DISTRIBUTION:-
PRODUCT LAUNCH:-
PRODUCT LINE:-
PRODUCT MIX:-
PRODUCT PROMOTION:-
PRODUCT RELATED SEGMENTATION:-
PROMOTION:-
Promotional Merchandise:-
PSYCHOGRAPHIC SEGMENTATION:-
PSYCHOLOGICAL PRICING:-
PUBLIC RELATIONS:-
PURCHASE BEHAVIOR:-
PURCHASE DECISION:-
PURCHASE INTENTION:-
SEGMENT POSITIONING
SELECTIVE DISTRIBUTION
SELECTIVE SPECIALIZATION
SERVICES
SHOPPER MARKETING
SINGLE SEGMENT STRATEGY
SOCIAL CLASS:
SOCIAL FACTORS
SOCIO-CULTURAL ENVIRONMENT:
SOCIAL MARKETING CONCEPT
STOCHASTIC MODELLING
STRATEGIC CONTROL
STRATEGY FORMULATION
SWOT ANALYSIS
INTERNAL ENVIRONMENT ANALYSIS
TECHNO-LEGAL FACTOR :
USP
TOP OF MIND AWARENESS (TOMA)
VIRAL MARKETING
VALUE PRICING
WORD OF MOUTH MARKETING
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Glossary of Marketing Terminology

Glossary of Marketing Terminology

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Published by Mridul Greenwold

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Published by: Mridul Greenwold on Jan 01, 2011
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