SL Lutheran High Feasibility Study (Full Report)

2010 Market Feasibility Study
Salt Lake Lutheran High School
Corporate Office
United Way of Jackson P.O. Box 496 Paw Paw, Michigan 49079
Salt Lake Lutheran High SchoolCounty 2007 Data Repository Feasibility Study
(269) 657-5400 | Fax: (269) 657-0500 | (800) 724-9994
info@perspec.com
Information and planning that make the difference
Contents
Index of Charts .......................................................................3
Business Areas/Index by Business Area ......................................5
Executive Summary .................................................................9
Introduction ......................................................................... 15
Understanding High Schools

Staffing ..................................................................... 17
Employment/Compensation ........................................... 20
Type of Education........................................................ 22
Usage ...................................................................... 25
Certification and Accreditation ....................................... 27
Attendance/Enrollment ................................................. 29
Financial Support ........................................................ 31
Competitive Assessment ................................................ 33
Essential Research for Planning
2010 Community Survey

Survey Instrument ......................................................... 43
Survey Execution ......................................................... 43
Respondent Profile ....................................................... 45
Public School Satisfaction ............................................. 50
High School Selection .................................................. 53
Consider Proposed New High School ............................. 58
Ideas for Proposed New High School .............................. 59
Proposed Location ....................................................... 67
Tuition ....................................................................... 69
Lutheran High School Association ................................... 71
Salt Lake Lutheran High School ....................................... 73
2010 Parent Survey

Survey Instrument ......................................................... 77
Survey Execution ......................................................... 77
Students Attending Salt Lake Lutheran High School .............. 79
Experience with Salt Lake Lutheran High School ................. 80
Size of Salt Lake Lutheran High School ............................ 87
Features of Salt Lake Lutheran High School ....................... 89
Financial Assistance ..................................................... 99
Proposed Location ..................................................... 101
Parent Comments ...................................................... 104
Student Opinion ........................................................ 105
Salt Lake Lutheran High School 2010 Market Feasibility Study
1
Contents
2010 Church Member Survey

Survey Instrument ....................................................... 107
Survey Execution ....................................................... 107
High School Selection ................................................ 109
Salt Lake Lutheran High School ..................................... 115
Features of Salt Lake Lutheran High School ..................... 117
Experience with Salt Lake Lutheran High School ............... 121
Tuition ..................................................................... 136
Additional Comments ................................................. 137
Market Demand and Feasibility

Community Survey Market Demand ............................... 139
Parent Survey Market Demand ..................................... 144
Church Member Survey Market Demand ........................ 145
Market Demand Summary ........................................... 147
Conclusions/Recommendations ............................................. 149
Appendices
Salt Lake Lutheran High School 2010 Community Survey .. .155
Salt Lake Lutheran High School 2010 Parent Survey ......... 157
2010 Church Member Survey ..................................... 159
Perspectives Consulting Group, Inc. .............................. 161
2010 Market Feasibility Study Salt Lake Lutheran High School
2
Index of Charts

1. Student-to-Teacher Ratio ..................................................... 17
2. School Classification ........................................................ 17
3. Reasons for Leaving .......................................................... 18
4. Average Teaching Salaries ................................................. 20
5. Public Schools ................................................................. 22
6. Private Schools ................................................................ 23
7. Charter Schools ............................................................... 24
8. Private School Enrollment ................................................... 29
9. Ethnic Background of Students ............................................ 29
10. Private School Tuition ........................................................ 31
11. General High School Information ......................................... 34
12. High School Enrollment ..................................................... 35
13. High School Tuition .......................................................... 36
14. High School Academics .................................................... 37
15. High School Sports ........................................................... 38
16. High School Extracurricular Activities .................................... 39
17. High School Environment ................................................... 39
18. High School Web Site ...................................................... 40
2010 Community Survey

19. Survey Sample Area ......................................................... 44
20. Gender of Respondents ..................................................... 45
21. Age of Respondents .......................................................... 45
22. Household Income of Respondents ....................................... 46
23. ZIP Code of Respondents ................................................... 47
24. Attended/Belonged to Religious Organization ....................... 48
25. Grades of Children .......................................................... 49
26. School District ................................................................. 50
27. Overall Satisfaction with Local High School ........................... 51
28. Attend Public, Charter, or Private School ............................... 53
29. Most Important Factors ...................................................... 54
30. Decision Maker for Choice of School ................................... 55
31. Private Schools in Area ...................................................... 56
32. Consider Proposed New High School .................................. 58
33. Importance of Ideas - 1 ..................................................... 59
37. Composite Scores of Ideas ................................................. 62
38. Time Spent Driving ........................................................... 67
39. West 12600 South and Redwood Road Location ................... 68
40. Expected Tuition for Private School ....................................... 69
41. Willing to Pay for Private School ......................................... 70
42. Operated by Lutheran High School Association ...................... 71
43. Preferred Name of Proposed High School ............................. 72
44. Preferred Method to Receive Information ............................... 72
45. Heard of Salt Lake Lutheran High School ............................... 73
3
Index of Charts
2010 Parent Survey

46. Grades of Children .......................................................... 79
47. Satisfaction with Salt Lake Lutheran High School ..................... 80
48. Meeting Children’s Needs ................................................. 81
49. Meeting Parent’s Needs..................................................... 82
50. Number of Students at Salt Lake Lutheran High School ............. 87
51. Composite Scores of Features ............................................. 89
52. Academics ..................................................................... 90
53. Principal/Administration .................................................... 91
54. Teachers ........................................................................ 92
55. Guidance ....................................................................... 93
56. Athletics ......................................................................... 94
57. Extracurricular Activities ..................................................... 95
58. School Uniforms ............................................................... 96
59. Decision Maker ............................................................... 97
60. Most Important When Selecting High School ......................... 98
61. Salt Lake Lutheran High School is a Good Value ..................... 99
62. Financial Assistance ........................................................ 100
63. Continue Child’s Enrollment at New Location ....................... 101
64. Use Shuttle Service ......................................................... 102
65. High School Remained in Current Location .......................... 103
66. Salt Lake Lutheran High School Meeting Needs .................... 105
67. Move to New Location .................................................... 106

68. Currently Looking for High School ...................................... 109
69. High School Considering ................................................. 110
70. Decision Maker ............................................................. 111
71. Currently Attending a Lutheran School ................................. 115
72. Consider Salt Lake Lutheran High School ............................. 115
73. Uniforms ...................................................................... 120
74. Small Number of Students ................................................ 129
75. West 12600 South and Redwood Road Location ................. 133
76. Shuttle Service ............................................................... 135
77. Tuition of $9,000 .......................................................... 136
78. Tuition Between $10,000 and $11,000 ............................ 136

79. Survey Sample Area ....................................................... 139
80. Degree of Interest - Community .......................................... 141
4
Business Areas/Index by Business Area
This feasibility study report includes a wealth of information about high schools, and the potential for a
new high school in Riverton, Utah. To make the report easier to use, all of the information in the report
has been grouped into five business areas:
Facility: Information that could impact the size, design, or location of the facility.
Financial: Information relevant to preparing the business plan, setting prices, projecting income,
or estimating expenses.
Marketing: Information to plan appropriate marketing and promotional efforts, develop a

target market, and understand important decision-making factors.
Programs: Information about what programs and services could or should be offered at the
high school.
Staff: Information for determining staffing ratios and compensation.
At the top of each page of the report will be one or more of these icons to indicate which business
area the information on that page applies to. For example, if your specific interest or responsibility is
marketing or promotion of the high school, you will want to pay particular attention to the pages with
the marketing icon at the top.
5
The following index lists all of the sections of the report by business area:
Sections related to facility issues

Parent Comments ...................................................... 104
Student Opinion ........................................................ 105
Sections related to financial issues

Usage ...................................................................... 25
Financial Support ........................................................ 31
Tuition ....................................................................... 69
Financial Assistance ..................................................... 99
Parent Comments ...................................................... 104
Tuition ..................................................................... 136
6
Sections related to marketing issues

Respondent Profile ....................................................... 45
Lutheran High School Association ................................... 71
Students Attending Salt Lake Lutheran High School .............. 79
Parent Comments ...................................................... 104
Student Opinion ........................................................ 105
Sections related to program issues

Parent Comments ...................................................... 104
Student Opinion ........................................................ 105
7
Sections related to staff issues

Staffing ..................................................................... 17
Type of Education........................................................ 22
Certification and Accreditation ....................................... 27
Attendance/Enrollment ................................................. 29
Parent Comments ...................................................... 104
Student Opinion ........................................................ 105
8
Executive Summary
In order to determine the feasibility for a new high school in Riverton, Utah, an industry review,
competitive assessment, community survey, parent survey, and church member survey were completed.
The industry review considered a variety of secondary data sources to determine factors that would
impact a new high school. The competitive assessment was based on research of competing high
schools in the area. A community survey of 260 households with children in 5th through 11th grade
along the Wasatch Front area was conducted during September and October 2010. A parent survey
of 26 parents with children currently attending Salt Lake Lutheran High School was conducted during
September and October 2010. A church member survey of 91 members of Redeemer Lutheran Church,
Grace Lutheran Church, and Christ Lutheran Church with children currently in 6th through 8th grade was
conducted during September and October 2010. The surveys asked respondents about their interest in
the proposed new high school.
Overview: We find it feasible for Salt Lake Lutheran High School to relocate their high school to a
location in the Riverton area. There is an estimated market demand of 53 students per grade currently
at the prevailing market tuition rates. Private schools average about 13 students per classroom, so 53
students per grade is more than sufficient to create at least two classrooms for each grade, which would
be the minimum number of students required to provide adequate financial resources necessary to
operate a quality high school. Looking at the market assessment data, some highlights include:
• There are three primary types of schools, which include: public schools, private schools, and charter
schools. In the 2007–08 school year, there was an estimated 119,150 kindergarten through 12th
grade schools in the United States, which included: 87,190 public schools, 3,560 charter schools,
180 Bureau of Indian Education-funded (BIE), and 28,220 private schools.
• An average class size for public schools and charter schools in the United States is 16:1,
compared to 13:1 for private schools in the United States. In the state of Utah, the student-to-teacher
ratios are similar to the United States. Public schools (24:1) and charter schools (20:1) have a
higher student-to-teacher ratio than private school teachers (12:1).
• According to the Schools and Staffing Survey: 2003-2004, public secondary school teachers
earn an average salary of $50,900, while private secondary school teachers earn an average
of $36,300. In 2009, high school teachers in charter schools earned an average salary of
$55,150.
• In the State of Utah, teacher certification can be obtained through several channels, depending
on educational background. Graduates of out-of-state teacher programs, graduates of teacher
preparation programs in Utah, and those without teacher certification who hold degrees may be
eligible to teach. Graduates of a teacher preparation program in Utah may get their teaching
licenses online or directly from the State Office of Education.
• According to the National Center for Education Statistics, in the fall of 2007 there were
15,087,000 students enrolled in public high schools, compared to 1,364,000 students who were
enrolled in private high schools, and 229,000 students enrolled in charter high schools.
9
Executive Summary
• A large number of private school students in Utah currently receive financial aid. Many schools
offer financial aid in the form of merit awards and need-based scholarships. The awards and
scholarships are based on eligibility, but can definitely help to make private school education more
affordable. Financial aid grants may also cover a significant portion of a child’s tuition, depending
on the school and eligibility.
The Salt Lake Lutheran High School 2010 Community Survey was completed by 260 households
with children in 5th through 11th along the Wasatch Front area during September and October
2010. Highlights of the survey included:
The majority of the 260 survey respondents were female and all were at least 18 years old. The area
surveyed was an average income area, with the majority of the respondents indicating a household
income range between $50,000 and $149,999. The most common ZIP codes respondents lived in
included: 84020, 84095, 84065, and 84096. The majority of the respondents regularly attended or
belonged to a church, synagogue, mosque, or religious organization and had children in 5th through
12th grade.
Most of the respondents in Canyons School District, Granite School District, Jordan School District, and
Salt Lake City School District were satisfied with their local school district. The most common reason
respondents were not satisfied with their school district included: overcrowding and dissatisfaction with
curriculum.
The majority of the 260 respondents said their children were attending, or would be attending, a
neighborhood public school. Of the respondents with children currently attending private school, or
planning on attending, private school, the most important factors when selecting a private high school
included: college-prep/curriculum, services offered, and religious affiliation. The decision about which
high school children would attend would be made by both the child and the parents/guardian. Juan
Diego Catholic High School was the most commonly known private high school in the area.
Overall, close to one-quarter of the survey respondents would either consider a private high school for
their child in the Riverton area or were unsure.
The most important ideas for the proposed new high school included: instructors and students having
close relationships that foster learning and a college-preparatory curriculum. When asked if there were
any other ideas respondents would require in a new private high school, the most common responses
surrounded the quality of education for their children.
The majority of the survey respondents would be willing to drive 11 or more minutes to the high school
and indicated they would be more likely to use the proposed new high school if it was located near the
intersection of West 12600 South and Redwood Road in Riverton.
10
Executive Summary
Over one-third of the respondents would expect to pay $7,999 or less for one year of private high
school, while only one out of ten respondents would be willing to pay the average private high school
tuition for a high school in the Salt Lake City area of $11,000.
Close to three-quarters of the respondents who would consider using the proposed new high school,
or were unsure, would either be more likely to select the proposed new high school, or their decision
to select the proposed new high school would not be impacted, if it was operated by Lutheran High
School Association of the Greater Salt Lake City Area. When asked which name they preferred for the
proposed new high school, Concordia Preparatory High School was the top choice. The majority of the
respondents preferred to receive information about the high school, through the mail or during an open
house at the school.
Over one-quarter of the 260 respondents had heard of Salt Lake Lutheran High School. When asked
what words came to mind when thinking of Salt Lake Lutheran High School, the most common responses
included: private school, small, and religious.
11
Executive Summary
The Salt Lake Lutheran High School 2010 Parent Survey was completed by 26 parents with children
currently attending Salt Lake Lutheran High School during September and October 2010. Highlights
of the survey included:
When asked if parents had children in 9th through 12th grade, the percentage of students was relatively
even across all four grade levels, with the most students in 10th grade and 12th grade.
All of the parents were either very satisfied or somewhat satisfied with their Salt Lake Lutheran High
School experience. The majority of the parents felt Salt Lake Lutheran High School was currently meeting
all of their child’s/children’s needs, as well as their own needs. When parents were asked what words
they would use to describe Salt Lake Lutheran High School, the most commonly used words included:
caring and Christian. The greatest strengths of Salt Lake Lutheran High School, indicated by parents,
pertained to teachers and staff, while the greatest weaknesses pertained to limited academic selections
and extracurricular activities.
Close to half of the respondents felt the small number of students at Salt Lake Lutheran High School was
an advantage, rather than a disadvantage. The majority of the parents felt that 300 or fewer students
was an ideal number of students at Salt Lake Lutheran High School.
When asked who made the decision about attending Salt Lake Lutheran High School, the majority
of the parents indicated both their children along with themselves had made the decision. When
selecting a high school for their children, parents felt academics and a Christian environment were most
important.
Of the 26 parents who completed the survey, the majority felt that Salt Lake Lutheran High School was a
good value. Over half of the parents were not receiving any form of financial assistance to pay for high
school.
The majority of the parents would either continue their child’s enrollment or were unsure what they
would do if Salt Lake Lutheran High School moved to a new location. If a shuttle was offered to this
new location, one-third of the parents indicated they would use the shuttle service. However, if the high
school were to remain in the current location, the majority of the parents would continue to send their
children there.
The parents of children attending Salt Lake Lutheran High School were most happy with academics and
the principal/administration and gave them the highest ratings of excellent or very good. If Salt Lake
Lutheran High School were to incorporate uniforms, the majority of the parents would either be more
likely to send their child to the high school, or it would have no impact on their decision to send their
children there.
The majority of the students felt that Salt Lake Lutheran High School was currently meeting their needs
and would continue attending Salt Lake Lutheran High School if it changed locations.
12
Executive Summary
The Salt Lake Lutheran High School 2010 Church Member Survey was completed by 91 members
of Redeemer Lutheran Church, Grace Lutheran Church, and Christ Lutheran Church with children
currently in 6th through 8th grade during September and October 2010. Highlights of the survey
included:
The majority of the church members had already starting looking for a high school for their child or
children. The most common high schools the church members were considering included: Salt Lake
Lutheran High School, Juan Diego Catholic High School, and Judge Memorial Catholic High School.
When asked who made, or will make, the decision about which high school their child would attend,
over two-thirds of the church members indicated the child as well as the parent or guardian would make
the decision.
The majority of the church members were currently sending their child/children to a Lutheran school and
would consider sending their child/children to Salt Lake Lutheran High School.
The most common programs or activities church members would require in order to send their children
to Salt Lake Lutheran High School included: strong academics and sports The majority of the church
members would be more likely or their decision would not be impacted if Salt Lake Lutheran High
School were to institute uniforms for students.
The most common words church members used to describe Salt Lake Lutheran High School included:
small and old facility. When asked what the three greatest strengths of Salt Lake Lutheran High School
were, the most common responses were great teachers and staff, while the most common weaknesses
were lack of programs/activities, location, and small size. Close to half of the church members felt the
small number of students at Salt Lake Lutheran High School was a disadvantage.
Over three-quarters of the church members would either be more likely to send their child to Salt Lake
Lutheran High School or it would have no impact on their decision mostly because the high school was
closer to home and was a greater facility. Only one-quarter of the church members would need a shuttle
service for their children and would pay an around $10.00 to $20.00 per week.
Two-thirds of the church members were either more likely to send their children to Salt Lake Lutheran
High School or their decision would not be impacted if the tuition was about $9,000 per year.
However, only one-quarter of the church members were either more likely to send their children to Salt
Lake Lutheran High School or their decision would not be impacted if the tuition was between $10,000
and $11,000 per year.
13
14
Introduction
Salt Lake Lutheran High School serves Salt Lake City area students from 9th through 12th grade. Lutheran
High School Association of the Greater Salt Lake City Area has requested that Perspectives Consulting
Group, Inc. work with them in assessing the market demand for moving Salt Lake Lutheran High School
from their current location to a new site in Riverton, Utah.
To assist in the decision-making process, a feasibility study was conducted that analyzed high school
trends and issues, current high school needs, and market demand for a high school in Riverton, Utah.
The information objectives for this market feasibility study included:
1) Understand the awareness and perceptions of Salt Lake Lutheran High School among Salt Lake
City area residents
2) Determine what factors are important to parents when they are making the decision about
what high school their children will attend
3) Identify parents’ opinions about the strengths and weaknesses of Salt Lake Lutheran High
School, including words parents would use to describe the school
4) Measure the satisfaction parents have with the education received from Salt Lake Lutheran
High School
5) Identify area church member parents’ opinions about the strengths and weaknesses of the
school their children attend
6) Measure the satisfaction area church member parents have with the education their children
receive from the school their children attend
7) Evaluate why parents chose not to send their children to Salt Lake Lutheran High School
8) Gauge how important price, academic success, environment, and location are to parents
9) Determine how enrollment at Salt Lake Lutheran High School will change if the high school
moves from their current location to a new site in Riverton, Utah
10) Obtain general demographic information, such as age, gender, household income, etc.,
which allows for critical analysis of the data
15
Introduction
The research conducted for the feasibility study includes an examination of the high school industry
issues using existing data and information such as demographic data, trade association information,
calls to area high schools, and past research studies. A competitive assessment was completed of high
schools in Riverton, Utah. A community survey of 260 households with children in 5th through 11th grade
along the Wasatch Front area was completed in October 2010, along with a parent survey of 26
parents with children currently attending Salt Lake Lutheran High School, and a church member survey
of 91 members of Redeemer Lutheran Church, Grace Lutheran Church, and Christ Lutheran Church with
children currently in 6th through 8th grade.
There are four sections to the report: Understanding High Schools, Essential Research for Planning,
Market Demand and Feasibility, and Conclusions/Recommendations. The Understanding High
Schools section provides an overview of the key high school issues, such as staffing, compensation,
and quality of education. This section also includes the competitive assessment of private high schools
serving the Riverton, Utah area. The Essential Research for Planning section presents the results of the
2010 Community Survey, the 2010 Parent Survey, and the 2010 Church Member Survey. Market
Demand and Feasibility proceeds through the development of the market demand projection including
location, enrollment, and pricing. The Conclusions/Recommendations section summarizes the findings
of the feasibility study report and outlines next steps.
16
Staffing
Industry: Public schools and charter schools are very similar in many ways, including their student-to-
teacher ratios. An average class size for public schools and charter schools in the United States is 16:1,
compared to private schools in the United States, which generally have smaller classes with an average
of 13 students per teacher.1,2,3
Chart 1
Student-to-Teacher Ratio
United States Utah

Public school 16:1 24:1
Private school 13:1 12:1
Charter school 16:1 20:1
Source: Private School Review, www.privateschoolreview.com/state_statistics/stateid/UT; Public School
Review, www.publicschoolreview.com/state_statistics/stateid/UT; the State of Charter Schools 2000,
www2.ed.gov/pubs/charter4thyear/b3.html
Public school teachers belong to a union, either the National Education Association or the American
Federation of Teachers; however, private school teachers and teachers in charters schools do not belong
to any type of union.2
The National Center for Education Statistics (NCES) conducted studies of principals and teachers for the
2008-09 school year. Of the 117,140 school principals surveyed (all public and private) who were
principals during the 2008-09 school year, 79.5% remained at the same school during the following
school year.4 Of the 3,867,600 public school teachers surveyed who were teaching during the 2008-
09 school year, 84.6% remained at the same school during the following school year, while 79.2%
of private school teachers, and 76.2% of charter school teachers had stayed at the same school.5 The
chart below shows the breakdown of principals and teachers who remained at the same school after
the 2008-09 school year, by classification of school.
Chart 2
School Classification
% Principals % Teachers
Public school 79.5% 84.6%
Private school 79.8% 79.2%
Charter school 72.0% 76.2%
Source: 2008-09 Principal Follow-up Survey & 2008-09 Teacher Follow-up Survey, http://
nces.ed.gov
17
Staffing
In general, private school principals have more experience than public school principals. Forty-two
percent of principals in private schools (42.0%) have 10 or more years of experience compared to only
29.8% of public school principals. It is important to note that, of those principals who have 10 or more
years of experience, 25.5% of private school principals have remained at the same school, compared
to only 11.9% of public school principals.4
Interestingly, it is not the same case for teachers. In general, public school teachers have more
experience than private school teachers. Over fi fty-three percent of teachers in public schools (53.2%)
have 10 or more years of experience, compared to only 45.4% of private school teachers.5
About 5.3% of public school teachers who left teaching in 2008–09, had left because their contract
was not renewed, compared to 13.0% of private school teachers.5 The following chart indicates other
reasons teachers had left the teaching profession after the 2008-09 school year.
Chart 3
Reasons for Leaving
% Public % Private
Personal life factors 42.9% 27.8%
Other factors 17.1% 10.3%
Other career factors 14.8% 22.8%
School factors 9.8% 12.1%
Contract was not renewed 5.3% 13.0%
Salary and other job benefits 4.0% 10.7%
Student performance factors 3.5% 0.0%
Assignment and credential factors 1.2% 1.6%
Source: 2008-09 Principal Follow-up Survey & 2008-09 Teacher Follow-up Survey, http://nces.ed.gov
*Due to rounding, the chart does not equal exactly 100%
Utah: In the state of Utah, the student-to-teacher ratios are similar to the United States. Public schools
(24:1) and charter schools (20:1) have a higher student-to-teacher ratio than private schools at 12:1.1,
2, 3
Currently, among high school teachers in the state of Utah, 52.2% are female and 47.8% are male.
This is interesting to note because teachers in all other grade levels (pre-kindergarten, elementary,
middle school, and kindergarten through 12th grade schools) are predominately female.6
18
Staffing
Sources:
1. The State of Charter Schools 2000, http://www2.ed.gov/pubs/charter4thyear/b3.html
2. Private School Review, http://www.privateschoolreview.com/articles/208
3. Public School Review, www.publicschoolreview.com/state_statistics/stateid/UT
4. 2008-09 Principal Follow-up Survey, http://nces.ed.gov/pubs2010/2010337.pdf
5. 2008-09 Teacher Follow-up Survey, http://nces.ed.gov/pubs2010/2010353.pdf
6. Utah State Office of Education, www.schools.utah.gov/cert/data/0809_populationanalysis.pdf
19
Employment/Compensation
Industry: While public schools require a bachelor’s degree and a teaching license in order to become
a teacher, private schools, which also require a bachelor’s degree, do not require a license. In addition,
private schools are generally exempt from meeting state licensing standards. Teaching candidates are
selected from recent college graduates, those who have established careers in teaching, or those who
will meet the state certification eligibility requirements within a reasonable length of time.1
Charter schools are independent public schools, each governed by a public board of trustees that
has the authority to hire teachers according to their own established standards. In some states, charter
schools can hire teachers regardless of state certification and licensure requirements. In other states,
charter schools are like district schools held to the same state requirements to hire only certified
teachers.2
Chart 4
Average Teaching Salaries
Teachers in private schools earn

