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Clase 5 Hal Varian Web in Business 2009

Clase 5 Hal Varian Web in Business 2009

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Published by: Edson Arturo Quispe Sánchez on Jan 02, 2011
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UNIVERSIDAD NACIONALUNIVERSIDAD NACIONALDE INGENIERÍADE INGENIERÍAFacultad de IngenieríaFacultad de IngenieríaIndustrial y de SistemasIndustrial y de Sistemas
.Ing. Margarita D. Mondragónbbv-mwasesor@terra.com.peMarzoMarzo ± ± Julio 2009Julio 2009
 
M I C R O E C O N O M I AM I C R O E C O N O M I A
C
lase 5, Abril 13,2009
1
 
Hal 
arian
o
n
how the Web ch
all 
e
ng 
es m
anag 
e
s
G
oogle¶s chief economist says executives in wired organizations need a sharpeunderstanding of how technology empowers innovation.http://www.mckinseyquarterly.com/Strategy/Innovation/Hal_Varian_on_how_the_ Web_challenges_managers_2286 Article
n
te
ra
ct 
iv 
e:
H
al Varian on how the Web challenges managers
JANUARY 2009Source: Business Technology Office2
 
M
orethantenyearsintothewidespreadbusinessadoptionoftheWeb,somemanagersstillfailtograsptheeconomicimplicationsofcheapandubiquitousinformationonandabouttheirbusiness.
H
alVarian,professorofinformationsciences,business,andeconomicsattheUniversityofCaliforniaatBerkeley,saysitsimperativeformanagerstogainakeeneunderstandingofthepotentialfortechnologytoreconfiguretheirindustries.Varian,currentlyservingasGoogle'schiefeconomist,comparesthecurrentperiodtoprevioustimesoindustrializationwhennewtechnologiescombinedtocreateevermorecomplexandvaluablesystems²andthusreshapedtheeconomy.Varianspokewith
M
cKinseysJames
M
anyika,adirectorintheSanFranciscooffice,inNapa,California,inOctobe2008.
Watchthevideoorreadthetranscriptofhiscommentsbelow.
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