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Table Of Contents

Market Needs
Market potential
Demand Cycle
1.3 COMPETITIVE ANALYSIS
1.3.1 COMPETITIVE LANDSCAPE
Key Players
Key Players Vs The Company
1.4 INDUSTRY ANALYSIS
1.4.1 INDUSTRY SIZE
1.4.2 WEDDING PLANNERS AND INDUSTRY COMPETITORS
Hotels and Other Banquet Halls
Competitors: The Other Wedding Planners
Employees or Persons Wishing To Do It Themselves
1.5 SWOT ANALYSIS
MARKETING OBJECTIVES
Short Term Objectives
Long Term Objectives (3 To 5 Years)
3. MARKET SEGMENTATION MARKET SEGMENTATION MARKET SEGMENTATION
MARKET SEGMENTATION
MARKET SEGMENTATION STRATEGY
4. TARGET MARKET TARGET MARKET TARGET MARKET
Demographics
Pyshographics
PRODUCT DEVELOMENT UCT DEVELOMENT UCT DEVELOMENT
5.1 CUSTERIZATION
POSITIONING
6.1. POINT-OF-DIFFERENCE
6.1.1. MARKETING OUR POD
Promoting the experience of our team
Testimonials
INTERNET: AN EFFECTIVE MEDIA
6.2.1. TACTICS USED
Personalized Website for our service
Content Advertising
Link Advertising
Viral Advertising
E-mail messages to spark emotions and actions
Auto Responders to build relationships and extend offers
A potential customer list with joint ventures, affiliates, and social media
6.2.3 POSITIONING THEORIES AND E- ADVERTISING
6.2.4. PROS & CONS OF E-ADVERTISING
6.3.1. TACTICS USED
Viral Marketing
Presence Marketing
Grassroots Marketing
Wild Postings
Undercover Marketing
Experiential Marketing
DIFFERENTIATION STRATEGIES
7.1. PRODUCT DIFFERENTIATION
Saree Draping
Memory on net
Mehandi Moments
Gift Wrapping
Wedding Anniversary Celebration
Theme weddings
7.2. PERSONNEL DIFFERENTIATION
7.3. CHANNEL DIFFERENTIATION
7.4. IMAGE DIFFERENTIATION
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Published by Mahidhara Davangere

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Published by: Mahidhara Davangere on Jan 03, 2011
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12/21/2012

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