2008-09 Average Annual Secondary Teaching Salary
less than teachers in public schools.
According to the Schools and
Staffing Survey: 2003-2004,
United States Utah
public secondary school teachers
Public schools $50,900* $61,062 earn an average salary of
Private schools $36,300* $40,007 $50,900, while private secondary
school teachers earn an average
Charter schools $55,150 $45,071 of $36,300. In 2009, high school
Source: National Center for Education Statistics, www.nces.ed.gov, Utah Education Facts, www. teachers in charter schools earned
utaheducationfacts.com; Teacher Portal, http://teacherportal.com an average annual salary of
$55,150 and reported a salary
*2003-04 totals range of $34,600 to $82,000
per year. The most profitable
charter high school teacher salaries
are earned by those who specialize in high-demand subjects, such as science, math, and bilingual
education.2
In private high schools, teachers are required to work an average of 38.3 hours during a typical full
week to receive the regular base pay, of which 29.4 hours are spent instructing students in class.
However, when adding the number of hours spent doing other school-related activities (assisting students
outside of class, developing lesson plans, grading papers), the number of hours spent working rises to
an average of 53.7 hours per week.3
Private school teachers generally have smaller classes and more control over the curriculum. In addition,
their students are often more motivated, since private schools are selective in their admissions process.
While private school teachers typically express greater job satisfaction than their public school
counterparts, teacher turnover rates are higher in private schools than in public schools. The reasons
for public school teachers intending to transfer to private education institutions include: offered a higher
salary amount, student quality, ability utilization, opportunity for self-improvement, and promotion due to
performance.4
20
Employment/Compensation
Utah: Overall, at an average of $40,007 for private schools, Utah is currently ranked 45th in the
nation for average teacher salaries, meaning Utah’s teaching salaries are lower than 44 other states.
Compared to many other professions in Utah, this salary has proven to be quite respectable. Up 1.4%
from the previous year and 30.8% over the past 10 years, Utah has kept the pace with the average
increase in salary across the United States.5
Similar to many states in the United States, charter school teachers in Utah are under the same licensing
requirements as the teachers at every other public school. Utah's public charter schools must teach the
Utah State Core Curriculum, just like every other public school in Utah.6
Sources:
1. Bureau of Labor Statistics, http://www.bls.gov/oco/ocos318.htm#training
2. National Center for Education Statistics, http://nces.ed.gov/surveys/sass/tables_list.asp#2008
3. All Education Schools, http://www.alleducationschools.com/education-careers/secondary-education/high-school-teacher-

salaries
4. National Center for Education Statistics, http://nces.ed.gov/pubs2009/2009324/tables/sass0708_2009324_t12n_06.

asp
5. Teacher Portal, http://teacherportal.com/salary/Utah-teacher-salary
6. Utah Association of Public Charter Schools, http://www.utahcharters.org/facts.php
21
Type of Education
Industry: There are three primary types of schools that provide education for children, which include:
public schools, private schools, and charter schools. In the 2007–08 school year, there was an
estimated 119,150 kindergarten through 12th grade schools in the United States, which included:
87,190 public schools, 3,560 charter schools, 180 Bureau of Indian Education-funded (BIE), and
28,220 private schools.1
Public Schools: Public schools are financed by tax revenues and other government-collected revenues,
and are administered exclusively by state and local officials. In most states, the county and regional
school districts and their boards implement the state education policy, and provide the channels
through which a local district communicates with a state-level board of education, superintendent, and
department of education.2
Local school districts are administered by local school boards, which operate public high schools
within their boundaries. Since public schools are funded by taxpayers, members of school boards are
elected to represent the public's interest. The authority of school boards is limited to taxpayer-funded
schools. Therefore, schools that do not receive taxpayer funding, including privately-funded, parochial
(religiously-affiliated), and home schools, are not required to abide by school-board policies.2
Public schools are provided mainly by local governments. Curricula, funding, teaching, and other
policies are set through locally-elected school boards by jurisdiction over school districts. The school
districts are special-purpose districts authorized by provisions of state law. Generally, state governments
set minimum standards related to almost all activities of primary and secondary schools, as well as
funding and authorization to enact local school taxes to support the schools—primarily through real
property taxes. The federal government funds aid to states and school districts that meet minimum
federal standards. School accreditation decisions are made by voluntary regional associations.2
Chart 5
Public Schools
United States Utah Utah %

Number of public schools 94,280 896 1.0%
Number of students attending public schools 48,722,450 568,026 1.2%
Number of teachers in public schools 3,054,280 23,455 0.8%
Source: Public School Review, www.publicschoolreview.com/state_statistics/stateid/UT
22
Type of Education
Private Schools: Private schools are not run by local, state, or national governments; therefore, they
maintain the right to select their students. Private schools are funded by their students’ tuition, rather than
relying on public funding. Students can get a scholarship into a private school, which makes the cost
cheaper depending on a talent the student may have. Tuition at private secondary schools varies from
school to school and depends on many factors, including the location of the school, the willingness
of parents to pay, peer tuitions, and the school’s financial endowment. Higher tuition is used to pay
higher salaries for the best teachers and also used to provide enriched-learning environments, including
a low student-to-teacher ratio, small class sizes, and services, such as: libraries, science laboratories,
and computers. Some private schools are boarding schools and many military academies are privately-
owned or operated as well.2
Religiously-affiliated schools form a subcategory of private schools. Some schools teach religious
education together with the usual academic subjects to impress their particular faith’s beliefs and
traditions in the students who attend. They include parochial schools, which are used to denote schools
that teach a religious faith.2
Private schools often avoid some state regulations, although in the name of educational quality, most
comply with regulations relating to the educational content of classes. Religious private schools often
simply add religious instruction to the courses provided by local public schools.2
According to the Private School Review, there are 35,756 private schools nationwide, with 5.8 million
students, and 443,200 full-time equivalent (FTE) teachers.
Chart 6
Private Schools

Number of private schools 35,756 149 0.4%
Number of students attending private schools 5,863,334 18,762 0.3%
Number of teachers in private schools 443,200 1,603 0.4%
Source: Private School Review, www.privateschoolreview.com/state_statistics/stateid/UT
23
Type of Education
Charter Schools: Charter schools are nonsectarian public schools of choice that operate with freedom
from many of the regulations that apply to traditional public schools. The “charter” establishing each
school is a performance contract detailing the school’s mission, programs, goals, students served,
methods of assessment, and ways to measure success. The length of time charters are granted varies,
but most are granted for three to five years. At the end of the term, the entity granting the charter may
renew the school’s contract if they wish. Charter schools are accountable to their sponsor, usually a state
or local school board, to produce positive academic results and follow the charter contract. Charter
schools are accountable for both academic results and fiscal practices to several groups: the sponsor
that grants them, the parents who choose them, and the public that funds them.3
Chart 7
Charter Schools

Number of charter schools 3,500 67 1.9%
Number of students attending charter schools 700,000 27,369 3.9%
Number of teachers in charter schools N/A N/A N/A
Source: US Charter Schools, www.uscharterschools.org/cs/sp/view/sp/33
Sources:
1. National Center for Education Statistics, http://nces.ed.gov/fastfacts/display.asp?id=55
2. Wikipedia, http://en.wikipedia.org/wiki/Public_school_(government_funded)
3. US Charter Schools, http://www.uscharterschools.org/pub/uscs_docs/o/faq.html#2
24
Usage
Industry: There are three main factors that affect a child’s enrollment in a private school: ability to pay,
location, and race. While private schools account for approximately one-quarter of the nation’s schools,
they enroll about eleven percent of all students in the United States.
Household income is an important factor in choosing a private school. Families with a household
income of $50,000 or more have more financial flexibility in selecting what type of school to send
their children. For this reason, a higher percentage of families with a household income of $50,000 or
more send their children to a private school. This trend applies to both elementary school students and
secondary school students.
The necessity for a higher household income can be seen in the cost of tuition for private schools.
According to the U.S. Census Bureau, 43.0% of households in Utah had a household income less than
$50,000, with a median household income of $56,484.1
Utah's unique demographics play a major role in Utah's class sizes being the highest in the nation. As
of 2006, Utah had an average household size of 3.08, compared to the national average of 2.61.2
Furthermore, students who attend private schools typically come from families with a higher
socioeconomic status than students who attend public schools. This fact can be seen through the use of
the National School Lunch Program, which provides kindergarten through 12th grade students with free
or reduced-price lunches. While only 20.8% of private school students are approved for the National
School Lunch Program, twice as many (41.0%) public school students are approved for participation in
the program.
Private schools also tend to have a higher percentage of Caucasian/white students than public
schools. According to School Enrollment – Social and Economic Characteristics of Students: October
2003, 80.9% of students in private secondary schools are Caucasian/white, while 61.4% of
students in public secondary schools are Caucasian/white. Private secondary schools also have lower
percentages of African American/black and Hispanic students than public secondary schools, while the
percentage of Asian students is the same in private and public secondary schools.
According to a study by the National Center for Education Statistics, private school students generally
perform higher than their public school counterparts on standardized tests, and are twice as likely
to earn a bachelor’s degree or advanced degree by their mid-20s. While income does play a
large role in the choice of sending children to a private school, private school students in the lowest
socioeconomic quartile are more than three times more likely to earn a bachelor’s degree by their mid-
20s than their public school counterparts.
According to the Private School Universe Survey: 2003-2004, there are 28,384 private schools in
the United States; of those, 2,694 are secondary schools, of which 1,096 are Catholic schools, 758
are other religious schools, and 840 are nonsectarian schools. Private secondary schools in the United
States employ 68,343 full-time equivalent (FTE) teachers, of which 42,728 are employed by Catholic
schools, 11,314 are employed by other religious schools, and 14,301 are employed by nonsectarian
schools.3
25
Usage
The National Association of Independent Schools (NAIS) Annual Stats Online Statistics Survey, 2006-
2007, reports that the average income from tuition and fees is $16,169 per student, while income from
gifts and grants averages $1,596 per student. Teacher salary expense per student averages $5,696,
and total expenses per student average $17,960.4
According to the National Center for Education Statistics, in 2004-2005, the average total
expenditures for public elementary and secondary education in the United States were approximately
$8.3 billion, while expenditures for private elementary and secondary education were nearly $1.2
billion. Revenues from elementary and secondary education totaled $9.5 billion.3
Sources:
1. Utah Education Facts.com, http://www.utaheducationfacts.com/index.php?option=com_content&view=category&layout=blo
g&id=66&Itemid=91
2. U.S. Census Bureau, http://factfinder.census.gov/servlet/STTable?_bm=y&-geo_id=04000US49&-qr_

name=ACS_2008_3YR_G00_S1901&-ds_name=ACS_2008_3YR_G00_&-redoLog=false
3. National Center for Education Statistics, http://nces.ed.gov/
4. National Association of Independent Schools, www.nais.org/
26
Certification and Accreditation
Utah: Teacher certification can be obtained through several channels in Utah, depending on
educational background, according to www.schools.utah.gov. Graduates of out-of-state teacher
programs, graduates of teacher preparation programs in Utah, and those without teacher certification
who hold degrees may be eligible to teach. Graduates of a teacher preparation program in Utah
may get their teaching licenses online or directly from the State Office of Education. Teachers who
have earned a bachelor’s degree with an appropriate major can follow alternative routes to teacher
certification in Utah.1
There are three levels of teacher certification in Utah, which include:
• Level I Certification: requires completion of a teacher education program, a passing score on

the Praxis II test, and recommendation from an accredited school
• Level II Certification: requires completion of all requirements under Level I certification,
recommendation from the employing district or charter school, and passing of background
checks
• Level III Certification: can be obtained after a teacher has a Ph.D. and National Board
Certification
Individuals with a teaching license in a different state can apply for licensure online in Utah. A
completed application and an evaluation filing fee of $80 must be turned in to the Utah Office of
Education. Applicants must also send official transcripts to the Office of Education, and the transcripts
should be collected by the applicant, not sent from schools attended. Praxis test scores or a copy of a
test admission ticket, a background check, and a copy of a teaching license from the state where the
applicant previously taught are also required.1
Utah has an alternative route to licensure that allows people who have a bachelor’s degree or higher
to teach while they get their teaching license. Teacher certification is open to those who hold degrees
in major subjects taught in Utah secondary schools, according to www.schools.utah.gov. A transcript
review must be done before eligibility can be determined. Temporary licenses can be obtained and
held for three years, while applicants are completing teacher certification.1
National Board Certification is a demonstration of a candidate's teaching practice as measured against

high and rigorous standards. This professional certification is used in the Utah State Licensing System to
certify distinguished teaching in schools.2
Individuals pursuing National Board Certification have all of the following:3
• Hold a baccalaureate degree from an accredited institution

• Hold a valid Utah State Teaching License
• Have completed three years of successful teaching
• Have been acknowledged as an excellent teacher
27
Certification and Accreditation
Comprehensive Administration of Credentials for Teachers in Utah Schools, otherwise known as

CACTUS, is a database that contains teachers’ credentials, information for schools hiring, and
recruitment easy reference. Recruiting and attracting qualified professionals into the classroom is one
obvious need Utah is trying to fill as its aging work force is seen to retire years from now and the
student population continues to grow.4
Utah requires all public secondary schools to earn accreditation from the Northwest Association
of Accredited Schools, and may soon require all public charter schools serving all ages to face
accreditation.3
Every public secondary school and all Northwest accredited private and special purpose schools in
Utah receive a site visit at least once every six years from the Utah State Office of Education – School
Accreditation. Electronic versions of the reports became available beginning with the 2002-2003
school year.5
Sources:
1. Requirements for Teacher Certification in Utah, eHow.com, http://www.ehow.com/list_7227524_requirements-teacher-
certification-utah.html#ixzz143Cra8Fv
2. Utah State Office of Education, http://www.schools.utah.gov/cert/NationalBoard/
3. US Charter Schools, http://www.uscharterschools.org/cs/n/view/uscs_news/1962
4. Comprehensive Administration of Credentials for Teachers in Utah Schools, https://www.uen.org/cactus/logon.do
5. Northwest Accreditation, http://www.northwestaccreditation.org/accreditation%20standards.html
28
Attendance/Enrollment
Industry: According to the National Center for Education Statistics, in the fall of 2007 there were
15,087,000 students enrolled in public high schools, compared to 1,364,000 students who were
enrolled in private high schools, and 229,000 students enrolled in charter high schools.1 The private
schools can be further broken down into three categories of private schools: Catholic schools,
nonsectarian schools, and other religious schools. As demonstrated in the chart below, Catholic schools
do not make up the greatest number of private schools in the United States; however, they do make up
the greatest number of students in the United States.
Chart 8
Private School Enrollment
Private High School Type Number Percentage Number Percentage Percentage of

(grades 9 - 12) of Schools of Schools of Students of Students FTE Teachers
Catholic 7,400 26.2% 2,224,000 43.1% 33.7%
Other religious 13,950 49.5% 1,976,000 38.3% 39.9%
Nonsectarian 6,860 24.3% 965,000 18.7% 26.4%
Source: National Center for Education Statistics, http://nces.ed.gov/programs/digest/d09/tables/dt09_060.asp
There were differences in the ethnic background composition of students enrolled in private schools
compared to public schools in 2007-08. Caucasian/white students made up a greater share of private
school enrollment (75.0%) than public school enrollment (56.0%), while the opposite was true for
African American/black students, where 10.0% enrolled in a private school and 17.0% enrolled in a
public school.1
Chart 9
Ethnic Background of Students
Ethnic Background % Public % Private % Charter

Caucasian/white 56.0% 75.0% 43.5%
African American/black 17.0% 10.0% 20.0%
Hispanic 21.0% 10.0% 31.5%
Asian/Pacific American Islander 5.0% 5.0% 3.5%
Indian/Alaskan Native 1.0% 1.0% 1.5%
Source: National Center for Education Statistics, http://nces.ed.gov/programs/coe/2010/section1/indicator03.asp
*Due to rounding, the chart totals more than 100%
29
Attendance/Enrollment
Utah: Enrollment in Utah public schools is expected to greatly increase over the next 10 years. In the
2007-08 school year, there were 166,000 students enrolled in Utah public schools. By the 2019-
20 school year, the National Center for Education Statistics projected there will be 269,000 students
enrolled in public schools, which is an increase of 62.1%.1
Private schools have a much smaller enrollment, with only 5,275 students who were enrolled in private
high schools in Utah.2 Charter school enrollment continues to grow rapidly. In 2004, charter school
enrollment was 3,253. By 2005, charter school enrollment was 6,237, a 92.0% increase. Utah state
officials expected charter school enrollment to exceed 10,000 students in 2006, which would be at
least a 60.0% increase.3 In Salt Lake City alone, there are currently 115 total public schools, 33 private
schools, and 11 charter schools.4
Sources:
1. National Center for Education Statistics, http://nces.ed.gov
2. Utah Private School Statistics, http://www.privateschoolreview.com/state_statistics/stateid/UT
3. Utah Tax Payers Association, http://www.utahtaxpayers.org/?p=472
4. Local School Directory, http://www.localschooldirectory.com/state-schools/UT?gclid=CKHupZrsraUCFdLLKgodRBAkXA
30
Financial Support
Utah: A large number of private school students currently receive financial aid. Many schools offer
financial aid in the form of merit awards and need-based scholarships. The awards and scholarships
are based on eligibility, but can definitely help to make private school education more affordable.
Financial aid grants may also cover a significant portion of a child’s tuition, depending on the school
and eligibility.1
In addition to scholarships and grants, there is another valuable resource to help families pay for their
child’s education, particularly when grants and scholarships do not cover all the costs. In the past
15 years, the emergence of private kindergarten through 12th grade education loans have made all
types of private school education more accessible. Private student loans help families avoid using their
savings or high-interest credit cards to pay for their children’s education. These loan products, many of
which are credit-based, can help families spread out tuition payments and make financing tuition more
manageable.1
Chart 10
Private School Tuition
Private Secondary Tuition

Catholic $7,826
Other religious $10,493
Nonsectarian $27,302
Source: Digest of Education Statistics, http://nces.ed.gov
In 2005, a program was signed into law in Utah, which offers scholarships to students with disabilities.
The Carson Smith Special Needs Scholarship Program provides scholarships at approved private
schools to students with qualifying disabilities. To be eligible, a student must have been enrolled in Utah
public schools and have a current Individual Education Program (IEP), or have been admitted to an
approved private school specializing in serving students with disabilities, and receive an assessment
determining that the student qualifies for special education. The scholarship is awarded for a term of
three years and may be renewed. The amount of the scholarship depends upon the extent to which
a student’s disability results in a need for special education services. The special needs scholarship
program is funded by annual appropriations by the Utah legislature. For the 2007-2008 school year,
the program assisted 545 students with an average of $4,449 per student.2
Utah spends approximately $5,000 per student per school year, not including federal No Child Left
Behind funding. This ranks Utah as the state that spends the least on student education, in terms of cost
per student.3
31
Financial Support
Charter schools are not allowed to charge tuition, and they are funded according to enrollment. There
is also financial support that the U.S. Department of Education offers grants to states to fund charter
schools. In most states, charters do not receive capital funds for facilities. They are entitled to federal
categorical funding for which their students are eligible, such as Title I and Special Education monies.
Federal legislation provides grants to help charters with start-up costs. Through the Public Charter
Schools Program, the state then awards subgrants to individual schools to assist them in planning,
design, and initial implementation of new charter schools. Dissemination grants are also available to
successful charter schools, with three or more years of experience, to support activities through which
they help other groups open new, or improve existing, public schools. Charter schools are also eligible
for funding under other federal programs.4
Sources:
1. Private School Aid Service, https://www.psas.org
2. U.S. Department of Education, http://www2.ed.gov/parents/schools/choice/educationoptions/educationoptions.pdf
3. Local School Directory, http://www.localschooldirectory.com/state-schools/UT?gclid=CKHupZrsraUCFdLLKgodRBAkXA
4. US Charter Schools, http://www.uscharterschools.org/pub/uscs_docs/o/faq.html#2
32
Competitive Assessment
Overview: Understanding the direct competitive market to Salt Lake Lutheran High School is essential
for success. Research into competitive schools can give an indication of tuition, enrollment, academics,
marketing, and athletics that are being offered at other high schools. To be successful, Salt Lake Lutheran
High School must match, and in some cases exceed, what other high schools are currently providing for
students.
Competitive Research Results: Competition to Salt Lake Lutheran High School in the broadest sense
is any high school in the area. However, parents who are looking for an alternative to public school
education have a limited number of choices, including charter schools and private schools.
Charter schools in Utah are public schools that are open to all students without discrimination. Charter
schools cannot be religious or private schools. Charter schools are funded like public schools with state
taxpayer dollars. Charter schools are prohibited from charging tuition or requiring parents to make
contributions or donations. There are at least a dozen charter schools in the greater Salt Lake City area
serving 9th through 12th grade. While these charter schools are an alternative to public education, they
are not truly competition to private schools, as they are free to Utah residents.1
Therefore, this competitive assessment of high schools in the Salt Lake City area will focus on private
schools that charge tuition. Six private schools have been identified for assessment in the Salt Lake City/
Riverton area, which include:
• Salt Lake Lutheran High School

• Intermountain Christian School
• Juan Diego Catholic High School
• Judge Memorial Catholic High School
• Rowland Hall
• The Waterford School
Each of these six high schools was reviewed for this competitive assessment. Four of the high schools
were personally visited and toured by Perspectives Consulting Group, Inc. staff. Information was
requested and collected from all six high schools, and the Web sites for the six high schools were
extensively reviewed.
33
Four of the high schools are located in Salt Lake City, while two of the high schools, Juan Diego
Catholic High School and The Waterford School, are located south of Salt Lake City and would be
closest to the proposed location in Riverton. Rowland Hall and Judge Memorial Catholic High School
were both founded over 80 years ago, while the remaining four high schools were all founded between
1981 and 1999.
Five of the high schools have a religious affiliation, although the amount of emphasis on the religious
aspects of the school varies. Three of the high schools are part of schools that serve students from
kindergarten through 12th grade, while the other three schools only serve students in 9th through 12th
grade.
Chart 11
General High School Information
Grades Founded Location Religious Affiliation Slogan/Motto

