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Table Of Contents

B. A Review of the Behavioral Literature
2. Manipulability of Preferences
C. Critiques
A. Under-Estimators
1. Robert Prentice and Mark Roszkowski
B. Over-Estimators
1. W. Kip Viscusi
2. Alan Schwartz
A. The Indeterminacy of the Behavioral Research
C. Manufacturer Manipulation of Consumers
2. Manipulation of Preferences
3. Summary
D. Answering the Critiques of Behavioral Research
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Hanson - behavioralism II

Hanson - behavioralism II

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Published by Danny Rosenthal

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Published by: Danny Rosenthal on Jan 01, 2011
Copyright:Attribution Non-commercial


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