COMM 4633 Spring 2011, p. 2
300 points Blog100 points Social Media Monitoring Report50 points SEO News Release100 points Trade Book Review100 points Podcast150 points
Video (team project) OR Paper (individual)200 points Social Media Resume (for yourself)OR300 points Blog100 points Trade Book Review100 points Social Media Monitoring Report (for your client)500 points Social Media Strategy & Mini-Campaign
Total possible points 1000
Assignment Brief DescriptionsBlog (Options A & B)
Starting early in the semester, you will create original content for your blog; it will bethrough this method that I will be able to assess your engagement and participation inthis course. You will add new content to your blog, including comments you post to
others’ blogs, weekly.
Blog posts that are posted after their due dates may not begraded or earn credit.
There will be at least two graded Blog Checkpoints, plus a finalassessment of the blog. Citing sources in your blog is just as important as it is in anyacademic paper you write; plagiarism is not tolerated. Specifics about the content of your blog will be shared during the first month of class.
Social Media Monitoring Report (Options A & B)
This assignment gives you an opportunity to learn how to monitor blog and other socialmedia content in a way that provides similar insight offered by more traditionalenvironmental scanning methods.
Trade Book Review (Options A & B)
After reading a trade book on public relations, new media, social media or the like, youwill create a well-designed PowerPoint, and then post the review to your blog, inaddition to presenting the information in class. (NOTE: Since part of the rationale forincluding a trade book review in this class is so that you stay current on trends andissues in PR, you may not use a trade book that you reviewed for another class.)OPTION A: NO CLIENTOPTION B: CLIENT