Salt Lake Lutheran High School 9-12 1984 Salt Lake City Lutheran - Missouri Synod Faith-Excellence-Success
Intermountain Christian School K-12 1982 Salt Lake City Evangelical Free Church of America Shaping Hearts to Serve
Juan Diego Catholic High School 9-12 1999 Draper Roman Catholic The Spirit of Giving
Judge Memorial Catholic High School 9-12 1921 Salt Lake City Roman Catholic A College Preparatory School
Rowland Hall PS-12 1867 Salt Lake City Episcopal Extraordinary Learning
The Waterford School PS-12 1981 Sandy Nonsectarian Honor-Beauty-Wisdom
34
Salt Lake Lutheran High School has the lowest enrollment and smallest staff size, which allows
Salt Lake Lutheran High School to have the lowest average class size of any of the high schools.
The enrollment at the six high schools ranges from 56 students at Salt Lake Lutheran High School
to 820 students at Judge Memorial Catholic High School. A total of 2,267 students attend the
six high schools, for an average of 378 students. The number of faculty and staff at the high
schools increases with enrollment, and the average class size varies from 12 to 22 students. The
two Catholic high schools have an average class size of 20 to 22, while the other schools have
average class sizes under 20. The average class size for public secondary schools in Utah is
approximately 29 students. The average class size for private secondary schools nationwide is
approximately 19 students.2
Chart 12
High School Enrollment
High School High School Average Minority Recruiting

Enrollment Faculty/Staff Class Size Students International Students
Salt Lake Lutheran High School 56 13 12 20% No
Intermountain Christian School 88 17 ** 6% No
Juan Diego Catholic High School 790 60 22 23% Yes
Judge Memorial Catholic High School 820 68 20 26% Yes
Rowland Hall 281 70 14 21% No
The Waterford School 232 67 16 16% No
**Information unavailable
35
Salt Lake Lutheran High School has the second lowest general tuition of the six high schools, and is
the only high school not to add-on to their tuition with required fees. Tuition ranges from $5,880 at
Intermountain Christian School to $17,975 at The Waterford School. The average tuition is $11,193,
which is slightly higher than the national average for private high schools of $10,549.3 Three of the
high schools, Salt Lake Lutheran High School, Juan Diego Catholic High School, and Judge Memorial
Catholic High School, offer a discount on tuition to members, with specifications for qualification as a
member. In addition to the tuition, five of the six schools have required fees for things such as: books,
materials, supplies, testing, and computer equipment, and these fees are collected from all students.
All six high schools charge an application fee at the time the initial application is submitted. These initial
application fees range from $20 at Judge Memorial Catholic High School to $90 at Intermountain
Christian School. Some schools will also charge additional testing, registration, new student, or other
fees in addition to the application fee, prior to a student enrolling.
Chart 13
High School Tuition
General Member Additional Application Required

Tuition Tuition Student Discount Fee Fees
Salt Lake Lutheran High School $8,300 $7,300 $800 $50 $0
Intermountain Christian School $5,880 N/A $750/$1,250 $90 $875
Juan Diego Catholic High School $9,231 $7,536 No $25 $650
Judge Memorial Catholic High School $9,400 $7,860 No $20 $500
Rowland Hall $16,370 N/A No $50 Yes
The Waterford School $17,975 N/A No $35 $700
36
Four of the six high schools express their academic philosophy as college preparatory, including
Salt Lake Lutheran High School. Two of the high schools, Judge Memorial Catholic High School and
Rowland Hall, present their academic focus as college preparatory. The Waterford School provides
a liberal arts/college preparatory education, while Salt Lake Lutheran High School offers a Christian
college preparatory curriculum. Intermountain Christian School and Juan Diego Catholic High School
emphasize general academic preparedness in a religious environment.
All of the high schools except for Intermountain Christian School offer advanced placement courses,
although the number of advanced placement courses, and the advanced placement courses offered,
vary widely among schools. Average SAT test scores were publicized by two of the high schools,
Rowland Hall and The Waterford School. The 2009 State of Utah average SAT score was 1016.4
Three high schools publicized average ACT test scores for their students. The 2009 State of Utah
average ACT score was 21.8.5
Chart 14
High School Academics
Academic Advanced Service Average Average

Focus Placement Learning SAT ACT
Salt Lake Lutheran High School Christian college preparatory Yes N/A ** 23
Intermountain Christian School Academics and Christian No N/A ** **
Juan Diego Catholic High School Academics and Catholic values Yes Required ** **
Judge Memorial Catholic High School College preparatory Yes Required ** **
Rowland Hall College preparatory Yes Club 1190 27
The Waterford School Liberal arts/college preparatory Yes Club 1791 27
**Information unavailable
37
Salt Lake Lutheran High School offers a comparable number of sports to most of the other high schools.
All six high schools offer sports, ranging from Intermountain Christian School offering five sports to
Judge Memorial Catholic High School offering 15 sports. Five of the six schools charge fees for sports
participation, with Intermountain Christian School being the only school that does not charge sports
participation fees.
Chart 15
High School Sports
Sports
Sports Fees
Baseball, basketball, cross country, golf, soccer, swimming, track and field,
Salt Lake Lutheran High School $100
volleyball
Intermountain Christian School Baseball, basketball, cross country, soccer, volleyball No
Baseball, basketball, football, golf, lacrosse, soccer, softball, tennis,

Juan Diego Catholic High School Yes
volleyball, wrestling
Baseball, basketball, crew, cross country, diving, football, golf, lacrosse,

Judge Memorial Catholic High School Yes
soccer, softball, swimming, tennis, track, volleyball, water polo
Skiing, baseball, basketball, cross country, dance, golf, soccer, softball,

Rowland Hall Yes
swimming, tennis, volleyball
Basketball, crew, cross country, golf, lacrosse, racquetball, soccer, tennis,

The Waterford School $60-$250
volleyball
38
Extracurricular activities offered at Salt Lake Lutheran High School are similar to those offered at other
high schools. All six high schools offer a variety of extracurricular activities. All of the high schools also
offer a variety of clubs, which are not included in the chart below. As with sports, five of the six schools
charge fees for extracurricular participation, with Intermountain Christian School being the only school
that does not charge extracurricular participation fees; however, not every extracurricular activity has a
participation fee.
Chart 16
High School Extracurricular Activities
Electives
Extracurricular Activities Fees
Salt Lake Lutheran High School Chorus, drama, instrumental music Yes
Intermountain Christian School Debate, music No
Juan Diego Catholic High School Band, choir, dance, debate, drama, newspaper, television Yes
Judge Memorial Catholic High School Cheerleading, dance, debate, drama, drum line, music, radio, television Yes
Rowland Hall Chess, choir, dance, debate, jazz band, newspaper Yes
The Waterford School Band, choir, dance, debate, literary magazine Yes
Chart 17
High School Environment
Salt Lake Lutheran High

School has buildings and
a campus that are non- Campus Dress Code Lunch
traditional and significantly
Salt Lake Lutheran High School Eclectic Casual Closed
less appealing than the
other five high schools. Intermountain Christian School Modern Casual Open
Two of the high schools
Juan Diego Catholic High School Modern Uniform Closed
have modern buildings
and campuses, while two Judge Memorial Catholic High School Traditional Uniform Closed
of the high schools have
Rowland Hall Traditional Casual Open
buildings and campuses
that are more traditional The Waterford School College Uniform Closed
like other public high
schools. The Waterford
School has a campus with
separate buildings for each academic area like a college or university. Three of the high schools have a
uniform dress code, while the other three schools have a casual, but regulated, dress code.
39
The Salt Lake Lutheran High School Web site is fair in appearance compared to the other high schools,
but has significantly less content than most of the other high schools. Rowland Hall and The Waterford
School both have Web sites that are highly polished and professional in appearance, and include
a significant amount of content. Both of the Catholic high schools have Web sites that are good in
appearance. Most of the schools offer some information aimed toward students and parents who are
considering the school for their children. Compared to the other high schools, the Web site for Salt Lake
Lutheran High School lags behind several other Web sites in marketing the school.
Printed materials were also obtained from the six high schools. Each school was requested to provide a
“parent information packet” with materials that would be provided to any parent considering the school
for their child. These printed materials vary in quality dramatically, with materials from Salt Lake Lutheran
High School and Intermountain Christian School appearing amateurish compared to materials from
other schools, especially The Waterford School.
Chart 18
High School Web Site
Web Site Web Site Web Site

Web site Appearance Content Enrollment Focus
Salt Lake Lutheran High School www.lhs-slc.org Fair Minimal Fair
Intermountain Christian School www.slcics.org Fair Minimal Fair
Juan Diego Catholic High School www.jdchs.org Good Comprehensive Good
Judge Memorial Catholic High School www.judgememorial.com Good Good Fair
Rowland Hall www.rowlandhall.org Professional Comprehensive Excellent
The Waterford School www.waterfordschool.org Professional Comprehensive Good
40
Conclusions: Overall, Salt Lake Lutheran High School falls in the middle of the pack compared to the
other high schools. Salt Lake Lutheran High School is not the leader, or exceptionally better, in any of the
categories; however, Salt Lake Lutheran High School facilities are significantly less appealing than any
of the other high schools.
Salt Lake Lutheran High School’s greatest strength may be the low enrollment and small class size.
However, low enrollment and small class size is not necessarily desired by all parents, and may be
considered a disadvantage by some parents. There is little else that clearly distinguishes Salt Lake
Lutheran High School from any of the other schools; however, there are many aspects of the other
schools that distinguish themselves from Salt Lake Lutheran High School.
Competitively, the other high schools have set a high standard in academic opportunities, facilities,
and communication that Salt Lake Lutheran High School is challenged to match. It is essential for Salt
Lake Lutheran High School to carefully examine and consider how prospective students and parents see
the school, to identify the primary advantages and benefits of Salt Lake Lutheran High School, and to
clearly communicate those advantages and benefits to prospective students and parents.
Sources:
1. http://www.schools.utah.gov/charterschools
2. http://nces.ed.gov/surveys/sass/tables/sass0708_2009324_t1s_08.asp
3. http://www.capenet.org/facts.html
4. http://professionals.collegeboard.com/profdownload/UT_09_03_03_01.pdf
5. http://www.schools.utah.gov/main/INFORMATION/Online-Newsroom/DOCS/081810.aspx
41
42
Essential Research for Planning - 2010 Community Survey
Survey Instrument
The Salt Lake Lutheran High School Survey included 37 questions about public school satisfaction, high
school selection, interest in new high school, ideas for the new high school, impact of the proposed
location, tuition, association with Lutheran High School Association of the Greater Salt Lake City Area,
and Salt Lake Lutheran High School, and demographics of the survey respondents. The question formats
included: yes/no, open-ended, fill-in-the-blanks, and pre-defined questions. The survey was developed
based on input from Lutheran High School Association of the Greater Salt Lake City Area. Perspectives
Consulting Group, Inc. assembled and ordered the survey questions. The survey instrument is included
for reference in the Appendices.
Survey Execution
The population surveyed was specifically limited to residents in the survey sample area. The sampling
method used for this survey was random-digit dialing of telephone numbers serving households in the
survey sample area.
The number of telephone surveys completed in each prefix varied, depending on the number of
households in each prefix. A list of random telephone numbers was prepared for each prefix and the
numbers were dialed until 260 completions were made. A total of 7,998 telephone calls were made
to obtain the 260 completions; these included telephone numbers that were disconnected, fax numbers,
business lines, households where English was not spoken, etc.
The survey interviewing took place in October 2010 during the evening hours of 6:00 p.m. to 9:00
p.m. local time. A survey pretest was completed with no difficulties or problems noted.
In order to obtain the most relevant data for the survey, only households that had one or more children
in 5th through 11th grade participated in the survey. Approximately 10.6% of the households contacted
had one or more children in 5th through 11th grade.
Based on the number of households in the target area and the number of survey completions, a
confidence level and confidence interval can be calculated. In statistical terms, the confidence level is
the likelihood that, if the survey were replicated, the results would be the same. The confidence level
for this survey is 95.0%, meaning that 95 times out of 100 this survey would produce substantially the
same results as achieved this time.
The confidence interval is the range that any answer could vary from the actual value. This is the
“+/- xxx percent” margin of error value that pollsters reference. In this case, the Salt Lake Lutheran
High School 2010 Community Survey has a confidence interval of +/- 6.0%. Therefore, the answers
provided by respondents are within plus or minus 6.0% of the actual value. When comparing the
responses from any two questions, any difference of less than 12.0% needs to be examined carefully,
since statistically the difference could be considered negligible.
43
Survey Execution
For purposes of projecting demand for Salt Lake Lutheran High School, the survey sample area was
defined as households located north of the southern border of Salt Lake County, east of Bacchus
Highway, south of 4500 South, and west of the Wasatch Range. The survey sample area is indicated
in green on the map.
The survey sample area is important because this is the area for families with children in 5th through 11th
grade that would most likely attend Salt Lake Lutheran High School. The survey sample area consists
of households who would be willing to drive near the location of the high school as it would be near
their home, employment, or on their way to work. This feasibility study is based solely upon surveys of
households within the survey sample area. While it is possible that people who live outside the survey
sample area could attend the high school, if the proposed high school is not feasible within the survey
sample area, it would be unrealistic to expect to attract a significant number of students from outside the
survey sample area.
Chart 19
Survey Sample Area
44
Respondent Profile
Overview: The majority of the 260 survey respondents were female and all were at least 18 years
old. The area surveyed was an average income area, with the majority of the respondents indicating a
household income range between $50,000 and $149,999. The most common ZIP codes respondents
lived in included: 84020, 84095, 84065, and 84096. The majority of the respondents regularly
attended or belonged to a church, synagogue, mosque, or religious organization and had children in
5th through 12th grade.
Chart 20
Gender of Respondents
Survey Results: Of the 260 survey respondents, the
majority (65.4%) were female. When reviewing these
results, the skewing toward female respondents should be
considered, as the ratio of females to males in the general
population is closer to 50/50.
Male
34.6%
Female
65.4%
Source: Salt Lake Lutheran High School 2010 Community Survey,

question 37
Chart 21
Age of Respondents
All of the respondents were at least 18

years old. The largest age categories
included: age 35 to 39 (22.7%), age % Respondents
40 to 44 (23.8%), and age 45 to 49
(21.2%). This is consistent with the fact
Under 35 10.8%
that adults between the ages of 35 and 35 to 39 22.7%
49 are more likely than the other age
groups to have children in 5th through
40 to 44 23.8%
11th grade. 45 to 49 21.2%
50 to 54 14.2%
55 and over 7.3%
Refused 0.0%
Source: Salt Lake Lutheran High School 2010 Community Survey, question 32
45
Respondent Profile
Chart 22
Household Income of Respondents
Respondents were also asked to identify

an appropriate household income range.
% Respondents The area surveyed was an average income
area with over two-thirds of the respondents
Under $50,000 10.0% (67.7%) indicating a household income
$50,000 to $74,999 20.0% between $50,000 and $149,999.
Overall, the largest household income
$75,000 to $99,999 26.9% category was between $75,000 and
$100,000 to $149,999 20.8% $99,999 (26.9%).
$150,000 to $199,999 9.6%
$200,000 or more 3.8%
Refused 8.8%
46
Respondent Profile
Chart 23
ZIP Code of Respondents
When asked what ZIP code the respondents lived

in, the most common ZIP codes included: 84020
(11.5%), 84095 (10.8%), 84065 (10.0%), and % Respondents
84096 (8.8%). 84020 11.5%
84095 10.8%
Other ZIP codes indicated by respondents 84065 10.0%
included:
84096 8.8%
5 Respondents
84094 6.2%
84081
84088 84070 5.8%
84105
84116 84092 5.8%
84120
84119 3.5%
4 Respondents 84093 2.7%
84004
84102 84106 2.7%
84124
84107 2.7%
3 Respondents 84118 2.7%
84111
84117 84123 2.7%
84047 2.3%
2 Respondents
84103 84084 2.3%
84104
84112 Other 19.5%
84128
47
Respondent Profile
Chart 24
Attended/Belonged to Religious Organization
The majority (85.8%) of the 260 respondents surveyed

Refused/NA 1.5% regularly attended or belonged to a church, synagogue,
mosque, or religious organization.
No
12.7%
Yes
85.8%

question 35
The 223 respondents whose family regularly attended or belonged to a church, synagogue, mosque,
or religious organization were asked to indicate which religious organization they belonged to. Two
respondents were unsure. Other responses included:
193 Respondents
The Church of Jesus Christ of Latter-day Saints
8 Respondents
Catholic
6 Respondents
Christian
5 Respondents
Lutheran
4 Respondents
Non-denominational
1 Respondent
Baptist
Evangelical
Jehovah’s Witness
Jewish
Methodist
48
Respondent Profile
Chart 25
Grades of Children
The respondents were then asked to indicate

which grades their children were in. Over three-
quarters of the respondents (81.1%) had children % Respondents
in 9th through 12th grade. The chart totals more 5 grade
th
21.2%
than 100%, as some respondents had more than
one child. 6th grade 23.5%
7 grade
th
23.1%
8th grade 19.2%
9 grade
th
21.5%
10th grade 26.9%
11 grade
th
21.2%
12th grade 11.5%
Refused 3.1%
*Chart totals more than 100%, as some respondents had more than one child
49
Public School Satisfaction
Overview: Most of the respondents in Canyons School District, Granite School District, Jordan School
District, and Salt Lake City School District were satisfied with their local school district. The most
common reason respondents were not satisfied with their school district included: overcrowding and
dissatisfaction with curriculum.
Chart 26
School District
Survey Results: The 260 respondents were

asked to indicate which school district
% Respondents they lived in. The largest percentage of
respondents (39.6%) lived in Jordan School
Jordan School District 39.6%
District, while 25.4% of the respondents
Canyons School District 25.4% lived in Canyons School District, and 17.7%
of respondents lived in Granite School
Granite School District 17.7%
District. Interestingly, only 24 of the 260
Salt Lake City School District 9.2% respondents (9.2%) lived in Salt Lake City
School District.
Other 5.8%
Unsure 2.3%
Fifteen respondents lived in other school districts, which included:
12 Respondents
Murray School District
1 Respondent
Alpine School District
Taylorsville School District
West Valley School District
Canyons School District: Demographic categories with a significantly higher percentage of respondents
who lived in Canyons School District included: ZIP code 84020 (83.3%). Demographic categories
with a significantly lower percentage of respondents who lived in Canyons School District included:
household income $50,000 to $74,999 (7.7%).
Granite School District: Demographic categories with a significantly higher percentage of respondents
who lived in Granite School District included: household income less than $50,000 (30.8%), and
household income $50,000 to $74,999 (30.8%).
50
Jordan School District: Demographic categories with a significantly higher percentage of respondents
who lived in Jordan School District included: age 40 to 44 (51.6%), ZIP code 84065 (84.6%), and ZIP
code 84095 (92.9%). Demographic categories with a significantly lower percentage of respondents
who lived in Jordan School District included: age 50 to 54 (24.3%), and household income less than
$50,000 (23.1%).
The 260 survey respondents were asked to grade their overall satisfaction with their local public school
using the grades A, B, C, D, or F, where A is excellent and F is failing. There were 21 respondents
who were either unsure of their school district or indicated a school district not included in the following
chart.
A composite score was calculated on a scale from 1 to 5, where 1 indicated “A”, the school district
was excellent, and 5 indicated “F”, the school district was failing. Therefore, if all of the respondents felt
the school district was excellent, the composite score would be 1.0.
Overall satisfaction with your local high school (256 respondents – 1.79 composite score)
Over three-quarters of the respondents in all four school districts were satisfied with their local school
district and gave them a grade of either A or B.
Chart 27
Overall Satisfaction with Local High School
Canyons Granite Jordan Salt Lake City

School District School District School District School District
(n=66) (n=46) (n=103) (n=24)
A - Excellent 45.5% 30.4% 36.9% 37.5%
B 39.4% 50.0% 43.7% 45.8%
C 13.6% 13.0% 12.6% 12.5%
D 0.0% 0.0% 2.9% 4.2%
F - Failing 1.5% 4.3% 1.0% 0.0%
Unsure 0.0% 2.2% 2.9% 0.0%
Demographic categories with a significantly better composite score included: ZIP code 84118 (1.29)
and household income under $50,000 (1.54).
There were no demographic categories with a significantly worse composite score.
51
The respondents who gave their school district a C, D, or F grade were asked to indicate why. The most
common response among all four school districts was overcrowding, followed by dissatisfaction with
curriculum. The responses have been grouped by school district, which included:
Canyons School District

Overcrowded (7 respondents)
Dissatisfaction with curriculum (3 respondents)
Lack of college-prep/curriculum (3 respondents)
Poor quality instruction (3 respondents)
Lack of safety for students
Poor communication
Poor facilities/maintenance
Under-funded
Granite School District

Inaccessibility of administration (2 respondents)
Average
Lack of college-prep/curriculum
No programs for gifted students
Poor quality instruction
Jordan School District

Inaccessibility of administration (2 respondents)
Lack of computers/technology (2 respondents)
Lack of safety for students (2 respondents)
Don’t like public school
Funding is not good
Lack of college-prep/curriculum
New high school
Problems with coaches and administrator
Room for improvement
Teachers are not qualified
Salt Lake City School District

Dissatisfaction with curriculum
Inaccessibility of administration
Poor public service
There were no demographic categories with a significantly higher or lower percentage of respondents
who indicated their children’s high school was overcrowded.
52
High School Selection
Overview: The majority of the 260 respondents said their children were attending, or would be
attending, a neighborhood public school. Of the 16 respondents with children currently attending
private school, or planning on attending private school, the most important factors when selecting
a private high school included: college-prep/curriculum, services offered, and religious affiliation.
The decision about which high school children would attend would be made by both the child
and the parents/guardian. Juan Diego Catholic High School was the most commonly known
private high school in the area.
Chart 28
Attend Public, Charter, or Private School
Survey Results: The respondents
were asked the question, “If your 81.2%
children are currently in high school,
or when they will attend high
school, will they be attending a
neighborhood public, public charter,
or private high school?” The majority
of the 260 respondents (81.2%)
were attending, or planning on
attending, a neighborhood public
school.
9.2% 3.5%
6.2%
Neighborhood Public Private Unsure/NA

public charter
There were no demographic categories with a significantly higher percentage of respondents who
indicated their children were currently in a neighborhood public high school or would attend a
neighborhood public high school.
Demographic categories with a significantly lower percentage of respondents who indicated their
children were currently in a neighborhood public high school, or would attend a neighborhood
public high school, included: household income $150,000 to $199,999 (68.0%).
53
Chart 29
Most Important Factors
There were 16 respondents with children

currently attending private school, or
% Respondents planning on attending private school. The
16 respondents were asked to indicate
College-prep/Curriculum 50.0%
the most important factors when selecting
Services offered 50.0% a private high school. The most common
factors included: college-prep/curriculum
Religious affiliation 25.0%
(50.0%), services offered (50.0%), and
Small class sizes 18.8% religious affiliation (25.0%). This chart totals
more than 100%, as respondents could
Staff & personnel 18.8%
select more than one factor that they felt
Cost/Price 6.3% was important when selecting a private high
school.
Fine arts 6.3%
Location 6.3%
Safety 6.3%
Sports programs 6.3%
Other 12.5%
*Chart totals more than 100%, as respondents could give more than one response
Two respondents indicated other important factors when selecting a private high school. One
respondent was unsure, while the other respondent felt that lunch programs were one of the most
important factors when selecting a private high school.
who indicated that college-prep/curriculum and services offered were the most important factors to them
when selecting a private high school.
54
Chart 30
Decision Maker for Choice of School
When asked who made, or

would make, the decision 54.6%
about which high school their
child would attend, over half
of the respondents (54.6%)
indicated that both the parents 37.3%
or guardian and the child
would make the decision.
2.7% 4.2%
1.2%
Child Parents/ Both Felt had Unsure/NA

Guardian no choice
Demographic categories with a significantly higher percentage of respondents who indicated that both
parents/guardian and the child made, or would make, the decision about which high school the child
would attend included: age 50 to 54 (70.3%).
Demographic categories with a significantly lower percentage of respondents who indicated that both
parents/guardian and the child made, or would make, the decision about which high school the child
would attend included: age 35 to 39 (42.4%), household income under $50,000 (38.5%), and a
child in 5th grade (41.8%).
55
Chart 31
Private Schools in Area
The respondents were then asked which

schools came to mind when they thought
% Respondents about private high schools in the area. The
most common response was Juan Diego
Juan Diego Catholic High School 36.5%
Catholic High School, which was indicated
Judge Memorial Catholic High School 19.6% by 36.5% of respondents, followed by Judge
Memorial Catholic High School (19.6%),
The Waterford School 14.2%
and The Waterford School (14.2%). This
Rowland Hall - St. Mark’s School 8.5% chart totals more than 100%, as respondents
could name more than one private high
Intermountain Christian School 7.3%
school in the area.
Mt. Vernon Academy 5.4%
Paradigm High School 3.6%
Salt Lake Lutheran High School 2.3%
Other 8.5%
Unsure 33.8%
*Chart totals more than 100%, as respondents could give more than one response
There were 12 respondents who indicated other private schools. Respondents could name as many
private schools as they wanted, which included:
3 Respondents
American Heritage of South Jordan
2 Respondents
American Academy
1 Respondent
Carden
Challenger
Delta
East Hollywood High
Granger
Hunter
Lone Peak
Providence
Summit
56
Demographic categories with a significantly higher percentage of respondents who indicated that Juan
Diego Catholic High School came to mind when they thought of private high schools included: ZIP
code 84020 (60.0%) and a child in 12th grade (53.3%).
Demographic categories with a significantly lower percentage of respondents who indicated that Juan
Diego Catholic High School came to mind when they thought of private high schools included: age
under 35 (21.4%) and family does not belong to a religious organization (21.2%).
57
Consider Proposed New High School
Overview: Overall, close to one-quarter of the survey respondents would either consider a private high
school for their child in the Riverton area or were unsure.
Chart 32
Consider Proposed New High School
Survey Results: A local organization is

Unsure/NA 4.6% considering opening a private high school in
the Riverton area that would feature a college-
preparatory curriculum on a campus with 150 to
Yes 200 students. The respondents were asked if they
20.0% would consider this proposed new high school for
their children. Twenty percent of the respondents
(20.0%) would consider the proposed new high
school for their children. It is also important to note
the 4.6% of respondents who were unsure if they
No would consider the proposed new high school for
their children.
75.4%
Demographic categories with a significantly higher percentage of respondents who indicated they
would not consider the proposed new high school for their children included: household income
$150,000 to $199,999 (88.0%).
Demographic categories with a significantly lower percentage of respondents who indicated they would
not consider the proposed new high school for their children included: ZIP code 84065 (57.7%).
It is important to note that while 20.0% of respondents said they would consider the proposed new high
school, this does not mean that they would change schools if given the opportunity.
This question shows that there is a group of respondents who would be willing to consider the
high school. This information can be considered by school district as well. For example, 33.3% of
respondents with children in the Jordan School District would consider the high school, compared to
15.2% of respondents with children in the Granite School District, and 12.1% of respondents with
children in the Canyons School District. It is important to note that there were no respondents with
children in the Salt Lake City School District, who would be willing to consider the high school.
58
Ideas for Proposed New High School
Overview: The most important ideas for the proposed new high school included: instructors and
students having close relationships that foster learning and a college-preparatory curriculum. When
asked if there were any other ideas respondents would require in a new private high school, the most
common responses surrounded the quality of education for their children.
Survey Results: The 64 survey respondents who would either consider using the proposed new high
school, or were unsure, were asked to rate the importance of 13 ideas that could be incorporated into
the proposed new high school as: required, very important, important, or not important. Instructors and
students have close relationships that foster learning was rated the most important, while affiliation with
a religious organization was rated the least important.
Chart 33
Importance of Ideas - 1
58.7%
56.3%
53.1%
48.4%
43.8%
32.8% 32.8% 31.7%
14.1%
10.9%
4.8% 4.8% 6.3%
0.0% 0.0% 1.6%
Instructors/students College-preparatory Financial aid Class size of

have close relationships curriculum or scholarships less than 25
Required Very Important Important Not Important
Source: Salt Lake Lutheran High School 2010 Community Survey, questions 9 through 21
59
Chart 34
54.7%
51.6%
37.5%
35.9% 34.4%
31.3%
15.6%
10.9% 12.5%
9.4%
4.7%
1.6%
Athletic facilities Foreign language instruction Fine arts

Chart 35
68.3%
57.1%
45.9%
27.0% 26.2%
23.0% 23.8%
14.3%
4.8% 4.9% 4.8%

0.0%
Convenient Teachers/staff form Minimum score on

location Christian values/ethics entrance exam

60
Chart 36
60.9%
54.0%
43.8%
40.6%
28.6%
26.6%
14.1% 12.5%
11.1%
6.3%
1.6% 0.0%
Transportation Uniforms Affiliation with religious

organization
61
Composite scores were calculated for each of the 13 ideas that could be incorporated at the proposed
new high school on a scale from one to four, where one indicated the idea was required at the
proposed new high school and four indicated the idea was not important at the proposed new high
school. Therefore, if all of the respondents felt an idea was required, the composite score for that idea
would be 1.0.
Given the statistical accuracy of the study (+/- 6.0%), care needs to be taken when interpreting the
data. Any two composite scores within 0.36 of each other are considered to be statistically equal. For
example, instructors and students have close relationships that foster learning (2.19) and a college-
preparatory curriculum (2.22) have composite scores within the 0.36 margin of error, and should be
considered statistically equal. If the survey was executed again, it is possible that the order of these
responses would be different.
Chart 37
Composite Scores of Ideas
Composite Score
Instructors and students have close relationships that foster learning 2.19
College-preparatory curriculum 2.22
Financial aid or scholarships 2.37
Average class size of less than 25 2.41
Athletic facilities, such as a gymnasium and soccer fields 2.44
Fine arts, such as music and drama 2.48
Foreign language instruction 2.48
Convenient location 2.78
Teachers and staff that help form Christian values and ethics 2.87
Minimum score on entrance exam 3.00
Transportation 3.23
Uniforms 3.30
Affiliation with religious organization 3.48
62
Instructors and students have close relationships that foster learning (64 respondents – 2.19
composite score)
There were no demographic categories with a significantly better or worse composite score.
There was a strong correlation between the areas “instructors and students have close relationships that
foster learning” and “a college-preparatory curriculum.” The more respondents felt that instructors and
students have close relationships that foster learning was required, the more likely they were to feel that
a college-preparatory curriculum was also required.
A college-preparatory curriculum (64 respondents – 2.22 composite score)
There were no demographic categories with a significantly better composite score.
Demographic categories with a significantly worse composite score included: age 40 to 44 (2.53).
There was a strong correlation between the areas “college-preparatory curriculum” and “instructors
and students have close relationships that foster learning.” The more respondents felt that a college-
preparatory curriculum was required, the more likely they were to feel that instructors and students have
close relationships that foster learning was also required.
Financial aid or scholarships (63 respondents – 2.37 composite score)
An average class size of less than 25 students (64 respondents – 2.41 composite score)
Demographic categories with a significantly worse composite score included: male (2.63).
Athletic facilities, such as a gymnasium and soccer fields (64 respondents – 2.44 composite score)
Demographic categories with a significantly better composite score included: age under 35 (1.63).
There were no demographic categories with a significantly worse composite score.
There was a strong correlation between the areas “athletic facilities, such as a gymnasium and soccer
fields” and “fine arts, such as music and drama.” The more respondents felt that athletic facilities, such
as a gymnasium and soccer fields was required, the more likely they were to feel that fine arts, such as
music and drama, was also required.
63
Fine arts, such as music and drama (64 respondents – 2.48 composite score)
There was a strong correlation between the area “fine arts, such as music and drama” and “athletic
facilities, such as a gymnasium and soccer fields.” The more respondents felt that fine arts, such
as music and drama was required, the more likely they were to feel that athletic facilities, such as a
gymnasium and soccer fields was also required.
Foreign language instruction (64 respondents – 2.48 composite score)
Demographic categories with a significantly worse composite score included: age 45 to 49 (2.92).
Convenient location (63 respondents – 2.78 composite score)
Teachers and staff that help form Christian values and ethics (61 respondents – 2.87 composite
score)
Demographic categories with a significantly worse composite score included: family does not belong
to a religious organization (3.50).
A minimum score on an entrance exam (63 respondents – 3.00 composite score)
Demographic categories with a significantly worse composite score included: ZIP code 84065
(3.36).
Transportation (63 respondents – 3.23 composite score)
There were no demographic categories with a significantly better composite.
Demographic categories with a significantly worse composite score included: age 45 to 49 (3.69)
and ZIP code 84096 (3.58).
64
Uniforms (63 respondents – 3.30 composite score)
Demographic categories with a significantly worse composite score included: age 40 to 44 (3.60)
and male (3.56).
Affiliation with a religious organization (64 respondents – 3.48 composite score)
Demographic categories with a significantly worse composite score included: ZIP code 84065 (3.91)
and household income $50,000 to $74,999 (3.74).
The 64 survey respondents who would either consider using the proposed new high school, or were
unsure, were then asked if there were any other ideas they would require in the proposed new high
school. Forty-six respondents did not answer the question. Respondents could give more than one
response. The remaining responses given by one respondent each included:
College Preparation/AP Classes

College entrance forms
Financial Help
Affordable
Financing college
Lunch Program
Better choice in food
Lunch program
Parent Involvement
Parental involvement
Quality of Education
Band with flag carrier
Behavior code
Diversity
Faith-based Christian school
Finance and health classes
Good check and balance system
Good curriculum
Social skills
Technology
65
Quality of Teachers
Qualified teachers
Teachers that care about students, grades, and improvement
Additional Responses
College park
Driver’s education
Not totally Republican
Well-managed
66
Proposed Location
Overview: The majority of the survey respondents would be willing to drive 11 or more minutes to the
high school and indicated they would be more likely to use the proposed new high school if it was
located near the intersection of West 12600 South and Redwood Road in Riverton.
The following two questions regarding location of the proposed new high school were asked only to the
64 respondents who would consider using the proposed new high school, or were unsure.
Chart 38
Time Spent Driving
Survey Results: Of the respondents who

indicated they would consider using the
proposed new high school, or were unsure, % Respondents
76.6% would be willing to drive their
10 minutes or less 20.3%
children 11 or more minutes to the high
school. 11 to 20 minutes 46.9%
21 to 30 minutes 28.1%
Over 30 minutes 1.6%
Would not drive to school 1.6%
Unsure 1.6%
who indicated they would be willing to drive their children 11 to 20 minutes to the proposed new high
school.
67
Proposed Location
Chart 39
West 12600 South and Redwood Road Location
Respondents who indicated they would

43.8% 45.3% consider using the proposed new high
school were asked, “If the high school
was located near the intersection of 126th
South and Redwood Road in Riverton,
would this location make you more
likely, less likely, or have no impact on
7.8% your decision to select the high school?”
3.1% The majority of the respondents (89.1%)
would be more likely to use the proposed
new high school at this location, or their
More likely Less likely No impact Unsure/ decision would not be impacted.
Don't know
whose decision to select the proposed new high school would not be impacted if it was located near
the intersection of West 12600 South and Redwood Road in Riverton.
68
Tuition
Overview: Over one-third of the respondents would expect to pay $7,999 or less for one year of
private high school, while only one out of 10 respondents would be willing to pay the average private
high school tuition for a high school in the Salt Lake City area of $11,000.
Chart 40
Expected Tuition for Private School
Survey Results: The 64 respondents who

would consider using the proposed new
high school, or were unsure, were then % Respondents
asked to indicate the maximum tuition they
Under $6,000 20.3%
would expect to pay for one year of private
school in the Salt Lake City area. One-third $6,000 to $6,999 4.7%
of the respondents (34.4%) would expect to
$7,000 to $7,999 9.4%
pay $7,999 or less for one year of private
school. It is important to note that another $8,000 to $8,999 4.7%
45.3% of respondents were unsure.
$9,000 to $9,999 3.1%
$10,000 to $10,999 9.4%
$11,000 to $11,999 0.0%
$12,000 or more 3.1%
None/Cannot afford 0.0%
Unsure 45.3%
Demographic categories with a significantly higher percentage of respondents who indicated that the
maximum tuition they would expect to pay for one year was under $6,000 included: male (33.3%).
There were no demographic categories with a significantly lower percentage of respondents who
indicated that the maximum tuition they would expect to pay for one year was under $6,000.
69
Tuition
Chart 41
Willing to Pay for Private School
The average tuition and fees for a private

high school in the Salt Lake City area is
% Respondents approximately $11,000. The respondents
were asked what yearly amount they would
Under $6,000 26.6%
pay for a private high school that offered
$6,000 to $6,999 4.7% a class size of less than 25 students. Only
9.4% of respondents would be willing
$7,000 to $7,999 10.9%
to pay $11,000 or more, while 10.9%
$8,000 to $8,999 4.7% of respondents would not pay anything
or could not afford private school. It is
$9,000 to $9,999 4.7%
important to note that another 20.3% of
$10,000 to $10,999 7.8% respondents were unsure.
$11,000 to $11,999 6.3%
$12,000 or more 3.1%
None/Cannot afford 10.9%
Unsure 20.3%
who indicated they would pay under $6,000 for a private high school offering a class size of less than
25 students.
70
Lutheran High School Association
Overview: Close to three-quarters of the respondents who would consider using the proposed new high
school, or were unsure, would either be more likely to select the proposed new high school, or their
decision to select the proposed new high school would not be impacted, if it was operated by Lutheran
High School Association of the Greater Salt Lake City Area. When asked which name they preferred for
the proposed new high school, Concordia Preparatory High School was the top choice. The majority
of the respondents preferred to receive information about the high school through the mail or during an
open house at the school.
Chart 42
Operated by Lutheran High School Association
Survey Results: The respondents were

asked if they would be more likely or less 67.2%
likely to select the proposed new high
school if it was operated by Lutheran High
School Association of the Greater Salt
Lake City Area. Close to three-quarters of
the respondents (70.3%) would either be
more likely to select the proposed new
high school or their decision to select the
proposed new high school would not be 25.0%
impacted.
3.1% 4.7%
More likely Less likely No impact Unsure/

Don't know
whose decision to use the proposed new high school would not be impacted if the high school was
operated by Lutheran High School Association of the Greater Salt Lake City Area.
71
Lutheran High School Association
Chart 43
Preferred Name of Proposed High School
When asked which name the respondents

preferred for the proposed new high
% Respondents school, Concordia Preparatory High School
(34.4%) and Concordia Academy (26.6%)
Concordia Preparatory High School 34.4%
were the top two choices.
Concordia Academy 26.6%
Lutheran Preparatory Academy 12.5%
Unsure 26.6%
who preferred the name Concordia Preparatory High School for the proposed new high school.
Chart 44
Preferred Method to Receive Information
If Lutheran High School Association of the

Greater Salt Lake City Area wanted to
% Respondents provide respondents with information about
Mailing 29.7% the high school, the most common preferred
methods of the respondents included:
Open house at the school 26.6% mailing (29.7%) and an open house at the
Web site 17.2% school (26.6%).
Ads on television 10.9%

Ads on radio 4.7%
Unsure 10.9%
who preferred to receive information through the mail from Lutheran High School Association of the
Greater Salt Lake City Area.
72
Overview: Only one-quarter of the 260 respondents had heard of Salt Lake Lutheran High School.
When asked what words came to mind when thinking of Salt Lake Lutheran High School, the most
common responses included: private school, small, and religious.
Chart 45
Heard of Salt Lake Lutheran High School
Survey Results: Only one-quarter of the 260

respondents (27.3%) had heard of Salt Lake Lutheran
Refused/NA 1.9%
High School.
Yes
27.3%
No
70.8%

question 30
Demographic categories with a significantly higher percentage of respondents who had not heard of
Salt Lake Lutheran High School included: age 35 to 39 (84.7%).
Demographic categories with a significantly lower percentage of respondents who had not heard
of Salt Lake Lutheran High School included: age 50 to 54 (54.1%) and have a child in 12th grade
(56.7%).
73
The 71 respondents who had heard of Salt Lake Lutheran High School were asked what words came
to mind when they thought of Salt Lake Lutheran High School. Twenty-two respondents did not give a
response. Respondents could give as many responses as they preferred, which included:
Cost/Finances
More affordable
Under-funded
Curriculum
Pro-education with morals
Quality program
Extracurricular Activities
Mascot called Lynx
Features of Private School

Private school (11 respondents)
Parochial (2 respondents)
Conservative
Overly conservative
Good School
Good school (4 respondents)
Professional (3 respondents)
Good
Average
Nationally recognized
Very qualified
Well-run
Location
Close
Close to old house
Distance
Knows where it is
Located downtown
Location
Too far away
New School
New (3 respondents)
New private school
Personal Acquaintance
Family
Religious Affiliation
Religious (5 respondents)
Christian (2 respondents)
Lutheran
More religiously-oriented
Too religious
74
Size of School/Class
Small (7 respondents)
Smaller classes
Too small
Additional Responses
Clean (3 respondents)
Nice (3 respondents)
Gradual improvements
No different than public school
Only the name of the school
Pretty
75
76
2010 Parent Survey
Survey Instrument
The Salt Lake Lutheran High School 2010 Parent Survey included 27 questions about students attending
Salt Lake Lutheran High School, their experience with Salt Lake Lutheran High School, size and features
of the high school, high school selection, financial assistance, proposed location, student’s opinions,
and demographics of the parents. The question formats included: yes/no, open-ended, fill-in-the-blanks,
and pre-defined questions. The survey was developed based on input from Lutheran High School
Association of the Greater Salt Lake City Area. Perspectives Consulting Group, Inc. assembled and
ordered the survey questions. The survey instrument is included for reference in the Appendices.
Survey Execution
Perspectives Consulting Group, Inc. prepared the surveys. Lutheran High School Association of the
Greater Salt Lake City Area then supplied the surveys to current students of Salt Lake Lutheran High
School, along with a business reply envelope to return the survey. The students were asked to give the
surveys to their parents to complete and return to Perspectives Consulting Group, Inc.
Approximately 48 surveys were handed out to parents of current Salt Lake Lutheran High School
students during the week of September 27, 2010. A total of 26 completed surveys were received by
October 22, 2010 for a response rate of 54.2%.
Based on the number of households in the target area and the number of survey completions, a
The confidence interval is the range that any answer could vary from the actual value. This is the “+/-
xxx percent” margin of error value that pollsters reference. In this case, the Salt Lake Lutheran High
School 2010 Parent Survey has a confidence interval of +/- 13.0%. Therefore, the answers provided
by respondents are within plus or minus 13.0% of the actual value. When comparing the responses
from any two questions, any difference of less than 26.0% needs to be examined carefully, since
statistically the difference could be considered negligible.
77
78
Students Attending Salt Lake Lutheran High School
Overview: When asked if parents had children in 9th through 12th grade, the percentage of students
were relatively even across all four grade levels, with the most students in 10th grade and 12th grade.
Chart 46
Grades of Children
Survey Results: The 26 parents

were asked what grades their child 30.8% 30.8%
or children were attending at Salt
26.9%
23.1%
Lake Lutheran High School. The
percentages were relatively even 3.8%
across all four grade levels, with the
most students in 10th grade and 12th
grade. The chart totals more than 9th grade 10th grade 11th grade 12th grade Unsure/
100%, as parents could have more Don't know
than one child attending Salt Lake
Lutheran High School. Source: Salt Lake Lutheran High School 2010 Parent Survey, question 24
*Chart totals more than 100%, as parents could have more than one child attending Salt Lake
Lutheran High School
79
Experience with Salt Lake Lutheran High School
Overview: All of the parents were either very satisfied or somewhat satisfied with their Salt Lake
Lutheran High School experience. The majority of the parents felt Salt Lake Lutheran High School was
currently meeting all of their child’s/children’s needs, as well as their own needs. When parents were
asked what words they would use to describe Salt Lake Lutheran High School, the most commonly
used words included: caring and Christian. The greatest strengths of Salt Lake Lutheran High School,
indicated by parents, pertained to teachers and staff, while the greatest weaknesses pertained to limited
academic selections and extracurricular activities.
Survey Results: The 26 parents who completed the survey were asked to rate their satisfaction with
their experience with Salt Lake Lutheran High School.
Chart 47
Satisfaction with Salt Lake Lutheran High School
All of the parents (100.0%) were

73.1% either very satisfied or somewhat
satisfied with their Salt Lake
Lutheran High School experience.
26.9%
0.0% 0.0%
Very Somewhat Somewhat Very

satisfied satisfied dissatisfied dissatisfied
Source: Salt Lake Lutheran High School 2010 Parent Survey, question 1
80
Chart 48
Meeting Children’s Needs
When asked if Salt Lake Lutheran High School was currently

meeting all of their child’s/children’s needs, 84.6% of
parents felt the high school was meeting their needs. No
15.4%
Yes
84.6%
Source: Salt Lake Lutheran High School 2010 Parent Survey,

question 2
There were four parents who indicated Salt Lake Lutheran High School was not meeting all of their
child’s/children’s needs. Those four parents were asked to explain why. Responses included:
Education is good, but smallness of school limits choices of class variety

Lack of advanced classes
Limited course offerings
No AP classes, no advanced art, science
81
Chart 49
Meeting Parent’s Needs
The 26 parents were then asked if Salt Lake Lutheran High

School was meeting their needs, as a parent. The majority
of the parents (76.9%) felt that Salt Lake Lutheran High
No School was meeting all of their needs.
23.1%
Yes
76.9%

question 3
There were six parents who indicated Salt Lake Lutheran High School was not meeting all of their needs.
Those six parents were asked to explain why. Responses included:
Almost, hoping for more contact from teachers

Limited guidance counseling for college and requirements; teachers not held accountable with complaints
Need help attaining scholarship, how to start trying
Size limits academic offerings
Some teachers very slow to update Fast Direct
Would like to see a more active parental community
The 26 parents were asked what words they would use to describe Salt Lake Lutheran High School.
Parents could indicate as many words as they liked. Two parents did not respond. Responses included:
Academics/Programs
Academics
Excellent academics
Excellent opportunities for students to participate
Excelling academics
82
Family-Oriented
Family (3 parents)
Loving (3 parents)
A second family to the students
A small family-like setting
Community
Family-oriented
Like a big family
Good School
Accommodating
Excellent
Exemplary
Fantastic
Godsend
Great for my son
Great school
It is a Godsend
It is a good school
Pleasant learning environment
Safe
Supportive
Well-organized
Religion
Christian (4 parents)
God created
Spiritual
Size of School
Small (2 parents)
Intimate
Quaint
Small class sizes
Shrinking
Tiny
Teachers/Staff
Caring (5 parents)
A school where teachers care about their students
Caring teachers
Strong leadership
Professional
Passionate teachers
Miscellaneous
Declining
Earnest
Interested
Involved
Narrow teachings
Possibly desperate
We are so very thankful
83
When the parents were asked what they felt were the three greatest strengths of Salt Lake Lutheran High
School, the most common responses pertained to teachers and staff. Parents could indicate as many
strengths as they liked. Responses included:
Academics/Programs
Academics (2 parents)
Education (2 parents)
Ability for students to participate in all extracurricular activities desired
College-prep
Good drama program
Good math program
Good sports programs for the size
High school academic standards
Opportunity to participate in athletics
Rigorous academics
Family-Oriented
Extra affection
Family atmosphere
Close-knit school
Community
Love for my son
Good School
An atmosphere where my son wants to go to school
Focus on growth of overall well-being of students
Good moral values
High moral standards
Individual child goals focused on
Religion
An environment that emphasizes and teaches about God
Christ-centered
Christian-based
Christian education
Christian environment
Christian guidance for college, life and faith
Faith-based
Faith of staff
Importance of faith
Religion
Warm and natural religious education
Size of School
Small class size (6 parents)
Class size (3 parents)
Class ratio
Good teacher-to-student ratio
Intimate setting
Size
Small class sizes to provide excellent attention
Small school
84
Teachers/Staff
Charles Gebhardt (2 parents)
Staff (3 parents)
Student-to-teacher ratio (2 parents)
Teachers (2 parents)
Administration
Caring environment
Caring faculty and staff
Caring, knowledgeable teachers
Excellent personal service to parents and child education
Excellent teachers
Godly teachers that care about students
Great staff
Quality teachers
Teachers really know the students and want them to succeed
Teachers seem to care
Teachers who really care
True interest in the success of students
Shelly Davis
Individualized attention
Availability of staff and teachers
Miscellaneous
Location
When the parents were asked what they felt were the three greatest weaknesses of Salt Lake Lutheran
High School, the most common responses pertained to limited academic selections and extracurricular
activities. Parents could indicate as many weaknesses as they liked. Two parents did not indicate
weaknesses of Salt Lake Lutheran High School. Other responses included:
Academics/Programs
Elective options
Fine arts limitations
Lack of sports fields on-site or nearby
Limited AP classes
Limited class offerings/times
Limited class selections
Music department
No area for outdoor PE or sports
Not enough AP classes
Not enough class offerings for seniors to take
Science curriculum and lab
Too few classes offered
Too few for sports
85
Enrollment
Small student body (2 parents)
Enrollment can lead to socialization issues due to low numbers
Need more students
No concurrent enrollment
Not enough students
Number of students
Student total enrollment too low
Too small student body-limits social groups
Facility
Facility (2 parents)
Location (2 parents)
Aging facilities
Building needs repair
Facility is lacking
Not up-to-date as other schools
Poor facilities for sports
The facilities are old and unattractive
The school’s facilities
Financial
Always asking for more money
It is tough for us to afford
The high cost
Tuition amounts
Under-funded
Lunch Program
Cafeteria
Lunch program only points to fast food or home lunch
Not a healthy lunch menu
Size of School
Size (3 parents)
Too small (2 parents)
Small
School size causes limited budget dollars for new supplies and equipment
Teachers/Staff
Small number of teachers
Miscellaneous
Addresses purpose expectations
Diversity of classes
Explaining things to newcomers
Has not had a focused direction to take us into the future
It would be great if we owned our own bus to go to sports and athletic games
No transportation until they are 16
Not promoting adversity
Perception
Those not involved
Too far away
Too specific to Missouri Synod, narrow-minded
86
Size of Salt Lake Lutheran High School
Overview: Close to half of the respondents felt the small number of students at Salt Lake Lutheran High
School was an advantage, rather than a disadvantage. The majority of the parents felt that between
150 and 300 students was an ideal number of students at Salt Lake Lutheran High School.
Chart 50
Number of Students at Salt Lake Lutheran High School
Survey Results: The 26 parents who completed

the survey were asked if they felt the small number 46.2%
of students at Salt Lake Lutheran High School was 38.5%
an advantage or disadvantage. Close to half of
the respondents (46.2%) felt the small number of
students was an advantage, compared to only
15.4% of parents who felt it was a disadvantage. 15.4%
Advantage Disadvantage Both

The 12 parents who felt the small number of students at Salt Lake Lutheran High School was an
advantage were asked why they felt that way. Responses included:
Provided more one-on-one interactions between teachers and students (4 parents)

Academically there are more opportunities to talk with teachers, fewer kids does not allow for the full high
school experience
Classroom-to-student ratio is small
I have been in both situations and frankly they cannot get away with anything
Individual education and attention
My child feels more part of the school and not just a number who could pass or fail making no difference
My student receives individual attention and her teachers are aware of her weaknesses and strengths
No one left behind and they cannot sneak under radar
Teachers and administration staff get to know all the students
The four parents who felt the small number of students at Salt Lake Lutheran High School was a
disadvantage were asked why they felt that way. Responses included:
130-150 would be much better, too limited with sports, friend choices, cliques, subjects offered
Less funding
Limits everything that can be offered, number of teachers, courses offered, extracurricular and athletics
Not enough opportunity for students to engage in large group activities. Small number of students can make
friendships difficult, not enough diversity.
87
Size of Salt Lake Lutheran High School
The 10 parents who felt the small number of students at Salt Lake Lutheran High School was both an
advantage and a disadvantage were asked why they felt that way. Responses included:
A smaller number is great for individual attention, but too small, students cannot experience enough interaction
and growth
Allows for small classes and individual attention, but not enough students to allow for more advances and
variety of classes
Good student-to-teacher ratio, but diversity of classes, lack of extracurricular activities and money
Individual affection, but too small for sports
More attention, but less diversity
Provided more one-on-one interactions between teachers and students
Small class sizes, close family environment, but financial stress on school
Student/teacher ratio, limited high school experience
The smaller classes offer more individualized instruction, however, we need more students to grow and offer
additional or a wider variety of classes
To a degree, the number of students is not too small. I think a smallish student body is very advantageous, but
we definitely need more than what we do now.
When parents were asked how many students they thought would be an ideal number at Salt Lake
Lutheran High School, the majority (76.9%) felt that 300 or fewer students was ideal. One parent was
unsure how many students was an ideal number. Other responses included:
100 Students or Less

100
100 or less
Classroom size less than 20
100 – 199 Students

100+
120 (2 parents)
150 (2 parents)
150 – 200 (3 parents)

200 (3 parents)
200 – 250
200 – 300
250
250 – 300

300 (2 parents)
400 or More Students

500
Other Responses
Enough to fund more class options
Enough to keep it solvent
High end of 1A enrollment range
I do not feel there is a set number
88
Features of Salt Lake Lutheran High School
Overview: The parents of children attending Salt Lake Lutheran High School were most happy with
academics and the principal/administration, and gave them the highest ratings of excellent or very
good. Currently, Salt Lake Lutheran High School has a dress code, but not uniforms. If Salt Lake Lutheran
High School were to incorporate uniforms, the majority of the parents would either be more likely to
send their child to the high school, or it would have no impact on their decision to send their children
there.
Survey Results: The 26 parents were asked to rate six features of Salt Lake Lutheran High School as
excellent, very good, fair, or poor.
Composite scores were calculated for each of the six features at Salt Lake Lutheran High School on a
scale from one to four, where one indicates excellent, and four indicates poor. Therefore, if all of the
parents felt a feature was excellent, the composite score for that feature would be 1.0. Academics and
principal/administration were rated the best, while extracurricular activities were rated the worst.
Given the statistical accuracy of the study (+/- 6.0%), care needs to be taken when interpreting the
data. Any two composite scores within 0.36 of each other are considered to be statistically equal.
For example, academics (1.46), principal/administration (1.46), and teachers (1.48) have composite
scores within the 0.36 margin of error, and should be considered statistically equal. If the survey was
executed again, it is possible that the order of these responses would be different.
Chart 51
Composite Scores of Features
Composite Score
Academics 1.46
Principal/Administration 1.46
Teachers 1.48
Guidance 1.52
Athletics 2.17
Extracurricular activities 2.54
Source: Salt Lake Lutheran High School 2010 Parent Survey, questions
9 through 14
89
Academics (24 parents – 1.46 composite score)
Chart 52
Academics
The majority of the 24 parents

50.0% (92.3%) who answered this
42.3% question rated academics as
excellent or very good.
7.7%
0.0% 0.0%
Excellent Very Fair Poor Unsure/

good Don't know
The parents were asked why they rated academics this way. Responses included:
Excellent
No response (12 parents)
Well above public school
Very Good
Unsure/Don’t Know
But need more class offerings
Depends on class size, not consistent
90
Principal/Administration (26 parents – 1.46 composite score)
Chart 53
Principal/Administration

(92.3%) who answered this 61.5%
question rated the principal
and administration as excellent
or very good.
30.8%
7.7%
0.0% 0.0%

good Don't know
The parents were asked why they rated the principal/administration this way. Responses included:
Excellent
Very focused
Very in touch with everyone
Very Good
Fair
Does not communicate vision, does not hold staff to excellence
No response
91
Teachers (25 parents – 1.48 composite score)
Chart 54
Teachers

46.2%
question rated teachers as
3.8%
0.0% 0.0%

good Don't know
The parents were asked why they rated teachers this way. Responses included:
Excellent
Most are great, a couple need help
They love and care about each child
Very Good
Too many without accreditations
Unsure/Don’t Know
Do not seem to require excellence in students
92
Guidance (25 parents – 1.52 composite score)
Chart 55
Guidance

question rated guidance as
34.6%
7.7%
3.8%
0.0%

good Don't know
The parents were asked why they rated guidance this way. Responses included:
Excellent
More personal involvement
Very Good
Needs to push kids harder
Fair
No response
Very little direction given for college
Unsure/Don’t Know
Would like someone full-time
93
Athletics (23 parents – 2.17 composite score)
Chart 56
Athletics
Over half of the 23 parents

question rated athletics as
30.8% excellent or very good.
11.5%
15.4%
0.0%

good Don't know
The parents were asked why they rated athletics this way. Responses included:
Excellent
Strong, considering size
Very Good
Everybody can participate
Mr. Morrison, Schrader, York
Too few students
Fair
Small student body (2 parents)
Need more students
Unsure/Don’t Know
Basketball excellent, soccer fair
Insufficient number of students to field full strength teams
No response
94
Extracurricular activities (26 parents – 2.54 composite score)
Chart 57
Exactly half of the 26 parents

38.5%
question rated extracurricular
activities as excellent or very
good.
7.7%
11.5% 0.0%

good Don't know
The parents were asked why they rated extracurricular activities this way. Responses included:
Excellent
Very Good
Could use more clubs
Too few students
Fair
Too few students (3 parents)
Poor
Just not enough options
None I can think of are offered
Not enough money
95
Chart 58
School Uniforms
Currently, Salt Lake Lutheran High

76.9% School has a dress code, but not
uniforms. The parents were asked if
having uniforms would make them
more likely, less likely, or have no
impact on their decision to send
their child to Salt Lake Lutheran High
School. The majority of the parents
(80.7%) would either be more likely to
send their child to Salt Lake Lutheran
High School, or it would have no
impact on their decision.
3.8% 15.4% 3.8%
More likely Less likely No impact Unsure/

Don't know
96
Overview: When asked who made the decision about attending Salt Lake Lutheran High School, the
majority of the parents indicated both their children along with themselves had made the decision.
When selecting a high school for their children, parents felt academics and a Christian environment
were most important.
Chart 59
Decision Maker
Survey Results: When asked who made the
decision about attending Salt Lake Lutheran High 76.9%
School, 76.9% of the parents indicated both their
children along with themselves had made the
decision.
19.2%
3.8%
Child Parents/Guardian Both

97
Chart 60
Most Important When Selecting High School
When selecting a high school for their children,

parents felt academics and a Christian
% Parents environment were most important. The chart
totals more than 100%, as parents could give
Academics 30.8%
more than one response.
Christian school 26.9%
College-prep 15.4%
Small class size 15.4%
Safety 11.5%
Teachers 11.5%
Other 84.6%
Unsure/Don’t know 7.7%
*Chart totals more than 100%, as parents could give more than one response
Other responses given by one parent each included:
Ability to be an individual
Acceptance of an unusual student
An environment where he had as many opportunities for success as possible
Education
Educational opportunities
Education-preparation for later life
Excellence
Invested interest in a child as a whole
Learning the gospel
Location
Meeting their individual needs
Opportunity to participate in extracurricular activities
Private of Christian nature
Quality of education
Respect
Responsibility
Size
Teaching good morals
That it has good kids
Variety of activities for students
Variety of academic courses
Well-rounded program
98
Financial Assistance
Overview: Of the 26 parents who completed the survey, the majority felt that Salt Lake Lutheran High
School was a good value. Over half of the parents were not receiving any form of financial assistance
to pay for high school.
Chart 61
Salt Lake Lutheran High School is a Good Value
Survey Results: Of the 26 parents who completed the

survey, 84.6% felt that Salt Lake Lutheran High School was a
good value. No
15.4%
Yes
84.6%

question 17
The four parents who did not feel Salt Lake Lutheran High School was a good value were asked to
indicate why. Responses given by one parent each included:
Comparable costs to other private schools, but a more limited offering of classes and activities
Competition offers comparable academics and cost for superior facilities and athletic/extracurricular activities
I believe the price has exceeded its value
Too expensive for what is offered
99
Chart 62
Over half of the parents (57.7%) were not receiving any

form of financial assistance to pay for high school.
Yes
No 42.3%
57.7%

question 18
100
Proposed Location
Overview: The majority of the parents would either continue their child’s enrollment or were unsure what
they would do if Salt Lake Lutheran High School moved to a new location. If a shuttle was offered to this
new location, one-third of the parents indicated they would use the shuttle service. However, if the high
school were to remain in the current location, the majority of the parents would continue to send their
children there.
Chart 63
Continue Child’s Enrollment at New Location
Survey Results: The 26 parents were asked if

they would continue their child’s enrollment or 69.2%
seek another high school, if Salt Lake Lutheran
High School were to move to a new location
near the intersection of West 12600 South
and Redwood Road in Riverton. The majority
of the parents (96.1%) would either continue
their child’s enrollment or were unsure what they
would do. It is important to note that only one
26.9%
parent (3.8%) would seek another high school
for their child because the school would be too
far.
3.8%
Continue child's Seek another Unsure/

enrollment high school Don't know
101
Proposed Location
Chart 64
Use Shuttle Service
If Salt Lake Lutheran High School were to move to a new

location, they may potentially run a shuttle service from the
new high school location to Redeemer Lutheran Church,
Unsure/ Grace Lutheran Church, and Christ Lutheran Church. Of the
26 parents who completed this survey, one-third (34.6%)
Don’t know Yes indicated they would use the shuttle service.
30.8% 34.6%
No
34.6%

question 20
The nine parents who would definitely use the shuttle service were asked what they would pay per week
to use the shuttle service. Three parents did not respond. Other responses included:
2 Parents
$20.00
1 Parent
$10.00 - $15.00
$15.00
$25.00
As a working single parent, it would be a necessity
102
Proposed Location
Chart 65
High School Remained in Current Location
It is possible that Salt Lake Lutheran High

School will remain at the same location. If this Unsure/Don’t know 15.4%
happens, 84.6% of parents would continue
to send their children there. It is important to
note that there were no parents who indicated
they would not send their children to Salt Lake
Lutheran High School if it remained in the same
location, but 15.4% were unsure.
Yes
84.6%
103
Parent Comments
The 26 parents were asked if they had any additional comments or suggestions about Salt Lake
Lutheran High School. Fifteen parents did not give any additional comments. Other comments included:
Advertise beyond Lutherans, include whole SLC Valley

Continue doing great teachings, thank you everybody
Continue to do what you are doing
I agree the school needs a better facility and maybe a little further south, but not sure of 12600, might be too
far. We attend a non-Missouri-Synod church; they do not support the school because of the narrow
teaching; to compete in this Valley I believe the school needs to teach all forms of Lutheran teachings.
I like that they trust the students enough with a strict dress code instead of uniforms
I was hoping for a little more contact from the teachers, since enrollment is down
Pick-up point for shuttle does not necessarily have to be at churches, maybe shuttle from TRAX to school
This move is too late, has declined and lost reputation. Should have moved when at capacity with 100 students
5-6 years ago
We are very happy with Lutheran High and it has had a great effect on our child's life
We have a great concern of the financial impact to the entire Lutheran community with the purchase of this
facility
We would like to be able to use UTA bus if we move; I hope that is still an option, or have after school program
for parents who cannot make it right after school, especially until they are 16. This is in relation to our next
child to start Lutheran High.
104
Student Opinion
Overview: The 26 parents were then asked to have their child or children answer the next few
questions. These questions were designed to measure the opinions of current Salt Lake Lutheran High
School students. The majority of the students felt that Salt Lake Lutheran High School was currently
meeting their needs and would continue attending Salt Lake Lutheran High School if it changed
locations.
Chart 66
Salt Lake Lutheran High School Meeting Needs
Survey Results: The majority of the

students (73.1%) felt that Salt Lake Lutheran Unsure/Don’t know 11.5%
High School was currently meeting their
needs.
No
15.4%
Yes
73.1%
The four students who felt that Salt Lake Lutheran High School was not meeting their needs were asked
to explain why. Responses were given by one student each, which included:
I would really like more students

Not enough class options
Too small and not enough class choices
Would like cooking and photography classes
105
Student Opinion
Chart 67
Move to New Location
The students were then asked if they would still

69.2% continue attending Salt Lake Lutheran High School if
it moved to a new location near the intersection of
West 12600 South and Redwood Road in Riverton.
Close to seventy percent of the students (69.2%)
would continue attending Salt Lake Lutheran High
School. It is important to note that there were no
30.8% students who indicated they would go to another
school if Salt Lake Lutheran High School were to
change locations.
0.0%
Continue Go to another Unsure/

attending high school Don't know
The students were then asked if they had any additional comments or suggestions about Salt Lake
Lutheran High School. Seventeen students did not give any additional comments. Other comments
included:
2 Students
SLLHS would do better if they broadened their school to include all Lutheran sects, not just Missouri Synod
1 Student
Advertise, more billboards or something. Lutheran High is amazing and I do not want to see it close because
there are not enough students, and do not change the name of SLLHS.
Moving would be ideal; I would like more variety in class selection
I do not want to move to Riverton
If moving to a new location causes tuition to raise a lot, that would be a real negative for us. Will this
affect tuition costs?
Lutheran High School is a great place to learn about academics and God. Without Lutheran High School I would
not know God and I don’t want anyone to miss out on the experience I have had because a building is not
big enough.
Lutheran High is awesome
This is a caring school that teaches good morals and understanding; I hope to see it grow and flourish
106
Survey Instrument
The Salt Lake Lutheran High School 2010 Church Member Survey included 17 questions about high
school selection, Salt Lake Lutheran High School, church members’ experience with Salt Lake Lutheran
High School, features of the high school, proposed location, and tuition. The question formats included:
yes/no, open-ended, fill-in-the-blanks, and pre-defined questions. The survey was developed based on
input from Lutheran High School Association of the Greater Salt Lake City Area. Perspectives Consulting
Group, Inc. assembled and ordered the survey questions. The survey instrument is included for reference
in the Appendices.
Survey Execution
Lutheran High School Association of the Greater Salt Lake City Area supplied the surveys to Redeemer
Lutheran Church, Grace Lutheran Church, and Christ Lutheran Church, along with a business reply
envelope to return the survey. The church members were asked to return their completed surveys to
Perspectives Consulting Group, Inc.
Approximately 250 surveys were handed out to church members who were also parents of students
currently attending any public or private school in 6th through 8th grade during the week of September
27, 2010. A total of 91 completed surveys were received by October 22, 2010 for a response rate
of 36.4%.
Based on the number of surveys distributed in the target area and the number of survey completions, a
The confidence interval is the range that any answer could vary from the actual value. This is the “+/-
xxx percent” margin of error value that pollsters reference. In this case, the Salt Lake Lutheran High
School 2010 Church Member Survey has a confidence interval of +/- 8.0%. Therefore, the answers
provided by respondents are within plus or minus 8.0% of the actual value. When comparing the
responses from any two questions, any difference of less than 16.0% needs to be examined carefully,
since statistically the difference could be considered negligible.
107
108
Overview: The majority of the church members had already starting looking for a high school for their
child or children. The most common high schools the church members were considering included: Salt
Lake Lutheran High School, Juan Diego Catholic High School, and Judge Memorial Catholic High
School. When asked who made, or will make, the decision about which high school their child would
attend, over two-thirds of the church members indicated that the child as well as the parent or guardian
would make the decision.
Chart 68
Currently Looking for High School
Survey Results: There were 91 church members who

completed the survey. The majority of the 91 church
members (75.8%) had already started looking for a high
school for their child or children. No
24.2%
Yes
75.8%
Source: Salt Lake Lutheran High School 2010 Church Member

Survey, question 1
109
Chart 69
High School Considering
The 69 church members who had already

started looking for a high school, were asked
% Church Members to indicate which high school they were
considering. Church members could name as
Salt Lake Lutheran High School 52.2%
many high schools as they wished. The chart
Juan Diego Catholic High School 30.4% totals more than 100%, as parents could give
more than one response.
Judge Memorial Catholic High School 21.7%
Public High School 13.0%
Brighton High 10.1%
Alta High School 7.2%
Murray High School 7.2%
Other 50.7%
Unsure/Don’t know 30.4%
Source: Salt Lake Lutheran High School 2010 Church Member Survey, question 2
*Chart totals more than 100%, as parents could give more than one response
Other responses included:
4 Church Members
Jordan High School
Skyline High School
3 Church Members
Charter school
Hillcrest
2 Church Members
Bingham
AMES Charter School
Paradigm High School
Private
West High School
110
1 Church Member
Academy for Engineering
Charter (Summit)
Cottonwood High AIMs program
East
Hillside
Intermountain Christian School
Math and Science
Performing Arts Charter School in Highland
Rowland Hall
South Jordan
Wasatch Academy
Chart 70
Decision Maker
When the church members were asked who

made, or will make, the decision about which
69.2%
high school their child would attend, over
two-thirds (69.2%) indicated both the child as
well as the parent or guardian would make the
decision.
30.8%
0.0%
Child Parents/Guardian Both

111
The 91 church members were then asked what was most important to them when selecting a high
school for their children. Two church members did not respond. Church members could give more than
one response. Other responses included:
Academics
Academics (20 church members)
Education (13 church members)
Quality education (5 church members)
Curriculum (4 church members)
Academic excellence (2 church members)
Curriculum including AP science, math, chemistry, and physics (2 church members)
Good education (2 church members)
Solid academics (2 church members)
Strong academic foundation (2 church members)
A well-balanced program of opportunities and competitiveness
Academic standard
Challenging courses
Course offerings
Excellent academics that will prepare my child for post-secondary education
Good quality education
High academic grades
Many class activities options/choices
Options including fine arts
Overall curriculum
Overall education
Programs
Quality education with many class activities options/choices
Scholastic performance
Strong academics and social structure reputation
Strong curriculum
Strong SAT scores
The education provided
College Preparation
College-prep curriculum (5 church members)
College placement (3 church members)
College courses offered
College credit
Good college graduation rate
Opportunities for college scholarships
Potential for associate’s degree at high school graduation
Pre-college classes or prep classes
Strong college-prep program for college
Activities (5 church members)
Extracurricular activities (5 church members)
Electives
Extra opportunities
Opportunities for a variety of extracurricular activities
112
Financial
Affordability (2 church members)
Cost
Money
Good School
Reputation (2 church members)
Good people
Good values
Healthy social atmosphere
Positive relationship between school and home
Supportive environment
Values
Location
Location (15 church members)
Proximity (4 church members)
Religion
Christian education (5 church members)
Christian environment (4 church members)
Lutheran (3 church members)
Religion (3 church members)
Christ-centered values
Christian school with high academic excellence
Faith
God
I would love to have that be in a Christian environment
Place where they can learn that they cannot be the best at everything (sports) and grow socially and spiritually
Positive staff engagement with students and Christian experience
Preferably a Christian influence
Religious freedom
Spiritual development
Size of Classes/School
Small class size (6 church members)
Size (4 church members)
Small (2 church members)
Big enough student body to expose my child to many different personalities and social situations
Sports Programs
Sports program (4 church members)
Sports and club opportunities (2 church members)
Athletics
Good sports program
Student sports/activities
113
Teachers/Staff
Staff (5 church members)
Individualize attention for students (2 church members)
Teachers (2 church members)
Access to teachers
Care and concern for students individually
Individual attention
Interaction from teachers with students
Knowing the staff is well-prepared
Low student-to-teacher ratio
Teacher quality
That they get good education and that they feel comfortable with staff
Understanding attitude and modifications for kids with learning disabilities
Miscellaneous
Safety of children (7 church members)
Environment (2 church members)
No bullying (2 church members)
Opportunities (2 church members)
Socioeconomic and cultural diversity (2 church members)
Uniforms (2 church members)
Concurrent enrollment program
Cultural diversity
Demographics
Diversity
Dress code
Four-year high school
Happy
How well the high school fits my child's needs
Is the student body a good fit for my child (i.e.: will my child make friends)?
Large enough school
Loving kids
No gangs
Not a public high school
Opportunities to develop specific interests
Overall product-size
Resources
Results-oriented
Reviews
Social climate
Student body
Vast opportunities
114
Overview: The majority of the 91 church members were currently sending their child/children to a
Lutheran school and would consider sending their child/children to Salt Lake Lutheran High School.
Chart 71
Currently Attending a Lutheran School
Survey Results: The majority of the 91 church members

(89.0%) were currently sending their child/children to a
Refused 1.1%
Lutheran school.
No
9.9%
Yes
89.0%
Chart 72
Consider Salt Lake Lutheran High School
The majority of the 91 church members (69.2%) Maybe 8.8%

indicated they might consider sending their child/
children to Salt Lake Lutheran High School, or they
definitely would send their children there.
No
30.8% Yes
60.4%
115
The 28 church members who would not consider sending their child/children to Salt Lake Lutheran High
School were asked to indicate why. Two church members did not indicate why they would not consider
Salt Lake Lutheran High School for their children. Other responses included:
Already decided on Judge (2 church members)

Too small (2 church members)
Too small to offer same level of class and activity choices as other high schools (2 church members)
Too small, lack of science, old building, limited number and quality of teachers (2 church members)
Already have one child at Juan Diego
Cannot afford it, newly-proposed location makes it impossible for our family
I would, but have a disabled child, and with my family conditions, it is too far
If you have read this, then you get the idea
My older child already attends Judge
Not a good fit for our family
Not at this time
Not at this time, biggest factors are student body size, and distance from home
Not enough diversity
Not in this current situation
Not until they expand their course offerings and have a larger student body
Size, neither location, current or prospective, is convenient
The school is out of our way
Too expensive, we want our kids to experience a more heterogeneous environment
Too small, children need to be exposed to "real world", AP classes, and two-year college courses
We aren't Lutheran anyway, too small of a school and student body, future in question
We currently have a 10th grader and 11th grader, would not change schools for SLLHS
We have considered it, but we feel for our child that a larger school is better
The eight church members who might consider sending their child/children to Salt Lake Lutheran High
School were also asked to indicate why. Six church members did not indicate why they might consider
Salt Lake Lutheran High School for their children. Other responses included:
Cost is an issue
Lutheran High would have to have a big change, especially in the number of students within the next three years
116
Overview: The most common programs or activities church members would require in order to send
their children to Salt Lake Lutheran High School included: strong academics and sports. The majority of
the church members would be more likely, or their decision would not be impacted, if Salt Lake Lutheran
High School were to institute uniforms for students.
Survey Results: When the 91 church members were asked what programs or activities they would
require in order to consider sending their children to Salt Lake Lutheran High School, the most common
responses included: strong academics and sports.
Academics
AP classes (12 church members)
Arts (6 church members)
Music (6 church members)
Drama (5 church members)
Band (4 church members)
Debate (3 church members)
Curriculum to include the hard sciences (2 church members)
Choir (2 church members)
Foreign language (2 church members)
IB program (2 church members)
Many more programs and classes and activities overall (2 church members)
Technology (2 church members)
Theater (2 church members)
A variety of classes
Accommodations for learning disability
Advanced-learning curriculum in a variety of classes
Advanced math
Agreement to modify some learning activities (i.e. math disability)
Any academic programs to help them
Bells
Computers
Continue with current programs and activities
Excellent academics
Flash animation
Home economics
I would like to see strong music and acting programs again
Journalism
More academic offerings
More than one language offered
Music (choral and instrumental)
Options for music
Performing arts
Programs - SAT prep courses
Shop class
Spanish
State-of-the-art classes available at public schools
Strong advanced math and science program
117
Academics - continued
Strong computer science
Strong core classes
Strong math program
Support for academic assistance
Theology
Tutoring or after school help available
Variety of art
College Preparation
College-prep (7 church members)
College courses offered that can transfer to college (3 church members)
Ability to get two years of college courses in during high school
Strong college-prep courses
Clubs (5 church members)
Dances (2 church members)
Student Council (2 church members)
After school clubs
Extended activities
Full range of extracurricular activities
More clubs (i.e. ski, environmental, writing, etc.)
National Honor Society
Facility
New building/facility (3 church members)
Better facilities
Financial
Lower tuition
Location
Closer location
Location
Religion
Mission/service projects
Spiritual nurturing
Larger student body (2 church members)
At least 200 students
At least 200+ students to even consider, would prefer 500 or so students
Number of incoming freshmen
Size
SLCC concurrent enrollment for juniors and seniors
118
Sports Programs
Sports (9 church members)
Basketball (3 church members)
Dance (3 church members)
Volleyball (3 church members)
Cheerleading (2 church members)
Soccer (2 church members)
Tennis (2 church members)
3A competitive sports programs
Athletic programs
Competitive sports
Football
Full range of sports programs
Girls’ sports program
Intramural sports
Lacrosse (seems like a growing sport with a lot of interest)
More competitive athletics
More sports
Possibly football
Sports-perhaps football
Throwing events in track and field
Miscellaneous
Uniforms (2 church members)
After school care
I do not know what they offer
It really is not a specific program or activity, but a variety of people or students involved in those programs offer
experiences that enhance high school education and experience; if all the students participate in the same
things, it is not diverse
Lunch program would be nice, but not necessary
More diversity and options as to both the student body and scholastics
None beyond educational
They are probably there
Transportation
We are fine with the way it is
119
Chart 73
Uniforms
Currently, Salt Lake Lutheran High

59.3% School has a dress code, but not
uniforms. The church members were
asked if having uniforms would make
them more likely, less likely, or have
no impact on their decision to send
their child to Salt Lake Lutheran High
23.1% School. The majority of the church
6.6% members (82.4%) would be more
11.0% likely, or their decision would not be
impacted, if Salt Lake Lutheran High
School were to institute uniforms for
More likely Less likely No impact Unsure/ students.
Don't know
120
Overview: The most common words church members used to describe Salt Lake Lutheran High School
included: small and old facility. When asked what the three greatest strengths of Salt Lake Lutheran
High School were, the most common responses were great teachers and staff, while the most common
weaknesses were lack of programs/activities, location, and small size. Close to half of the church
members felt the small number of students at Salt Lake Lutheran High School was a disadvantage.
Survey Results: The most common words the 91 church members would use to describe Salt Lake
Lutheran High School included: small and old facility.
Academics
Liberal-arts-based education (2 church members)
Excellent academics
It is an excellent academic program and does need to grow to offer more to the kids
Strong curriculum, but location needs to be updated, as well as facilities
College Preparation
College-prep high school
Preparative
Enrollment
Declining enrollment
Facility
Old facility building (6 church members)
Run-down (3 church members)
Limited facilities (2 church members)
Awesome potential
Challenging
Dilapidated building
Facility is run down and not very nice
Limited in space
Outdated building
Family-Oriented
Caring staff (5 church members)
Close family (3 church members)
A very close-knit school where everyone (teachers and students) look out for each other
Blessed to have so many faithful families to participate
Care for students
Very close community
121
Good School
Committed
Dedicated
Excellent standards
Fair
Friendly
Good reputation
Good school
Good school, but a little too small
Good values
Great
Great kids
Happy children
Honest
Involved
Loving
Nice atmosphere
Nice effort
Positive influence
Supportive
Very nice from what we see
Location
Far away
Location is not ideal
Poor location
Religion
Christian-based (5 church members)
Christian-based school with strong academic values (3 church members)
Christ-centered (2 church members)
Christian - Lutheran (2 church members)
Faith-based (2 church members)
Lutheran (2 church members)
Small Christian school (2 church members)
Appear to market only to Lutherans; therefore, wanting to stay small
Christ-like
God-centered
Private high school with a focus on religious teachings
Religious
SLLHS is a small, Lutheran-based liberal arts school with an athletic program
Small Lutheran school
Small high school (2 church members)
Intimate
Small school with a more personal feel
Smaller group (student-teacher ratio)
Struggling small school
Tight group of students
122
Teachers/Staff
Good staff (4 church members)
Excellent faculty (3 church members)
Devoted teachers
I really do not know much about Lutheran High except the student-teacher ratio
Kind people
Kind teachers
Teaching values
Too political and cliquey among staff at high school and another local church
Miscellaneous
I am not familiar with the school (7 church members)
Family (3 church members)
Expensive (2 church members)
Safe (2 church members)
Close
Great weight room
Inconvenient
Limited
“Little engine that could”
Not a lot of variety
Not enough resources
Our other kids have gone there
Personal
Relationships
Resilient
Secure
Tired
When asked what the three greatest strengths of Salt Lake Lutheran High School were, the most common
responses included: great teachers and staff. Seven church members did not respond. Church members
could name as many strengths as they wished.
Academics
Curriculum (4 church members)
Activities
Good extracurricular classes
Scholastics
College Preparation
College-prep school (2 church members)
Offers college-prep courses (2 church members)
High percentage of college acceptance
Facility
Nice gym (2 church members)
Facilities
123
Family-Oriented
Caring family (9 church members)
Close-knit group (2 church members)
Family atmosphere
Great parents
Involved parents
Kids are like family
Know the parents of most of the kids there
Students all know each other
The feeling that everyone is a part of one family going for the same goal
Very family-oriented
Good School
Great students (2 church members)
Commitment to excellence
Good environment
Good morals
Student participation
Reputation
Positive attitude
Location
Location
Religion
Christ-centered (9 church members)
Christian, loving environment (8 church members)
Christian curriculum (7 church members)
Christian values (4 church members)
Christian (2 church members)
Christian guidance (2 church members)
Lutheran education (3 church members)
Religion (2 church members)
Religious education (2 church members)
Christian teachers
Close-knit Christian community
Doctrine/religious instruction
Faith-building
God is the focal point
Good religious beliefs
Jesus lives there
We are Lutherans
Class size (3 church members)
Size (3 church members)
Small class size - might be too small (2 church members)
No over-crowded classrooms
Small class services
124
Sports Programs
All students have opportunity to play high school sports (2 church members)
Variety of sports programs (2 church members)
No tryouts for sports
Teachers/Staff
Teachers (9 church members)
Staff (6 church members)
Faculty (2 church members)
Good staff (2 church members)
Great principal (2 church members)
Low student-to-teacher ratio (2 church members)
Principal (2 church members)
Student-to-teacher ratio (2 church members)
Very dedicated (2 church members)
Caring faculty and staff
Caring for students
Caring teachers
Commitment of staff
Darren Morrison
Enduring principal
Faculty that loves God and cares about students
Good teacher-to-student ratio
Guidance through this life
Hard-working teachers
Interaction with students
Interpersonal relationships of students and teachers
Involved staff
Leadership
Loving staff and faculty
Mentoring
Opportunity for individual attention
People on staff who care about the students
Personal attention
Personal touch and all of the staff knowing each child
Strong support of staff and coaches
Teacher accessibility
Teacher-student relations
Teachers and staff really care about every student and they teach the students how important God and Jesus are
in our everyday lives
Teacher-student-parent involvement
The commitment of teachers and staff
Tight bond with students
Wonderful, caring teachers
Working with students regardless of their backgrounds to make them the best people they can be
125
Miscellaneous
Do not really know enough about it yet (7 church members)
Extra student help needed (2 church members)
Good outreach to Lutheran elementary schools
It is a closed campus
Low tuition
My child knows other students there
Opportunities
Provide opportunity for students to be involved on all levels
Some form of dress code
The community it represents
Uniforms
When asked what the three greatest weaknesses of Salt Lake Lutheran High School were, the most
common responses included: lack of programs/activities, location, and small size. Nine church
members did not respond. Church members could name as many weaknesses as they wished.
Academics
Not enough class and activity options (5 church members)
Limited academics (4 church members)
Lack of AP classes (2 church members)
Lack of science curriculum (2 church members)
Cannot offer different curriculum
Choices in classes offered
Diversity of classes
Lack of courses offered compared to other schools
Lack of some programs due to size
Limited access to AP courses
Limited class offerings - AP, honors, poor selection - languages, fine arts, poor location, poor leadership
Not enough elective options
Variety of classes
College Preparation
Not preparing student for larger-college experience
Enrollment
Low enrollment (13 church members)
Student population (2 church members)
Number of students
Limited extracurricular activities (5 church members)
Limited extracurricular activities due to size
126
Facility
Facility (5 church members)
Older building (3 church members)
Run-down building (2 church members)
Building and facilities
Building is old and unattractive
Building-constant keep up
Condition of building
Current facilities
Looks run-down
School needs some updating
Financial
Financial instability (5 church members)
Tuition (2 church members)
Cost
Expensive
Financial stability
Financials
Possible move to Riverton
Same cost as Juan Diego
The cost
Too expensive
Too far to drive
Location
Location (17 church members)
Current location (2 church members)
Distance from our home
It is far away from the south end of the Valley
Location is inconvenient
Religion
I view Lutheran merely as an extension of the Lutheran elementary schools without much value added
Some lack of pastoral care/oversight specific to Lutheran High
Silo approach to community congregations
Small number of students (7 church members)
School size (4 church members)
Overall student body is too small (2 church members)
Too small or grade size overall (2 church members)
Due to size, many things are limited
I like small classes, but 50 for the whole school is small
Low student ratio
No room to expand
Not enough students to have a true high school experience
Size limits opportunity
Small building
Student population is too small
The facility is too small and needs to be in the south part of Salt Lake
Too small to grow
127
Sports Programs
Lacks sports (2 church members)
Limited athletics (2 church members)
Athletics
Cheerleading
Dance
Football
Increase sports programs
Lack of clubs and sports opportunities
Lack of sports fields
Lacrosse
Limited competitive sports
No football
No grassy space for athletes = this was sold off by school board
No green space
Sport programs
Teachers/Staff
Lack of more teachers
Lack of direction and leadership from beginning to present
Sometimes the staff is a bit too judgmental
Teacher participation
Miscellaneous
I am not familiar with the school (6 church members)
Opportunities (4 church members)
No uniforms (3 church members)
"Cliques” in small number of kids
Holy huddle
Lack of diversity
Lack of dynamics
Not enough good kids
On site or nearby
Poor marketing/outreach to the public in general
Students felt needs may have too much weight
Tends to be insular/enclave
That I do not know anything about the high school
Too conservative
Too new to us to answer
Too sheltering
Unsure of who/what it truly wants to be
128
Chart 74
Small Number of Students
The church members were then asked if they

felt the small number of students (60 students 42.9%
total) at Salt Lake Lutheran High School was
an advantage or disadvantage. Close to half 28.6% 28.6%
of the church members (42.9%) felt the small
number of students was a disadvantage.
Advantage Disadvantage Both

The church members were then asked to indicate why they felt this way. Eight church members did not
respond. Church members could give as many reasons as they wished. Responses were categorized by
whether they felt the small number of students was an advantage or disadvantage, which included:
Advantage
Academics
Better quality education
Location
Closer
Location
More one-on-one time with students and teachers (30 church members)
Small class size
Tighter group
Social Diversity
Everyone knows you
Sports Programs
Everyone plays sports
Sports
Options for sports competition for less athletic
129
Advantage - continued
Teachers/Staff
Personalized attention (8 church members)
Staff knows each student well (2 church members)
Better attention from teachers
Camaraderie
Individual help for students if needed
Individual learning
Intimate
Kids will learn the material because teachers have time to take care of them
One-on-one with teachers
Disadvantage
Academics
Limits the variety of social opportunities and class offerings (3 church members)
Diversity of classes (2 church members)
Fewer programs (2 church members)
Infrastructure cannot support a variety of programs
Lack of academic and extracurricular programs
Less money for enhancing programs
Less peers and opportunity for academic choices
Limits diverse curriculum and ability to adapt to individual needs
Needs to be able to grow to give more students this educational experience
Not cost effective to provide a bigger variety of classes
Not enough choice for extracurricular activities, AP classes
Not enough funds for academics
Not large enough to be competitive and too small to offer opportunities (broad range of clubs and athletics as
well as course work)
College Preparation
Kids that age need to be prepared for college class sizes (4 church members)
Fewer choices in clubs
Lack of extracurricular activities
Limits some student extracurricular activities
Not enough diversity, social interaction, extracurricular activities
Not enough students to fund extra programs
Facility
Cannot repair building
130
Disadvantage - continued
Financials
Does not provide enough funding or involvement to offer quality options or staff
Economic stress on school
Financial instability
Is not financially viable
Lack of funding, more money means more advantages for the students
Limited dollars for improvement
Money
No funds coming in
Not enough funds coming in
Raises tuition
Religion
Limited number to share Jesus with
I feel that 60 is too small for a four-year high school
I think 100-150 is a better size for high school, but I do like a IA size school
I would like to see classes of 25 or more students (perhaps two classes per grade) at SLLHS for diversity in the
student population; opportunity for building friendships; and a better reflection of our greater world; too
few students makes it difficult too
Perhaps too small
Some kids prefer more classmates
Too few students can cause problems within the classes
Too small for social and athletics
Social Diversity
Would like a wider level of diversity (4 church members)
Social disadvantage (3 church members)
Not enough social growth (2 church members)
Socialization (2 church members)
Could be difficult socially if one does not fit in
Does not offer students exposure to different personalities
Friendship
If a child has a falling out with another he/she has little place to turn
Kids need more socializing
Lack of opportunity for diverse challenging exposures
Less choice in friendships
Meeting more kids
Not big enough for the kids to know a bigger circle of people
Not enough social interaction for education
Socially - no variety of friends, not enough programs
Socially lacking to teach students responsibility and independence; will be shocking to attend even a small
college
Sometimes it is nice to have a greater number of students from diverse backgrounds
131
Disadvantage - continued
Sports Programs
Cannot support athletic teams and extracurricular activities (3 church members)
Competitive athletics (2 church members)
Sports (2 church members)
Lack of kids for sports
Limits competitiveness in sports and options for all activities
Not able to have some of the athletics
Not enough funds for sports
Teachers/Staff
Limits number and quality of teachers and class offerings (2 church members)
One-on-one with teachers
Miscellaneous
It limits what is offered (2 church members)
Limited opportunities (2 church members)
Lack of resources
132
Proposed Location
Overview: If Salt Lake Lutheran High School moved to a new location, over three-quarters of the church
members would either be more likely to send their child to Salt Lake Lutheran High School, or it would
have no impact on their decision, mostly because the high school was closer to home and was a
greater facility. Only one-quarter of the church members would need a shuttle service for their children
and would pay around $10.00 to $20.00 per week for the shuttle service.
Chart 75
West 12600 South and Redwood Road Location
Survey Results: All 91 church 37.4%

members were asked the question, 29.7%
“If Salt Lake Lutheran High School 25.3%
were to move to a new location 7.7%
near the intersection of West
12600 South and Redwood Road
in Riverton, would this location
make you more likely, less likely, or More likely Less likely No impact Unsure/
have no impact on your decision Don't know
to send your child to Salt Lake
Lutheran High School?” Over Source: Salt Lake Lutheran High School 2010 Church Member Survey, question 11
two-thirds of the church members
(67.1%) would either be more
likely to send their child to Salt Lake
Lutheran High School or the new
location would have no impact on their decision.
The 34 church members who would be more likely to send their children to Salt Lake Lutheran High
School at this location were asked why. Church members could indicate as many reasons as they
wished. One church member was unsure why they felt this way. Other responses included:
17 Church Members
Closer to home and a greater facility
4 Church Members
Hopefully will attract more students
2 Church Members
Better
Better location
Growth potential
Location
133
Proposed Location
1 Church Member
Closer location
Closer to home and a greater facility
Closer to home and more accessible
Depending on shuttle services for both school and sports
Enhanced-learning environment
Exciting opportunities
I like a larger campus
It is time for a new location with better accommodations for these students. In this valley, we have a lot of
competition and we need to upgrade to survive. I also feel moving south will help with our enrollment;
this is where these kids live
Less travel
More sophisticated building
Nicer facility
Potential growth and closer to home
Safer location
Updated, state-of-the-art facility
View as a program to improve the school
Will not travel that far south
Would be newer
The 23 church members who would be less likely to send their children to Salt Lake Lutheran High
School at this location were asked why. Church members could indicate as many reasons as they
wished. One church member was unsure why they felt this way. Other responses included:
13 Church Members
Distance from home
2 Church Members
Less convenient
Location
1 Church Member
Equally good and still small schools closer to home
I work and live too far away from Riverton
Logistics
Prefer the east side
Travel time for child
We live in the northern end of the valley; it would be difficult for doctor appointments, getting to sporting events
after work and the like; logistics would be an issue
We would not get to see sports that start at 4:30 or 5:00
Would not be able to volunteer early
134
Proposed Location
Chart 76
Shuttle Service
Salt Lake Lutheran High School may run a shuttle from the
new high school location to Redeemer Lutheran Church,
Grace Lutheran Church, and Christ Lutheran Church. Just
over one-quarter of the church members (27.5%) would Unsure/
need this service for their children. It is important to note Yes
Don’t know
that 31.9% of the church members were unsure if they 27.5%
would need the shuttle service and may possibly use it. 31.9%
No
40.7%
Source: Salt Lake Lutheran High School 2010 Church Member

Survey, question 12
The 25 church members who indicated they would need the shuttle service were asked how much they
would pay per week to use this service. Twelve church members were not sure how much they would
pay to use the shuttle service. Other responses included:
3 Church Members
$20.00
2 Church Members
$10.00
$15.00
1 Church Member
$3.00 - $5.00
$5.00
$5.00 - $10.00
$25.00
$25.00/month
$30.00
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Tuition
Overview: Two-thirds of the church members were either more likely to send their children to Salt Lake
Lutheran High School or their decision would not be impacted if the tuition was about $9,000 per year.
However, only one-quarter of the church members were either more likely to send their children to Salt
Lake Lutheran High School or their decision would not be impacted if the tuition was between $10,000
and $11,000 per year.
Chart 77
Tuition of $9,000
Survey Results: The church members

46.2% were asked if the tuition cost for the
new Salt Lake Lutheran High School
was similar to the current tuition of
about $9,000 per year, would they
22.0% 23.1% be more likely, less likely, or it would
8.8%
have no impact on their decision
to send their child to Salt Lake City
Lutheran High School. Two-thirds of the
church members (68.2%) were either
More likely Less likely No impact Unsure/ more likely to send their children to
Don't know Salt Lake Lutheran High School or their
decision would not be impacted.
Chart 78
Tuition Between $10,000 and $11,000
The church members were then asked

56.0% if the tuition cost for the new Salt Lake
Lutheran High School was between
$10,000 and $11,000 per year,
would they be more likely, less likely,
or it would have no impact on their
decision to send their child to Salt
22.0% Lake City Lutheran High School. Only
5.5% 16.5% one-quarter of the church members
(27.5%) were either more likely
to send their children to Salt Lake
More likely Less likely No impact Unsure/ Lutheran High School or their decision
would not be impacted.
Don't know
136
Additional Comments
The 91 church members were then asked if they had any additional comments or suggestions about
Salt Lake Lutheran High School. Thirty-six church members did not have additional comments. Other
responses included:
A change of location, especially the distance to West 12600 South would impact our decision, but also the cost
would be the number one factor
A great high school in a Salt Lake neighborhood is needed; I think that moving would be hard and the proximity
to Juan Diego is going to be a tough place to be
Advertise beyond Lutherans; billboards, newspapers, provide environment accepting of other creeds/religions so
as to entice others to attend, yet still provide Lutheran education
Do not know much about the school; we are new in town
Good luck
Good school
Having a church, congregation associated with high school would be a benefit (2 church members)
Having two graduates from Lutheran High and going to the school on 9th, we need an upgraded building and
one that is in the south valley where it seems the majority of the kids are; paying that kind of money for
high school, I believe the programming needs to be outstanding with a facility to do it in
I do not see the wisdom of acquiring more land and going into debt unless you can guarantee a larger student
body first
I have concern about the possible closing of Christ Lutheran and low enrollment at Redeemer; will the burden
(financial) on the association congregations lessen their financial support?
I just really think there should be better cohesiveness between the middle schools and the high school; host
social events for the middle school kids there, like the spelling bee or dances; my children have actually
been inside the building at Judge more times than they had at Lutheran High due to social or community
events
I like the Lutheran school program; however, cost and location are important aspects of making final decisions
I think our church already gives too much to the high school and this move will cost even more; it does not seem
to be the best use of funds
I think the move is a necessity, the current facility looks old and small; a newer school with room to grow would
be a good start
I was sending my kids to Lutheran school until this year. We switched because we did not see a future with the
Lutheran school system. I really hope this school becomes a reality. It would be great to know
that the Lutheran elementary schools had a good school to send kids for high school.
I will be very honored for my son to go to SL Lutheran High next year; my daughter went there and loved it
If changing locations causes tuition to rise to $11,000, that is a real negative for us; we will be less likely to
send our child there because we cannot afford that amount
It is important that the administration really listen and take into consideration concerns parents and students
have
My son went to the BB camp this summer and I was very impressed with the coaching staff; I think tuition should
stay competitive with ICS and Juan Diego
Please consider combining all Lutheran schools: preschool, grade, middle, and high school in one location to
maximize student population and academic and extracurricular offerings
Put both junior and senior high together 7-12
Seems like it is a good school, but too far
SLLHS needs to define its strengths and build on them and define itself as such
SLLHS tends to accept all applicants, some of which students are expelled from other districts, it somewhat has a
reputation for sending troubled youth there as it is somewhere for them to go to school; I can send my kids
to public school for free and to be around kids like that. I am not saying that larger Christian schools don’t
have kids like that, but SLLHS is so small that it is magnified and affects their reputation.
Strong leadership
The Lutheran community needs to be more proactive in marketing themselves; treat the schools as a mission
field
137
Additional Comments
The spiritual component is important but a congregation fills that first; a good education should be number one
priority in a school; however, we feel it is very important to maintain a Lutheran identity if it is a Lutheran
school
They need to identify a specialty and market to the community. College-prep school not Lutheran Doctrine
school. A private school not a Lutheran Doctrine school
Uniforms are good
We admire the effort from the fine principal, but to be a competitive school, you need to offer more sports and
programs, more students
We are hoping the high school moves which may increase enrollment
We think the suggested move is great if the facility is better and can house more students/programs
We will attend LHS because it is important to have our children in Lutheran schools but LHS needs to justify their
tuition in regard to programs and education
Whether it is the current location or somewhere else, find a new location, move the school and work on
attracting more students
138
Using the data obtained from the Community Survey, the Parent Survey, and the Church Member
Survey, estimates of enrollment for Salt Lake Lutheran High School at the proposed location can be
developed.
Community Survey Market Demand
Survey Sample Area. For purposes of projecting demand for Salt Lake Lutheran High School, the survey
sample area was defined as households located north of the southern border of Salt Lake County, east
of Bacchus Highway, south of 4500 South, and west of the Wasatch Range. The survey sample area is
indicated in green on the map.
Chart 79
Survey Sample Area
Yes
No/Unsure
139
The survey sample area was determined based on a tour of the area conducted in September 2010.
The tour of the area examined housing developments and patterns, locations of high schools, locations
of employers, and commuting routes. The survey sample area is not a radius around the proposed site,
nor does it fall within ZIP code boundaries or other geopolitical borders. The determination of the survey
sample area was based on the likelihood of people living in households in the survey sample area
travelling to the proposed location for Salt Lake Lutheran High School. Factors, such as: traffic, travel
convenience, and travel time, are factored into the determination of the survey sample area.
Total Households. The survey sample area includes approximately 115,129 residential dwellings, such
as: single homes, duplexes, apartments, and condominiums. The number of residential dwellings has
been determined using the U.S. Postal Service carrier routes, which are used by the mail carriers for
delivering the mail. Based on October 2010 information, there are a total of 197 carrier routes located
within the survey sample area with approximately 115,129 residential dwellings.
Occupied Households. However, not all residential dwellings are currently occupied. Estimates of
vacancy rates for residential dwellings in the Riverton area range from 2.8% to 4.8%. While vacancy
rates can vary throughout the year, a conservative approach to determining the number of occupied
residential dwellings would be to reduce the number of residential dwellings by the highest vacancy
rate. Therefore, the number of occupied residential dwellings would be 95.2% of 115,129, or
109,602 occupied residential dwellings in the survey sample area.
Households with High School Age Children. There are an estimated 8,439 households with one or
more children of high school age in the survey sample area. Based on the telephone survey calls,
approximately 6.1% of the households in the survey sample area have one or more high school age
children. By taking 6.1% of the total occupied residential dwellings, it results in 6,685 households with
high school age children in the survey sample area.
Out of the 260 households that completed the Community Survey, 72.7% of the households surveyed
had one high school age child, 26.7% had two children of high school age, and 0.6% of the
households surveyed had three children of high school age. This is an average of 1.28 high school age
children in each household with high school age children in the survey sample area. Taking the number
of households with high school age children and multiplying it by the 1.28 high school age children per
household average results in a total of 8,556 high school age children living in the survey sample area.
It is important to remember that just because there are 6,685 households with 8,556 high school age
children in the survey sample area, does not mean that all of these households would have interest in
Salt Lake Lutheran High School. Some households may not desire a Lutheran education, may find the
proposed location to be inconvenient, or may not be able to afford to attend Salt Lake Lutheran High
School.
140
Strongest Interest. The next step is to look at the degree of interest in Salt Lake Lutheran High School.
This degree of interest can be expressed in terms of strongest, moderate, weak, or none. This chart
presents this matrix for community members.
Chart 80
Degree of Interest - Community

The Community Degree of
Interest matrix was created Would Would Not
from the results of several
questions: the willingness Consider Consider/Unsure
Willing to Pay Market Rate Tuition
to consider sending
their children to the high
school (question 8 on the
Community Survey), the
acceptance of the school
Yes 4.6% 4.6%
being operated by Lutheran
High School Association Strongest Weak
of the Greater Salt Lake
City Area (question 27 on
the Community Survey),
15.3% 75.4%
and the willingness to pay
tuition of at least $8,000 No/Unsure
(question 26 on the
Community Survey). Moderate None
The strongest interest comes from community members who said:
• They would consider sending their children to the high school (only community members who
answered “Yes” to question 8 on the Community Survey)
• If the high school was operated by Lutheran High School Association of the Greater Salt Lake
City Area this would not make them less likely to send their children (only community members
who answered “More Likely” or “No Impact” to question 27 on the Community Survey)
• They were willing to pay tuition of at least $8,000 (only community members who answered
$8,000 or higher to question 26 on the Community Survey)
There were 12 community members (4.6%) who would fall into the strongest interest category.
141
The moderate interest category would be those community members who said they would consider
sending their children to Salt Lake Lutheran High School, but said operation of the high school by
Lutheran High School Association of the Greater Salt Lake City Area would make them less likely to
send their children, and/or the ability and willingness to pay tuition of at least $8,000. There were 40
community members (15.3%) who would fall into the moderate category.
There are 12 community members (4.6%) who would be considered to have weak interest, based on
their uncertainty about considering sending their children to Salt Lake Lutheran High School.
The final category consisted of 196 community members (75.4%) who had no interest in sending their
children to Salt Lake Lutheran High School at the proposed location.
Strongest Interest Demographics. When looking at a demographic profile of community members

in the strongest interest category, compared to all of the Community Survey respondents, community
members in the strongest interest category differ notably from all survey respondents. The strongest
interest community members are slightly older, as 66.7% are age 40 to 49, while 45.0% of all
Community Survey respondents were age 40 to 49. Over half of the strongest interest community
members have a household income of $100,000 or higher (50.0%), while only 34.0% of all
Community Survey respondents had a household income of $100,000 or higher. Just over half (58.3%)
of the strongest interest community members are members of the Mormon church, while 74.2% of all
Community Survey respondents were members of the Mormon church.
For purposes of market size projections, only the strongest degree of interest category will be
considered. This does not mean that someone in the moderate or weak interest categories will not send
their children to Salt Lake Lutheran High School, but the likelihood of this occurring is far less than for
someone in the strongest interest category.
Households with Strongest Interest. The strongest interest category for community members was 4.6%
of the 260 households surveyed. Taking 4.6% of the 6,685 households with 8,556 high school age
children results in an estimated 308 households and 394 high school age children that would be in the
strongest interest category. It is very important to remember that just because there are 308 households
with 394 high school age children strongly interested in considering the proposed high school, this
does not mean they will use the new high school.
Statistical Accuracy. The estimate must be refined by accounting for the statistical accuracy of the
survey. The confidence interval of the strongest interest category of the Community Survey is +/- 28%.
Factoring this level of statistical accuracy into the estimates, the estimated number of strongly interested
households is reduced from 308 households with 394 high school age children to 221 households with
283 high school age children.
142
Impact of Location. Question 24 on the Community Survey asked respondents to indicate if the high
school was located near the intersection of West 12600 South and Redwood Road in Riverton, whether
this location would make them more likely, less likely, or have no impact on their consideration of
attending Salt Lake Lutheran High School. This was the only location tested on the Community Survey.
Therefore, if a community member felt they would be less likely to consider Salt Lake Lutheran High
School if it were located near the intersection of West 12600 South and Redwood Road in Riverton,
they should be removed from the strongest interest category. It is estimated that 18 households with 23
high school age children in the strongest interest category would be less likely to consider Salt Lake
Lutheran High School due to the proposed location.
Impact of Christian Values. Question 20 on the Community Survey asked respondents to indicate if
teachers and staff that help form Christian values and ethics was required, very important, important,
or not important to their decision about considering sending their children to Salt Lake Lutheran High
School. If a community member felt that teachers and staff that help form Christian values and ethics
was not important, they should be removed from the strongest interest category. It is estimated that 60
households with 77 high school age children in the strongest interest category would be less likely to
consider Salt Lake Lutheran High School because they did not perceive value in teachers and staff that
help form Christian values.
Estimated Market Demand. Taking the estimate of 221 households with 283 high school age children
in the strongest interest category, and then subtracting 18 households with 23 high school age children
who would not consider Salt Lake Lutheran High School due to the location, and subtracting 60
households with 77 high school age children results in 143 households with 183 high school age
children in the strongest interest category. Divided by four grades, this would result in approximately 45
students per grade.
143
Parent Survey Market Demand
The Parent Survey was completed with 26 of the 48 parents of current Salt Lake Lutheran High School
students.
Impact of Location. Question 19 on the Parent Survey asked parents to indicate if Salt Lake Lutheran
High School were to move to a new location near the intersection of West 12600 South and Redwood
Road in Riverton, if they would continue their child’s enrollment at the new location. This was the only
location tested on the Parent Survey.
There was one parent (3.8%) who indicated they would seek another high school for their child and
seven parents (26.9%) who were unsure if they would continue their child’s enrollment at Salt Lake
Lutheran High School.
Although the potential of a shuttle service was offered to parents, most of the parents who were unsure
about sending their child to Salt Lake Lutheran High School at the new location indicated that they
would not be interested in the shuttle service. For purposes of developing an estimate of enrollment from
current parents, only those parents who said they would continue their child’s enrollment at the new
location will be considered. The enrollment estimate will not include parents who said they would seek
another high school for their child, and parents who were unsure if they would continue sending their
child to the new location.
The current enrollment of 56 students could be reduced by up to 17 students if Salt Lake Lutheran High
School were to move to the proposed location, resulting in 39 students.
Statistical Accuracy. The enrollment estimate must be refined by accounting for the statistical accuracy
of the survey. The confidence interval of the Parent Survey is +/- 13%. Factoring this level of statistical
accuracy into the estimates, the estimated enrollment is reduced from 39 students to 34 students.
Estimated Market Demand. The estimated enrollment for Salt Lake Lutheran High School at the
proposed location from current parents would be 34 students. Divided by four grades, this would result
in approximately 8.5 students per grade.
Impact of Remaining in Current Location. Question 21 on the Parent Survey asked parents to indicate
if they would continue to send their children to Salt Lake Lutheran High School, if Salt Lake Lutheran High
School did not move and remained at the current location.
There were two parents (7.7%) who indicated they were unsure if they would continue to send their
children to Salt Lake Lutheran High School, and two parents (7.7%) who left the question blank. Parents
who left the question blank were probably unsure, and will be combined with the parents who indicated
they were unsure if they would continue to send their children to Salt Lake Lutheran High School. If
15.4% of parents chose not to continue sending their children to Salt Lake Lutheran High School, this
would reduce the enrollment from 56 students currently to 48 students.
144
Church Member Survey Market Demand
The Church Member Survey was completed by 91 parents of children in 6th through 8th grade who
attend Christ Lutheran Church, Grace Lutheran Church, or Redeemer Lutheran Church.
Consider Salt Lake Lutheran High School. Question 10 on the Church Member Survey asked church
member parents if they would consider sending their children to Salt Lake Lutheran High School.
Overall, 60.4% of church member parents said they would consider sending their children to Salt Lake
Lutheran High School, 30.8% would not, and 8.8% were unsure.
It is important to note that every one of the church member parents who would not consider
sending their children to Salt Lake Lutheran High School felt that the small number of students was a
disadvantage. Although relocating Salt Lake Lutheran High School to Riverton would result in a larger
building and more students, it would be inappropriate to assume that these parents who felt the small
number of students was a disadvantage would consider Salt Lake Lutheran High School solely because
there were more students.
Therefore, estimates of enrollment from church member parents will not include those who said they
would not consider Salt Lake Lutheran High School, or those who were unsure. There are approximately
30 eighth graders who are currently enrolled at the three church schools, and if only one in three
Lutheran families send their children to Lutheran schools, then there are another 60 eighth graders of
church member parents who are not attending one of the three church schools.
If 60.4% of parents will consider Salt Lake Lutheran High School, these parents are responsible for
approximately 54 eighth graders.
Impact of Location. Question 11 on the Church Member Survey asked church member parents to
indicate if they would continue their child’s enrollment at the new location, if Salt Lake Lutheran High
School were to move to a new location near the intersection of West 12600 South and Redwood Road
in Riverton. This was the only location tested on the Church Member Survey.
Of the church member parents who would consider sending their children to Salt Lake Lutheran High
School, there were 12 parents (21.8%) who indicated they would be less likely if Salt Lake Lutheran
High School were to move, and five parents (9.1%) were unsure.
Although the potential of a shuttle service was offered to parents, most of the church member parents
who were less likely or unsure about sending their child to Salt Lake Lutheran High School at the new
location, indicated that they would not be interested in the shuttle service. For purposes of developing
an estimate of enrollment from church member parents, only those church member parents who said they
would be more likely to consider Salt Lake Lutheran High School at the proposed location, or those who
said it would not impact their decision, will be included.
The potential enrollment of 54 eighth graders would be reduced by 17 students if Salt Lake Lutheran
High School relocates, resulting in 37 eighth graders.
145
Church Member Survey Market Demand
Impact of Tuition. Question 13 on the Church Member Survey asked church member parents if the
tuition cost for the new Salt Lake Lutheran High School was similar to the current tuition of about $9,000
per year, if it would make them more likely, less likely, or have no impact on their decision to send their
child to Salt Lake Lutheran High School.
Of the church member parents who would consider sending their children to Salt Lake Lutheran High
School, 3.6% of church member parents said they would be less likely if the tuition was similar to the
current tuition amount of $9,000 per year, and 30.9% of church member parents were unsure. The
remaining church member parents were more likely (30.9%), or said tuition of $9,000 would have no
impact on their decision. For purposes of developing an estimate of enrollment from church member
parents, church member parents who said they would be less likely or unsure if they would send their
children to Salt Lake Lutheran High School if tuition was $9,000, will not be included.
After accounting for the impact of tuition, the potential enrollment of 37 eighth graders would be
reduced by seven students if Salt Lake Lutheran High School charges tuition of $9,000, resulting in 30
eighth graders.
Statistical Accuracy. The enrollment estimate must be refined by accounting for the statistical accuracy
of the survey. The confidence interval of the Church Member Survey is +/- 8%. Factoring this level of
statistical accuracy into the estimates, the estimated number of eighth graders is reduced from 30 eighth
graders to 27 eighth graders.
Estimated Market Demand. The estimated enrollment for Salt Lake Lutheran High School from eighth
graders at the proposed location from church member parents would be 27 students. This is nearly triple
the total number of eighth graders that enrolled at Salt Lake Lutheran High School this year.
146
Market Demand Summary
There are an estimated 53 students per grade for the proposed high school (45 students per
grade based on the Community Survey, and eight students per grade based on the Parent Survey.)
Additionally, the Church Member Survey estimates that up to 27 eighth graders would enroll at Salt
Lake Lutheran High School from the member churches.
This market demand estimate is based on the current situation in Salt Lake City, the responses of 26
current Salt Lake Lutheran High School parents, the responses of 91 parents of children in 6th through 8th
grade at the three association churches, and 260 community members with high school age children.
The estimate uses only those survey respondents who expressed the strongest interest in Salt Lake
Lutheran High School, and factoring out:
• Respondents who would not consider sending their children to Salt Lake Lutheran High School if
it was associated with Lutheran High School Association of the Greater Salt Lake City Area
• Respondents unable or unwilling to pay the average market rate tuition
• Respondents unwilling to consider the proposed location
• Any statistical error in the survey
It is clear that sufficient market demand exists for Salt Lake Lutheran High School to relocate their high
school in the Riverton area and serve at least 35 students per grade.
These estimates can be used for making decisions regarding the potential for Salt Lake Lutheran High
School. The estimates are based on the strongest level of interest, and therefore, could be considered
relatively conservative in nature. Since none of the moderate or weak interest respondents are
considered in this estimate, more optimistic estimates could be developed, although the accuracy of
those estimates would begin to decline.
147
148
Conclusions/Recommendations
Based on the industry data, competitive assessment, and survey results outlined in this report, the
following conclusions have been developed:
Overall:
We find it feasible for Salt Lake Lutheran High School to relocate their high school to a location in the
Riverton area. There is an estimated market demand of 53 students per grade currently at the prevailing
market tuition rates. Private schools average about 13 students per classroom, so 53 students per grade
is more than sufficient to create at least two classrooms for each grade, which would be the minimum
number of students required to provide adequate financial resources necessary to operate a quality high
school.
Recommendations:
If Salt Lake Lutheran High School decides to proceed with relocating the high school to Riverton, the
following recommendations are made:
Number of Students. While there are some advantages to having a small number of students at Salt
Lake Lutheran High School, both current parents and church member parents recognize and prefer that
Salt Lake Lutheran High School have more students. When current parents were asked about the ideal
number of students at Salt Lake Lutheran High School, only one parent said less than 100, and most
parents said between 150 and 300 students. Current students also said the school was too small and
needed more students.
There are many advantages to having more students at Salt Lake Lutheran High School, and parents felt
that more students would provide additional opportunities, such as: more classes, advanced placement
classes, more sports, more extracurricular activities, greater diversity, and greater socialization
opportunities. Parents were also clearly aware of the financial issues related to the small number of
students and the need to have more students for financial reasons.
Underlying all of these reasons to increase the number of students is confidence in Salt Lake Lutheran
High School. The small number of students at Salt Lake Lutheran High School does not inspire
confidence in the school or the future of the school. There are church member parents who are unwilling
to consider the school because they are concerned about the viability of the school. Even some current
parents are questioning whether they will continue to enroll their students at Salt Lake Lutheran High
School.
Relocating Salt Lake Lutheran High School in its current size and format would not be enough to reverse
this crisis of confidence. If Salt Lake Lutheran High School relocates, the school must have more students
to be successful.
Every aspect of relocating the school including the facilities, academics, programs, staff, marketing,
and recruiting must all be planned and executed to serve a significantly higher number of students than
current efforts. Everyone involved with the future of Salt Lake Lutheran High School must be able to see
a vision for the relocated school that is transformational. Making incremental improvements on the way
things are done currently will not be successful at the new location.
149
Marketing. Whether Salt Lake Lutheran High School remains in the current location, or relocates, there
are three significant marketing challenges that must be addressed: increasing awareness, establishing
an image, and higher-quality marketing and communication.
Salt Lake Lutheran High School has very low awareness in the community. All of the other high schools
included in the study have significantly higher unaided awareness. Even when specifically asked if they
had heard of Salt Lake Lutheran High School, only one in four community members said they heard of
the school. It is essential to increase the awareness of Salt Lake Lutheran High School because parents
who have not heard of Salt Lake Lutheran High School cannot consider Salt Lake Lutheran High School
for their children. To be successful, Salt Lake Lutheran High School must increase their awareness to
levels similar to that noted for other high schools.
Not only does Salt Lake Lutheran High School have low awareness, but for those who have heard of
Salt Lake Lutheran High School, only two out of three people can name any words to describe Salt Lake
Lutheran High School. The most common words used to describe Salt Lake Lutheran High School were
private school, religious, and small. However, several people also described Salt Lake Lutheran High
School as new, under-funded, overly conservative, too small, and no different than public school, which
are not necessarily desirable or accurate words.
Salt Lake Lutheran High School must determine what image they want to communicate to the community,
and actively work to establish that image in the community. Generally, most high schools will have an
image related to academics, athletics, or the environment of the school (such as religious). Defining an
image for Salt Lake Lutheran High School should be based on the internal strengths and values of the
school; it comes from within and should not be based on what competing high schools are doing. The
image must be focused and specific, so that when the community is asked what words they would use
to describe Salt Lake Lutheran High School, everyone names the same two or three words. This does not
mean that Salt Lake Lutheran High School only does these two or three things, but that everyone knows
Salt Lake Lutheran High School does those two or three things.
While the image of Salt Lake Lutheran High School will not be determined by competing high schools,
the marketing and communication of Salt Lake Lutheran High School must be competitive with the
other high schools. The current materials and Web site for Salt Lake Lutheran High School contain the
essential information parents and students need, but the presentation is amateurish compared to the
other high schools. All marketing and communication materials for Salt Lake Lutheran High School must
be comparable in appearance and quality to the other high schools.
150
Business Plan. If Salt Lake Lutheran High School decides to proceed with relocating the high school, the
next step is to develop a business plan.
The business plan for the new Salt Lake Lutheran High School must start from scratch to develop a
financial model that reflects the realities of the new location/building costs, staffing and delivery costs
to serve more students, and a diversity of income sources. This market feasibility study can serve as the
basis for the business plan, and many of the estimates in terms of number of students and tuition can be
drawn directly from this report.
When asked about tuition levels, most community parents and church member parents interested in Salt
Lake Lutheran High School were comfortable with tuition levels up to $10,000. Market demand when
tuition levels go over $10,000 drops significantly and would reduce enrollment to a level that would not
be feasible. However, this does not mean that Salt Lake Lutheran High School cannot increase tuition
from current levels. Currently, tuition at Salt Lake Lutheran High School is the second lowest among the
six high schools examined in this study, and there is room to increase tuition, remain price competitive
with the other high schools, and not exceed $10,000.
The business plan should also include a break-even analysis to determine the exact number of students
needed for the high school to operate at without a loss. The break-even analysis will consider income
and expenses for the high school to pinpoint the number of students the high school will need to enroll
for financial sustainability.
151
Data Longevity
The estimates provided in this market feasibility study should be valid and reliable for approximately one
year, provided that there are no substantive changes in the following areas:
Employment/Economy: A major change in employment, such as a major layoff, merger, or large

employer moving into or out of the area. These changes, especially at the management level, would
impact the number of households able to afford tuition for a private high school.
Location/Area: A major change in the Riverton area, such as: increased development, crime, or other
factors that could impact perception of the area.
Competition: Changes in competition could include new private high schools opening in the area, or a
change in the performance of the public schools.
As long as none of these factors have changed substantially, the data obtained from the survey should
be good for approximately one year. If there is reason to believe any of the above factors have
changed, Perspectives Consulting Group, Inc. should be consulted to determine the possible effects of
these changes.
152
Appendices
Salt Lake Lutheran High School 2010 Community Survey ............. .155
Salt Lake Lutheran High School 2010 Parent Survey .................... 157
Salt Lake Lutheran High School 2010 Church Member Survey ....... 159
Perspectives Consulting Group, Inc. ......................................... 161
153
154
Salt Lake Lutheran High School 2010 Community Survey
Salt Lake Lutheran High School - Community Survey Tel. Number: ___________________________
Good evening, my name is ______________ and I am calling from Perspectives. Interviewer: ___________________________
We are conducting a brief survey on public and private high schools along the Date/Time: ____________________________
Wasatch Front. 9-28-10
Are you an adult over the age of 18?

[ 1 ] Yes – Continue survey [ 2 ] No – Ask if an adult is available; if not, thank them for their time
Are there any children in grades 5 through 11 in your household?

[ 1 ] Yes – Continue survey [ 2 ] No – Thank them for their time
1. Using the grades A-B-C-D- or F, where A is excellent and F is

failing, how would you grade your overall satisfaction with
[ 1 ] A – SKIP TO QUESTION 3
[3] C

[ 2 ] B – SKIP TO QUESTION 3
[4] D

your local public high school? [5] F

2. Ask ONLY if grade C, D, or F: Why did you give your local [ 1 ] Overcrowded
high school that grade? (Do not prompt/Check ALL that apply) [ 2 ] Lack of safety for students
[ 3 ] Poor facilities/maintenance
[ 4 ] Poor quality instruction
[ 5 ] Lack of college-prep/curriculum
[ 6 ] Lack of computers/technology
[ 7 ] Inaccessibility of administration
[ 8 ] Dissatisfaction with curriculum
[ 9 ] Other _________________________________
3. What school district do you live in? [ 1 ] Canyons School District

[ 2 ] Granite School District
[ 3 ] Jordan School District
[ 4 ] Salt Lake City School District
T T
[ 5 ] Other ________________________________
[ 6 ] Unsure/NA
4. If your children are currently in high school, or when they will [ 1 ] Neighborhood public – SKIP TO QUESTION 6
T
attend high school, will they be attending a neighborhood [ 2 ] Public charter – SKIP TO QUESTION 6
public, public charter, or private high school? [ 3 ] Private
[ 4 ] Unsure/NA – SKIP TO QUESTION 6
5. For respondents stating private high school ONLY: What were [ 1 ] Staff & personnel [ 2 ] Safety
the most important factors to you in selecting a private high [ 3 ] Cost/Price [ 4 ] College-prep/Curriculum
school? (Do not prompt/Check ALL that apply) [ 5 ] Services offered [ 6 ] Location
[ 7 ] Religious affiliation [ 8 ] Facilities
[ 9 ] Sports programs [ 10 ] Fine arts
[ 11 ] Small class size [ 12 ] Foreign language(s)
T
[ 13 ] Other ____________________________________________
6. Who made, or will make, the decision about which high [ 1 ] Child [ 2 ] Parents/Guardian
school your child would attend: your child, the parents/ [ 3 ] Both [ 4 ] Unsure/NA
guardian, or both? [ 5 ] Felt had no choice
7. When you think of private high schools in this area, what [ 1 ] Intermountain Christian School
schools come to mind? (Do not read choices/Check ALL that [ 2 ] Juan Diego Catholic High School
apply) [ 3 ] Judge Memorial Catholic High School
[ 4 ] Mt. Vernon Academy
[ 5 ] Rowland Hall-St. Mark’s School
[ 6 ] Salt Lake Lutheran High School
[ 7 ] The Waterford School
[ 8 ] Others _______________________________
»
[ 9 ] Unsure/NA
8. A local organization is considering opening a private high [ 1 ] Yes [ 2 ] Unsure/NA
school in the Riverton area that would feature a college- [ 3 ] No – SKIP TO QUESTION 30
preparatory curriculum on a campus with 150 to 200
students. Would you consider this high school for your
children?
There are a number of ideas that can be incorporated into the
proposed high school. Please rate each of the following
ideas as required (R), very important (VI), important (I), or
not important (NI) for the high school to incorporate the
following into its programs:
9. An average class size of less than 25 students R VI I NI Unsure/NA
10. Athletic facilities, such as gymnasium and soccer fields R VI I NI Unsure/NA
11. Affiliation with a religious organization R VI I NI Unsure/NA
12. A college-preparatory curriculum R VI I NI Unsure/NA
13. Instructors & students have close relationships that foster learning R VI I NI Unsure/NA
14. Financial aid or scholarships R VI I NI Unsure/NA
15. Uniforms R VI I NI Unsure/NA
16. Convenient location R VI I NI Unsure/NA
17. Fine arts, such as music and drama R VI I NI Unsure/NA
18. A minimum score on an entrance exam R VI I NI Unsure/NA
19. Foreign language instruction R VI I NI Unsure/NA
20. Teachers and staff that help form Christian values and ethics R VI I NI Unsure/NA
21. Transportation R VI I NI Unsure/NA
155
Salt Lake Lutheran High School 2010 Community Survey
22. Are there any other attributes that you would REQUIRE in a ______________________________________________________
new private high school? ______________________________________________________
23. How much time would you be willing to drive if you drove [ 1 ] 10 minutes or less [ 2 ] 11-20 minutes
your child to the high school - 10 minutes or less, 11-20 [ 3 ] 21-30 minutes [ 4 ] Over 30 minutes
minutes, 21-30 minutes, or over 30 minutes? [ 5 ] Unsure/NA [ 6 ] Would not drive to school
24. If the high school was located near the intersection of “126th” [ 1 ] More likely
South and Redwood Road in Riverton, would this location [ 2 ] Less likely
make you more likely, less likely, or have no impact on your [ 3 ] No impact
decision to select the high school? [ 4 ] Unsure/Don’t know
25. For private high schools in the Salt Lake City area, what is [ 1 ] Under $6,000 [ 2 ] $6,000-$6,999
the maximum tuition you would expect to pay for one year? [ 3 ] $7,000-$7,999 [ 4 ] $8,000-$8,999
(DO NOT read choices, unless they hesitate/Check only ONE) [ 5 ] $9,000-$9,999 [ 6 ] $10,000-$10,999
[ 7 ] $11,000-$11,999 [ 8 ] $12,000 or more
[ 9 ] Unsure/NA [ 10 ] None/Cannot afford
26. The average tuition and fees for a private high school in the [ 1 ] Under $6,000 [ 2 ] $6,000-$6,999
Salt Lake City area is approximately $11,000. What yearly [ 3 ] $7,000-$7,999 [ 4 ] $8,000-$8,999
tuition would you pay for a private high school offering a [ 5 ] $9,000-$9,999 [ 6 ] $10,000-$10,999
class size of less than 25 students? (DO NOT read choices, [ 7 ] $11,000-$11,999 [ 8 ] $12,000 or more
unless they hesitate/Check only ONE) [ 9 ] Unsure/NA [ 10 ] None/Cannot afford
27. If the high school was operated by the Lutheran High [ 1 ] More likely [ 2 ] Less likely
School Association, would this make you more likely, less [ 3 ] No impact [ 4 ] Unsure/Don't know
likely, or have no impact on your decision to select the high
school?
28. Which of the following names for the high school would [ 1 ] Lutheran Preparatory Academy
you prefer: (Read choices/Check only ONE) [ 2 ] Concordia Academy
[ 3 ] Concordia Preparatory High School
[ 4 ] Unsure/NA
29. If the Lutheran High School Association wanted to provide [ 1 ] Web site [ 2 ] Mailing
you with information about the high school, which of the [ 3 ] Open house at the school [ 4 ] Ads on radio
following would you pay the most attention to? (Read [ 5 ] Ads on television [ 6 ] Other _______________
»
choices) [ 7 ] Unsure/Don't know
30. Have you heard of Salt Lake Lutheran High School? [ 1 ] Yes
[ 2 ] No – SKIP TO QUESTION 32
)
31. If they have heard of Salt Lake Lutheran High School: What
[ 3 ] Unsure/Don't know – SKIP TO QUESTION 32
)
______________________________________________________
words come to mind when you think of Salt Lake Lutheran ______________________________________________________
High School? ______________________________________________________
32. For statistical purposes only - Is your age... (Read ranges [ 1 ] Under 35 [ 2 ] 35-39
) and check appropriate range) [ 3 ] 40-44
[ 5 ] 50-54
[ 4 ] 45-49
[ 6 ] 55 and over
[ 7 ] Refused/NA
33. What is your ZIP code? [ 1 ] 84020 [ 2 ] 84044 [ 3 ] 84047 [ 4 ] 84065
[ 5 ] 84070 [ 6 ] 84081 [ 7 ] 84084 [ 8 ] 84088
[ 9 ] 84092 [ 10 ] 84093 [ 11 ] 84094 [ 12 ] 84095
[ 13 ] 84096 [ 14 ] 84101 [ 15 ] 84102 [ 16 ] 84103
[ 17 ] 84104 [ 18 ] 84105 [ 19 ] 84106 [ 20 ] 84107
[ 21 ] 84111 [ 22 ] 84112 [ 23 ] 84116 [ 24 ] 84117
[ 25 ] 84118 [ 26 ] 84119 [ 27 ] 84120 [ 28 ] 84123
[ 29 ] 84124 [ 30 ] 84128 [ 31 ] Other _______________
[ 32 ] Refused/NA
34. What grades are your child/children in? (Check ALL that [ 1 ] 5th [ 2 ] 6th [ 3 ] 7th [ 4 ] 8th
apply) [ 5 ] 9th [ 6 ] 10th [ 7 ] 11th [ 8 ] 12th
[ 9 ] Refused/NA
35. Does your family regularly attend, or belong to, a church, [ 1 ] Yes, what religion? __________________________________
synagogue, mosque, or religious organization? [ 2 ] No [ 3 ] Refused/NA
36. Is your total household income under $50,000, $50,000 to [ 1 ] Under $50,000 [ 2 ] $50,000-$74,999
$74,999, $75,000 to $99,999, $100,000 to $149,999, $150,000 [ 3 ] $75,000-$99,999 [ 4 ] $100,000-$149,999
to $199,999, or $200,000 or more? [ 5 ] $150,000- $199,999 [ 6 ] $200,000 or more
[ 7 ] Refused/NA
This concludes our survey. Thank you very much for your time
and we appreciate your comments. Have a nice evening.
37. Determine by voice, Gender of respondent [ 1 ] Male [ 2 ] Female
156
Salt Lake Lutheran High School 2010 Parent Survey
Parent Survey
Salt Lake Lutheran High School is asking parents of current students for their input in determining the feasibility of moving the high
school to a new location in Riverton. Your assistance is very important to Salt Lake Lutheran High School. This survey is anonymous,
and your confidentiality will be maintained as the results will be tabulated by Perspectives Consulting Group, Inc., an independent
research firm. The individual surveys will not be seen by anyone outside of Perspectives Consulting Group, Inc.
1. Overall, how would you rate your satisfaction with your experience with Salt Lake Lutheran High School?
N Very satisfied N Somewhat satisfied
N
1 2
Somewhat dissatisfied, why? _________________________________________________________________________________________

N
3
4 Very dissatisfied, why? ______________________________________________________________________________________________
2. Is Salt Lake Lutheran High School currently meeting all of your child’s or children’s needs?
N Yes, meeting all needs
N
1
2 No, not meeting all needs – please explain: ______________________________________________________________________________
3. Is Salt Lake Lutheran High School currently meeting all of your needs as a parent?
N
1
4. What words would you use to describe Salt Lake Lutheran High School?
______________________________________________________________________________________________________________________
5. What do you feel are the three greatest strengths of Salt Lake Lutheran High School?
______________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________
6. What do you feel are the three greatest weaknesses of Salt Lake Lutheran High School?
______________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________
7. Do you feel the small number of students at Salt Lake Lutheran High School is an advantage or disadvantage?
N Advantage, why? __________________________________________________________________________________________________
N
1
2 Disadvantage, why? ________________________________________________________________________________________________
8. How many students do you think would be an ideal number at Salt Lake Lutheran High School?
___________________
Please rate the following at Salt Lake Lutheran High School:
Very
Excellent good Fair Poor
9. Principal/Administration N N N N Why? ___________________________________________
10. Teachers N N N N Why? ___________________________________________
11. Guidance N N N N Why? ___________________________________________
12. Academics N N N N Why? ___________________________________________
13. Athletics N N N N Why? ___________________________________________
14. Extracurricular activities N N N N Why? ___________________________________________
Survey continues on back...
157
Salt Lake Lutheran High School 2010 Parent Survey
15. Who made the decision about attending Salt Lake Lutheran High School: your child, parents/guardian, or both?
N 1 Child N 2 Parents/Guardian N 3 Both
16. When selecting a high school for your child/children, what is most important to you?
______________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________
17. Do you feel Salt Lake Lutheran High School is a good value?
N Yes
N
1
2 No, why not? _____________________________________________________________________________________________________
18. Do you receive any form of financial assistance?

N 1 Yes N 2 No
19. If Salt Lake Lutheran High School were to move to a new location near the intersection of 12600 South and Redwood Road in
Riverton, would you continue your child’s enrollment at this location, or would you seek another high school?
N Continue child’s enrollment
N
1
Seek another high school, why? ______________________________________________________________________________________

N
2
3 Unsure/Don’t know
20. If Salt Lake Lutheran High School were to run a shuttle service from the new high school location to Redeemer Lutheran Church,
Grace Lutheran Church, and Christ Lutheran Church, would you need this service for your child?
N 1 Yes, what would you pay per week for this service? ___________ N 2 No N 3 Unsure/Don’t know
21. If Salt Lake Lutheran High School does not move and remains at the current location, will you continue to send your children to Salt
Lake Lutheran High School?
N Yes
N
1
2 No, why not? _____________________________________________________________________________________________________
22. Currently, Salt Lake Lutheran High School has a dress code, but not uniforms. Would having uniforms make you more likely, less
likely, or have no impact on your decision to send your child to Salt Lake Lutheran High School?
N 1 More likely N 2 Less likely N 3 No impact N 4 Unsure/Don’t know
23. Do you have any other comments or suggestions about Salt Lake Lutheran High School?
______________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________
24. What grade(s) do your child/children attend at Salt Lake Lutheran High School? (If you have more than one child at Salt Lake Lutheran
High School, please check all that apply)
N 1 9th grade N 2 10th grade N 3 11th grade N 4 12th grade
PLEASE HAVE YOUR CHILD ANSWER QUESTIONS 25-27:
25. Is Salt Lake Lutheran High School currently meeting all of your needs?
N
1
Riverton, would you continue attending Salt Lake Lutheran High School or go to another high school?
N 1 Continue attending N 2 Go to another high school N 3 Unsure/Don’t know
______________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________
THANK YOU for your help! Please return this survey by October 22, 2010 in the enclosed postage-paid envelope
or mail to: Perspectives Consulting Group, P.O. Box 496, Paw Paw, MI 49079
158
Salt Lake Lutheran Church 2010 Church Member Survey
Salt Lake Lutheran High School Survey

Salt Lake Lutheran High School is asking parents of middle and high school students at area Lutheran churches and schools for their
input in determining the feasibility of moving the high school to a new location in Riverton. Your assistance is very important to Salt
Lake Lutheran High School. This survey is anonymous, and your confidentiality will be maintained as the results will be tabulated
by Perspectives Consulting Group, Inc., an independent research firm. The individual surveys will not be seen by anyone outside of
1. Have you started looking for a high school for your child/children?
N 1 Yes N 2 No
2. If you have started looking for a high school, what high schools are you considering?
______________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________
3. Who made, or will make, the decision about which high school your child will attend: your child, parents/guardian, or both?
N 1 Child N 2 Parents/Guardian N 3 Both
4. When selecting a high school for your child/children, what is most important to you?
______________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________
5. What words would you use to describe Salt Lake Lutheran High School?
______________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________
6. What do you feel are the three greatest strengths of Salt Lake Lutheran High School?
______________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________
7. What do you feel are the three greatest weaknesses of Salt Lake Lutheran High School?
______________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________
8. Do you feel the small number of students (60 students total) at Salt Lake Lutheran High School is an advantage or disadvantage?
N Advantage, why? __________________________________________________________________________________________________
N
1
2 Disadvantage, why? ________________________________________________________________________________________________
9. What programs or activities would you require to consider sending your child/children to Salt Lake Lutheran High School?
______________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________
10. Will you consider sending your child/children to Salt Lake Lutheran High School?
N Yes
N
1
2 No, why not? _____________________________________________________________________________________________________
Survey continues on back...
159
Salt Lake Lutheran High School 2010 Church Member Survey
Riverton, would this location make you more likely, less likely, or have no impact on your decision to send your child to Salt Lake
Lutheran High School?
N More likely, why? __________________________________________________________________________________________________
N
1
Less likely, why? __________________________________________________________________________________________________

N
2
No impact
N
3
4 Unsure/Don’t know
12. If Salt Lake Lutheran High School were to run a shuttle service from the new high school location to Redeemer Lutheran Church,
Grace Lutheran Church, and Christ Lutheran Church, would you need this service for your child?
N 1 Yes, what would you pay per week for this service? ___________ N 2 No N 3 Unsure/Don’t know
13. If the tuition cost for the new Salt Lake Lutheran High School was similar to the current tuition of about $9,000 per year, would this
make you more likely, less likely, or have no impact on your decision to send your child to Salt Lake Lutheran High School?
14. If the tuition cost for the new Salt Lake Lutheran High School was between $10,000 and $11,000 per year, would this make you more
likely, less likely, or have no impact on your decision to send your child to Salt Lake Lutheran High School?
15. Currently, Salt Lake Lutheran High School has a dress code, but not uniforms. Would having uniforms make you more likely, less
likely, or have no impact on your decision to send your child to Salt Lake Lutheran High School?
16. Are you currently sending your child/children to a Lutheran school?

N 1 Yes N 2 No
______________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________
THANK YOU for your help! Please return this survey by October 22, 2010 in the enclosed postage-paid envelope
or mail to: Perspectives Consulting Group, P.O. Box 496, Paw Paw, MI 49079
160
2010 Market Feasibility Study

Project Dates: August 26, 2010 - November 23, 2010

Project Number: CL249-P01
Project Manager: Gary M. Goscenski

Analysis and Reporting Management: Heather M. Jones
Interviewing Management: Jackie Luedtke
Project Team Members: Hannah Brown, Kathryn Buchinger, Christoper Handley,

Katlin Itterman, Kirsten Koefoed, Jaclynn Kutzura, Alexandria McFee, Joy
Mutimura, Kasey Sylvester, Abby Winget, and Rebecca Zimmerman.
Founded in 1987, Perspectives Consulting Group, Inc. provides market research

and strategic planning services to businesses and organizations throughout the
United States. Using state-of-the-art market research techniques including focus
groups, telephone/mail surveys, interviews, and customer response systems,
Perspectives Consulting Group, Inc. obtains the information necessary to make
efficient and effective decisions and plan for the future. Perspectives Consulting
Group, Inc. offers a full range of planning services, including strategic planning
and feasibility studies, that are essential to succeed in today’s marketplace. Our
primary focus is on meeting the needs of community foundations, educational
organizations, faith-based organizations, nonprofit organizations, and United
Ways.
We firmly believe and practice the following guiding philosophies:
• To provide the client with what they need, when they need it.
• To follow the simple process of listening, planning, researching,
analyzing, evaluating, and reporting for each client and project.
• To treat each client’s situation as unique and individual, providing the
best combination of services to meet the client’s needs.
• To maintain a state of involvement that allows clear, unbiased objectivity
that ensures and protects the confidentiality of the client’s situation.
For more information, contact us at:

P.O. Box 496
Paw Paw, MI 49079
Phone: (269) 657-5400/(800) 724-9994
Fax: (269) 657-0500
info@perspec.com
www.perspec.com
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SL Lutheran High Feasibility Study (Full Report)

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2010 Market Feasibility Study

Salt Lake Lutheran High School

Index of Charts .......................................................................3

Business Areas/Index by Business Area ......................................5

Executive Summary .................................................................9

Understanding High Schools

Essential Research for Planning

2010 Community Survey

2010 Parent Survey

Salt Lake Lutheran High School 2010 Market Feasibility Study

2010 Church Member Survey

Market Demand and Feasibility

Conclusions/Recommendations ............................................. 149

2010 Market Feasibility Study Salt Lake Lutheran High School

Understanding High Schools

2010 Community Survey

Salt Lake Lutheran High School 2010 Market Feasibility Study

2010 Parent Survey

2010 Church Member Survey

Market Demand and Feasibility

2010 Market Feasibility Study Salt Lake Lutheran High School

Marketing: Information to plan appropriate marketing and promotional efforts, develop a

Staff: Information for determining staffing ratios and compensation.

Salt Lake Lutheran High School 2010 Market Feasibility Study

Sections related to facility issues

Sections related to financial issues

2010 Market Feasibility Study Salt Lake Lutheran High School

Sections related to marketing issues

Sections related to program issues

Salt Lake Lutheran High School 2010 Market Feasibility Study

Sections related to staff issues

2010 Market Feasibility Study Salt Lake Lutheran High School

Salt Lake Lutheran High School 2010 Market Feasibility Study

2010 Market Feasibility Study Salt Lake Lutheran High School

Salt Lake Lutheran High School 2010 Market Feasibility Study

2010 Market Feasibility Study Salt Lake Lutheran High School

Salt Lake Lutheran High School 2010 Market Feasibility Study

The information objectives for this market feasibility study included:

Salt Lake Lutheran High School 2010 Market Feasibility Study

2010 Market Feasibility Study Salt Lake Lutheran High School

United States Utah

Salt Lake Lutheran High School 2010 Market Feasibility Study

2010 Market Feasibility Study Salt Lake Lutheran High School

2. Private School Review, http://www.privateschoolreview.com/articles/208

3. Public School Review, www.publicschoolreview.com/state_statistics/stateid/UT

4. 2008-09 Principal Follow-up Survey, http://nces.ed.gov/pubs2010/2010337.pdf

5. 2008-09 Teacher Follow-up Survey, http://nces.ed.gov/pubs2010/2010353.pdf

6. Utah State Office of Education, www.schools.utah.gov/cert/data/0809_populationanalysis.pdf

Salt Lake Lutheran High School 2010 Market Feasibility Study

Teachers in private schools earn

2010 Market Feasibility Study Salt Lake Lutheran High School

2. National Center for Education Statistics, http://nces.ed.gov/surveys/sass/tables_list.asp#2008

3. All Education Schools, http://www.alleducationschools.com/education-careers/secondary-education/high-school-teacher-

4. National Center for Education Statistics, http://nces.ed.gov/pubs2009/2009324/tables/sass0708_2009324_t12n_06.

5. Teacher Portal, http://teacherportal.com/salary/Utah-teacher-salary

6. Utah Association of Public Charter Schools, http://www.utahcharters.org/facts.php

Salt Lake Lutheran High School 2010 Market Feasibility Study

United States Utah Utah %

2010 Market Feasibility Study Salt Lake Lutheran High School

United States Utah Utah %

Salt Lake Lutheran High School 2010 Market Feasibility Study

United States Utah Utah %

3. US Charter Schools, http://www.uscharterschools.org/pub/uscs_docs/o/faq.html#2